hollywood melon man

Chapter 247 "Godzilla" hits the street

If a movie wants to be a big hit, it must be supplemented by necessary publicity methods.

In order for publicity to achieve results or exceed expectations, it is necessary to understand the audience groups of the movie and come up with publicity strategies that can affect these groups.

Ignoring the online trolls' comments about "The Matrix" to control the movie's score, Touchstone Pictures commissioned a Hollywood professional investigation agency to conduct offline surveys and the data is also quite encouraging.

"The Matrix" has an offline audience survey rating of over 92%, so there is basically no need to worry about word-of-mouth issues.

Fans who like "The Matrix" are usually divided into two parts. One part thinks the film is cool and is attracted by Keanu Reeves' Neo and Charlize Theron's Trittiny.

Another part of them likes to study the details of the film. These fans can often analyze many angles that the director Gilbert Jr. never thought of.

For example, one shot and one frame have no meaning in themselves. They are just one shot and one frame.

But fans of weird details can give this shot more meaning and then make a long speech. It makes sense, and little Gilbert himself was convinced after reading it.

Of course, in order to stimulate fans' interest in exploring the details, Gilbert Jr. also did a lot of work with the publicity and distribution department.

The method is quite fresh and quite effective.

The topic discussion itself is fictitious. Its main purpose is to continue to attract the attention of movie fans so that they can enter the cinema and contribute to the box office.

But "Unforgettable Catastrophe"? You can imagine the ending of the story from the beginning. The story is told in a straightforward manner without any hidden interesting points.

There are endless soft articles on the Internet, such as the thirteen details you didn't understand in "The Matrix", the collision between "The Matrix" and Eastern philosophy, and director Gilbert Jr.'s in-depth settings of "The Matrix".

After these soft promotional articles appeared, more fans joined the battlefield and wrote various things spontaneously.

Some even quarrel because of their different opinions, and then in order to support their own opinions, these movie fans with different opinions will go to the cinema to look for relevant evidence to support their arguments.

First of all, use the navy to set the pace online.

Secondly, the film officials also organized a series of activities.

After several meetings and discussions, everyone came to the conclusion that the promotional methods of "The Matrix" could not be replicated at all.

The purpose of this program is to discuss the philosophical discussion of "The Matrix" and the elaboration of Christian and Buddhist concepts.

For example, ABC TV station owned by Disney invited several philosophers, senior Christian pastors, and even two monks from the island country to participate in the recording of the program.

Therefore, although the promotion of "The Matrix" is ingenious, objectively the gap between the audience sources is still very large, so it just smooths out the number of audiences on both sides.

After the first weekend, the two films continued to fight fiercely into the working day.

With such a film, the audience is satisfied as long as they are happy, and have no interest in studying the metaphor of the film.

People can use this kind of publicity method because the film itself is highly topical and has a lot to explore, so fans are very interested in it.

Fortunately, "The Matrix" is an R-rated film after all, and its audience is limited.

It is basically impossible for families with children to watch "The Matrix", but they can watch "The Last Days".

Michael Ovitz and Martin Bob were confused. Their opponents' moves were so changeable and strange that they couldn't keep up with the rhythm.

Faced with such a variety of complex promotional methods, Sony Columbia Pictures was completely dumbfounded.

This is a good thing for "The Matrix", after all, it brings in box office.

Similar publicity methods were common in previous lives, but in today's era, it is the first time for a big girl to get on the sedan chair.

With the two summer blockbusters competing against each other, the living space of other films has been rapidly squeezed.

Except for a few films such as "Rush Hour" and "Titanic", the rest of the films have been compressed to the point of almost withdrawing from the film market.

With good publicity work, "The Matrix" became the winner of the four-day workday, with a total box office of 3051.2 million U.S. dollars, and the North American box office total reached 9536.7 million U.S. dollars.

But "The End of the World" didn't lose much. It took in 2809.5 million in four working days, and the North American box office totaled 9011.6 million US dollars.

Stimulated by two blockbusters in the summer season, the market continued to rise. After setting a record for the highest box office on a weekend, it continued to set a record for the highest box office on a working day the following weekend.

Practitioners are celebrating and calling for the advent of the era of Hollywood blockbusters.

The era of blockbusters has long since arrived, but there has never been a time like this where two blockbusters collided directly and both took off.

This virtuous cycle of competition proves that there is enough space for two or more major commercial productions every weekend during the summer season.

Regarding this issue, before Gilbert Jr. embarked on a promotional trip to North America with the crew and creators, Robert Iger made a special trip to discuss this issue with Gilbert Jr.

Little Gilbert's view on this is that the North American film market has become increasingly mature, and if you want to conquer the audience in the summer season, you must have a strong foundation.

"Bob, please don't think that the reputation of "The End of the World" is not as good as that of "The Matrix", that's just a relative term.

In terms of its own quality, "The End of the World" is also among the best among summer commercial blockbusters. "Little Gilbert said.

Robert Egger agreed: "You're right, little Gilbert, it's obvious that we are on the same page.

The film market itself still has to talk about movies. The expansion of the market does not mean that film companies can do whatever they want. "

It's remarkable that Robert Egger has this clear understanding. You must know that because of the excitement of this summer's release and the huge sales of "Titanic", many film companies have gone crazy again. Several film companies even did sloppy preliminary research and preparation work for the project, and hastily launched multiple projects, basically all of which were large-scale productions with an investment of over 100 million.

Among them, there are also seven major Hollywood film companies, especially MGM, which invested in four blockbusters at the same time, each with an investment of over 100 million.

Although most of them are solved through financing, the funds basically come from the vampires on Wall Street. But once a loss occurs, it will still hurt MGM.

Especially the latest "007" series of movies, which invested US$1.5 million in production, and also added Sophie Marceau, a French beauty.

But to be honest, Gilbert Jr. is not very optimistic about the project's profitability at the box office.

The French beauty also wanted to invite little Gilbert to direct this 007 movie, but little Gilbert flatly refused.

Most famous directors will never touch a 007 movie again. If the film is successful, the credit does not belong to the director. And once they fail, they will be criticized verbally and writtenly.

Failure on such a well-known series is a fatal blow to the reputation of a well-known director.

Sophie Marceau, who entered Hollywood again, had no scruples this time. She moved directly into the Melon Manor, making it clear who she was and asking everyone to take more care of her.

However, little Gilbert was distracted. At this time, he had taken the creators of "The Matrix" with him to promote throughout North America.

The strong performance of "The Matrix" has left Sony Columbia Pictures on pins and needles. Originally, many senior executives did not agree to go head-to-head with "The Matrix", but it was the dwarf executive from the island nation who insisted.

Is it because little Gilbert slept with several goddesses from their island country? Isn’t this too nonsense? Aren’t goddesses just for sleeping?

What's more, she is the goddess of the island people. Little Gilbert slept with your goddess, you should be grateful.

But in any case, because of the insistence of the island country's executives, the consequences were not very serious. The results of "The Ultimate Tribulation" still met expectations and performed quite well.

Because of the outstanding performance of "The End of the World", Kazuo Kojima, an executive of the island country, also received praise from the parent company of the island country.

But then comes Godzilla.

Facing the second weekend of two super blockbusters, one of which is a film of its own company, can "Godzilla" withstand the impact?
In fact, according to Kojima Kazuo's idea, he planned to use "Armageddon" to kill "The Matrix" from the beginning, so as to pave the way for "Godzilla".

But now "The Matrix" not only has not been killed, its performance has even exceeded expectations.

And "Armageddon" did not collapse. The two blockbusters successfully extended their power into the next weekend, so the pressure on "Godzilla" will be great.

Kazuo Kojima's most important project is undoubtedly "Godzilla".

Because Sony's senior executives have always had a plan to promote Japanese culture in North America, and "Godzilla" is the vanguard force that conquered North America.

However, the vanguard force encountered a tragic obstruction, and the subsequent work of promoting Japanese culture would be difficult to do.

Kazuo Kojima indeed overestimated "Godzilla" and the influence of Japanese culture in North America. Although Japanese culture has a strong market in North America, it is not mainstream.

People are used to watching "Jurassic Park" and actually don't have much interest in the big monsters from the island country.

Moreover, this "Godzilla" is also full of traces of imitating "Jurassic Park". Even if the title of the film is covered up, some people believe it is "Jurassic Park 3".

Therefore, at the test screening, "Godzilla" received unsatisfactory reviews.

Despite this, "Godzilla" was still firmly released on the weekend after "The Matrix" and "The Last Day", and then firmly won the third place at the weekly box office.

"Godzilla" only received US$2151.3 million at the box office during its first three days of release, which was not even as good as the box office results of "The Matrix" and "The Last Day" on Saturday during their first weekend.

However, "The Matrix" did not dive much in the next weekend, only 4215.5%. It made 1.37 million U.S. dollars in three days, pushing the North American box office to million U.S. dollars in one fell swoop.

To achieve such good results, neither Disney nor Warner expected.

I originally thought that due to the impact of "Godzilla", the box office of "The Matrix" would not be so high the next weekend.

But they didn't expect that this big monster from the island country was so vulnerable. He fell down before he could take any blows, leaving them worried in vain.

Sony Columbia Pictures is also worried and happy.

The good news is that the box office of "The Last Day" was good in the second weekend, with a slight drop, maintaining at 3721.3%. It took in US$1.27 million in the three days of the second weekend, and the North American box office totaled US$ million.

Although the gap between "The Matrix" and "The Matrix" is gradually widening, "The Last Day" has at least met expectations. It is expected that the North American box office will eventually be between 2.2 and 2.5 million US dollars.

Bad news, "Godzilla" is out.

Although Sony Columbia Pictures has done a lot of work, Michael Ovitz and Martin Bob are also actively communicating with several major theaters in North America.

But with the arrival of a new working day, the number of theaters for "Godzilla" has been drastically reduced, from 2600 theaters to only 1200 theaters left.

This is all because of the excellent work of Michael Ovitz and Martin Bob, otherwise "Godzilla" would only have a few hundred theaters left.

Of course, the vacated screen was allocated to "The Matrix" and "The End of the World".

Michael Ovitz never expected that he would divide up the theater lines vacated by "The Matrix", but in reality he would divide up the theater lines vacated by "Godzilla".

Among the films that were mainly involved in the carving up, there was also "The Unforgettable", which he was responsible for packaging, which has a bit of black humor.

(End of this chapter)