Who understands? I took the library with me to farm

Chapter 38 How can one not be crazy when doing business?

"Mom, let me go shopping and see what's going on." He Miao felt that we couldn't do things behind closed doors. We should inspect the market and find out where the problems lie.

She walked around from beginning to end and looked at all the stalls selling bamboo baskets, only to realize that there were really many people coming to the market to sell baskets.

This business is equivalent to a no-cost operation. It only requires some time and energy to produce products, so people in the surrounding villages use it as a basis for making money.

Walking down a street, it is roughly estimated that there must be more than a dozen.

The situation of oversupply is not conducive to sellers, and everyone can only engage in price wars.

Although some bamboo strips are of poor quality or have poor weaving skills, you can see the difference if you look closely, but they are pretty much the same in use. The key is that they are cheap, so people are willing to buy them. They can just replace them when they are worn out. It is so cheap!

Over time, a market behavior has formed in which bad coins drive out good coins. Everyone does not put much thought into making baskets. When they are almost done, they take them out and sell them at a very low price. The main focus is "volume".

He Miao asked several companies, and generally they bought ten coins for large baskets and five coins for small baskets.

There is a stall with a lot of people buying goods. The big one only costs eight cents and the small one four cents. If you buy two, one large and one small, the discount is as high as ten cents!

That’s outrageous! It just sounds like a malicious bidding.

The quality of the goods at this stall is not very good, but the price is favorable and they are sold out in no time.

The neighboring companies were jealous and lowered their prices one after another. Buyers who were good at shopping around wandered among them and finally picked the cheapest one.

It's no wonder that the Feng family's baskets can't be sold. Feng Liu hasn't been to the town for a long time and doesn't understand the market conditions. The market value is changing rapidly, and he can't keep up with the rhythm if he doesn't come for a few days.

What a roll! I didn’t expect that even a small business would be so involved!
  Why! How can one not be crazy when doing business?
  He Miao lowered her head and returned to her stall. She glanced at the baskets stacked high and saw that no one was interested.

She shared the information obtained from the investigation with her mother-in-law. Feng Liu was surprised and started to lower the price.

"Then how about it? How about we do this? Aren't they two for ten cents? Let's pay ten cents for three young ones, and fifteen cents for two and one for the older one. How about that?" She was a little anxious, "It really doesn't work. , if you buy a basket, I will give you a bunch of vegetables for free!"

He Miao: "..."

Are you just succumbing to bad market competition?

"No, mother, if this is the case, all the effort we put into weaving baskets will be in vain. In the end, we won't even be able to earn back the travel expenses back and forth."

Ms. Feng Liu said: "If you can't sell it, take it back as is, and you will suffer even more losses." There was a bit of anxiety in her tone. She was already sleep deprived, and when she became anxious, her head started to buzz.

He Miao quickly comforted her mother-in-law: "Mom, I know you are in a hurry, but don't be anxious yet, let me think of something else."

He Miao took out the book "Marketing Strategy", turned to the chapter "Strategies in the face of low-price competition" and read, cramming to see if he could find a solution.

After a quick browse, I summarized the following five methods: first, improve quality; second, position value; third, value-added services; fourth, reduce costs; fifth, strengthen publicity.

Bamboo baskets are like plastic bags in modern society. Farmers make them and sell them in the town. People who are willing to buy them don't care about the quality, and the production cost is very low. There is no room for reduction.

We can only start from other aspects. Buying baskets and delivering groceries is a type of value-added service, but it is far from enough.

After all, He Miao didn't study marketing. He could only look up books and get a superficial understanding, which was really embarrassing!
  The cockfighting stall was gone, and Feng Erzhuang and Feng Yuanlang came back talking and laughing, immersed in the fun of watching the cockfighting. When I saw that my stall was still full of food, I was immediately discouraged.

"Mom! What's going on here? Didn't it sell out? Watching the sun go down, you have to carry it back if you can't sell it all. The donkey cart is so crowded!" Feng Erzhuang shouted. Ms. Feng Liu was already annoyed, and when she heard him speak loudly and boldly, she became even more angry.

"What are you yelling at? You think I don't want to sell? You just wandered around when you came here, but you went around asking around like your siblings. Now, no one is buying it at our price!"

Feng Yuanlang held a piece of Dragon Beard Crispy Candy bought by his second brother in his hand. He licked it lightly, then handed it over and said, "Daughter-in-law, eat it!"

He Miao was not in the mood to eat sweets and said perfunctorily: "You can eat it, I won't."

"Eat, it's delicious. You eat first, then Yuen Long." Whenever Feng Yuen Long got something to eat or drink, he had to give it to He Miao as soon as possible. After his wife took the first bite, he continued to eat.

He Miao turned her head and was about to say a few more perfunctory words, but she saw him staring at her with a pair of bright puppy eyes as clear as water waves, looking at her pleadingly.

Why! Good-looking people can indeed be eaten!

With such a face and such eyes, no one can refuse her.

Feng Yuanlang is a typical person who won the "genetic lottery". Both his parents are ordinary, but he is the only one, both in appearance and figure, who is as exquisite as an axe.

"Okay, I'll eat it!" He Miao lowered her head, buried her mouth into Feng Yuanlang's white palm, and took a sip.

Dragon Beard Crispy Candy was so fine that it melted in her mouth, so she stretched out her tongue and licked it, and the sugar strands melted instantly. In an instant, the tip of her tongue touched a touch of softness and warmth. It was obviously not the texture of Crispy Candy, but It’s the palm of Yuen Long’s hand.

As if being electrocuted, Feng Yuanlang quickly retracted his palm, then lowered his head and swallowed the remaining candy in one gulp.

Seeing his look, He Miao felt sad and wanted to laugh.

Eh? etc! Isn't it just about value-added services and strengthening publicity? With such a handsome "Yanba" here, why worry about not having a "spokesperson" for our own bamboo basket!

My husband, I have no choice but to aggrieve you to betray your lust for a while.

He Miao went to buy another pack of Dragon Beard Candies and coaxed Feng Yuanlang into standing in front of the stall, holding a basket in one hand and another in the other.

Feng Yuanlang was unwilling, but for the sake of his wife's strong request and Longsu Tang, he still obeyed the request and stood still.

"Yuen Long, smile! Be happy!" He Miao put her hand on the corner of his mouth and pulled out a smile.

He Miao: Such a handsome man cannot be wasted!

Feng Yuanlang: I feel like I am a tool man.

Where he stopped, the simple little stall instantly gained a lot of high-end feel, a bit like the Dayan Bamboo Basket Shop.

"Lao San, you are really decent, but I don't know what use it can be?"

Seeing the serious look on the third child's face, Ms. Feng Liu reluctantly and lovingly patted her son's straight back.

"Third brother, this is so funny, hahaha. You said he looks like a waiter who greets customers, but he doesn't look like a shopkeeper who stands at the counter. It makes me laugh so hard!" Feng Erzhuang laughed so hard that he couldn't stand up straight.

He Miao: Haha, don’t be idle, you are such a talkative person. You must make use of your eloquence!

(End of this chapter)