Tokyo: Being coveted by my wife, I just want to play games

Chapter 106 Sales explode!
  The Binding of Isaac is an ultra-low-budget niche game.

Logically speaking, the release of this type of game will not attract too much attention, but the experience of this game is quite legendary.

First, the team leader of Qingzhu Studio was caught having an affair, and then Toru Fuyukawa took over. So far, everything was fine, but Toru Fuyukawa completed the game production in less than a month, and also impressed President Asai and Director Koharu. As well as several professional game reviewers, they received A-level publicity weights!
  A-level publicity and distribution weight!

The converted investment amount far exceeds the production cost of "The Binding of Isaac"!

It is very rare for such a large amount of publicity funds to be invested in a small-cost niche game!

Everyone was looking forward to it for a while, and many employees who were not busy at work even secretly opened the meat pigeon game classification interface of YouTube on their computers!

A week before the release of "The Binding of Isaac", Miyano Miwa, who is in charge of publicity and distribution work, has begun to buy advertisements in the meat pigeon categories of major game forums, and has also contacted anchors on major short and long video platforms. For publicity, we just didn’t find those big anchors with millions of fans.

The first is that it is expensive, and the second is that the audience types of the largest anchors are very mixed.

The traffic of this type of anchor is indeed large, but there are everyone among them, and the audience group does not have much overlap with "The Binding of Isaac". If you spend 100 yuan on it, you may only achieve the same effect as spending 10 yuan on a meat pigeon game anchor.

Of course, there are also advantages to finding a big anchor, that is, many users who have never been exposed to meat pigeon players can see this game, but that is all a matter later.

After discussing with Miyano Miwa, Fuyukawa Cheru decided to invest all the funds in the small circle of meat pigeons first. After all, the effect brought by the A-level publicity weight must be spread throughout the entire gaming circle if it is to hit tens of millions of sales. It's nothing to start publicity and get as many players' masterpieces as possible, but for the small track and small circle of meat pigeons, the intensity is no less than a flood!
  As the release date arrives, the entire meat pigeon category area on YouTube is filled with information about [N Club’s new work: The Binding of Isaac, which will be played soon] [Starting: Fuyukawa’s new work—The Binding of Isaac! 】【New tour of meat pigeons! ]'s live broadcast title!

This scene shocked many employees!

"Such a large scale?! Team leader Fuyukawa invested all the publicity resources into it?!"

"This leaves no way out. If the game doesn't attract traffic on YouTube after its release, they will lose all their money for promotion elsewhere!"

"Si Guoyi! What an amazing determination! Hey! How long until it goes on sale?!"

"It's coming, it's coming! It's already on sale! This anchor has already entered the game! Si Guoyi! It turns out to be such a European and American style of painting. Does Team Leader Fuyukawa want to enter the European and American market this time?!"

"It looks pretty good, but there are so few people in the live broadcast room."

"Is it the same on your side? It's the same on my side."

The game is on sale!

All employees were looking forward to it, but soon they discovered a problem.

There are many anchors broadcasting this game between live broadcasts, but not many viewers!

However, most people who understand the market situation of meat pigeons know this problem well!

This is the limitation of niche themes. The production cost of meat pigeon games is low, and the traffic in the circle is easy to buy, but the market is too small and there are few excellent products.

This is a very troublesome problem. It's actually okay if the market is small, but with few excellent products, it will be difficult to maintain the popularity of this track. Therefore, except for some enthusiasts, even players who like to play meat pigeon games will not pay attention to game live broadcasts of this theme for a long time, let alone.
  Although he has made great efforts in publicity in the circle, Fuyukawa Che has never made a meat pigeon game. He has no reputation in this circle. Even NTsoft's reputation in this circle is very small and can only rely on the traffic of the anchor!

This is indeed the case. Not only is the traffic in the live broadcast room average, but even the sales are rising slowly!
  but
  "This is all the foreshadowing, and it still depends on the follow-up word of mouth."

Looking at the slowly growing sales figures on the screen, in the conference room, his left hand was grabbed by the nervous Sayoko, but Fuyukawa Che didn't panic at all, just drinking oolong tea, his eyes remained calm.

It's not that he is pretending to be calm, but he clearly knows the reasons behind all these phenomena.

The meat pigeon game is a niche game. Many people will not regard this kind of game, or the meat pigeon game without a big IP, as a "dinner". Even if they see various soft advertisements they have sent out before in the forum, they will not If you care too much, you will only have an impression.

This is why the advertising fee for meat pigeon games on forums is not high, because the effect is not that good, and there are not many excellent works in the meat pigeon category, and the popularity cannot be maintained forever, so the permanent users of this live broadcast category are also not much.

Even if most people are watching live broadcasts during this period, they are basically watching those big anchors doing their jobs, or watching their younger sisters dancing and singing. If you want to attract them, you need to generate spontaneous discussion within the circle!

Once the discussion heats up in the circle, and coupled with the announcement on major game websites in the previous week, many viewers of the Meat Pigeon game who have received the news will be curious and come to see it, thus forming a snowball effect!

Until then, we can judge whether "The Binding of Isaac" will succeed in this world based on the speed and efficiency of the snowball rolling!

Fuyukawa Che understands this, and Miyano Miba also understands it, so Miyano Miba is still sitting next to the old god with her legs crossed and looking at the data, the same! Sayoko, who follows behind her every day, also understands, but she still can't suppress the nervousness in her heart and holds his Fuyukawa Che's arm tightly!
  All three understand it, but many people don’t!
  As the sales of "The Binding of Isaac" did not soar as expected, the number of discussions in the company gradually increased!

However, the sales volume of "I Am Surrounded by Beauties" in its first six hours was "died" and became a hit in China. Now, not all employees within NTsoft are badmouthing Fuyukawa Che, and a large number of people are also Looking forward to a miracle happening!
  Intense discussions, even quarrels, and noisy atmosphere were also noticed by everyone at Sistar who were currently interviewing in the small conference room. However, except for Section Chief Hase, everyone else was from the entertainment industry and could not understand these things at all. I just know that the sales of Fuyukawa Che's new game are not good.

For a time, many female artists in the entire office were secretly looking at Izumi Himawari.

People in the entertainment industry don't understand games, but they have made it this far and are well-versed in people and life. They naturally know that Fuyukawa Cheru is the backer behind Izumi Himawari, but now this backer seems a little unstable!

However, there was no scene in online novels where the brainless villain came out to show off and was slapped in the face. No one even dared to talk about this topic. Just kidding, except for the insane, which normal person would forcefully make enemies for himself when there is no conflict of interest.

However, some secretly looking glances were definitely indispensable, but under their gaze, Izumi Himawari was still just adjusting the strings calmly and coldly.

So calm?

The girls in the conference room were all slightly surprised. They were surprised that Izumi Himawari had such a stable mentality at such a young age. But if it was Fuyukawa Teru here, they would definitely be able to see that she seemed calm, but inside she was so panicked that she wanted to scream!

For social fear, aloofness is not calmness, but a protective color.

In such a noisy and tense atmosphere, time passed by bit by bit, just when most people thought that "The Binding of Isaac" was going to die violently.
  "It's so violent. After the A-level announcement, more than 130 units were sold in half an hour. This is the trap of niche themes. It seems that the cost is low and the traffic in the circle is easy to get, but the market is too "

"Nani!!! Oh my god! Did I read that right? The sales just seemed to have jumped by more than thirty!"

"How is it possible? Three sales in three seconds! Fire mud! It has risen again! This time it has risen by more than fifty!"

Only half an hour after its release, more than 130 units were sold. Even though the Meat Pigeon game is a niche within a niche, due to the promotion of A-level promotion, this sales volume is too high. Just as many people think When "The Binding of Isaac" was really going to die violently, in their shocked eyes, sales began to soar!
  Not only did sales soar, but the number of people in each live broadcast room also began to skyrocket!
  "coming!"

The moment he saw these two data start to rise sharply, Fuyukawa Che straightened his back in the conference room, and his eyes gradually became sharp!

The next few hours are the stage to determine whether "The Binding of Isaac" can be a hit!
  Yes, the original took off a few months after its release, but things were different then and now!
  The original work was released directly to the shelves with "0" publicity. It is normal for sales to be poor in the first few weeks or even the first few months after its release. But now "The Binding of Isaac" has gained an A-level publicity weight, and
  "Can this game be successful?!"

After taking a look at the sales volume, Fuyukawa Che's eyes were completely focused on the live broadcast interface of the YouTube Meat Pigeon game section!
  Logically speaking, even if he is not going to find big anchors for promotion, he should not spend all his money on this area. He can only find a few leading anchors. After all, the influence of small anchors is very low. , but this is a routine!
  The host of the Meat Pigeon Game section has a low asking price, and he, Fuyukawa Cheru, has completely concentrated his firepower, so now the first page of the entire section is all about "The Binding of Isaac"!
  When you open the interface, you will see a whole wall of anchors playing the same game!
  This huge visual impact is enough to shock many players!
  That in itself is a huge gimmick!

And he, Fuyukawa Che, just wants to use this gimmick to make players feel awesome, and then spontaneously go to other live broadcast rooms, and even various game forums to promote the popularity of the YouTube meat pigeon game section!
  Use your little to make a big difference!

Fuyukawa Che doesn't have the money to do the kind of publicity that can achieve the effect of breaking the circle, but he will try this method. If he fails, the loss will not be big, but if he succeeds.
  "Once successful, with the quality of The Binding of Isaac, it will definitely become a snowball rolling down from the top of the snow-capped mountains!"

Snowball is coming!

Under Fuyukawa Che's expectant eyes, under Sayoko's nervous gaze, under Miyano Miwa's wide-eyed glance at Fuyukawa Cheru appreciatively, as time passed bit by bit, as word of mouth fermented, " Sales of "The Binding of Isaac" began to skyrocket!
  Within one hour of its launch, sales reached 3,700 units!

Within two hours of its launch, sales reached 12,300 units! Within three hours of its launch, sales reached 39,900 units!

Meat Pigeon Game, within three hours of its debut, sales were approaching the 40,000 mark!

Senseless!

Everyone is stunned!
  Everyone in NTsoft was stunned!
  Even though many people who had confidence in Fuyukawa Che saw this sales, their eyes widened and their mouths opened!
  Within three hours of its launch, 40,000 copies were sold, and sales are still soaring!
  what does this mean? !

This not only means that "The Binding of Isaac" will have the opportunity to hit millions of sales!
  The meat pigeon game has never experienced such a soaring speed!

This kind of sales speed means that "The Binding of Isaac" has broken the circle!

Only by breaking through the circle can we achieve this rapid increase in sales!

Break the circle!

When this word came out of Minister Koharu's slightly trembling mouth, when this sentence was spread throughout NTsoft, the entire NTsoft exploded!

Everyone understands how terrifying it is for a game to break the circle!
  Not just NTsoft!

Three hours after its debut, sales exceeded 40,000, meat pigeon game, Fuyukawa Che!
  When these four pieces of information were connected together and spread quickly through the Internet, another big earthquake occurred in the entire Japanese gaming industry!
  A sound of thunder!

Two months ago, along with the warm snow of winter and "I'm Surrounded by Beautiful Women", Che Fuyukawa's name resounded throughout the Japanese gaming industry!
  【Who is Fuyukawa Che? 】

A month later, in March, the grass was growing, cherry blossoms were flying, and spring thunder was shaking!

There was an explosion in the sky!
  Cheru Fuyukawa comes to Tokyo with a bald boy who can only cry!

【Who is Fuyukawa Che? ! 】

Same sentence, different intonation, different meaning!

All Japanese companies are confused!

Looking at the bald little boy with tears on the computer screen, looking at the barrage that frantically refreshed the screen in the live broadcast room, and looking at the skyrocketing reviews and sales of OTTO every time it was refreshed, all Japanese companies were stunned!

But this is just the beginning!
  "The Binding of Isaac" is a game with a strong European and American style!

The sales volume of this game in Europe and the United States is higher than that in Japan!
  【The true god has arrived! A generous gift crab! Fake squid! Mother! I finally got to play a real meat pigeon game! It is the true God! 】

[Can’t the West live without Jerusalem? fart! Christ the Savior will always look down upon the world! 】

【FakeMade! The plot of this game is poisonous! I’m here to have fun! You're not here for the knife! ! ! Everyone sing with me! There has never been a savior]

[Is the producer of this game really an Asian? ! Let me take a look at his previous work, "I'm Surrounded by Beautiful Women"? ? ? ? Gift Crab, is this an April Fool's joke? ! 】

【Fake squid! Mom’s legs? ! Did someone really come up with this BOSS? ! 】

[Is he really an Asian? Why do you know so much about Christianity? ! 】

[Bring me the wolf quickly! Let me see how disgusting a Boss you can design! 】

Sales exploded!
  Rave reviews!

As the time comes to 6pm, global sales are summarized!
  One hundred and thirty-two thousand and seventeen!

Four and a half hours, 132,700 sold!
  After 13 years, another blockbuster meat pigeon movie is here!
  Bang bang bang!
  But this is still just the beginning!
  The sales volume of the previous version of "The Binding of Isaac" was very poor. It sold 150 units on the first day. But that was because it was completely "zero" announced and the first version did have a lot of bugs. Therefore, with the bug fixes and the popularity among players, It was only through the spread of time that the comeback was completed in the later period, but now it is different!
  Backed by NTsoft and receiving a lot of publicity resources, its potential has been realized in advance!
  And the most important thing is that the core of this game's style is European and American, and the Japanese, or in other words, Japan and South Korea, have a strong obsession with the European and American markets!
  And moreover!

What's more, because of the gambling agreement, if the sales of "The Binding of Isaac" exceed two million units, 60% of the net profit dividend will be given to Fuyukawa Che, and if the sales exceed 80 million units, % of the net profit will be given to Fuyukawa Che. Dividends!

Oh shit!

After releasing such a popular item, all the money will go to Fuyukawa Che? !
  I might as well buy a reputation!

Asai is crazy!

Seeing that "The Binding of Isaac" was very popular in the European and American markets, and looking at the gambling agreement in his trembling hands, he directly opposed the opinions of the shareholders at the shareholders' meeting, and spent 20 million US dollars in publicity funds!

20 million US dollars in publicity resources!

RMB 140 million in publicity and distribution resources!

Under Fuyukawa Che's heart-breaking gaze!

take off!

The Binding of Isaac just took off!

The sales volume that originally took ten years to accumulate were wiped out in advance!
  The super invincible Armstrong cyclotron jet Armstrong cannon!

As the first cherry blossom rain falls in Tokyo, the entire gaming world has been blown to the ground by Cheru Fuyukawa!

5.43 million sets!
  Asia, America, and Europe have all reached the top!

Although the promotional funds have exceeded 20 million U.S. dollars, everyone was still blown away by this dark horse work that cost only 5 million yen to produce!
  And flying with the game is Che Fuyukawa!
  Different from "I'm Surrounded by Beauties", which is covered in game skin and more like a short drama in its core, "The Binding of Isaac" truly demonstrates Fuyukawa Che's terrifying game production level, amazing creativity and super power. narrative ability!
  This time no one doubts Fuyukawa Che's ability!

No one is going to let Fuyukawa Cheru go to the entertainment industry to make movies anymore!
  All game media are unified and explosive!

At this time, the gambling agreement between Fuyukawa Che and NTsoft was also exposed!
  [Two million sets, 60% of net profit dividends! 】

[Five million units, 80% of net profit dividends! 】

80% of net profit dividends!

Except for President Asai, everyone in the gaming industry is numb!
  Although the price of "The Binding of Isaac" is lower than that of "I Am Surrounded by Beautiful Women", only 800 yen, and although the net profit is not much after the million publicity costs are spent, this agreement is still very exaggerated!

And as the sales of the game slowed down, in the eyes of Fuyukawa Cheru who had just lost a large amount of dividends and looked sad and happy, his reputation as "the fastest game producer to reach tens of millions of sales" began to be known in the gaming circle!

(End of this chapter)