hollywood melon man

Chapter 24: Screening starts

As the test screenings achieved extremely high ratings from audiences, Universal Pictures began to promote the film quickly.

First of all, the reports from media reporters after attending the preview screening are not important, whether they are positive or negative. What is important is to get attention for the film.

Under the arrangement of Universal Pictures, the scandal about Gilbert Jr. and Gwyneth Paltrow also began to be hyped by gossip tabloids.

Today, little Gilbert and Gwyneth Paltrow kiss on the beach, tomorrow they go shopping together, and the day after tomorrow they go to a hotel.

Of course, because of Mr. Paltrow's relationship, the two did not live together.

But even so, it was enough for the gossip tabloids to hype it up for a while.

All the purposes are to attract movie fans to pay attention to the movie "Shark Beach" and enter the cinema.

In addition, two versions of the trailer edited by Gilbert Jr. were also released by Universal Pictures on the MCA TV media and American Cable Network, which are also under its own group.

It is not unusual for movie trailers to be used as advertisements on television.

And because we are a group, the cost of advertising can be lower.

Newspapers and media promote it, film critics write reviews, trailers are shown on TV, and gossip media hypes up the scandal.

Then there are the costs of developing copies, warehousing, and transportation.

It can be said that the money spent by Universal Pictures on publicity and distribution has exceeded the production cost of the movie "Shark Tank".

This shows the strength of the distribution company at the top of the film industry.

Because the process of issuing this thing is really complicated. Money, relationships, operational capabilities, channels, etc. are all indispensable.

In addition to Universal's own promotional efforts, Spielberg also had a favor.

When he brought the crew of "Captain Hook" to the most-watched talk show in the United States, he deliberately brought Gwyneth Paltrow with him.

By the way, the program team also received photos of the heroine's sexy bikini beach poster in "Shark Beach" and a photo of a shark jumping out of the sea.

During the program, the host deliberately asked about the topic of "Shark Beach": "I heard that Director Spielberg recently supervised the production of a movie, right?"

"Yes," Spielberg nodded: "It's called "Shark Beach" and it's a shark movie."

Coincidentally, at this time, two stills appeared on the screen behind the host.

The host pretended to be surprised: "Wow, look at the shark's huge teeth, and Miss Gwyneth Paltrow, the star.

Ms. Paltrow, what was it like making this movie? "

Gwyneth Paltrow replied: "It's fun, it's exciting, surfing every day."

"Okay, I also hope that everyone will go to the cinema to pay attention to this movie." The host made a summary and skipped this topic.

After all, the program was promoting "Captain Hook", so it was good to be able to talk about "Shark Beach" for a few minutes.

I have to say, after all, it is a very popular show in the United States. A few words on this show will be more effective than the previous publicity work done by Universal Pictures.

September passed unstoppably, and October quietly came into little Gilbert's life.

After a long period of publicity and distribution efforts, "Shark Tank" finally opened for screening in 30 theaters on October 18th, a very ordinary Friday.

There is no premiere, no large-scale promotion, no media activities, even the only starring Gwyneth Paltrow is following Spielberg to promote "Captain Hook".

Universal Pictures simply continued to send observers to select theaters to see how ordinary moviegoers reacted to the film.

Little Gilbert had previously invited his aunt and his family to come to Los Angeles to watch his first movie, and he got some on-demand movie tickets from Universal Pictures.

In order to pick up his aunt and his family, little Gilbert took out the old man's dilapidated pickup truck from the garage and went to the airport to pick up his aunt and his family.

"Cousin," from a distance, 11-year-old Ellie Metz was seen running towards her, and she rushed directly into little Gilbert's arms.

"Hey, slow down, slow down." Little Gilbert hugged his cousin Ellie Mays and praised: "Little Ellie has grown taller and become more beautiful."

Aunt Meryl Klett and uncle John Mays also came over from a distance.

Meryl Clay complained: "Don't mention it, I'm worried about this girl." "What's wrong?" Little Gilbert asked.

"A few days ago, I beat up a male classmate at school. Your uncle and I had to apologize to him before the school asked him to leave. It was so naughty." Meryl Clayter looked like she had a headache. .

"Hahaha, I think it's a good thing. Girls should learn to protect themselves. Being able to beat a boy shows that Ellie is capable of protecting herself, right, Ellie?"

"That's right," Ellie nodded in agreement.

"That's right..." Meryl pretended to slap her butt, but little Ellie quickly hid behind her cousin and couldn't come out.

Uncle John Mays also spoke at this time: "Little Gilbert, I saw the promotion of the movie you directed in San Francisco. To be honest, at first I didn't believe you could direct a movie at such a young age."

Little Gilbert laughed: "You will know what kind of movie I made when you go to the cinema."

"Then let's go..."

"Walk……"

Getting in the car, little Gilbert took his aunt and his family towards the scheduled movie theater.

On the way, little Gilbert also asked Ellie: "Little Ellie, I'm going to see a big shark soon. Are you afraid of it?"

Little Ellie raised her smooth forehead and vowed: "I'm not afraid, I'm very brave."

"Well, don't hide in daddy's arms for a while!" Meryl smiled.

Ellie looked confident: "Of course not..."

Then, Ellie was frightened half to death in the movie theater. Instead of hiding in her father's arms, she got into little Gilbert's arms and couldn't get out.

The key point is that this girl is good at it and loves to watch it. She looks scared, but she still wants to watch it.

In fact, to be honest, the movie "Shark Tank" is a bit too scary for children.

However, thanks to Universal Pictures and one of the founding companies of the Motion Picture Association of America, the film received a PG-13 rating.

This classification means that children under the age of thirteen need the attention of their parents and accompany them to watch.

If you are not accompanied by a parent, you are not allowed to watch videos with this rating.

Since the concept of summer movies and commercial films became popular, most films are rated PG-13, which usually can get more box office than R-rated films.

After watching the movie, his uncle John Mays expressed his admiration for little Gilbert: "Little Gilbert, I never thought you could make such a great movie.

I think this movie will be a success. "

"That's right," Aunt Meryl said proudly, "This is my sister's son, of course."

"After watching the movie, let's stay at my father's place today, so we can have a meal together." Little Gilbert said.

"Okay, by the way, where is that dead old man?" Meryl asked.

"My father went to have fun, and he said he didn't want to quarrel with you," said little Gilbert.

Meryl snorted: "I see, that old man will die on a woman's belly in the future."

Little Gilbert could only smile bitterly. Ever since his mother passed away, his aunt and the old man had been very difficult to deal with, and the two sides were almost at war with each other.

Fortunately, he acted as a buffer, otherwise the two families would have stopped communicating long ago.

There was no old Gilbert, so my aunt and her family had a happy meal with little Gilbert, hoping that little Gilbert's movie would be a hit.

Little Gilbert also bought a lot of toys for his cousin Ellie and asked her to take them back to San Francisco to play with.

Early the next morning, his aunt and his family left, but little Gilbert continued to pay attention to the screenings of "Shark Beach".

The movie theater they went to yesterday did not have a large audience, which made little Gilbert a little worried.

However, he believes that the quality of his film will attract most movie fans as long as they are interested in taking a look.

(End of this chapter)