hollywood melon man

Chapter 402 Movies are advertisements
As a sequel, "Harry Potter and the Chamber of Secrets" soared at the box office and became the last box office hit at the end of 2002.

截止2003年1月26日，影片已经在北美拿下2.57亿美元。因为还在上映中，所以影片北美票房超过3亿美元问题不大。

The film has also performed well overseas. It has been released in many countries one after another. The overseas box office has reached 4.81 million US dollars and the global box office has reached 7.38 million US dollars, which is a very good performance.

But the most important thing is the peripheral products of the movie "Harry Potter and the Chamber of Secrets".

The sales of wizard hats, magic wands, and other small accessories are quite good. In the first week of the movie's release, the surrounding products generated sales of 3300 million US dollars in North America.

To date, North American peripheral sales have exceeded 1 million U.S. dollars, and global sales have exceeded 5000 million U.S. dollars.

As time goes by, the proportion of peripheral products will become higher and higher, and eventually surpass the profits from movie box office.

With the popularity of the movie "Harry Potter and the Chamber of Secrets", the magic parks expanded by Disneyland and Warner World in several amusement parks around the world have officially opened.

The popularity of the film led to overcrowding at the opening of the theme parks, and there was even a stampede in the Magic Town of Disneyland in Orlando.

The fundamental reason is that the movie has boosted word of mouth and increased the tourism value of the magic town.

Magic towns usually bring some added value, after all, it’s not just the attractions that cost money. Food and accommodation also cost money.

In addition, tourists always buy some souvenirs after visiting the park, especially families with children. Souvenirs are also the profit focus of the park project.

As we all know, prices in a famous tourist attraction or scenic area are usually very high, and the Magic Town is no exception.

The cost price of these things is very cheap, so it can be said to be a very profitable industry.

It is foreseeable that after the release of "Pirates of the Caribbean", it will also boost the popularity of Disney's Pirates of the Caribbean attractions and continue to make huge profits.

Several scenic spots in China, such as Zhangjiajie, Jiuzhaigou, Jade Dragon Snow Mountain and the Hobbit town at its foot, Xilin Gol Grassland and Minas Tirith on Gazi Mountain have become world-famous attractions.

These attractions alone attract hundreds of thousands of foreign tourists every year, bringing a lot of income to the local area.

The relevant departments have also reached visa-free agreements with more than a dozen countries. For those countries that do not have visa-free agreements, there is also a 144-hour stay visa, which is very convenient.

Although there are some minor negative impacts due to the large number of foreign tourists, they are all within control.

Compared with the huge income brought by tourism, these small negative effects can be ignored. After all, economic development is the most important thing at the moment.

So when someone goes to the Hobbit town at the foot of Jade Dragon Snow Mountain, or to Minas Tirith on Gazi Mountain, don't be surprised to hear the locals talking to you fluently in English.

People are smart. It’s not that they can’t learn, they just don’t have the driving force.

As long as you have enough motivation, English will not be a problem for you.

This is the value brought by movies. In many cases, movies are not only movies, but also advertisements. Because more and more people benefit from movies, the scale of the film industry is also getting bigger and bigger.

Let’s take a look at the Oscar nominations. “The Lord of the Rings: The Return of the King” won big, receiving thirteen nominations, and is also the most popular film at this year’s Oscars.

In the previous award season, "The Return of the King" swept the MTV Popcorn Awards and the Saturn Awards, and Gilbert Jr. himself also won the Directors Guild's 2002 Best Director Award.

Charles Roven and Kane Wilksman teamed up to take home the Producers Guild Best Producer Award.

In addition, it won four awards at the Golden Globe Awards in January 2003: Best Motion Picture - Drama, Best Director, Best Original Song, and Best Original Score.

Almost all the awards in the award season were won by "The Lord of the Rings: The Return of the King", which seems to mean that the film will also win big at the Oscars.

On the day of the Golden Globe Awards, Gilbert Jr. rushed back from the "Pirates of the Caribbean" crew to attend the Golden Globe Awards ceremony and then won the Best Director trophy.

However, he did not come back specifically for the Golden Globe Awards. He came back mainly because it was the Oscar PR season and he needed to discuss Oscar PR matters with Sheena Boone and PR experts.

Although "The Lord of the Rings: The Return of the King" is undoubtedly the favorite to win an award, this does not mean that the film does not need public relations.

There are many cases in the history of Oscars where the favorites for the award ended up failing to win.

What's more, Gilbert Jr. heard that the Weinstein brothers of Miramax were working on "Gangs of New York" and planned to help Martin Scorsese win the Oscar for Best Director.

Although Gilbert Jr. himself respected director Martin Sr., he would never allow the Best Director award that he had won to slip away, and the Academy would never give out awards in the same way as dividing the cake.

Back in Los Angeles, Gilbert Jr. attended the founding ceremony of the Cantaloupe Film Foundation.

As the name suggests, this is a foundation initiated by Gilbert Jr., which aims to help young and talented directors realize their dreams.

In recent years, the Academy has been committed to promoting younger talents in the film industry, even though they themselves are old men and if they really want to rejuvenate, they should retire and give way to others.

But the old men in the academy rely on this prestige to interfere in the film industry. Once they retire, who will care about them?
So the old men will not retire unless it is absolutely necessary.

This does not prevent the old men in the college from shouting slogans and proposing rejuvenation or something like that.

So Gilbert Jr.'s film foundation is to cater to the old men in the Academy and ensure his chances of winning an Oscar.

Of course, the role of the Cantaloupe Film Foundation is not limited to this. When encountering some potential projects, the Cantaloupe Film Foundation will still invest and play a role.

But investment is not charity. If you invest enough money, you will get corresponding shares.

There is a saying in the fight against corruption: catch the tigers and swat the flies. Little Gilbert wants to eat the big ones, and not let go of the mosquito legs.

In addition to the Cantaloupe Film Foundation, public relations are also fully mobilized. The eve of the Oscars is the most active stage of public relations.

Public relations is easy to say, but it is quite complicated to do in practice. You must find a good balance, otherwise it may backfire.

Sheena Boone and public relations expert Marco Wald were Gilbert Jr.'s right-hand men in his effort to win an Oscar. At this time, the two began to take phone books and call the judges who had voting rights and influence one by one.

"Hello, Mr. Mark, this is Sheena..." I don't know how many calls Sheena Boone has made, but Sheena Boone's smile continues and her voice is naturally friendly.

"I wonder if you are satisfied with the new CD player I sent you a few days ago?"

Hearing the other party's satisfactory answer, Sheena Boone smiled even more, and she continued: "The Academy has always been committed to technological innovation and talent development in the film industry, and Director Gilbert Jr. has also made many contributions in this regard.

He teamed up with top talent in the industry to develop a number of new technologies, revolutionizing Hollywood's photography, special effects, model making and other aspects since the 21st century.

At the same time, he also pays attention to the cultivation of talents in the industry.

Did you read the news a few days ago? Director Gilbert Jr. established a film foundation to help young directors and cultivate talents..."

Sheena Boone talked a lot and only hung up the phone with satisfaction after getting the other party's reply.

(End of this chapter)