China Entertainment: Been working as a director since 03

Chapter 698 The advantage is mine
The fact that "Barbie" achieved such a great first-day performance in North America has a lot to do with Warner's powerful marketing and promotion.

Some of them were thinking that it would be great if the movie "Barbie" could just make a small loss.

If the loss can be small, Li Yu can be urged to shoot "Aquaman 2" immediately.

What they think in their hearts may be what they think in their hearts, but when it comes to actual action, their bodies are very honest.

During the pre-release promotional period, Warna spent tens of millions of RMB on marketing.

Barbie itself is a world-famous IP.

The effect of using tens of millions of RMB to market this big IP is very significant.

It was thanks to Warna’s powerful marketing promotion that the film achieved such a huge box office success on the first day.

Marketing + quality are both very important, neither of them can be missing, and it will be very uncomfortable if one of them is missing.

However, although Warner was physically honest, it is absolutely impossible to say that they had predicted that the film would have such results.

This result far exceeded their expectations.

When the box office results on the premiere day were reported to the senior management and shareholders of Huanadu.

The top executives at Huana were both shocked and excited.

The film rights to "Barbie" were transferred several times before reaching Warner.

In Warner's opinion, the Barbie IP is well-known around the world, but it is not easy to make a live-action version.

This IP has had many popular cartoons, but no live-action movies.

No one knows how the live-action version should be shot.

If we keep the cartoon's strong, exaggerated style, will it be out of place in the live-action version? No one knows.

If we don't retain these, make drastic changes, and abandon the exaggerated style, can it still be called Barbie?

Li Yu used his imaginative talent to hand in a high-scoring answer sheet.

Huana's shareholders were even more excited. They all wanted to force Huana's top management to kowtow to Li Yu.

Look at you guys who are holding people back. They said they wanted to shoot "Barbie", but you forced them to shoot "Aquaman 2".

If it were someone with a weaker will, he might have just given in and gone to film "Aquaman 2".

If Li Yu really shoots "Aquaman 2", can it achieve the same results as "Barbie"?
In fact, anyone who knows a little about the superhero Aquaman knows that this hero’s personal story was basically told in "Aquaman 1" and there is not much room for exploration.

Therefore, "Aquaman 2" must be a movie that sacrifices word of mouth for box office.

Sacrificing word of mouth is certain, but whether it can be exchanged for box office success is a question mark.

The last life's "Aquaman 2" was a big loss.

The biggest reason for its failure is that the plot lacks novelty and the character design is too thin.

This is also the reason why Li Yu refused to shoot "Aquaman 2".

If you want to replicate the success of 1, 2 must be modified.

It is not easy to make magical changes to characters like this that have comic originals, as such changes will definitely make a group of fans of the original novel dissatisfied.

So if you modify it, you may die, but if you don’t, you will definitely die.

Why would Li Yu do something so laborious and not necessarily pleasing? Wouldn't it be better to make other movies?
In addition to its dominance in the North American market, "Barbie" is also a huge hit in the vast markets around the world.

In Brazil, South America, Barbie earned 2290 million Brazilian reals on its premiere day, with millions of people entering theaters nationwide. It also performed well in Spain, Italy, France and other countries.

Such a movie has become a global hit.

After this time, the senior management of Warner Bros. will no longer go against Li Yu. It will not be like before, when Li Yu said he wanted to shoot "Joker" and "Oppenheimer", they would persuade Li Yu to shoot "Aquaman 2".

Because they knew that after this battle, Li Yu's position as a Hollywood director would be completely secured.

They don't want to cooperate with Li Yu, but many companies in Hollywood are scrambling to cooperate with Li Yu.

What film company would turn away a director who can make money? Unless the top executives of the company are all fools.

The people from Hua Na hurriedly found Li Yu, and their attitude changed 180 degrees compared to before: "Mr. Li, what do you want to shoot next? Joker or Oppenheimer? You have the final say."

"No rush. I came here just to shoot a movie in China. You should give me some time to rest and recharge, right?" Li Yu was very Buddhist.

I have the advantage now, so there is no need to rush.

The final score of "Barbie" has not yet been determined.

When the final results are announced, Li Yu's status will be further elevated.

The people at Huana are thinking, rest? Do you still have the nerve to rest? Hurry up and make a new movie. You will have plenty of time to rest in a hundred years. The most important thing now is to make money. Every minute and every second is money.

In their eyes, Li Yu is no longer a human being, but a mobile human money printing machine.

They would love to have Li Yu's money printing machine running 24 hours a day.

But they dare not.

"Of course, creating art requires inspiration. How can you get inspiration if you don't relax? If Mr. Li needs to travel around the world, all travel expenses will be covered by us."

The God of Wealth must be worshipped so that the travel will cost little money.

The money that Li Yu earned from "Aquaman" and "Barbie" was so much that they couldn't even count it in a day and a night with two people.

If Li Yu doesn't like traveling and prefers to stay at home quietly, it wouldn't be a problem for them to buy a luxury villa in Los Angeles for Li Yu.

As long as Li Yu agrees, the next movie can still be shot at Warna.

"Let's talk about it later." Li Yu's attitude was very calm.

He had long been a tycoon with a net worth of tens figures, and a small profit was not enough to make him happy.

Huana is not in a hurry either. The cooperation is going well and no one would like to change a strange partner.

They will talk to Li Yu slowly and offer a price for Li Yu to continue cooperating with them.

When the good news about "Barbie" in North America and other places reached back to China, everyone from the media to netizens was jubilant.

Another global hit movie has been born, and it was directed by a Chinese director. This news is enough to excite people.

"Director Li is awesome. He's so good at making a feminist film. But the pink cover doesn't look very appealing. I feel like this movie is made for foreigners, not for us. I'm not a girl. I'm a real man. I've never played with a Barbie doll. I don't think this movie is suitable for me."

"Please put aside your feelings. This movie is not suitable for most domestic audiences. It is obvious that Director Li has abandoned the domestic market and focused on the foreign market."

"In foreign countries, the audience of this movie is mostly women. A considerable proportion of male audiences have girlfriends. In summary, the above comments show that you must be single. If you have a girlfriend, they will drag you to the cinema. You will not discuss whether the movie is suitable for you on the Internet, because no matter whether it is suitable for you or not, you have to watch it."

"You keep scolding!!!"

(End of this chapter)