Tokyo: Being coveted by my wife, I just want to play games

Chapter 288 When I fall asleep, the world will tremble.

Sitting in the large practice room of Sistar, Toru Fuyukawa was thinking while having dinner with Himawari Izumi.

The market size of the music industry is not large, and compared with animation and film and television works, the influence of music is relatively small. For him, the music sector is similar to the light novel sector, which is also difficult to sell overseas due to the text, and neither can be regarded as the pillar industry of Shengguangshe.

Of course, music and entertainment are inseparable, and this field can expand directly to the entertainment and film and television circles.

But currently making movies and TV series is not within the scope of Dongchuan Che's plan. Everything has to wait until "Elden Ring" and "FGO" are completed, so his previous attitude towards Sistar was to let it go.

But now he has to focus on the field of music.

This was not because of Joffrey he had just met. That kind of small role would not make Dongchuan Che change the trajectory of his career, but because of the release of "Elden Ring".

Currently, OTTO, the world's largest gaming platform, is an American company.

Although the GOGO platform of the Holy Light Club also has servers in Europe and the United States, and because the two hit works "Stardew Valley" and "Fate" are exclusive to the GOGO platform, the market installation rate is actually quite good. But the problem is that it is difficult for stand-alone games to bring long-term and stable daily activity to the game platform.

According to the company's backend statistics, today, almost half a year after the release of "Stardew Valley" and "Fate", after the release of two "Fate" animations, and now the third "Fate/Heaven's Grave" has not yet been released, the activation rate of the GOGO game platform has dropped to a very, very low number.

It is obvious that the GOGO game platform cannot currently serve as a promotional channel in Europe and the United States like Steam did in its previous life, and is still just a game launcher.

The direct consequence of this is that he, Dongchuan Che, must rely on other channels to promote "Elden Ring" in Europe and the United States. And because he does not want to bow to TGA, it is also very difficult to follow the path of European and American game media.

Especially the American gaming media.

TGA is a gaming award rooted in the United States and mainly composed of American gaming media people. If TGA is replaced by the Tokyo Game Show Winter Exhibition, the interests of these American gaming news media will definitely be greatly damaged.

Many European and American news media and rating agencies not only rely on traffic, but also rely on discourse power to make extra money. For example, if they don’t pay for PR, game reviewers will deliberately give low scores to games and find faults in various ways. Some people even go a step further and fabricate political correctness based on the needs of a minority group.

Not paying is not right, and being wrong will lead to cyberbullying.

There are so many businesses here that support so many people. Now Dongchuan Che wants to support the Tokyo Game Festival to steal other people's business. It would be strange if they are willing to give him face.

Obviously, if Elden Ring wants to create overwhelming publicity in Europe and America, it cannot rely on the European and American game media. Fortunately, although the market value of the music industry itself is far less than that of games, music has a great influence and strong publicity effect. However.
"There are many games that have customized theme songs for promotion, but most of them either the game is not popular and the song is not popular either; or the game is completely unpopular but the song is very popular; or the song is popular and the game is also good, but the listeners have no idea of ​​the connection between the song and the game."

Thinking of this, Dong Chuan Che felt a bit of a headache.

Like "Against the War" written by Zhang Jie for Against the War; "Drunken Red Cliff" written by JJ Lin for Red Cliff OL; "Half City of Smoke and Sand" written by Xu Song for Demi-Gods and Semi-Devils; and "Perfect World" written by Shuimu Nianhua for Perfect World.

These songs are actually songs that game companies paid for and customized for the games. These songs are also very popular. However, for players who do not play the above games, after listening to these songs, it is actually difficult to associate the songs with the games.

But there are also successful examples in this regard, such as League of Legends.

"Legends never die" from the season 7 when Samsung won the championship; "Rise" from the season 8 when IG won the championship; "Nirvana" from the season 9 when FPX won the championship. These songs are the type that players can imagine the game scenes in their minds as soon as the sound is heard.

"After all, we still have to make it into a concert."

The game cannot have a theme song at the beginning like the anime, so if you want to force the song to be tied to the game, you can only hold a concert at the Tokyo Game Festival. And the concert should be very long, preferably one concert every day for three days, only in this way can the song be spread to Europe and the United States, and those European and American fans and players can learn about "Elden Ring" through live broadcasts or even come to the Tokyo Game Festival in person!
The intensity of the work required to hold a concert for three consecutive days is too great for Himawari Izumi to handle on her own. She may be able to handle it mentally, but her voice cannot.

Toru Fuyukawa was thinking, and at this moment, Ms. Maori also walked into the practice room with a group of girls.

"Hello, President~~~"

The scene of a large row of cute Japanese girls standing in a row by the wall and then bowing and greeting each other was quite interesting. It was a bit like going to a karaoke bar to choose a concubine, but Dongchuan Che, who was in working mode at this time, didn't care about it.

"You guys can sit wherever you want, and when your name is called, just come and sing."

After giving a few casual instructions, Dongchuan Che took the tablet and looked at the data of each girl on it, while chatting with Ms. Maori. Compared with his casualness, these young and beautiful Japanese female trainees were very excited at this time, blinking their big eyes and looking at Dongchuan Che expectantly.

"No way, could it be that the president is really going to select someone to focus on training?!"

"When the headquarters said they were going to participate in the Tokyo Game Festival, I saw someone on YouTube analyzing that our company might vigorously develop the music field in the future to promote the company! I didn't expect that person's analysis was actually true!"

“The experts are among the common people!”

"Is the president coming here in person at this time to find someone to continue filming K-ON! or the opening ceremony of Tokyo Game Festival?"

"It doesn't matter which one it is. As rookies like us, we can do anything as long as we get the chance!"

"I'm really looking forward to it. I just wonder how the president will let the selected people debut, will it be a girl group?"

"I don't know, but singers must be promoted. Didn't you see Qiao Xinyu from China over there? Hey, knowing a foreign language is really useful. Now the company is working hard with China. If you know Chinese, you will definitely have more opportunities."

"Is it just because of the Chinese language? Maybe the president took a liking to him."

"You're overthinking it. Although the president is handsome and has a good reputation in the industry, I haven't seen any scandals with him other than Xiao Kui. Eh, I don't know if it's good or bad to have such a president."

"It's definitely not a good thing! You're kidding. Even if the president is a handsome guy with a good figure and good looks, people would want to date him, okay? What's more, he is so rich. It's a pity that the president has too high standards."

The girls were discussing in low voices.

It should be said that these trainees are all girls in their twenties, some of them are only sixteen or seventeen years old. As they chatted, the topic shifted from career to love, and they secretly looked at Dongchuan Che with expectation or admiration.

Dongchuan Che also felt these gazes, but he didn't care much. On the one hand, he was used to being [female condensation], and these twenty-year-old girls didn't make him feel anything. On the other hand, there were many things to discuss with Ms. Maori, and they were more important.

This time he plans to have his singers sing for three days at the Tokyo Game Festival. The arrangement of song content is one aspect, and the other is the arrangement of personnel.

There is no big problem with the content of the songs, they are just written by Dongchuan Che, and some classic old songs from Sistar's music library are interspersed. After all, if too many classic songs are released at one time, the popularity of some of the classic songs will be swallowed up.

As for the personnel arrangements, this time, Che Fuyukawa will not only push Izumi Himawari to the forefront, but also prepare to create a girl band in Sistar and an idol girl group similar to AKB-48.

Aside from the fact that it is basically impossible for Himawari Izumi to sing for three consecutive days at the Game Festival alone, it is also because of the return of the "K-ON!" IP.

Although "K-ON!" also had games in its previous life, it did not make any splash in the gaming field, so Toru Fuyukawa planned to make a "K-ON!" game based on the model of "The Idolmaster."

"The Idolmaster" is a game for cultivating beautiful girls. Players will act as agents of entertainment companies. In the process, players need to plan the girls' daily routines and training time, improve the girls' attributes, and then add some music game elements to lead these girls with dreams to fulfill their idol dreams.

It doesn't sound like anything special, but this game, like the "Fate" game, is the core birthplace of the IP.

"The Idolmaster" later became popular thanks to animation, but unlike "Fate" which released a mobile game, "The Idolmaster" also released a mobile game, but it was developing in the direction of virtual idols like "Hatsune Miku".

Relying on the krypton gold of the mobile game itself, the songs sung by the characters in the game, peripheral products, and even letting the voice actors hold concerts, etc. With these, "The Idolmaster" can bring Bandai Namco about 50 billion yen in revenue every year, which is one of the top IPs in the field of ACG.

The fact that this IP can earn tens of billions of yen every year is actually enough to prove the feasibility of its business model, but Fuyukawa Che still needs to make improvements on it!

He did not plan to find voice actors, but directly asked trainees in the company to do the dubbing. He directly connected the "K-ON!" model of "The Idolmaster" with reality, so that all the virtual idols in it can find prototypes in reality!

Moreover, in the future, whether it is drawing cards or buying skins, a portion of the proceeds from players will be directly invested in the idol’s training funds, which can be used to help them buy songs, hold concerts, or even go to prestigious schools for further studies, etc. These plots can even be fed back into the game again, giving players a greater sense of immersion! Moreover!

This feedback can be given again!
That is because once K-ON! is accepted by the market and can make money, the artists and singers under Sistar can also make more money. In this case, more outstanding talents will surely come for interviews in the future, and more outstanding singers and artists will attract more fans, thus continuously rolling the snowball!
However, a journey of a thousand miles begins with a single step.

The most important thing at the moment is to find good talents to form a band or a girl group, and let them cooperate with Izumi Himawari to promote Old Man Huan at the Tokyo Game Festival.

This set of strategic goals, Fuyukawa Tetsu had discussed with Miyano Mitsuko, Sato Fujiko and Ohara Chika a long time ago, and the details had been worked out. But Ms. Maori didn't know.

Listening to Dongchuan Che's ideas, combining singers and artists with games, and adding those rebate mechanisms, a future business blueprint emerged in her mind. The old woman in her sixties was so excited that her hands were shaking, and she looked at Dongchuan Che with more and more admiration.

“No wonder he wanted to acquire Sistar before he even had a firm foothold. His strategic vision is so advanced! And the key is that he does have the ability to realize all these ambitions!”

Excited.

Ms. Maori was very excited. But she was in her sixties after all, so her personality was naturally much calmer than that of young people.

After thinking for a moment, she said, "I think Xiao Qiao could try to be the lead singer of the band. She is more of a rock singer, her voice is heavy and wild, and her singing skills are somewhat European and American."

"That's it."

Dong Chuan Che nodded, then took out a sheet of music and handed it to Qiao Xinyu, who was nervously chatting with Izumi Himawari next to him, "Go up and sing this song for me."

"Ah?!"

When Dong Chuanche called her name, Qiao Xinyu, the nervous Chinese female student, was startled and quickly stood up and bowed.

Seeing her like this, Dongchuan Che smiled and said, "Don't be nervous. This is not the college entrance examination. I will give three chances to all the auditioners."

"Ah! Thank you, thank you!"

Dong Chuanche's smile was indeed very contagious. After hearing that there were three chances, Qiao Xinyu relaxed a lot. She bowed quickly and took the sheet music. When she saw it, her eyes narrowed slightly. "Counting Stars, an English pop rock?"

Qiao Xinyu was a little surprised that Dongchuan Che would write an English song for her, but as she looked at the music score, she took the bottle of water handed to her by Izumi Himawari and took a small sip. When she hummed a few lines following the notes and lyrics, her eyes widened instantly!

"This is!!!"

After all, she has been learning music since she was a child. Even though she only hummed a few times, she felt the beautiful rhythm and lyrics. How could she not feel how great this song is? !
You want to sing a song of this level to me?!

Qiao Xinyu was completely stunned, and stared at Dong Chuan Che with her head tilted. But Dong Chuan Che did not notice her mood changes, and just stood up and clapped his hands under the nervous gaze of the female trainees and singers who were already a little agitated.

His eyes swept over the pretty faces, and when all the girls' eyes were focused on him, Dong Chuan Che smiled and said, "You don't have to envy her too much. Although my expectation this time is only to form a band and a girl group, I will listen to each of your voices and your musical instrument skills. As long as your talent and ability can impress me, then..."

At this point, Dong Chuan Che smiled and nodded his head, "I have as many songs as you want that can make someone famous overnight. But you have to understand one thing, the selection this time is not limited to you. Many of your seniors are on their way back to the company. And you should also know that our scouts are wandering outside every day."

As soon as he finished speaking, the entire practice room fell completely silent.

The only sound in the air was the gurgling of saliva, until three seconds later, when everyone was completely excited!

No one cares about the fierce competition!
All everyone sees is the word opportunity!
They don’t know the level of Toru Fuyukawa’s English songs, but who doesn’t know the level of his Japanese and Chinese songs? !

As long as you are strong, you can get the song!
And this time Dongchuan Che not only wants a singer, but also wants to form a band and a girl group!
This means that being able to dance and play a musical instrument can also be useful!
Everyone was excited, and some of the funny girls even knelt down and worshipped, making Dong Chuan Che laugh and cry. Soon, under the arrangement of Ms. Maori, the girls sat in a row, and under the gaze of everyone, Qiao Xinyu walked onto the stage with the microphone.
.
This year is a big year for games. Starting with the release of Sekiro at the beginning of the year, various blockbusters have emerged, and the entire gaming industry has been abuzz. However, when the autumn came and the battle between Sugimu handheld game consoles and NICO handheld game consoles came to an end, the gaming industry gradually calmed down.

Or strictly speaking, it cannot be said that it has calmed down, but the focus of players' discussion has shifted from the release of new games to the TGA awards ceremony at the end of the year.

This year, many blockbusters were released, but players' preferences were not necessarily the same. Therefore, there were heated discussions on major game forums, and a hot topic among many players was whether Toru Fuyukawa, who had already left NTsoft, would go on stage to accept the award if Sekiro won an award.

Players have different opinions on this topic.

Some people say that NTsoft should be more generous and return this honor to Fuyukawa Tetsu, so that NTsoft will have an easier time recruiting people in the future;

Some people say that Sekiro is a product of NTsoft, not a product of Fuyukawa Tetsu, and that he is not eligible to receive the award after leaving the company;

Some people even said that Sekiro didn't deserve to win the award at all.

Of course, there is also the topic of whether "Stardew Valley" or "Fate" can win awards.

Anyway, the forums were full of arguments every day, but as time went from late autumn to early winter in December, a piece of explosive news swept the gaming world - [Akihabara Weekly: Mr. Kawaguchi, the director of the Holy Light Society, recently accepted an exclusive interview. He said that Mr. Fuyukawa would be absent from this year's TGA awards ceremony, and "Elden Ring" would only be promoted at the Tokyo Game Festival. ]

Dongchuan Che will not go to TGA!

And "Elden Ring" will only be shown at the Tokyo Game Festival!

When this news came out, everyone was shocked!

If it was just that Toru Dongchuan was not going to TGA, then that would be fine. After all, not to mention that there were indeed many examples of well-known producers not being able to attend TGA, and Toru Dongchuan rarely participated in such activities.

But the second piece of news is very intriguing!
"The Ring of Elden" is not being shown on TGA!
Dongchuan Che and TGA broke up? !

Anyone who knows a little about the gaming industry knows the influence of TGA in this industry, especially the influence of TGA in the European and American gaming markets! And soon after TGA ends, "Elden Ring" will be released!

What reason does Dongchuan Che have for not showing his film on TGA? !

It can only be a breakup!

There was no suspense. As soon as these two pieces of information came out, the entire gaming community went wild!

But it’s not just the gaming circle that was blown up, it’s also the music circle!
Along with the Akihabara Game Weekly, there was also news from Tokyo Entertainment News: "Ms. Himawari Izumi, who has recently confirmed that she will participate in this year's Red and White Songs Festival, will perform her latest album at the Tokyo Game Festival. The album includes "Set Fire to the Rain", "Love story" and "Burning", many songs produced by Mr. Fuyukawa.

At the same time, according to an insider of Shengguangshe, Mr. Fuyukawa recently approved a 4 billion yen funding plan submitted by Sistar to purchase audio equipment. And the employee revealed that Mr. Fuyukawa hopes to make the Tokyo Game Festival a three-day super concert, and the tickets will not be charged a single dollar! 】

Izumi Himawari's new song!

New song by Toru Fuyukawa!

Four billion yen worth of audio equipment!

A super concert where you don’t need to buy tickets!

As soon as this news came out, the entire Asian music community exploded.

At the same time, some clips of Himawari Izumi singing "Burning" during rehearsal were leaked to a series of social platforms and video websites in Europe and the United States, such as YouTube, Twitter and even Pornhub, like a piece of fertile soil falling into the sea.

(End of this chapter)