I stole someone else's ticket to rebirth
Chapter 241 The Cost of Business War
Chapter 241 The Cost of Business War
Huang Zhilong suddenly felt a little sympathy for Ning Hao, but he quickly put this thought behind him.
Sympathy is bullshit. This world is a place where the fittest survive.
It's normal that the person he can sleep with for 600 yuan would cost others hundreds of thousands to marry.
Maybe he falls in love with a girl one day, but others are tired of her.
He may not feel at ease buying this car, but he will definitely make money.
There is a lot of speculation on the market about the shares of Wanliu Capital Closed Fund. Some people are even willing to pay 200,000 for a share of 350,000.
However... the points in the Jiying Auto App are not transferable and cannot be traded, so most of the discussions are online.
Ning Hao's parents probably never thought that after buying the car, they would not only not lose money, but also make money.
While eating, the matchmaker said a lot of nice things and the girl basically agreed. Since her family could provide this opportunity, they would definitely not miss it.
For them, their vision is limited, and the future they can imagine is to get married, have children, send their children to school, and then try to become a college student again.
They would not think about starting a business because Ning Hao already has some capital.
That capital is used to marry a wife.
The remaining money will be used for future living.
Depositing money in the bank is the only financial management method they can understand.
When someone is willing to pay for this car, they don’t think at the first time, since they can make so much money, does it mean they can make more if they keep it?
Instead, because of their inherent cognition, they felt that they were lucky and had met a sucker.
Ning Hao's mother pushed Ning Hao's arm and told him to sell it quickly.
But Ning Hao felt very annoyed.
At this dinner tonight, everyone was talking about what he should do, and whatever the woman said was the final word.
He is indeed a bit ordinary, and his work is not so easily accepted by others.
But why, at this point, does everyone still think he bought the wrong car?
The biggest mistake would be not selling it.
"I'm not selling it! This is my car, I won't give it to anyone who wants it!"
……
……
In the automotive industry, people have always viewed the affairs of Jiying Automobile with a bystander's attitude.
Li Yang’s Internet car manufacturing is similar to that of Boss Jia.
Boss Jia has been shouting the slogan "Return to China next week" for more than half a year, but he has only come up with a car logo and nothing else has been done.
What kind of car can such a person make? Without any background, he wants to rashly enter such an industry with such high industrial integration?
Even the launch of Jiying Automobile did not attract many people.
Jiying Automobile did not give any money to the media to invite them to report, and there were very few media people who went.
But because of Li Yang's appeal, many people watched the press conference online, as many as three or four million.
After Li Yang announced the price of 349999, most people felt that it was time to end the fun.
What else is there to see?
Li Yang did build the car, but he certainly couldn't sell it.
Tesla can sell for more than 400,000 or 500,000 yuan, but it is imported.
Why do you, a domestically produced car, sell it at such a price?
And what did Li Yang talk about at the press conference?
They all claim that they use spare parts from a certain domestic company and that it is the most amazing technology in the world.
What about fooling fools?
In business, you can't say that you have domestic products at all.
Look at Mr. Lei. Every time he holds a press conference, he first says that his company uses Qualcomm's first chip, the lens of a certain foreign company, and a certain foreign technology...
The words "domestic" and "the best" have nothing to do with each other at all.
As for the domestic manufacturers that Li Yang mentioned as examples, who would be willing to use them if there was no choice?
They are all unknown brands of cars that are purchased because the cost is low.
But looking at the car cost price announced by Li Yang, it is not low.
Jiying Automobile has gathered all the elements of commercial failure at once.
Domestic, expensive!
Of course, these thoughts are all from yesterday.
Early this morning, we found out that the orders for Jiying Automobile exceeded 4,000 units, and everyone was stunned.
Can we order 4,000 units of this thing?
Then why can't they sell the cars they built after going to so much trouble to import spare parts and buy technology from abroad?
They don't sell it that expensively.
Until they figured out the truth of the matter.
"Damn it, how can this be done? Isn't this just giving money to users?"
"Coach, Jiying Auto is playing tricks, they committed a foul!"
“How can you give users a financial management quota? Isn’t this a violation?”
"Report! Report!"
……
In finance, there are indeed many rules.
For example, public funds can never promise users how much capital they will earn or how much money they will make.
However...the sources of funds for public funds are subject to fewer restrictions than those for private funds.
It’s not that there is no link between marketing and financial management. For example, Alipay has a lot of marketing promotions, giving others financial management quotas, financial management discounts, and even waiving management fees.
But people don’t believe it.
I was cheated by you once when I bought your products, and now I want to be cheated by you again when I buy financial products from you?
Wanliu Capital is different. This is the accumulated reputation and the trust of 1.2 million users after they made money in it.
Among 1.2 million users, isn't it normal for a few thousand to buy cars?
Li Yang did not say anything about financial management at the press conference. The car purchase points of Jiying Automobile can not only be exchanged for financial management quotas, but also for other things.
……
Huichuan Power is an A-share company with a market value of 40 billion yuan, which is a medium-sized company.
Because domestic new energy vehicles are just starting out, their scale is quite limited and there is not much of a market.
Even though their motor and electric drive technology is top-notch in China and still top-notch in the world, they cannot get many large orders.
However, the emergence of Jiying Automobile disrupted their stable rhythm.
Because Jiying Automobile is really willing to give up.
The first batch of orders placed was for 100,000 motor systems, all of which were of the highest specifications.
At the same time, Jiying Automobile is also preparing to invest 400 million yuan to allow them to carry out research and development and iteration of their products.
Of course, there is only one requirement, that is, the new technology is given priority to Jiying Automobile.
Is this a request? It's nothing!
We give money to research and development, and also take on the market. Where in the world can you find such a delicious pie?
They really hope that Jiying Automobile will be successful so that the company will not lack orders.
They were very happy after seeing the surge in orders for Jiying Automobile.
This is called win-win cooperation.
But... this feeling of happiness didn't last long.
On January 1, Jiying Automobile's orders exceeded 30 vehicles, and news about Jiying Automobile's purchasing price broke out in the market.
After someone got the car, they dismantled it and repriced all the parts. In the end, they found out... the cost price of the Jiying car was only 165,000 yuan.
At the same time, some people posted the quotation sheets they got from Jiying Automobile and found that the prices of all spare parts were ridiculously high.
Especially the motor system of Huichuan Power. A small company purchased the same motor system for only RMB 2,700 per set.
As for Jiying Automobile, one car uses four sets, and the purchase price of each set reaches 4,500 yuan.
Exactly the same thing.
Originally, Huichuan Power was going to hit the daily limit right after opening today, but due to this news, there was a market crash.
This may involve the transfer of interests, and the amount involved is huge. Once it is confirmed, many people will be arrested.
But it's not just this problem. Judging from the exposed purchase orders, there are problems in almost all projects of Jiying Automobile, and the procurement costs are seriously inflated.
Huichuan Power knows better than anyone that the price is inflated.
But Jiying Automobile is willing to pay for it, and they took the initiative to raise the price.
Now, neither Jiying Automobile nor its corresponding suppliers know what to say.
For suppliers, this is the first time they have made so much money, so they will definitely stand on the side of Jiying Automobile.
It’s not right for Jiying Automobile to admit it, nor is it right for it to deny it.
Admitting this means treating users as scapegoats.
If you don't admit it, the purchase order will be thrown in your face. If you don't admit it, won't you feel guilty?
Perhaps because of this incident, Jiying Automobile collapsed directly.
……
Li Yang was still in charge of vehicle delivery until all the 1,000 vehicles were delivered.
These are the first batch of guinea pigs of Jiying Automobile, and Li Yang doesn't want them to suffer any loss.
It doesn't matter if it's a bit hard, at least people will feel that the car is worth buying.
During the lunch break, the company told him what happened on the Internet.
Feng Xinli, general manager of Jiying Automobile, also rushed over as soon as possible.
"Mr. Li, should we respond to this matter?"
Li Yang took a look and asked, "Those who have seen the purchase order should have signed a confidentiality agreement, right?"
"Yes, I have already determined who the other party is."
Each purchase order is different and has a unique code in the document.
It may even be hidden directly in the data information.
As long as someone dares to take a screenshot of the purchase order, whether it is a photo or something else, they can immediately identify who has the problem.
Li Yang knocked on the table. "Then let's first deal with the leak of the purchase order and find something for the legal department to do. As for the rest... I'll talk about it when I'm free in the evening."
"it is good."
Feng Xinli made any decision about Li Yang without hesitation.
He would have his own ideas only when Li Yang needed him to. When he didn't need them, he would just treat himself as a tool.
He knew the purchasing situation better than anyone else, and it was Li Yang himself who instructed to purchase at a higher price.
He didn’t understand it then… and he still doesn’t understand it now.
However, he never doubted that Li Yang would be taken advantage of, even if he really was.
After Feng Xinli left, Jiang Banxia asked, "What is Master Li going to do? Is it going to be made public?"
She knew very well that Li Yang was in a difficult situation at the moment. If she publicly said that he had raised the purchase price on his own initiative, users would feel uncomfortable.
If Li Yang said that car purchase points were subsidies in order to appease users, the matter would become even bigger.
Because the car purchase points cannot have value, if they have value, it would be a violation.
"Hand over the car for the afternoon first, and we'll talk about it after it's done."
Jiang Banxia sighed: "It seems that nothing is easy."
Her Wanliu Capital was living too comfortably and had never encountered any difficulties.
Every time a problem arose, Li Yang was able to solve it in a very short time, allowing her to make a lot of money.
When it was Li Yang's turn to have problems, she found that she seemed to be unable to help at all.
"What are you thinking about? It's nothing. It's just a small matter and can be solved easily. Come and eat quickly. We have a lot of work to do in the afternoon."
Li Yang felt ashamed that he had not visited Bai Qing for several days since he came to Jiangbei.
But it was soon resolved, in another five days.
In the afternoon, after delivering dozens of new cars, I returned to my residence.
Li Yang picked up his laptop and started posting on Weibo.
About an hour later, a fresh Weibo post was officially released.
"Thank you very much for your attention to Jiying Automobile. Regarding the purchase order, I will give a brief reply."
“I have read the evidence online and it is indeed the purchase order of our Jiying Automobile. There is no forgery.
The spare parts purchased by Jiying Automobile are indeed more expensive than those of others, and some are even twice as expensive. However, I can quibble about these.
Take the motor system of Inovance as an example. Other systems cost more than 2,000 yuan, while Jiying Auto's system costs more than 4,000 yuan. They are essentially the same system, and the motor and electronic control models are also the same. However, Jiying Auto has signed a different contract with Inovance. If there are problems with their products, we have the right to pursue responsibility, which is also responsible for our users.
It’s like you join a company and the company asks you to sign a non-compete agreement. If they don’t give you a raise, are you willing to sign it?
The same goes for the fact that Huichuan Power needs to take responsibility, and it is reasonable for us to increase the purchase price.
Of course, I know that some people will find it unconvincing to raise the price so high just based on this point.
But in fact, there are many hidden costs involved.
As we all know, any product has a defect rate, and the motor system is no exception. Because we signed a letter of responsibility with Inovance and offered such a high price, they do not allow their products to have defects, so all the products delivered to our company have gone through dozens of manual inspections and tests to ensure that there are no mistakes. Those who have done business naturally know the cost involved.
For example, in a fruit market in Beijing, a plum can be sold for 80 yuan, while the price of plums sold at roadside stalls, even if of good quality, is unlikely to exceed 20 yuan per pound. Is there any difference between a plum that costs 80 yuan and a plum that costs a few yuan per pound? Which one looks better? I don't believe that I can't pick out a good-looking one after buying dozens of pounds of plums.
Sweeter? Similarly, among dozens or hundreds of kilograms of plums, you can definitely pick out those that taste sweet.
We build cars, not mobile power stations. Our cars run on the road every day, and most of the time they run more than 100 yards. Therefore, the quality of our products must be strictly controlled. Once a problem occurs, human lives are involved.
If you buy a Jiying car, you should know the promise we make. As long as it is a problem with the car itself, we will unconditionally return it. We provide lifetime warranty for the three-electric system, with no mileage limit and no age limit.
What's the point of talking about profit transfer? Why should I do that? If I want money, I can just stop making cars. Who will I transfer the profit to? If I don't make cars, will the money belong to others?
Also, the starting base salary for our sales staff is more than 10,000 yuan. The Green Water Group, in which I hold shares, opened a supermarket in a small county town. The starting base salary for all sales staff and service staff is 6,000 yuan. According to you, is this also a transfer of benefits?
I am willing to pay for high-quality services, and the costs are not passed on to others. Is this a transfer of benefits?
Why don't you transfer some of your benefits? Be nicer to your partners and your employees.
You can't treat your employees like beasts of burden and let others treat your employees like beasts of burden, right?
To view our purchase order, one needs to sign a confidentiality agreement. According to our investigation, the person who signed the confidentiality agreement took a photo of our purchase order and sent it to a certain media outlet in order to make a profit of 200 yuan.
To be honest, I don't have the heart to hold the other party responsible. It's just two hundred dollars.
Can you be nicer to your employees? Millions of dollars have been spent on marketing in the business war, and they may have to live in the shadow of this incident for the rest of their lives. How can you just give them 200 yuan?
Finally, the purchase cost of Jiying Automobile may be higher in the future, because I believe that the companies we cooperate with will quickly improve their technology, or even iterate their technology. Even if it is a small improvement, I am willing to pay a higher price for it. I am willing to pay for technology, which is better than using the company's hard-earned profits to discredit others, which is a thankless task. "
After Li Yang sent out this Weibo post, he thought there would be a high probability of a quarrel, after all, there were a lot of internet trolls.
Most of the people on Weibo are organized water armies.
But after dinner, he opened it and took a look, and found that all the hot comments were discussing wages.
"The salary of Jiying Auto's service staff is over 10,000 yuan? Is that true?"
"I don't know. Damn, my best friend got a job there and she never told me."
"Isn't there no educational qualification restriction? Why is the salary so outrageous? The average salary in Jiangbei is only over 5,000..."
"Is there any invisible threshold? For example, you have to be handsome or beautiful?"
"I don't know about Jiying Automobile, but I'm from Jiangcheng, and I know that an ordinary waiter in the Green Water World supermarket earns more than 6,000 yuan a month."
"Whether it's true or not, just ask Mr. Li to recruit me. I'll test the waters for everyone. Even if there is a confidentiality agreement, I will take the risk and tell everyone."
"Mr. Li, when is the next recruitment? Last time you said it was December, but now it's the end of January, and it will be February soon."
……
Netizens' focus is all on employee treatment, and no one mentioned the previous purchase order issue.
Maybe some internet trolls mentioned it, but the general public doesn’t care at all.
Who cares how much you paid for it? It has nothing to do with them. You can't afford a Jiying car anyway.
But if the salary is real...
……
"Master Li, aren't you afraid that the entire automotive industry will unite against you? You have finally offended them completely."
The cost of Li Yang's business war is the traffic from his Weibo posts.
“Why are they targeting me?”
(End of this chapter)
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