hollywood melon man

Chapter 321 Fighting for "The Two Towers"
From their youth to their thirties, this group of UCLA alumni can be considered the generation that grew up with little Gilbert.

2001 happened to be the tenth anniversary of Little Gilbert's film career, and it was also the tenth anniversary of their becoming Little Gilbert's fans.

On this monumental occasion, UCLA alumni held a party, which included watching Gilbert Jr.'s latest movie.

But today seems a little unusual. As soon as I met Salati Merton, she was quite angry. She complained to the alumni: "Have you read the comments on the Internet?"

"What comment?"

"It's just bad reviews! Do these people have eyes? How could they find such an excellent movie like "The Two Towers" ugly?"

As a friend and a movie fan for more than ten years, Lewis didn't think there was anything strange about this at all.

"It's normal, Sarati. This is little Gilbert, the Hollywood super genius who makes people love and hate him." Lewis shrugged: "It's normal for some people to be jealous of him."

"You mean, someone deliberately smeared it?" Salati Merton was thinking.

“Of course,” Lewis confirmed his guess: “Little Gilbert’s glory for so many years has not been uneventful.

"Don't you know? Ball..."

We need to safeguard the reputation of this movie. I call on everyone to mobilize everyone around us to jointly safeguard "The Two Towers". "

So after returning home, these UCLA alumni mobilized people around them and began to spontaneously give "Lord of the Rings: The Two Towers" positive reviews online.

Bauer was skeptical, but he thought he couldn't draw a conclusion without watching it, so he decided to watch the movie.

He was once invited to attend the premiere of "The Matrix" and felt the charm from the movie. After graduating from college, he worked in Silicon Valley as a network security engineer.

The good friends went to the cinema to watch "The Lord of the Rings: The Two Towers" together. When they came out, even the calm Lewis was angry.

"Really?" Bauer didn't believe it. He opened the webpage and took a look. Sure enough, there were a lot of negative comments, which were well-founded and said that the quality of the movie was extremely poor.

Bauer began to doubt: "With the level of director Gilbert Jr., this shouldn't be possible!"

Compared with the determination of the fans at UCLA, Ball, a country boy from Texas, is not so determined.

A colleague was affected by the negative publicity and decided not to go see it, so Ball went to the cinema alone.

Indeed, other big productions are staying away, the latest one being released next week, DreamWorks' "Shrek," and it's also an animated film.

How many people did he step on to reach his current position? "

"What's wrong?" My colleague thought it was normal: "Every director makes mistakes sometimes, and little Gilbert is no exception."

A colleague said: "Didn't you watch it? People on the Internet said that the movie is not good."

When he arrived at the cinema door, Ball saw several people arguing. One said: "I read the reviews online and this movie is terrible. Let's choose another movie!"

"what happened?"

On his day off, he wanted to invite his colleagues to watch "The Lord of the Rings: The Two Towers" together.

Seeing Salati Merton's worried look, Lewis added: "Don't worry too much, little Gilbert has his own way of doing this."

Lewis raised his arms and shouted, and received an immediate response.

"These bastards are so mean-spirited that they dare to smear such a great epic movie." Lewis and his friends said: "Guys, we can't let "The Two Towers" encounter malicious slander.

Another person disagreed: "But if you don't watch The Two Towers, there won't be any good movies to watch this week."

Although several people argued, they really had no good choice, so they bought tickets to watch "The Two Towers".

And Ball saw several other movie fans who were not affected by negative public opinion at all and bought "The Two Towers" without hesitation.

It seems that the negative reviews online won't affect Little Gilbert's loyal fans, but some new viewers may be affected.

Thinking of this, Bauer couldn't help but blush.

He actually had doubts about Little Gilbert, and he considered himself a fan of Little Gilbert.

Bauer no longer hesitated and bought a ticket directly to the cinema to watch "The Lord of the Rings: The Two Towers."

At Melon Studio, a meeting is being held urgently, and the people participating in the meeting are all senior officials related to the "Lord of the Rings" project.

Robert Iger is here. Disney is the North American distributor of "The Lord of the Rings: The Two Towers." It is impossible for him, the president, not to come to this meeting.

“Now that things are clear to everyone, the sudden outpouring of negative comments may have a certain impact on the film.

Everyone said, what should we do now? "Richard, Disney's head of distribution, presided over the meeting.

Faced with the negative public opinion impact of trolls, even in the past when the Internet was developed and trolls were well known by netizens, there was no good way to deal with it, let alone now.

Little Gilbert saw that everyone was silent and thinking, so he said first: "Let me mention a few points first, and you can help me with this.

First, let’s activate our naval forces and control the rhythm in our hands, and we cannot let the other side lead us away.

Second, everyone who has watched the movie will be impressed by "The Two Towers". We must fight for these people and let them speak for us.

After all, the navy is just a minority. As long as the majority of people think it looks good, the navy will not be able to make any trouble. "Robert Iger nodded and said: "Yes, I think there is another point, to leverage the advantages of our traditional media, and the media under Disney and Warner are fully mobilized.

We want the public to know that the large number of negative reviews this time are malicious and the quality of the movie itself is excellent. "

Everyone discussed some countermeasures, and after deciding, they immediately went to do it.

As a result, the negative comments still prevailed in the afternoon, but when the trolls under Gilbert Jr. came out to control the pace and led the fans who had watched the film to defend the film, the negative comments were suppressed a lot.

Ball watched the movie and felt nothing but anger.

It's not that the movie is not good-looking, on the contrary, the movie is so good-looking, that's why he is angry.

Those people on the Internet, those negative reviews, are they brainless? Don't you have eyes? If this is not a good movie, what kind of movie is a good movie?

When he got home, Ball turned on his personal computer and didn't even look at the positive reviews that had already prevailed. He specifically looked for the negative reviews to reply to.

"If this isn't a good movie? What is a good movie?"

"You said that all the fans on IMDB are fans of Little Gilbert, and they are all his crazy fans. Does that prove that Little Gilbert's movies are indeed very popular?"

"Are all the movie fans in the United States inferior to you, a stupid idiot like you who has never even watched a movie?"

"Man, can you comment after watching the movie? Do you know how exciting the final battle is? In the cinema, everyone stood to watch it."

""Braveheart"? Don't be kidding, this movie is not even worthy of carrying the shoes of "The Two Towers"..."

The more Ball talked, the more excited he became. Unknowingly, he was fighting negative comments until twelve o'clock in the night. When I came back to my senses, I realized that the negative comments online had been suppressed.

Only then did Bauer stop with satisfaction. It was absolutely impossible for these gangsters to try to discredit "The Two Towers".

The impact of negative public opinion came and went quickly, as if it was passing by in a hurry.

People who don’t go online and don’t care about online reviews won’t even have time to understand what’s going on. But after all, the negative reviews still affected the choices of some viewers, resulting in the box office on the first day not meeting expectations.

"The latest box office data is out," Anna reported to little Gilbert in the office: "Not counting midnight and early screenings, "The Two Towers" took in a box office of US$1930.8 million on the first day, which failed to meet expectations."

The publicity department originally expected that the box office of "The Two Towers" would reach more than 20 million US dollars on the first day. With the addition of midnight and early screenings, it may even break the first-day box office record set by "Harry Potter and the Philosopher's Stone."

But now it's been hit by negative reviews and failed to live up to expectations at the box office.

Little Gilbert was not surprised at all. He now wanted to know who the murderer was behind the scenes.

"Now that the rhythm of public opinion is under control, when the newspapers come out tomorrow, maybe we can force the people behind the scenes to come out." Little Gilbert stretched his waist and said: "I thought it would be more affected, but it's actually okay. .

Don't worry, go back and rest! "

"Yes, boss..."

Early the next morning, the media owned by Disney and Warner, several media newspapers in which Gilbert Jr. has a stake, and the morning news of ABC TV station all reported that "The Lord of the Rings: The Two Towers" had suffered a large-scale smear campaign. Case.

"Yesterday, "The Lord of the Rings: The Two Towers" was officially released in the United States. However, when the film was first released, it encountered a lot of malicious slander on the Internet..."

"It is reported that Disney originally estimated that the box office of "The Two Towers" would exceed US$20 million on the first day, but due to the impact of negative reviews, the film failed to meet expectations."

"In order to protect the reputation of the film, fans spontaneously started a war with trolls. By last night, the negative comments had been controlled."

Similar media reports surprised movie fans who didn't know what happened yesterday. It turned out that there was such a thing.

This is the genius of Robert Iger. He used traditional media to first characterize what happened yesterday as a malicious smear campaign.

With preconceived notions, movie fans who don’t pay attention to online public opinion will naturally not be swayed by malicious comments.

Many people who usually don't pay attention to online public opinion went online to read it after this incident. As expected, there were many negative comments as reported by the media.

But under the negative comments, there are more positive comments, which completely suppress the negative comments and offset most of the impact.

Of course, the reason why these methods are effective is because the quality of "The Lord of the Rings: The Two Towers" is indeed outstanding, which makes the fans who support it feel confident.

Even people who don't like Little Gilbert have to objectively admit that "The Lord of the Rings: The Two Towers" is a good movie after going to the cinema and watching the movie.

After the negative comments hit, little Gilbert was relieved.

He began to take the creators of "Lord of the Rings" to prepare for road shows across the United States.

However, just as little Gilbert was about to leave, a phone call came to his hand: "We want to see you, little Gilbert."

"who are you?"

"You will know when you come here. Come to an island in the Caribbean and I will tell you how to get there." The person on the phone said.

"Sorry, I don't want to see you..."

Before the person on the other end could speak, little Gilbert hung up the phone.

Is it finally here?
Little Gilbert thought of the great man's teachings: He fights his, I fight mine, and I must be the one who wins in the end.

(End of this chapter)