The toy factory is transforming, are you transforming into a military factory?

Chapter 168 The God of Thunder or the Son of Thunder
Rice Company, as a company with a good reputation in the industry, is currently busy with an exciting project - developing their latest masterpiece, Rice Car. The research and development of this car is being carried out intensively and orderly, and engineers are working day and night to ensure that the rice car can be launched as scheduled.

The company's president, Mr. Lei, is full of confidence and expectations for this new product. He did not live up to everyone's enthusiasm and announced this exciting news to the public as soon as possible. He said passionately at the press conference: "We are about to usher in a new era, and rice cars will be an important step for us to move into the future."

Following Mr. Lei’s announcement, a wave of discussion immediately started on the Internet. Netizens’ discussion of Mi Auto has almost occupied the headlines on major social platforms. Among them, the most attention-grabbing topic is undoubtedly the price of rice cars.

A netizen posted on the forum: "I really want to know how much it costs to buy a car like rice." This question obviously triggered the curiosity of many people and triggered a large number of replies and discussions.

Another netizen replied: "I heard it costs more than 300,000 yuan." This price surprised some netizens. After all, rice brands have always been known for their high cost performance.

In the sea of ​​​​the Internet, a netizen responded with a half-joking tone: "Are you kidding? Rice fans just grow up and mature as the years go by. It does not mean that their pockets become bulging and full of money." Gold coins." This sentence not only reveals a kind and humorous atmosphere, but also indirectly reflects the deep emotions and ardent expectations of the majority of netizens for rice brand cars.

Rice car, as a high-profile new car, its price has naturally become the focus of people's attention. Both car enthusiasts and ordinary consumers are looking forward to a reasonable price for rice cars so that they can own a rice car of their own and experience the driving pleasure of it.

On the Internet, a netizen expressed his expectations for the price of Mi Auto in his unique way: "If Mr. Lei can set the price of Mi Auto at 90,000, then he will undoubtedly be the god in my heart. The omnipotent Thor. If he can set the price at 150,000, then he is Brother Lei in my eyes and a trustworthy friend.

But if he sets the price at 300,000, then he becomes Xiao Lei in my eyes. Although he is still worthy of respect, the sense of distance will increase. "The words of this netizen are undoubtedly also a kind of expectation and expectation for the price of rice cars.

“In my opinion, the price of rice cars cannot be set too high.

Many people agree with what some experts have pointed out.

This is because, from the perspective of netizens, the influence of Rice Auto as a brand has not yet reached a very high level. If the cars it launches are too expensive, some consumers will undoubtedly be deterred.

If the price of a car is too high, no matter how excellent its performance or unique design, it will be difficult to attract most consumers. Therefore, for Rice Auto, if it wants to gain a certain share of the market, its price cannot be too high.

Therefore, I personally believe that the price of rice cars cannot be too high. Only in this way can it attract more consumers, increase its market share, and at the same time be conducive to the establishment and improvement of its brand image. "

First of all, we need to understand that the selling price of a car is one of the important factors that affects consumer purchasing decisions.

Secondly, as a new brand, Mi Auto’s brand influence has not yet been established.

In this case, if the price of the car is too high, consumers may question it and think that it is not worth the price. This will not only affect the sales of Rice Auto, but may also have a negative impact on its brand image.

But obviously many people still don’t know what the final result will be.

In modern society, information spreads extremely fast, and various messages, comments and opinions spread rapidly on the Internet. As the head of the rice company, Mr. Lei naturally pays close attention to outside voices. When he saw the outside world's expectations for the price of rice cars, he couldn't help but feel a little complicated.

He thought: "Why do netizens hope that our rice cars can be sold so cheaply?"

This problem is actually not difficult to understand. DaMi Company initially focused on producing mobile phones, and their mobile phone products are known for their high cost performance and have won the love and recognition of consumers. This cost-effective strategy has enabled the rice brand to establish a people-friendly image in the market.

Although this people-friendly image has won rice a large amount of market share, it also left people with the impression that rice's products, whether mobile phones or cars, should be very cheap.

Although this impression helps rice sales to a certain extent, it also limits the high-end development of rice brands.

Therefore, the contradictions and complexities in Mr. Lei’s mind are actually a reflection on the positioning of the rice brand.

He hopes that rice can get rid of its "cheap feeling" and move towards a higher-end market, but he does not want to lose consumers who like cost-effective products.

This is an issue that needs to be carefully weighed, and it is also a challenge that Mr. Lei, as a business leader, must face and solve.

The rice brand has obviously not yet been able to join the ranks of high-end brands in the current automobile market.

While it may be well-known in other fields, in the automotive industry, its influence and recognition leave much to be desired.

As the person in charge of the rice brand, Lei Zi cannot turn a blind eye to this reality.

In fact, he has a very clear understanding of the status of the rice brand in the minds of consumers. He knows that the influence of rice in the minds of users is limited, especially when compared with high-end brands in the automotive industry.

However, this did not stop Lei Zi from entering the automobile industry.

His goal is not only to make money, but also to gradually improve his brand image and move towards a more high-end market positioning.

He knows that to succeed in the automotive industry, it is not enough to rely solely on existing brand influence. Breakthroughs must be made in order to stand out in the highly competitive automotive market.

Lei Zi’s expectation for Rice Auto is to gradually change consumers’ perception of the Rice brand through continuous innovation and efforts.

Push it from the current mid-to-low-end market to a higher level, and finally achieve Mi Auto's position in the high-end market.

He knows that this is a long-term process that requires continuous efforts and investment, but he believes that as long as the direction is correct, Da Mi Auto will eventually be able to realize his vision and become a new star in the automotive industry.

Although the rice brand has not yet reached the status of a high-end brand in the automotive industry.

But Lei Zi is not discouraged. He knows his goals and is confident that through unremitting efforts, he will lead Rice Auto to a more brilliant future.

(End of this chapter)