I stole someone else's ticket to rebirth
Chapter 340: Xiangnu's Invitation
Chapter 340: Xiangnu's Invitation
Li Yang did not deny the conspiracy or anything like that.
That money was what he and Jiang Banxia deserved.
During this period, he has completed the reduction of holdings and issued an announcement.
The total reduction was 210 billion yuan, and the net profit after tax was 168 billion yuan.
This amount of money is not small, enough to maintain the expansion of Green Water Group and Jiying Group, but it is not enough to support the birth of a new group.
Industry and finance complement each other. If there is only pure finance, it will be a castle in the air.
If there were only pure industry, the flow of funds would become very slow, and without the tool of finance, it would be impossible to maximize the value of the industry.
Li Yang now has the ability to control the consumer side, but he still cannot control the supply side.
The next 100 billion yuan will all be invested in improving the supply side.
For example, our own clothing brands, grain and oil brands, and technologies.
He must be involved in the four major necessities of life: food, clothing, housing and transportation, which is quite difficult.
Just the oil pressing process costs a lot of money.
Grain processing is easier to deal with. This technology can be considered top-notch in any domestic processing plant. However, it is still necessary to build its own channels to separate the products from those on the market.
It is not for the purpose of making money, but to provide a production end that can expand the entire financial system. Even if there are drastic changes in the external environment, the entire system can still gain incremental growth.
Playing with finance will not make you have more money that you don't have. It will just create more bubbles out of the original money, and the bubbles will always dissipate one day.
With continuous replenishment from the production side, even if the profit is only one or two points each year, the bubble on the financial side can be kept from bursting.
In the financial field, this is called a moat.
In essence, all the groups under Li Yang are doing one thing, which is to stabilize the wealth of the middle class, use this wealth to provide employment for the poor, and give the poor a chance to become middle class.
However, this process will be very long, possibly taking more than ten or twenty years, and those employees may never become middle class in their lifetime.
But just like the college entrance examination, at least there is an opportunity, the road is there, and it doesn’t matter if you don’t want to go on it, at least it means that life will not be too bad.
In Li Yang's opinion, if this system wants to work, it must have a scale of at least 3 trillion.
Jiying Group's annual revenue is only over 100 billion yuan. Unless it can sell millions of cars a year and the average transaction price is around 600,000, it can reach 600 billion yuan.
Green Water Group’s revenue is now far from enough, and it will take more than two years before it can operate normally. If its annual revenue can exceed 100 billion, it will be considered a success for the previous plan.
His ideal number is that the nine shopping malls operate at full capacity every day, with a revenue of 3 billion yuan a day, which means more than 1 trillion yuan a year.
He doesn't need to pursue high profits, or even no profits.
A loss of 1% a year is enough to sustain for decades or even hundreds of years.
Moreover, Jiang Banxia can make it back through financial means.
A system worth three trillion yuan can directly support one million employees and indirectly determine the main income of 30 million people in the related industrial chain. This is the immortal golden body, and nothing else is reliable.
In Li Yang's opinion, the money on hand is not enough anyway.
The money abroad is a fallback, but it is not convenient to use it now, so it does not count.
Anyway, he should get the profits from Wanliu Capital, so why not take it?
It’s not like there was no dividend.
……
On Saturday morning, Li Yang slept until about one o'clock in the afternoon, then he found Jiang Banxia's team, arranged for someone, and drove away in his car.
Afterwards, he drove a car with an unfamiliar license plate alone.
Take precautions before they happen.
The main reason is that the distance is too close and there are no planes.
Moreover, it is quite complicated to take the high-speed rail at this stage. If someone on the train is diagnosed with a fever, he will also have to be quarantined.
His and Jiang Banxia’s safety will become more and more important in the future. Before, it was just Jiang Banxia, but now he can’t hide anymore.
He still values his life very much. He used to do it for his freedom, and there was almost no risk except for force majeure.
Now...freedom and such are not important anymore.
Three hours later, he went directly to Zheng Dasheng's restaurant. Xiangnu had ordered the meal in advance and was waiting for him to come and eat.
At the dinner table, Li Yang was eating with big mouthfuls. Xiang Nu was watching from the side and asked, "Why don't you eat something before you leave?"
"We've already eaten it at home, and I'm too lazy to ask my mom to cook. Of course, the main reason is that I'm tired of it, and my mom's cooking skills are just average."
Xiangnu asked, "What about this restaurant?"
"not bad."
"How does it compare to Ruyi Pavilion?"
"It's definitely not comparable. The people who cook can't compare."
Sometimes the purpose of eating is to create an artistic conception. The food cooked by a beautiful woman is delicious and can directly elevate the entire level.
It is always like this, when beautiful women set up stalls and sell expensive items, people will still pay for them.
The same applies to handsome guys setting up stalls.
"Then come to my place tomorrow and I'll cook you a meal."
Li Yang: "???"
Murder ah?
……
The news that Jiying Automobile is going to raise prices has gradually spread in the automobile market. The main reason is that Jiying Group’s previous battery orders have been used up, and new contracts will have to be used in the future.
The purchase price of lithium batteries under the new contract almost doubled, and the cost of a vehicle increased by an average of 80,000 yuan.
This is absolutely beneficial for domestic new car manufacturers.
It was a rare occasion for the bosses of several emerging enterprises to sit together.
Li Bin and Li Xiang are both representatives of this group.
Both of these car companies launched their first car in 18, but they spent billions on marketing, but no one was willing to pay for it.
At that time, Jiying Automobile had already launched its second generation, which far outperformed them in all aspects.
Moreover, the cars they launched are very priced, with the lowest price being more than 300,000, which directly competes with the Jiying Tianquan series.
As you can imagine, not a single drop of dust was left.
Their high-end car, priced at more than 600,000 yuan, had no competitiveness at all in front of Jiying Yaoguang, and the plan was aborted.
Only a little over a thousand low-end cars are sold each year, with more than half of them sold through deception and the other half driven by users’ curiosity.
"Jiying Automobile is going to raise prices, which is good for us. We still have contracts for lithium batteries. In the short term, the cost of lithium batteries will not have much impact on us. If we can launch a round of price war at this time, we may be able to snatch back some market share from Jiying Automobile."
"Price war? We won't make any money that way..."
When they say they are not making money, they mean that it cannot cover the R&D costs.
Generally, they put the R&D costs and operating costs into one hundred thousand vehicles. It is conceivable that a car must achieve a profit of more than one hundred thousand to cover the costs.
"It's already this late, and you're still talking about costs. If you don't sell the car, there will be no investors."
The two were competitors before, but now they are in the same boat.
They need to come up with certain data to attract capital investment, otherwise they will not be able to run such a large enterprise with their own money.
Unlike Jiying Group, which is never short of money, the initial gap was at least hundreds of billions, and no one knows where they got the money from.
"That bastard Li Yang just doesn't want to give us a sip of soup. The domestic high-end new energy market has been eaten up by him and his family!"
Both of them disliked Li Yang, but there was nothing they could do.
Competition? How can you compete in the car industry?
It's nothing more than smearing, price wars, and competing on configuration.
Price war? They can’t afford it!
Defamation?
Li Yang is the king of the Internet.
There has been a lot of slander against Jiying Automobile on a daily basis. In addition to Kuaipai, other platforms are full of bad comments about Jiying Automobile. Whenever any accident happens, it will definitely become a hot topic.
But it’s no use!
I will still buy what I should buy.
Especially now, Kuaipai has instantly become the number one short video platform in China. Media channels are almost monopolized by Kuaipai. All information platforms on the entire Internet are on Kuaipai. Even traditional media have to rely on Kuaipai for their livelihood, and the little devils who smear it are getting worse and worse.
Configuration?
The top-level configurations of domestically produced new energy electric vehicles were all developed by Li Yang at great expense. Although some individual companies choose to cooperate with external car companies, the prices have not dropped at all, and have even increased a bit.
Their configuration is no different from that of the Jiying car, but they cannot get the cost of the Jiying car, let alone sell it at the same price as the Jiying car.
"It's not certain now. Jiying Automobile will have to raise the price by at least 100,000 yuan this time. With such a price increase, their sales will definitely be affected, and orders from related industrial chains will also decrease. Those companies used to have a lot of food, and they have all been expanding their production capacity. Now that sales are insufficient and orders are reduced, those companies will definitely not be able to bear it. We know the cost of overcapacity better than anyone else, and this is also a good opportunity for us to take over those supply chain companies..."
For those supply chain companies that have already invested in expanding production, they will definitely not be able to bear the foreseeable reduction in orders in the future.
Even if they have made money for several years, it is possible that they will lose it all within a year. Faced with such losses, they will definitely find a way to make it go away.
In the past, we could get benefits by following Jiying Group, but now Jiying Group can’t give us that much. It is possible that they can sell top-end spare parts at a fair price or even at a low price.
If you sell it, you won't lose money, but if you don't sell it, you will lose money. A normal person would make this choice.
At the same time, Li Yang was also holding a meeting, mainly discussing this matter.
After reviewing the information and data submitted by various departments, Li Yang said: "Prices will definitely increase, but we can't just increase prices. Over the years, we have led the relevant industrial chain, and those companies also need to survive. According to estimates, sales will drop by 30% after the price increase, which will be a devastating blow to those companies and may even affect their subsequent R&D iterations..."
Feng Xinli said, "Boss, there is nothing we can do about this. If we don't raise prices, the company will face large-scale losses. Moreover, those industrial chains have reaped a lot of benefits from us over the past few years. If we ask them to spit out a little bit now, they should be able to accept it."
Li Yang shook his head: "They may be able to accept it, but we can't gamble at this critical juncture! Once the industrial chain that we have worked so hard to build collapses, we will not be able to maintain our performance leadership in the future. But what Mr. Feng said is right. They have made a lot of money in recent years. Let's talk to them and ask them to reduce the purchase price by 20%. In this way, the cost of our car can be reduced from other places. This time the price will only increase by 50,000 yuan..."
The cost increase of batteries is fixed, but other costs can be reduced.
Feng Xinli took out a document and said, "Boss, this is what we discussed with a supply chain company a few days ago. They are willing to lower the price, but they hope we can open up full product authorization..."
To put it bluntly, they hope that Jiying Group will not interfere with their sale of products to outsiders and will not interfere with their product pricing rights.
The Jiying Group itself does not interfere in these things, but... after all, he was trained by the Jiying Group. He has made a lot of money over the years and his technology has improved a lot.
"Sure! Even if they sell it to outsiders at a low price, it will not affect our cooperation, but the price of the industrial chain must be reduced by 30%."
Li Yang agreed.
Other companies must have their own considerations. Even if they reduce costs by 30%, they can still make a profit.
What’s more, the companies in the industrial chain that remain are all quite powerful, and their technology is indeed strong.
Feng Xinli continued, "Boss, once this loophole is opened, the products of the relevant industrial chain will flood the market. For the sake of profit, they may offer lower prices to others..."
"Lower prices mean there won't be enough protection, so we can't do without it. Oh, and make sure all the supply chains are backed up..."
Backup means supporting a similar enterprise. Even if the technology is a little worse, it can catch up as long as there is capital investment.
Jiying Group does not want to be strangled by others.
They can support other enterprises at any time.
If a supply chain insists on competing for prices in the low-end market, sooner or later it will waste its own R&D capabilities and slow down technological iteration.
After all, after the price is raised, profits must be obtained through a large amount of production capacity. Production also has costs, and R&D funds are occupied, and R&D efficiency will be reduced.
This is also the reason why the West outsourced some high-end industries to China more than a decade ago. They thought that China would fall into the trap of low-end industries.
As a result, we are trying to get high-end here and make breakthroughs one by one.
Needless to say, in the end, the share of high-end industries has become increasingly larger, creating the world's strongest industrial system today.
There are too many industries in the country that need support, so it is difficult to give hundreds of millions of funds to a specific company on a targeted basis. Most of the time, it is only a few hundred or tens of millions.
This amount of money is not enough for technological iteration.
Jiying Group’s targeted support is very efficient.
Foreign countries also want to support it, but unfortunately they no longer have a complete industrial system, and supporting individual companies individually will have little effect.
"If the original supply chain knew about the backup company, wouldn't it be..."
"What are you afraid of? Just tell them openly! If they are willing to maintain their competitiveness and keep iterating their technology, then no one else can catch up and they will have the first-mover advantage. They can't drag down Jiying Group if they fall, they are not worthy! Regarding the backup company, I have already thought about it... I will send the document and everyone can take a look."
The technology of domestic backup companies is not bad now. At most, it lags behind the top companies by one generation or even half a generation.
Globally, it is still top-notch!
After all, with leading enterprises leading the way, subsequent technological breakthroughs have a direction and progress is rapid.
Feng Xinli picked up the document and took a look at it. It mainly contained strategies for supporting backup companies.
The strategy is simple: Renovate!
Jiying Automobile has sold more than one million units so far. Although the first and second models are not outdated in the electric car market, they are a bit outdated for Jiying Automobile.
In terms of hardware, many things are not available.
For example, the first generation of assisted driving was not very good and lacked some functions.
Although the second generation can be updated with the latest assisted driving system, it is limited by hardware and is not as flexible.
Especially last year, the technology in this area was updated again, but it has not been fully upgraded, and the gap is getting bigger and bigger.
Li Yang's plan is to upgrade the hardware and software of the old models in an all-round way. The price is very cheap. The first-generation model costs 2020 yuan for a full upgrade, and the second-generation model costs yuan for a full upgrade, both of which can reach the hardware and software level of the model.
If the company does this normally, it will definitely lose money, but the relevant spare parts are obtained from backup companies, so the cost is much lower.
It can not only support backup enterprises, but also bring benefits to Jiying car owners.
After driving it for three years, it only costs 50,000 yuan, which is equivalent to owning a new model car.
It will take at least 2021 for this to be truly implemented. By then, backup companies will surely be able to provide products comparable to this year's. If they are still a little short, they will work harder...
In Feng Xinli's view, this is just Jiying Group doing good things, and there is no profit at all in it.
We even need to recruit a large number of auto repair engineers.
It is not easy to repair new energy electric vehicles...
As soon as this batch is finished, the next batch comes!
More than 19 cars can be sold in years...
We have to support several thousand people... This is not a small expense, and the Jiying Group basically has to pay for the salaries.
But the strategy is impeccable, which is equivalent to that Jiying Group has two systems. In case there is a problem in any link in a system, the backup can be found in the first time and the backup company can be restored.
For Li Yang, this enterprise backup is also another way.
If Jiying Automobile can sell 3 million cars every year in the future, there will be too many cars that need to be upgraded every year...
To promote consumption among car owners!
It is equivalent to driving it for two or three years and owning a new car for tens of thousands of dollars, and most car owners will not refuse it.
This is the sustainable development path for new energy vehicles. Even if the global automobile market becomes saturated in the future, they can still maintain sufficient competitiveness through upgrades.
Other companies can’t do this! They can’t even support one supply chain, let alone two.
They can never reduce costs so low, and they can never do something without profit.
This meeting lasted for six hours.
After the meeting, Li Yang was originally going to go to the company cafeteria to eat, but when he thought about the invitation from Xiangnu, he decided to go over and take a look.
He would definitely give a fair and objective evaluation of the food cooked by Xiangnu and let her know how bad she was at cooking!
After all, I have a sharp tongue!
(End of this chapter)
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