Live broadcast: My courtyard is a treasure chest

Chapter 59 [Extra] Guidance from Professionals

[Modong Chuanfei: People always say that survival is difficult, but in fact it is nothing more than not knowing how to adapt! ]

When Zhang Ruixuan woke up early in the morning, he was still in a daze. He thought about brushing his teeth, washing his face, and getting ready. He thought about whether he should take Ding Xuan to find some place to go shopping and buy some things since he finally had a day off, or be more cliché and go directly to an amusement park like Happy Valley to play.

This idea popped up in Zhang Ruixuan's mind just a second ago, and the second option was directly rejected - thinking about how cowardly he was, Zhang Ruixuan was really afraid that the pirate ship would be okay, but if it rolled over the mountain, he would probably have to get into Ding Xuaner's arms!
By that time, everyone will have a girlfriend who is like a little bird, and I will be the only one here... Zhang Ruixuan shook his head violently, trying to get rid of this embarrassing thought from his mind.

"What do you mean you don't know how to adapt?" Zhang Ruixuan went from feeling embarrassed to being completely angry and embarrassed by the push notifications on his phone. "Are you going to say something about intangible cultural heritage not being able to adapt again?"

"Give them a system someday, and let them see what comes out of it after the changes! In less than three years, they will kill us!"

"Oh, that's a catchy headline. Let me see what it actually says..."

Zhang Ruixuan felt something was wrong the more he read. He rubbed his eyes and turned to the beginning of the article again: "What the hell? It's not a clickbait title. I think this is still the same old thing!"

The content of the article was simple, but for Zhang Ruixuan, who got up early in the morning with great joy and planned to take his wife out to enhance their relationship, the emotional impact it brought was not simple at all.

"Is this reasonable? Isn't it just to say that they want all the inheritors to come to her to run the business?"

When Zhang Ruixuan saw Ding Xuan passing by the door, he didn't think twice and just spoke without thinking, conveying his emotions to Ding Xuan.

"Ah? What did you see again?"

To Zhang Ruixuan's surprise, Ding Xuan came over with bright eyes: "Hey, why are you like Maomao today?"

"Who are you calling a dog?" Zhang Ruixuan didn't mean to say that, but Ding Xuan reacted quickly, "Go, you haven't cleaned up your Mimi's cat litter yet, hurry up, let me see what's going on!"

"It's useless to run a video account and co-brand it. So...she has to run it, right?"

"It would be fine if they set up a specialized major to operate new media and directly connect with these inheritors, but these so-called brokers don't even have a broker's license. Aren't they just taking advantage of the inheritors' loyalty to defraud them of their money?"

"That's what I just said!" While Ding Xuan was reading the article, Zhang Ruixuan had already cleaned up Mimi's excrement and walked to the door with a garbage bag.

"But it's another paper, really good, I have to thank them." As soon as Ding Xuan'er looked up, she saw Zhang Ruixuan carrying a bag, "Tsk tsk tsk tsk, get out of the way quickly, do you really think it's boring like this!"

"Okay, okay, only your dog nose can smell it..."

"Who are you calling a dog?"

Ding Xuan's voice was still very loud across the room, and it scared Zhang Ruixuan so much that he shivered.

"Come here as soon as you finish cleaning up. I've taken a look and there are quite a few people doing this. And judging from the pattern, there should be some inheritors who believe in this. This is really worth writing a paper on. This kind of thing should not be based on commercial marketing as a starting point."

"Hmm..." Zhang Ruixuan stood back at the door without knowing when. Before Ding Xuan could speak, he walked to the sofa next to her and sat down.

"There's something I want to tell you..."

Seeing Zhang Ruixuan's face full of hesitation and hesitancy, Ding Xuan was furious: "Tell me, I hate it the most when you always procrastinate about everything!"

"Hmm...are you too focused on what topics you can write about lately?"

Zhang Ruixuan didn't make the point clear, but he still let the environment in the house fall into complete silence.

To be honest, Zhang Ruixuan was not very good at saying a word to ease the awkwardness, and he was afraid that the two people present would be at a loss for words: "Uh, um, have you finished reading it?"

"I've finished reading it." Fortunately, Ding Xuan was silent for a moment before finally bringing the topic back to the original path. "I see you've already commented?"

With the hand speed he had when he was a keyboard warrior on the Internet, and after repeatedly studying various materials for almost a year, Zhang Ruixuan is now fully capable of complaining while typing out a long paragraph with logic and evidence.

[Modong Chuanfei: I have good intentions and want to help them through what I am good at and point out their problems. Can't I say it? I think someone still has to have the courage to speak out, right?]

[gogo replied to Modong Chuanfei: I say you should ignore this kind of person. Look at the way he speaks, you can tell at a glance that he is a troll. This kind of person won’t listen to anything you say to him.]

For quite a while, there were a lot of people using 'gogo' as a way of anonymity in the software, among whom were some introverts and some who were ready to stir up trouble.

But today this 'gogo' said something right - the way Zhang Ruixuan spoke, it was obvious that he was a troll.

It is easy to change the country, but difficult to change one's nature. Just like the memories of his youth and the deep love for his motherland and culture, which eventually brought back Zhang Ruixuan's original heart, the speaking habits that have been developed over the years cannot be changed in a short time.

It is obvious that it is precisely because of Zhang Ruixuan's "hard to change nature" that he has been given a golden finger that no one else has, and he has easily played the pig and eaten the tiger time and time again in the comment section - now is just a good time to break the scam.

[Modong Chuanfei replied to gogo: Thank you for your kindness, but I know very well how to do publicity. My friend runs a special self-media company. If they need it, they can cooperate with us. After all, we also hope that more people can know about these cultures, right?]

[Modong Chuanfei: This is the account of my friend’s company, which introduces many successful cases @Talk about Intangible Cultural Heritage Marketing Strategy]

Zhang Ruixuan looked up and met Ding Xuan's eyes, which were also shining and smiling.

After waiting for a while, Zhang Ruixuan finally figured out the other party's purpose. He opened the other party's homepage and tapped the share button in the upper right corner: "Here, I sent it to you. See if there's anything worth studying."

Zhang Ruixuan asked himself if his ability to discover and solve problems was still not as good as Ding Xuan's, but he was better at provoking the other person's temper and exposing more problems behind it.

He opened the other party's homepage and randomly scrolled through a few of the top videos. As expected, they were still the intangible cultural heritages that were commonly seen by various marketing accounts. Zhang Ruixuan clicked on a video at random and was directly shocked by the content.

"System, system, how about you show your power again?" Zhang Ruixuan really didn't dare to say how much he could do with his own ability. "You always had time to scold me in the beginning, can't you go find them one by one and change them now?"

"Why are you mumbling instead of doing your work?" Ding Xuan had already found a lot of similar accounts and videos based on the relevant tags, and was now analyzing the number of views, likes, and specific content of the comments, when she heard Zhang Ruixuan sighing on the side. "Is there a way... Oh, forget it."

[The person who can challenge you, Brother Xuan, has not been born yet: If you are not a fish, how can you know the joy of fish? You are not the inheritor of their intangible cultural heritage, so how do you know that your methods are definitely suitable for them? ]

After the message was sent, Zhang Ruixuan slid the screen contentedly, focused on the problem in the next video, and began to prescribe the right remedy.

[The person who can challenge you, Brother Xuan, has not been born yet: If you think that this kind of content is considered a successful promotion, then even if Tian Han crawls out, it’s nothing. You might even force Guan Hanqing to crawl out of his grave! ]

In the video, there was an inappropriate "opera live broadcast". This was not the first time Zhang Ruixuan had seen it - less than half a month ago, Zhang Ruixuan had just seen an almost identical live broadcast in the middle of the night. As long as he gave gifts, he could watch the corresponding performance.

There are two characters of "Hua Dan" on her head, but she looks like a person wearing a green dress and flowery shirt, wearing the clothes of Concubine Yu, with the phoenix crown of the Drunken Concubine on her head, and her eyebrows are not raised. If we insist on saying which one is right, we can only say that "Farewell My Concubine" and "Drunken Concubine" are both representative plays of Meipai...

"The live broadcast format we planned has achieved the goal of reviving opera culture! One live broadcast can earn an actor a month's salary!"

In the video, the author boasts about his team's incubation capabilities, but under the negative comments in the comment section, all of them are accusing others of the wrong thing.

"At the time, I thought their design was really crazy, but now I think I was the one who lagged behind."

Nearly two months ago, Zhang Ruixuan’s friend sent Zhang Ruixuan a script for an experimental drama. The stage was the live broadcast room, and there was even a slogan: "The spring is beautiful, and the national style is also trendy."

According to my friend, this is a satire. At that time, Zhang Ruixuan thought that such satire was worthless. First of all, no one is stupid. How could they allow these "new trends" that have been changed beyond recognition to become the mainstream?
At that time, Zhang Ruixuan had a quarrel with Ding Xuan because of this matter.

Ding Xuan was still on the right side. Judging from the screenshots of the live broadcast room that Zhang Ruixuan currently has, even the slogans are highly consistent with his friend's experimental drama, "Chinese style is also trendy."

"Pfft." Ding Xuan glanced at Zhang Ruixuan's screen and knew what he was hesitating about. "I told you that since he's a playwright, he must know what's going on in the industry. Why are you still questioning his professionalism?"

Zhang Ruixuan blushed with embarrassment, and just as he turned around and was about to call out "Mimi", he suddenly turned his head back to where Ding Xuan was: "No? Mimi, why are you bullying me too?"

Mimi narrowed her eyes and glanced at Zhang Ruixuan, then turned her head away without even looking at Zhang Ruixuan, let alone responding!
"Hahahahahaha..." Ding Xuan touched Mimi proudly. Mimi also looked triumphant. It was probably taking revenge on the male owner for driving it out earlier when he was cleaning the cat litter.

"You are a heartless little ungrateful wolf! You are a villain who has succeeded!"

He stretched out his finger and poked Mimi's forehead. He didn't know who Zhang Ruixuan was talking to. Anyway, he had laughed and made a fuss. Zhang Ruixuan picked up his phone again and started browsing the content on it.

[The person who can argue with you, Brother Xuan, is not born yet: I just want to ask, do you think you are smarter than the inheritor? Don't they know that if you put it on the topic of patriotism, more people will be willing to pay attention to it. Even if there are other influencing factors, such videos will be pushed to a lot of traffic]

[gogo replied that the person who could argue with you to choose me hadn’t been born yet: So can you tell me what the other factors are? You don’t know anything and you’re just being mysterious? ]

[Modong Chuanfei replied that the person who can argue with you, Brother Xuan, was not born yet: I won’t say anything about you just now slamming people in my comment section, but now you are causing trouble for bloggers who have done a lot for the inheritance of intangible cultural heritage. It’s hard to say what kind of person you are! ]

[Modong Chuanfei replied that the person who can argue with you, Brother Xuan, has not been born yet: Picking this and that question, do you understand? Or did you do something? ]

【一怀风月行人间: I saw this video, and I don’t know why no one liked it, but you are still talking about it. No matter what other people do, at least they have hundreds of likes, what have you done? Why do you think you are better than them? 】

[The person who can fight with you, Brother Xuan, hasn’t been born yet. Reply to Yi Huai Feng Yue Xing Ren Jian: The person below is in the same group as them. I’m following you. Follow me back and I’ll tell you what I do.]

[A romantic traveler: Who are you? Why should I listen to whatever you say? ]

"you and him……"

Ding Xuan was about to say that it would be futile to talk to Zhang Ruixuan one by one, but just a moment later, the latter's private message indeed received a reply from the other party.

"Because I think he is very similar to me at that time." Feeling the probing gaze of his girlfriend, Zhang Ruixuan did not become complacent because he was slightly better.

After some explanation, the other party also took the initiative to apologize to Zhang Ruixuan in the comment section. Even when facing the misunderstanding of later generations, this netizen who had never met him before would say sincerely: Don’t be fooled by his crazy name, after all, everyone has their own little hobbies, but he really specializes in these things.

Zhang Ruixuan did not directly throw over his student ID, but instead took a screenshot of the short video account that he had created specifically to deal with the Ding Xuan incident.

[A man walking on the road with a sense of romance: Brother, aren’t you stinging to enforce the law? ]

[The person who can challenge me, Brother Xuan, has not been born yet: Just tell me, brother, am I a professional? 】

[Yi Huai Feng Yue Xing Ren Jian: Brother, are you talking about Internet trolls or the research on the dissemination of intangible cultural heritage? [Smirk]]

[The person who can fight against you, Brother Xuan, has not been born yet: What do you think? ]

[A romantic traveler: I think... it's all! ]

"What? Has the other party ever shown off in the area you are best at?"

"Netizen: Now that I'm showing off, I'm at the forefront of what I do best!"

The first time is new, the second time is familiar. Zhang Ruixuan sorted out some screenshots and turned into a marketing account. He then pinned a comment and listed all the wrong information involved in the video.

[The person who can argue with you, Brother Xuan, has not been born yet: No one is a fool. They choose the difficult path when there is an easy way. It’s nothing more than not wanting to use false content in exchange for the false prosperity of these cultures]

[The one who can fight against me, Brother Xuan, has not been born yet: The nine-story tower is built by piling up earth. If everything is just the surface of a donkey dung ball, this kind of flashy and superficial state, then I think the inheritors will not dare to rest assured in the true sense.]

[Yi Huai Feng Yue Xing Ren Jian replied that the person who can argue with you, Brother Xuan, was not born yet: Brother, I support you]

·