hollywood melon man

Chapter 658 Why is it Waterloo every day?

As a high value-added business card created by the United States to display a good image to the outside world, Hollywood has gradually become the center of the world film industry since the 1980s and 1990s.

Today, Hollywood is at its peak, from the northern hemisphere to the southern hemisphere, from Eurasia to Africa and then to South America. It can be said that wherever there are movies, there is Hollywood.

This also makes the North American summer season, the most important season of the year, basically a barometer of the world film market.

Therefore, Hollywood has always believed that if you win the North American summer box office, you can win the world.

However, what is a little regrettable this year is that Gilbert Jr., who has dominated the summer season for many years, did not participate in the summer season this year, but instead went to produce a TV series.

But it doesn’t matter, there are still many movies related to him.

Before the summer movie season begins, Marvel Studios' second film, "The Incredible Hulk," produced by Gilbert Jr., will be released on April 20th.

This is the second film in the Marvel Cinematic Universe and tells the story of the Hulk's origin.

The director of the film was a newcomer named Anthony Olubi, a new director that little Gilbert had never heard of in his previous life.

He is actually two years older than Gilbert Jr., but he had only directed two short films before, and he also worked as an assistant director, executive producer, etc.

But from a creative perspective, Marvel movies don’t actually require the director to express himself. He just needs to complete his job step by step.

In the initial casting stage, Gilbert Jr. did not choose Edward Norton. Not to mention that Edward Norton is a difficult actor, but mainly because he refused to sign a long-term contract.

Therefore, Gilbert Jr. made the final decision on the actor selection and directly chose Mark Ruffalo, who was willing to sign a long-term contract and offered a low salary.

It’s no wonder that Mark Rumalo seems to have a very high IQ, which fits the scholarly temperament of Bruce Banner.

Liv Tyler, Gilbert's young lover, plays the heroine Betty Ross, and Tim Roth and William Hurt also starred.

At the same time, "The Incredible Hulk" will be the last "Hulk" movie released by Universal Pictures, because they previously held the copyright to "The Hulk".

Gilbert Jr. emphasized to Marvel executives from the beginning that The Incredible Hulk might not perform well at the box office.

But this is necessary to build the Marvel Cinematic Universe, so there is no need to be afraid of losses, nor to care about outside voices, just keep moving forward with determination.

In fact, this is indeed the case. "The Incredible Hulk" only earned 3168 million US dollars in the first week. The media and audience reviews were average.

However, those media outlets that were staunchly against Guibert put all the blame on Guibert, believing that Guibert's magic had failed.

"In the past, we have seen that the films produced by Gilbert Jr. always achieved huge box office success. But the box office failure of "The Incredible Hulk" proves that Gilbert Jr.'s films are losing favor in the market..."

"It's time to end Gilbert's reign. He doesn't even have any movies coming out this year. Does this mean he has a sense that he is being gradually abandoned by the audience?"

Liv Tyler, who had just finished her promotional tour, was in the back garden of Cantaloupe Manor, enjoying a leisurely afternoon tea time with little Gilbert and reading the newspaper to him.

"These newspapers say you are out of date and can't keep up with the times."

"Really?" Little Gilbert said indifferently: "The media are all clickbait, they believe everything they hear, otherwise how can they attract traffic?"

Liv Tyler pouted and then said, "But the box office of The Incredible Hulk was really bad. Even I was scolded for being the leading actress in it because of your relationship. My performance has not improved."

"That's true."

Ignoring Liv Tyler's glare, Little Gilbert said:

“Fast & Furious 4 is almost in the preparation stage. I heard that you have been hanging out with a group of people who say they are not human beings?
Stay away from them, these animals are not normal. The movie still needs you, the heroine, to maintain a good image, don't mess with me."

Liv Tyler curled her lips and said stubbornly, "No, they just said they are not male or female, they are still human. Isn't it a bit too much to say they are animals?"

"Hey!" Little Gilbert grabbed Liv Tyler's slender waist, pressed her on his thighs, and then slapped her on the butt a few times.

Liv Tyler cried out in pain, but judging from her expression, she seemed to be enjoying it. "If you don't recognize your gender, how can you still be a human being? When God created humans, he didn't distinguish between other genders.

In short, stay away from these non-human animals, you hear me."

Little Gilbert gave a serious warning, and Liv Tyler said she heard it, but she still shook her butt.

"My dear, you are taking a good photo, can you take a couple more photos?"

“???” A question mark popped up over Little Gilbert’s head and he involuntarily increased the pressure on his hands. He didn’t expect that this woman had this hobby.

Although "The Incredible Hulk" was not considered a success, Kevin Feige still held a celebration party when the film's North American box office exceeded 50 million US dollars.

During the media Q&A session at the celebration party, Kevin Feige answered the question about whether "The Incredible Hulk" would even incur losses.

He said: "In fact, we treat Marvel movies as a whole. Although this movie did not make a profit, it is necessary from the perspective of shaping the overall world view.

We think it's feasible to continue to do solo movies with other superheroes."

The reporter then asked, "What if other superhero movies face the same failure?"

Read more latest popular novels at 6.9*shuba!

Kevin Feige laughed and said, “This is a meaningless assumption. Every movie has the possibility of failure before it is released. But if we are just afraid of failure, will we not do it?

What's more, I have confidence in Marvel movies and director Gilbert Jr."

“What’s the next movie coming out from Marvel Studios?”

"Next, we plan to release movies such as Captain America, Thor, Iron Man 2, and then The Avengers."

Kevin Feige felt himself getting more and more excited as he spoke, but he couldn't reveal more, so he had to stop.

Although Kevin Feige explained the plans for the Marvel Cinematic Universe and the necessity of making solo superhero movies, the media still did not let Marvel Studios go.

To be precise, it was some media that did not let Gilbert Jr. go.

This is normal. The media, led by The Washington Post, has been promoting various pessimistic topics for several years, including that Gilbert Jr. is on the decline, that Gilbert Jr. is facing failure, and that Gilbert Jr. is being abandoned by the audience.

But who knew, the harder they promoted, the more successful little Gilbert would become.

So whenever they find an opportunity, these media will work hard to promote their previous statements in order to prove that they are right.

It’s just that sometimes the slap in the face comes too quickly and they are helpless.

This time, "The Incredible Hulk" was their most powerful one, and it did cause a certain impact, even affecting the Disney board of directors.

Robert Iger proposed to integrate Marvel into the Disney system very early on, but after the poor performance of "The Incredible Hulk", there was strong opposition from the board of directors.

In this regard, Robert Iger could only say to hold off and wait and see how things develop.

But the fact is that the development of the film market does not wait for anyone.

On May 3, "Spider-Man ", also from the Marvel superhero genre, produced and distributed by Sony, Columbia and Bia, was released nationwide in the United States.

Marvel has always wanted to get the popular Spider-Man back from Sony Columbia Pictures. Before Gilbert Jr. acquired Marvel, the copyright was sold to Sony Columbia.

But how could Sony Columbia give up this cash cow? You know, Sony Columbia's performance in recent years has almost been supported by "Spider-Man".

This time it was no surprise that Spider-Man immediately exploded the North American summer season as soon as it was released.

(End of this chapter)