China Entertainment: Been working as a director since 03

Chapter 54 Times have changed
  In fact, you can’t blame the people doing market research at the record company. This matter has nothing to do with them.

This is a soundtrack record for Ghosts, not an album by any of their artists.

Their company's contracted singer Hu Yanbin only has the copyright to use these songs.

It is the business of Li Yu and Hualiu Company to become the best seller of records.

After all, the soundtrack was a hit, and the first benefit was the TV series.

This time, Li Yu offered to contract the production costs of 50,000 tapes and 15,000 CDs in order to promote the ghost TV series.

Then use the record company's channels to sell it, and everyone will share the profit.

For the record company, this means no loss if the record is sold out, and a guaranteed profit if the record sells well.

If Li Yu hadn't offered such a price, the record company wouldn't be interested in this record.

The record company only learned the news about the explosion of Ghosts through feedback from channels today.

So they made an urgent call to Li Yu and immediately approached the factory to place an additional order.

The two parties agreed that Li Yu would continue to pay for the production costs.

They are responsible for developing connections and sales channels, and they still get a share of the money after making money.

Naturally, Li Yu would not refuse this kind of good thing that could not only make money, but also expand the influence of ghosts, and play a promotional role in ghost TV series.

Xiangnan Channel and Hanbei Channel saw that the Ghost soundtrack album had become popular in the Magic City area, and they immediately added fuel to the flames, building momentum for the Ghost TV series and making Ghost's popularity even higher.

In fact, they advertised the soundtrack on New Year's Day when it was released.

The soundtrack became popular so quickly. In addition to the quality of the record itself and the large amount of tap water, TV stations like Xiangnan Taihan and Northern Taiwan were indispensable to help promote it.

……

In Beijing, senior executives of Hualiu Company such as Li Yu and Lao Ma have understood the power of the ghost soundtrack.

On the mainland's new song charts, many of Guigui's songs are on the list.

To be honest, after seeing this, Lao Ma was a little glad for the choice he made that day.

With his conditions and abilities, being a qualified migrant worker is the best choice. Coveting something that doesn't match his abilities will definitely lead to a disgraceful outcome.

At the same time, he also admired the young boss Li Yu even more!
  It's really awesome. He writes a good script, directs the drama well, and even the songs he writes are popular. He can be called an all-rounder.

"Mr. Li, the popularity of ghosts is too high, much higher than our company's previous project Full House.

I think the premiere ratings of Ghosts can break 2, or even reach 2.5. "

Lao Ma made a bold prediction.

In fact, it’s not too bold.

With the ultra-high-quality soundtrack of Goblin and the overwhelming publicity offensive, it has become everyone's consensus that Goblin's ratings will explode. It just depends on what heights Goblin can reach in the end.

Anyway, Li Yu himself is relatively confident in ghosts.

Interestingly, due to the appearance of ghosts, some events in the original time and space were changed.

For example, "Huanzhugege: Heaven and Earth", which was originally scheduled to be broadcast on Xiangnantai on January 1, was moved forward to December 10 last month.

It is estimated that on January 1, Xiangnan Satellite TV will finish broadcasting Heaven and Earth.

Starting from the prime time on the evening of January 1th, it will be broadcast simultaneously with Hanbei Satellite TV.

Yes, Ghosts did not have a trial broadcast on local stations, but went directly to the stars for its premiere to a national audience.

Trial broadcasting on local stations is just a way for TV stations to reduce risks and test the quality, popularity and other factors of TV series.

Because the TV station cannot determine which TV series will be popular.

If you rush to star without testing, the ratings will suffer, which will cause losses to the TV station.

Local channel pilots are a process that most TV dramas have to go through, but there are always exceptions.

A film like Goblin was extremely popular during the filming period, the quality itself is strong enough, and the director has built a good reputation with his previous work. Goblin can completely skip the trial broadcast on local channels and directly arrange for it to be broadcast on stars.

...Xiannan's Star City, the third part of Princess My Fair Princess is aired on Xiangnan Satellite TV.

Screenwriter Qiong Yao naturally had to gather with the cast and crew to promote the show on Xiangnan Channel.

Today is the 4th, and the broadcast of Heaven and Earth has come to an end.

Naturally, Qiong Yao and the main creative members of the crew have obtained the ratings data.

Huanzhugege is indeed a well-known IP in the country.

Building on the foundation of the two highly popular previous films, the first-day ratings of the third film, Heaven and Earth, were very gratifying.

The average ratings on the first day were 1.7.

The average ratings on the third day of broadcast have exceeded 2.

Last week, the ratings even exceeded 2.5.

This ratings is definitely an excellent result for other crews, and they can all celebrate with champagne.

But for Qiong Yao, she was not satisfied as it did not meet her expectations.

This is the third part of Huanzhugege!

When the first and second parts were first aired in the Mainland, the ratings in Beijing, Magic City, Xiangnan and other places were often in the dozens.

Of course, there is the factor that the ratings statistics method was not advanced enough in those years, so the ratings figures appear to be exaggerated.

But My Fair Princess Part 1 and 2 did reach the point where the theaters were empty.

At that time, there was no other TV series that could compete with My Fair Princess.

Qiong Yao can confidently ask: "Who else!"

You can even say as calmly as Master Ye: "I want to fight ten."

But what about the third film "Heaven and Earth" that she has high hopes for?
  It only broke 1.7 in the first broadcast, and broke 2 in three days. After so many geniuses broadcasting 2.5, it can no longer reproduce the glory of the two previous works.

If this momentum continues, there is a big question mark as to whether the average ratings can break 3 until the end of the broadcast of "Heaven and Earth".

Qiong Yao couldn't figure out what the problem was.

Obviously the seasonings are familiar and the recipes are familiar.

What's going on here? It’s only been a few years, don’t people love watching Qiong Yao dramas anymore?
  Huang Xiaoming saw Qiong Yao's concerns and said with relief: "Auntie, now the mainland's method of calculating ratings has been in line with international standards.

It's already amazing that the average ratings can exceed 2.5.

Full House, which was broadcast on Hanbei Channel last year, had an average ratings of 2.47. It was already the highest-rated drama on Hanbei Channel in recent years.

The current situation is that unless it is broadcast on CCTV, any ratings above 2 are considered a hit.

Besides, we have broken 2.5 now, and there are still more than ten episodes to be aired.

After the Happy Camp we recorded this week is broadcast, the average ratings may break 3 or even 4. "

Generally speaking, except for the sentence that "Heaven and Earth can break 3 and 4", which is a comforting rumor, Huang Xiaoming's other words are basically true.

In the original time and space, the average ratings of "Heaven and Earth" after airing on Xiangnan Channel for 2.76 episodes was 04, which was already the ratings champion of Xiangnan Channel in .

In the following eleven months, all TV series broadcast on Xiangnan Channel could not surpass this achievement.

These days, except for Yangma’s own dramas.

How many dramas broadcast on local stations can reach this level?
  It's still very hot in heaven and earth.

It's just that there's something wrong with Qiongyao's own mentality.

Her expectations were too high. Her initial goal was to equal or even surpass the two previous games.

All we can say is that times have changed.

(End of this chapter)