Tokyo: Being coveted by my wife, I just want to play games

Chapter 211 Elegant and easy-going Fuyukawa Che

At 8:30 in the morning, the lobby on the first floor of Holy Light Society.

Today is Friday, and the student party still has to go to school. The doujin store in the lobby has few customers, but Amei and Keiko still arrived early.

Seeing many employees walking towards the elevator in a hurry, Keiko, who was wearing a small apron, was sorting out the game disks on the container, and then picked at the itchy scalp behind her ears, "The game is about to be released, and the atmosphere in the company is different. Ah. They are rarely in such a hurry at this time."

"Of course."

In front of the warehouse door, Amei moved a large box out. She wiped the sweat from her forehead, "Although these two games today have nothing to do with them, if there is a problem with the company's cash flow, they will definitely be affected. "

There was some concern in his tone.

Although she is not a practitioner in the game industry, she has gained a lot of in-depth understanding of the game industry through her experience during this period and her falling in love with that boy Kawaguchi.

The gaming industry is similar to the comics industry in a way. There are very few cartoonists who can become famous instantly, and there are even fewer cartoonists who can maintain a very high standard in their next work after becoming famous, and Holy Light Society is currently a new company.

Game production requires a long cycle, during which time personnel wages, water and electricity expenses, etc. all cost money. It’s fine if the company has old IP that can continue to be monetized, but if it is a new company, once a few games in the initial stage have problems, the capital chain will bear huge pressure.

Things might get very troublesome, Miyoko Shima was thinking quietly as she looked at the elevator door, and just as she was getting more and more excited as she thought about it, the crowd around her suddenly started to commotion.

"This is normal. NICO and Shanmu's new handheld consoles are going to be released today. There are too many escort works, and players will definitely be severely diverted. Let me tell you, if I hadn't joined the Xiayou Alliance, I guess the president wouldn't want to be here. FATE is released during this time.”

Although she didn't think Fuyukawa Teru's works would die violently, but as the saying goes, caring leads to chaos. She and Sayoko were like sisters, and Fuyukawa Tetsu was also kind to her. This relationship coupled with the critical juncture of the game's launch now, it is impossible for her to say that she is not worried at all.

"My thoughts are similar to yours. I feel that President Rang also asked FATE to be released first because he felt that Galgame's sales would not be very high, and he still had to submit a certificate of nomination to the Xiayou League."

There are countless such examples. I don’t know how many game manufacturers have experienced problems with one of their games, and everyone started shouting and beating them overnight. It took a lot of effort to reverse the problem.

Games are said to be the ninth art, but in essence they are still commodities. And although there are many subcategories of games, most players are actually omnivores.

"Hello, President!"

"Thank you, President!"

In front of the elevator shaft, two female employees were chatting.

Most players will not play certain types of games, but few players will only play a few specific types of games. And this means that although FATE is on a niche track, it will still face huge market competition pressure when it goes online today.

"That should be the case. But the trouble is that many players now pay special attention to the company's games because of the president's name. If FATE's sales are not good and the president's reputation declines, then there will be trouble later."

"Good morning, Minister Miyano, good morning, Deputy Minister Kawachi!"

"Hey, I heard that the president plans to launch FATE first, and Stardew Valley will be launched in a week."

"Stardew Valley should be fine. The core of this game is similar to Diver Dave. They are both pixel-style farming simulations, and the president has experience. However, the same cannot be said for a Glagame like FATE."

"The game will be online at noon. I don't know if the president can continue his legendary story."

"With Minister Miyano's ability, it is impossible not to know about this kind of risk, but she has never taken measures to cool down. Or she has other bad thoughts, but this is impossible, she is already that man's forbidden love. Then The only possibility left is that she is very optimistic about FATE’s sales prospects!”

Similarly, this also means that if the sales of FATE decrease, it will also affect the subsequent release of Stardew Valley.

To be honest, as a veteran who has been working in the game industry for more than 3 years, she actually doesn't care much about FATE's sales. In her opinion, Galgame's ceiling is only so high, and it cannot play a decisive role for Holy Light Club, which is committed to A masterpieces in the future. However, if there is a problem with Fuyukawa Che's reputation due to poor sales of FATE, then Trouble.

Not only was she and Keiko a little worried, the entire hall on the first floor was talking about it.

While chatting with her colleagues, the older female employee Miyoko Shima looked worried.

Reputation and personality are double-edged swords. Over the past year or so, various media outlets have praised Fuyukawa Che to the sky. Countless players have flocked to his games, and people from all walks of life have given him face. However, the higher he stands, the more painful his fall will be. Once Fuyukawa Che If the [Invincible Golden Body] is broken, there may be an avalanche effect later.

"Director Yuezhu."

Listening to the greetings from the people around her, Miyoko Shima immediately turned around and looked. Under her gaze, the crowd began to separate from the elevator door to both sides.

The employees greeted each other politely and bowed politely. In the middle of the crowd, Fuyukawa Cheru, who was in a wheelchair, was slowly pushed to the elevator door by Sayoko. As usual, although his status is very high, Fuyukawa Che is still wearing casual jeans and a black T-shirt, smiling and returning gifts to the employees.

"It feels almost like a lion patrolling its territory."

Looking at Fuyukawa Che who was clearly sitting in a wheelchair but still having a very strong aura, and looking at Kawauchi Sayoko, Miyano Miwa, Tsukitake Asuka and Izumi Himawari who were pushing wheelchairs behind Fuyukawa Che, Shima Miyoko was secretly speechless. She lamented both Fuyukawa Che's philandering and his powerful methods. So many outstanding women could coexist peacefully. After being stunned, she quickly stepped aside like other employees and bowed slightly to say hello.

However, what she didn't expect was that when the wheelchair came to her, Fuyukawa Che turned his head and looked at her, "Shimaimi, I heard that you are going to take leave recently?"

"Hahayi."

Unexpectedly, Fuyukawa Che would take the initiative to talk to her at this time. Shima Miyoko was a little nervous and surprised, "My father is sick, so I have to take two days off. Please don't worry, I will bring my notebook with me and won't pull it down too much." Much work progress.”

The tone was a little nervous.

I asked for leave not long after I joined the company, and the company is currently under great business pressure.
Did Ms. Nogi complain to him?
He was thinking complicatedly in his heart, but under Shima Miyoko's nervous gaze, Fuyukawa Che smiled and said: "Don't be nervous, I just saw your leave request note when I went to the General Office yesterday. Nogi was sent by me to buy office supplies at that time. , think about it, she may not have seen your leave request. In this case, I will approve your leave, and just go back to Nogi to complete the procedures. "

"Ah?"

Looking at Fuyukawa Che's gentle smile, Shima Miyoko was stunned.

To be honest, Fuyukawa Che's reputation in the industry has always been very good, and everyone who has dealt with him has spoken highly of him. However, because Tetsu Fuyukawa usually interacts directly with Miyano Miwa and the others in the company and doesn't like meetings, so to outsiders, he looks more like the domineering CEO in the TV series who is ruthless and doesn't say much.

The strong contrast made Miyoko Shima stunned for a moment, and she quickly bowed and thanked her. At this moment, the elevator arrived.

Without getting too entangled with the lady, Fuyukawa Che was soon pushed into the elevator by Sayoko. And when the elevator door closed, seeing the side face of Fuyukawa Teru smiling and chatting with Sayoko, Shima Miyoko suddenly felt that the man in front of her was not only strong and domineering, but also a little more elegant and easy-going.

"No wonder he can attract so many outstanding women."

Asashi's thing is just like his honest duty. It is useless on its own and will only be laughed at. But if it is combined with strength or good looks, it will be a surefire success. And Fuyukawa Cheru has both of these things. . Looking at the elevator lights going up, Shima Miyoko felt a little emotional, but Fuyukawa Cheru didn't care much about her thoughts. After all, he wasn't putting on a show for other employees, he was just doing something casually.

What's more, there are a lot of things to deal with today.

Returning to the president's office, letting Sayoko help him sit on the boss's chair, Fuyukawa Teru grinned hoarsely and moved his waist slightly, then lit a cigarette and looked at Miyano Miwa who walked to the kettle to make tea, "Big Dragon" The publicity fever of the era has increased again today. It seems that there is indeed something wrong with this game. "

Two days ago, the popularity of the Age of Dragon announcement suddenly dropped, but starting from yesterday afternoon, a large amount of funds entered the announcement pool again, boosting the popularity of the Age of Dragon.

It seems like a normal fluctuation in popularity, but the content contained in it can only be the game between Sato Fujiko and SATE executives.

There is a word called demographic dividend, and there is a word called human resources.

Once people enter society and enter the workplace, they are essentially not much different from commodities.

Still the same truth, relying on large amounts of money for publicity and distribution to create a good reputation is indeed conducive to game sales, but this is under the premise that the quality of the game is excellent. If the quality of the game is not good, then the money you invest will eventually become bullets fired at you. The only way to avoid this problem is to artificially cool down.

The most typical examples are Dragon's Dogma 2 and 2077 in the previous life.

Strictly speaking, Dragon's Dogma 2 is not a scumbag, but the marketing in the early stages was too much. The video barrage was all about "Everyone stands up" and "The True God is coming". As a result, players' expectations were raised too high.

However, perhaps because of Starry Sky and 2077's "Pearl First", the team of Dragon's Dogma 2 is relatively calm-minded. After discovering problems with the game, they did not continue to follow up with a large amount of funds for publicity, so although they were also scolded, But there were no circle-breaking scoldings like Starry Sky and 2077.

The popularity of Age of Dragons dropped sharply two days ago. Apparently Fujiko Sato discovered that even though she had spent a lot of effort to postpone the release date of the handheld console for several months, the quality of Age of Dragons was still not satisfactory, so I want to reduce the popularity of this game to avoid some risks.

But this is also the reason why Fuyukawa Che would rather work at NTsoft for a year to save money than come out directly to attract investment.

A listed company like SATE has complex internal interests. Not to mention that Fujiko Sato is just a minister, even if he is the president, his words are useless in many cases. Because you have the right to speak within a group, it is not because you are the president that others listen to you, but because what you do is in the interests of most people and leads to most people serving you, so your words are useful and only He is the president, which is the same as the emperor of the ancient feudal dynasty.

Since the end of last year, because Juyin has acquired several well-known studios from outside and vigorously developed SBOX consoles, the stock price of SATE, which owns the PH console platform, has continued to decline.

What investors and shareholders want to see at this time is an increase in stock prices, and an increase in stock prices requires a shot in the arm.

This is often the beginning of disaster, because investors and shareholders may not understand the game, otherwise 2077 would not have been forced to serve on the table by investors as a semi-finished product.

Fuyukawa Che understands this truth, and so does Miyano Miwa.

She brewed fragrant coffee and handed one cup to Sayoko who was massaging Fuyokawa Che's waist, and one cup to Tsukitake Asuka who was playing Diver Dave on her laptop. Then she went back and brewed two more cups, saying: "It's as expected. When I left SATE, it was difficult to get promoted. Another thing was that the board of directors began to take away power. Fujiko's return to the headquarters this time seemed like a promotion to outsiders, but in fact it was just to clean up the mess. ”

As she spoke, she handed another cup of coffee to Izumi Himawari, who was listening to the music score with headphones. Then she walked to the boss's desk, half-pull her buttocks and leaned on it to squeeze out a seductive arc, then drank the coffee and thought: "The board of directors Those guys now see that SATE's stock price is falling, and they must be as anxious as ants on a hot pot. In this case, they will not listen to Fujiko's advice. If my guess is correct, after the game is released today, Julong. The era will usher in even more terrifying publicity campaigns, and even many game rating agencies will be bribed by them.”

Having said this, she looked at Fuyukawa Che and frowned: "If this wave is too big, NICO will definitely take action, and the reputation of the entire WP handheld will be implicated, and this is also the opportunity that Juyin is waiting for. They will definitely want to Use this opportunity to marginalize SATE, and at the same time [turn the tide] to gain a reputation. If we choose to intervene at this stage, although Juyin will most likely not target us, they will certainly not help us fight. NICO’s public opinion war, and SATE will probably be too busy to take care of itself.”

It was just an analysis without giving an answer, but the meaning in her words was clear.

Whether it is NICO or Juyin, they all hope that the WP handheld will be in crisis at this time. If we increase the publicity of FATE at this time, it will undoubtedly destroy the good things between the two companies. When NICO wants to fight, Juyin will not help. The pressure on the Holy Light Society will be very great.

He was very worried, but soon, under the unsurprised gaze of Miyano Miwa, Fuyukawa Che took the coffee and took a sip, frowned and shook his head: "If we don't help SATE at this time, we will wait for Juyin to gain a firm foothold in the future. , our pressure will be greater. Don’t worry about this, just get it done, or sell the house and start all over again.”

"Humph, who wants to start all over again with you? If you fail this time, I will kick you away and take Sayoko away!"

He was joking, but looking at the free and easy Fuyukawa Che, Miyano Miwa's eyes shone with strong love. Hearing her words, her eyes were still gentle. Sayoko, who obediently helped Fuyukawa Che hold her waist, smiled and shook her head, "It's true that you two are still in the mood to joke at such a critical time. But really speaking, if this time It doesn't matter if she fails. Then Sayoko will draw more notebooks every day and there will definitely be food for her family.

Then we can sleep until we wake up naturally every day. The one who wakes up first is responsible for making breakfast, and the one who wakes up later is responsible for feeding Mr. Che. You can do it anytime and anywhere every day. Thinking about that kind of life, it seems quite interesting. "

"Ah! You guy, your mind is full of yellow waste!"

The words of tiger and wolf!

Seeing the gentle and virtuous Sayoko seriously looking forward to a life without shame or impatience, Miyano Miwa couldn't stand it anymore. She rolled her eyes at Sayoko angrily, then drank the coffee in one gulp and looked at her watch, "Now that you've decided, let's do it. It's getting late, I'm going to Qianhua's side first. Remember to check in later. Approval of capital proposals on the system.”

"OK."

Fuyukawa Teru nodded, and at the end, he stopped Miyano Miwa who was already walking towards the door, "That's right. Tell Qianhua and ask her to check the follow-up loan contract more. After FATE is released, I want to do it as soon as possible Get more loans.”

"understood."

The sound of the door closing was heard. Seeing Miyano Miwa walking past the window, Fuyukawa Teru pulled Sayoko onto his lap, and then looked at the ceiling quietly.

With deep eyes, Sayoko carefully moved Da Taozi, adjusted to a comfortable position and squeezed his arm, "Che-kun, you still feel a lot of pressure."

"It's a bit, mainly because I never thought about taking out a loan for publicity."

Dongchuan Che smiled helplessly and shook his head. According to his original plan, FATE and Stardew Valley were just for normal promotion. After all, he was not short of funds in the short term, and it was completely OK to keep the water flowing smoothly, but the plan could not keep up with the changes. The weakness of SATE forced him to take some risks. Otherwise, if he doesn’t take the risk to slow down Juyin’s growth now, his pressure will only be greater in the future.

The key here is money.

The capital expenditure required for the announcement was very large. He had already obtained a loan from FATE, but not yet from Stardew Valley. For this reason, he had to take the risk again and find a bank loan.

but
Thinking of this, Fuyukawa Che's eyes became excited involuntarily, "The original game of Stardew Valley sold 40 million units in eight years, but the original game had almost no investment in publicity and distribution in the years before its release. Nowadays, the funds for publicity and distribution are extremely large. Go down and add my name to it."

FATE and Stardew Valley are both on sale, which is already an exaggeration. At this time, we need to borrow money to increase the amount of publicity!

Not to mention 60% draining the potential of these two games in the short term, as long as 80% of the potential can be squeezed out, the sales volume will be close to million units, and if % of the potential can be squeezed out in the short term, the sales volume will be over units. Thousands of sets!

Thirty million units sold!
Under this number, repaying a bank loan is just a piece of cake. At the same time, this also means that he, Fuyukawa Che, has completely established a foothold in this world!
At the thought of this, Fuyukawa Che became completely excited. He squeezed Sayoko's big snow pomelo unconsciously with his big hands, and looked at the clock on the wall.

"The game will be released at 12 noon, soon."

(End of this chapter)