hollywood melon man

Chapter 244 Hot peripherals

At a movie theater near Chinatown in San Francisco, Jack Zhao and Erin held hands and watched the movie "The Matrix" together.

Since the last time they expressed their love for each other, with the support of their enlightened parents, Jack Zhao and Irene have broken down the class and identity gaps and been able to be together.

The two parties even reached the point of discussing marriage. Jack Zhao had proposed to Irene before, and Irene happily agreed.

Little Gilbert had heard the story of this couple during the road show of "The Sixth Sense", so he invited the couple to the premiere of "The Matrix".

It was at the premiere, in front of thousands of movie fans and millions of TV viewers, that Jack Zhao proposed to Erin, and "The Matrix" producer Charles Rowan served as a witness.

This is also good publicity for "The Matrix".

They got together because of Little Gilbert's movie, and finally successfully proposed at the premiere of "The Matrix", which can attract the interest of many movie fans.

In order to have an identity worthy of Aileen so that Aileen would not have to suffer hardship when marrying him, Jack Zhao worked hard.

He felt that the business surrounding movie products was easy to do now, so he obtained the qualification of a peripheral dealer and opened a peripheral store near the Chinatown Cinema.

This is the first time in Chinatown, because watching movies is too luxurious for the lower class Chinese, let alone buying peripheral products.

But now the audiences at Chinatown movie theaters are basically white people from white communities.

Because other movie theaters are so popular, only the one near Chinatown has better customer flow. Slowly, Chinatown Cinema has become one of the well-known local cinemas.

The owner of this movie theater is very smart and has renovated it, making this movie theater one of the top ten in San Francisco.

Better facilities bring more viewers, traffic, and market vacancies and opportunities. So Jack Zhao seized the opportunity and opened a peripheral store first.

"Dear, you bought fifty Nokia phones and five limited edition phones. Isn't it a bit risky?" Aileen held Jack Zhao's hand, feeling a little worried.

After opening the store and handing over the employees, the two went into the cinema to grab tickets.

Facing his lover’s worries, Jack Zhao seemed confident: “Don’t worry, Irene, I think these phones can be sold in a week.

Haven't you seen the movie too? This is the best advertising for mobile phones. "

Nokia mobile phones have been linked with "The Matrix", not only launching new products for the season, but also limited-edition mobile phones from "The Matrix".

Mobile phones are expensive and not all viewers can afford them.

At nine o'clock in the morning, the theater officially opened for business. Generally speaking, even if it is a summer show, there will not be many viewers in the morning.

And with so many movie theaters, movie fans have plenty of choices.

But when the Chinatown Cinema opened, the scene of hundreds of movie fans pouring into the cinema still surprised Jack Zhao.

Most of these people are young people. They are not interested in seeing the posters of various movies in the cinema, and they just go to "The Matrix".

Jack Zhao noticed that most of the people who came to watch movies in this theater were fans of Little Gilbert.

He knew many of them, and some came to say hello to him and Irene. Obviously, their love story was known to many fans, and they got to know them.

Eileen counted the audience: "There were 4 viewers for "Taxi Express", viewers for "The Last Day", and not a single ticket was sold for the other films, so they probably won't be shown."

"What about "The Matrix"?" Jack Zhao asked.

Erin shook her head and said, "I don't know, there are too many people to count."

"Okay!" Jack Zhao smiled, took Irene's hand and said, "Let's go in too!"

"OK, all right."

Generally speaking, a small theater needs six to seven spectators to recoup the screening cost. Judging from the ticket sales in the morning, if theaters want to make a profit, they still have to count on "The Matrix" and "The End of the World".

It's probably because the movie has just started and Jack Zhao's peripheral store hasn't opened yet.

However, theaters do sell a lot of Coke and popcorn, essential items for watching movies. These items have always been the main source of profit for theaters.

Unlike Jack Zhao, a second-generation immigrant, the employee he recruited, Liu Yue, was a first-generation immigrant who immigrated to North America from Hong Kong Island and lived in Chinatown.

Because she spoke English fairly fluently and was good at dealing with people, and had done similar management work in Hong Kong Island, Liu Yue was appointed by Jack Zhao as the person in charge to look after this peripheral store.

Looking at the sales of popcorn and Coke, Liu Yue was still envious. Her performance is linked to the sales of peripheral products, so she naturally hopes that the sales of peripheral products for the film will be booming.

It hasn't opened until today, which is not a good sign.

Perhaps, after the movie is over, peripheral sales will be easier? Liu Yue thought.

After waiting boringly for more than two hours, the first audience in the morning had already left. Liu Yue found that the faces of the audience who came out were not tired, but excited, no, excited.

It’s the same thing that mainlanders who have just arrived in Hong Kong and don’t know much Cantonese say when they’re very excited: “He’s so excited, it’s like he’s had some chicken blood…”

Yes, that's what it feels like.

These fans were chattering, but Liu Yue basically didn't hear any other words except Fake and cool.

After watching the movie and walking out of the cinema, a familiar movie fan asked Jack Zhao: "Hey, man, where did you buy this windbreaker? It's so cool, just like Neo." Jack Zhao and Eileen smiled knowingly, and the two of them We had already agreed to go to the movies wearing Neo and Tritini costumes to advertise our own merchandise store.

This strategy worked very well. In the entire theater, apart from the movie, they were the two who received the most attention.

Sure enough, the advertising effect was very good, and some fans were already asking them where they got their costumes.

Jack Zhao stretched out his hand and pointed: "It's right there."

Following Jack Zhao's finger, the movie fans saw a peripheral merchandise store. Everyone immediately discovered the new treasure and rushed over quickly, fearing that if they were late, their things would be gone.

After more than two boring hours, Liu Yue finally came to the busy moment. She hurriedly arranged for a few salespersons to receive the sales. Today's performance was promising.

The counter was crowded with more than 40 movie fans who wanted to buy peripherals.

Most of these people want windbreakers, sunglasses, leather boots and other peripheral clothing products. There were also dolls of Neo and Trinity, which were almost sold out, and even the inventory was exhausted.

The life-size model of Tritini, which was placed at the entrance of the store to attract customers, was bought by a wealthy movie fan for $2998, and he made an appointment to have it delivered to his door.

The movie fan who asked Jack Zhao also joined the shopping crowd at this moment.

He finally squeezed into the crowd and shouted with a loud voice: "I want sunglasses and Neo's windbreaker. Do you have leather boots? I want a pair too."

After getting it, this fan couldn't wait to put on his windbreaker, sunglasses and leather boots, and immediately transformed into a savior.

Now that they have become saviors, how can there be no Tridini.

So the fan shouted again: "I also want Tritini's doll, even with a keychain."

Liu Yue replied sheepishly: "I'm sorry, sir, Tridini dolls and keychains are sold out, and they won't be available until this afternoon."

"What did you do?" The fan pursed his lips and asked, "Why don't you stock up on such popular movie peripherals?"

"I'm sorry," Liu Yue apologized quickly, and then started selling: "But we have a limited edition mobile phone co-branded by Nokia and "The Matrix". Sir, please see if you need it."

“Is this Nokia’s latest flip phone?”

"Yes, the limited edition also has a pre-recorded voice content from the film's leading actor, as well as limited edition poster peripherals."

Hearing that there were so many add-on products, this movie fan was so excited that he might eat bread for a month next month and buy a limited-edition Nokia mobile phone.

In order to comfort himself, he also showed off: "It's just right, I just need to change my mobile phone."

Many movie fans are envious when they see exquisite mobile phones, but the high price still scares away many viewers. But there are still a few wealthy movie fans who have purchased mobile phones, and they are all limited editions.

There were also a dozen girls who bought Tritini's black tights and leather boots regardless of whether their figures could hold up.

There happened to be a changing room in a nearby store, and a few girls changed into it immediately.

Then they walked out confidently, as if they had turned into the sexy and heroic Tritini, enjoying the attention of all the men in the room.

Several girls with a more impatient personality couldn't wait for the dressing room to be free, so they took off their clothes in public and put on Tritini's tights.

Not to mention the effect of wearing it, it was a feast for the eyes of the men present.

The idea of ​​a changing room came from Jack Zhao’s genius idea.

He believed that the sales of clothing related to the film were booming, so the audience must like to put on clothes on the spot, so he built a changing room in the store that is only available in ordinary clothing stores.

Facts have proved that this method is quite effective, and customers are very satisfied with this kind of service.

In this way, driven by the movie, when you enter the peripheral product store, there are still more than forty people of all kinds, but when you go out, they become a group of Neo and Tritini.

The scene was spectacular. When a group of Neo and Tritini walked out of the peripheral store, they shocked the fans who had no intention of buying peripheral products and the viewers of other movies.

Liu Yue has been busy since the end of the first movie. At noon, she had to contact her boss Jack Zhao to quickly replenish the goods.

But even so, when the store closed in the evening, all products related to "The Matrix" were sold out, and even Nokia mobile phones were sold out by enthusiastic fans.

When reporting the performance in the evening, Liu Yue said: "Boss, I suggest that we increase the purchase volume of "The Matrix" products and put "The Great Tribulation" on hold."

"The End of the World" also has peripheral products, but they are not comparable to "The Matrix" at all, and the daily sales are only more than a thousand US dollars.

But today, "The Matrix" has generated nearly $60,000 in revenue.

This is just a peripheral specialty store, which can almost catch up with the daily performance of some remote Wal-Mart supermarkets.

Hearing the hot sales data of peripheral products, Jack Zhao was very happy, and so was Irene.

The two of them have been observing the ticket sales at the theater ticket window all day long. They don't know the specific data, but the number of fans who come to watch "The Matrix" is definitely the largest.

Combined with the booming sales of peripheral products, Jack Zhao feels that the box office data created by "The Matrix" must be sky-high.

(End of this chapter)