hollywood melon man

Chapter 64: Good and Bad
  The commercials for the halftime show passed, and soon it was the turn of the world's pop king, Michael Jackson, to perform on stage.

To be honest, Gilbert Jr. is not a fan of Michael Jackson. Mainly because when he was more sensible, Michael Jackson had already become a legend.

For a rumored person, no matter how awesome he is, it is hard for little Gilbert to fall in love with him.

On the contrary, in the previous life, there were many people on the Internet pretending to be fans of Michael Jackson. In fact, they didn't like Michael Jackson much at all, they just wanted to appear stylish.

This kind of people especially like to tease other celebrities' fans, for example, no matter how awesome your XXX is, can they be as awesome as Michael Jackson?

What? Don't you know Michael Jackson? Go home and check the Internet more, you are mentally retarded...

Fake fans like this are still active on the Internet more than ten years after Michael Jackson's death.

In this regard, little Gilbert just wanted to say, how can these fake fans say that they are fans of Michael Jackson?

If you have never experienced this era, how can you feel his legendary life, his great performances, and his kind heart.

Others didn’t know it, but after watching the halftime show, which was much more interesting than the game, little Gilbert finally understood why Michael Jackson is the world’s king of pop music.

Unfortunately, things would go badly wrong for the King of Pop in the next few years.

But little Gilbert couldn't save him, and no one could save him, because this was no longer a problem of one person, but the consensus of the mainstream white society that controlled the discourse.

Although little Gilbert has a yellow heart, he is still white on the surface and even a squid. He cannot stand up to the entire mainstream North American society.

After the Super Bowl ended, many North American newspapers and television stations praised it as the greatest Super Bowl halftime performance in history.

After Michael Jackson performed at this halftime show, his personal reputation and career reached their peak.

But amidst the overwhelming praise for Michael Jackson, some people also noticed that the trailer of the movie "Speed" was released at the halftime of the Super Bowl.

After the Los Angeles Times reported Michael Jackson's Super Bowl halftime performance on its front page, it featured the "Speed" Super Bowl trailer on its second page.

“After the King of Pop’s performance set the world on fire, we should take note of the groundbreaking move of this summer’s upcoming film Speed.

The film featured a thirty-second trailer during the Super Bowl halftime commercial, capturing the attention of viewers across the United States and around the world.

The groundbreaking publicity method has achieved very good results.

Although it is expensive, the advertising investment is still worth it. "

In an interview with Variety magazine, well-known producer Jerry Bruckheimer also mentioned the Super Bowl commercial for "Speed".

"Little Gilbert and his "Speed" created a new marketing method for Hollywood movies and have since been recorded in the history of movies.

What is certain is that next year, everyone will see more Hollywood movie trailers placed in the Super Bowl.

I heard that this method was thought up by little Gilbert, who is really a genius in movie marketing. "

Who knows, but after the Super Bowl commercial aired, "Speed" became the second most discussed topic after Michael Jackson.

Disney has stepped up its publicity efforts and begun to lay out a large number of offline advertisements, while continuing to place trailers on other TV programs.

All have only one purpose, and that is to let as many audiences know about "Speed" as possible, so as to attract people to enter the cinema.

In terms of how to attract people, little Gilbert, who edited the trailer, is definitely a master at this.

He then edited a one-and-a-half-minute trailer and a two-minute trailer, all of which are wonderful shots.

Then, in an interview with "Hollywood Business News" reporter Sarah, he revealed: "I can definitely tell the fans that the trailer is not everything.

There are a lot of thrilling scenes in the film, and the trailer is just the tip of the iceberg.

If you want to know, go to the cinema and find out! "

Taking advantage of the popularity of the Super Bowl, Gilbert Jr. successfully attracted a lot of heat for himself and "Speed". At this time, many people are curious about what this film that dares to advertise on the Super Bowl looks like.

No, here comes the interest in exploring.

As long as you are interested, you may go to the cinema to watch it, and the box office will be available.

With Little Gilbert's move, not only did other Hollywood studios show off a fanciful movie marketing plan, but it also shocked CAA.

After watching the Super Bowl, CAA's two giants, Michael Ovitz and Martin Bob, quickly discussed countermeasures.

"What should I do? Nowadays, 'Speed' has received more attention than 'Jumanji'. What is being discussed outside is either Michael Jackson or 'Speed'." Martin Bob worried.

Michael Ovitz also had a headache on his face. He didn't expect young people nowadays to have so many weird ideas. This move caught them off guard.

But things are still turning around...

Michael Ovitz thought for a long time and said: "The public's attention to the film is now high, which is actually not a bad thing for us."

"How to say?" Martin Bob asked curiously.

Michael Ovitz explained: "The higher the popularity, the more people pay attention, which just makes the tabloids take action."

Martin Bob understood in an instant: "You mean, to hype those black materials?"

"Yes, it's time to act. The higher the popularity, the better the hype." Michael Ovitz looked confident.

Martin Bob received the instruction, exited the office, and went to do it quickly.

After the Super Bowl, Gilbert Jr. continued busy in post-production.

But after the popularity of the trailer wore off, various scandalous materials about Keanu Reeves, River Phoenix, and Johnny Depp began to appear in many gossip tabloids.

Little Gilbert heard the news from his assistant Anna. By the time he found out, the black news had already spread all over the place in tabloids.

In an instant, all film distributors that competed with "Speed" in the summer season began to follow suit.

Even little Gilbert himself became the target of black news.

Although his little bit of dirty information is nothing compared to Keanu Reeves’ dark stuff.

In the face of such an incident, Disney and Warner held an emergency meeting to discuss countermeasures, and little Gilbert also rushed to the meeting.

At the same time, Keanu Reeves also arrived at the scene accompanied by his agent.

Before the meeting, little Gilbert had a conversation with Keanu Reeves: "Keanu, this is not your fault. Don't take it too seriously."

Keanu Reeves simply nodded without saying much, and seemed to be in a bad mood.

This is normal. As long as you are a normal person, no one can stand someone scolding you and slandering you in newspapers every day.

This meeting was held by Touchstone Pictures CEO Robert Iger and Warner Pictures Distribution Director Doug Walter.

"There are a lot of scandals about Keanu Reeves. I would like to ask everyone, what are your opinions?" Robert Iger simply said the opening remarks and let everyone present express their opinions.

Doug Walter spoke first: “First of all, we need to carry out urgent public relations, and some unfounded things need to be clarified in time.

Keanu must remain silent when facing the media to prevent him from saying the wrong thing and being caught by the media. "

Another executive suggested: "I think Keanu can do some services in the community, such as volunteering in a welfare home, and at the same time arrange for our media to report on it to save some image points."

The senior executives expressed their opinions and quickly put together a feasible plan and immediately launched emergency public relations.

(End of this chapter)