hollywood melon man

Chapter 106 Peripheral Startup
  There has been repeated speculation about the animal protection organization, and the combination of Gilbert Jr. and Bruce Willis also seems very appealing.

There are no strong competitors in this schedule, making the movie "Iron Fist" the most watched movie at the beginning of May.

Little Gilbert still has some regrets. If Michael Ovitz and Martin Bob chose to use animal rights organizations to attack at this time, the publicity effect of the film would be better.

Now I can only say that it is effective, but after all, it has been more than half a year and the effect has been reduced a lot.

But everything has pros and cons. If it weren't for the victory in the debate with animal protection organizations last year, CAA persuaded Universal Pictures to change the schedule.

Maybe "Iron Fist" will face a fight with "Interview with the Vampire" at this time.

Tom Cruise's box office appeal was unique in the 1980s and 1990s, and ordinary feature films could sell over 100 million US dollars at the box office.

Even a film like "The Big Brother", which is nothing worthy of praise, and Nicole Kidman, who is a box office poison, actually made a profit through the box office.

I have to say that Tom Cruise's ability to resist poison is quite strong and perverted.

Coupled with Brad Pitt, who has gradually become famous, the fan base of the original work is vast, and "Iron Fist" may not be able to touch it.

However, after "Interview with the Vampire" was rescheduled, the right time, place and people seemed to have come to the side of "Iron Fist".

A relatively empty and complete schedule is reserved for "Iron Armor Steel Fist".

After the premiere, the media owned by Disney and Warner and the film critics invited all reported and evaluated "Iron Fist".

"The film successfully integrates a large amount of CGI technology and the plot of the father-son relationship, creating a charming entertainment effect that is sometimes warm and heartwarming, and sometimes the sound of metal is deafening!" - Variety Magazine

The entire story of "Iron Armor and Steel Fist" follows the traditional and classic route of being down and out, having an opportunity arise, being frustrated, working hard again, and creating miracles.

However, due to the emphasis on the story line of father-son love, the whole movie becomes more "good-looking".

The movie not only enhances the tears and laughter, but also integrates all elements into a whole. ”—The Hollywood Reporter

"After "Speed", Little Gilbert has made another family film full of warmth and passion.

This fully proves Gilbert's ability to be involved in many aspects, and we look forward to his future works. ”—Roger Ebert, Chicago Sun-Times
  "Is this Roger Ebert related to me? Why does he always say good things about my films." Seeing Roger Ebert's iconic two thumbs again, little Gilbert was a little confused.

"Isn't it okay to have a well-known film critic praise you? He even praised my performance as good!" Naomi Watts pressed Little Gilbert's shoulders and said with a smile.

"I'm just expressing doubts. This guy can't afford to be early because he has no profit. Could it be that Disney and Warner have done too good a job in public relations?"

Maybe it was because I had a lot of fun playing golf, or maybe it was because the eighteen models were so happy that they asked Roger Ebert to say good things to little Gilbert.

Little Gilbert shook his head and didn't think about anything else.

In fact, the film is not all praised. For example, the Los Angeles Times commented: "The film is completely a popular film type in the mainstream film market. You can see the shadow of other Hollywood films from this film.

Could it be that after "Speed", little Gilbert's talent in movies has dissipated? This is a huge loss for Hollywood. "

Okay, is the Los Angeles Times saying that Gilbert Jr. has exhausted his talent? Little Gilbert gets the same treatment as Jay Chou.

Indeed, from a creative point of view, apart from robot boxing, "Iron Armor" is completely a movie model popular in the mainstream film market, a movie produced by an industrial assembly line.

It lacks the excitement of "Shark Beach", the horror of "Death Comes", and the tense atmosphere of "Speed".

However, the final result of the film depends on how the film performs in theaters.

After the premiere, on the evening of May 5th, the midnight show of "Iron Armor" officially started.

Sergey Vico, who works in Boston, paid attention to the film after last year's little Gilbert vs. Animal Welfare Organization incident.

Since then, he has been paying attention to the progress of the film. He has watched trailers and promotional programs.

The beauty of this robot, full of industrial power, has conquered Sergei Vico. He is also dreaming about whether he can own a mecha robot like the one in the movie.

A movie theater owned by AMG Cinemas in Boston has a huge robot model at the entrance, and the theater staff also thoughtfully posted notices.

One robot is a Twin Cities warrior and the other is a Treasure Master.

The notice board next to them also wrote the background of the two robots, including performance, design ideas, etc.

For example, take Master Bao as an example. It is a fighting robot designed by China's XCMG Heavy Industries Group. It is a fourth-generation mecha and its design is inspired by giant pandas.

Then, I also wrote about its power supply, accessories, CPU performance, in addition to the preset Chinese Kung Fu programs, etc.

While waiting for the movie to start, watching these interesting introductions and taking photos with the mecha models is simply romantic.

In fact, Sergey Vico came to see it with his friend Victor Ryder. When he saw the tall and powerful mecha at the entrance of the theater, he felt his blood began to boil.

Victor Ryder wanted to touch it, but was stopped by the theater staff.

"Sorry, sir, this mecha is private property. You can take pictures, but you can't touch it."

Victor Ryder took back his hand and asked, "Did someone buy it?"

The theater staff nodded and replied: "Yes sir, it was bought in the morning and will be shipped away after the exhibition ends this week."

"How much does one cost?" Sergey Vico was very excited and wanted to buy one and put it at home.

However, the price quoted by the theater staff was a bit too high for Sergey Vico to bear: "Thirty thousand dollars, sir."

Serge Vico and Victor Ryder looked at each other, and then shook their heads together. A few hundred dollars were affordable, but thirty thousand dollars?

In fact, the mecha models on display at the entrance of the theater were not originally for sale. The ones that were really for sale were placed at the peripheral merchandise store.

But after a wealthy man who liked mechas raised the price to $30,000, the theater manager had no reason to refuse.

After all, no one can live with money. Although they couldn't touch them, Sergey Vico and Victor Ryder still took photos with two tall and powerful mecha models to satisfy their eager hearts.

Waiting for the movie to start, they bought popcorn and Coke and walked into the cinema.

Not only this movie theater located in Boston's luxurious commercial district, but also different robots are displayed at the entrance of movie theaters in major cities across the United States.

Although Adam is the protagonist of the mecha in the film, there is no doubt that other mechas with better designs, such as Twin Cities Warriors, Master Bao, and Noisy Boy, are more popular.

There are also rich people who did the same thing as the unknown rich man in Boston. When they saw the tall and powerful mecha, they just spent money to buy it.

Even before the midnight show started, the film's peripherals were already generating profits.

However, peripheral products are not just these mecha models, but also the products in peripheral specialty stores. Those are the bulk of the revenue from peripheral products.

In the cinema, Sergey Vico and Victor Ryder enjoyed an audio-visual feast.

Let’s not talk about the plot first. Just a few mecha boxing matches are so cool that you can’t help but cheer.

Serge Vico couldn't help but said to Victor Ryder: "Man, this is so cool, I want to have a mecha like this."

"But, Sergey, to be honest, this is actually a robot." Victor Ryder corrected.

"No matter what it is, it's cool enough anyway. Did you see that iron fist? Can Tyson beat it?"

"Man, I gotta say, if Tyson boxed with it, he'd be punched to death."

This is true. After all, humans are made of flesh and blood and can still feel pain. They cannot confront steel head-on.

But robots also lack human advantages, such as experience and boxing skills.

At the end, the male protagonist Charlie used his skills and experience to almost defeat the powerful robot Zeus, and both of them couldn't help but feel pity.

"Why only five rounds? Adam will defeat Zeus in one more round."

"Perhaps this is a shortcoming, just like life, it is always imperfect."

Victor Ryder looked at Charlie Max, his son, and Adam, who were being cheered by the audience, and suddenly smiled: "But this day is a perfect day for them."

Sergey Vico was startled, and then agreed: "Yes, for them, this day is good enough."

The film came to an end, and as the final passionate music of the AD/DC band sounded, the midnight audience slowly exited.

Serge Vico and Victor Ryder followed the crowd out of the cinema, and then saw a store opposite still brightly lit.

It's past two o'clock in the middle of the night, and many shops have already closed.

The one open across from the movie theater and still open at this point is undoubtedly a peripheral goods store.

Sergey pulled Victor's clothes, pointed at the specialty store and said, "Victor, let's go shopping there!"

The passion after watching the movie had not subsided, and Victor immediately agreed: "Okay, let's go and see it."

At this time, the specialty store was crowded with people. They were all movie fans who had watched the midnight screening of "Iron Fist" in several theaters, and then came to the specialty store for impulse purchases.

"how much is this?"

"One hundred and twenty dollars, sir."

"Wrap it up for me..." A boy in his twenties quickly swiped his credit card and bought a reduced-scale model of Master Bao.

I can’t afford the big one, but I can still buy a small one.

Most of the people who visit peripheral merchandise stores are mainly men.

Mainly female audiences watched this movie, and not many were interested in the robots in it.

A model costs no more than ten dollars to make, but it can be sold for tens or even hundreds of dollars in surrounding specialty stores.

This is the added value brought by the movie. The appreciation of peripheral products is actually the reflection of the value of a commercial movie.

Sergel and Victor also spent a lot of money enthusiastically. They each bought Noisy Boy, Twin Cities Warriors, Zeus and other robot models.

Victor acted cool at night and bought the same sunglasses as the male protagonist Charlie, and couldn't wait to put them on.

"Segil, what do you think that is?" Victor pointed to a life-size Adam robot model in the center of the store.

"Wow, Adam, but he looks a size smaller," Sergey said in admiration.

Victor was very moved and asked the store clerk: "How much does this model cost?"

"Fifteen hundred dollars, sir..."

It was a bit expensive, but Victor gritted his teeth and decided: "Can it be delivered to your door? If so, just swipe your card."

Segil was surprised: "Victor, you want to buy it if it's so expensive?"

"I bought it. Iggy's birthday is coming soon and I'll give him a big surprise." Victor said.

Iggy is Victor's younger brother. He has always been interested in robot mechas and likes Transformers very much.

The only pity is that little Gilbert is not filming the "Transformers" movie, otherwise it would be even better.

By the way, toys should be made into movies, right? Don't know what it's like.

(End of this chapter)