Tokyo: Being coveted by my wife, I just want to play games

Chapter 311 Daily life in the office

On January 1rd, the last day of the New Year holiday, and two days before the release of "Elden Ring", the entire Holy Light Society began to stretch its claws like a beast awakening from hibernation.

Amid the astonished gazes of peers around the world, the marketing department headed by Miyano Miyano and Sato Fujiko directly invested 1 million US dollars in publicity and promotion expenses in the market on January 3rd!
Thirty million US dollars in publicity and promotion costs!

And this cost is completely squeezed between the release dates of January 1rd and January 3th!

This is equivalent to a daily advertising and promotion expenditure of 10 million US dollars!
What does this mean? When Alibaba and Tencent were competing for the online car-hailing market, their overwhelming publicity coupled with various red envelope subsidies only cost about 30 million RMB a day, and that was the total of the two companies. However, Dong Chuan Che burned 70 million RMB a day!
Overwhelming!

Advertising spaces on various buildings in Akihabara and Shibuya, Tokyo, and entrances and exits of subway stations.

The LED light wall of the buildings on the Bund in China's Magic City, and even a drone flying over the Huangpu River that night to display promotional pictures of "Elden Ring".

The big screen in Times Square in New York; the Burj Khalifa in Dubai; the billboards along the Thames in the UK; the Champs-Elysees in France
Almost overnight, all landmark buildings around the world that could be used for advertising were basically hung with promotional videos of "Elden Ring", and they would stay there all day long!

Scared of urine!
It should be said that the game industry has been developing for so many years, and there are many games whose publicity and promotion costs exceed 2077 million US dollars. For example, "Cyberpunk 5" and "Some Game ", but the publicity and promotion costs of these games are long-term costs.

Basically, it includes the half year to one year before the game is released, and a few months after the game is released. The overall publicity and promotion costs of these games are calculated to be close to a year, and a total of 100 million US dollars are burned for publicity and promotion, but Dongchuan Che is now spending 10 million US dollars a day!

Break the circle directly!

Without relying on any promotion from internet anchors, Dongchuan Che directly used his financial ability to force "Elden Ring" to break out of the circle!

Overnight, the hot searches on major community platforms were dominated by "Elden Ring"! The direct consequence of this was that the pre-sale sales of "Elden Ring" on the GOGO platform exceeded 5 million!
The game hasn't even been released yet, but its sales have already exceeded five million!

There is no doubt that "Elden Ring" has created an extremely exaggerated popularity on the Internet, but this is still just the beginning!
In its previous life, "Cyberpunk 2077" relied on the good reputation of Polish CD Projekt Red and million US dollars in publicity and promotion costs, and its sales exceeded million within ten days of its release. Moreover, this sales volume was obtained after the game's reputation exploded, excluding refunds and physical returns.

To put it bluntly, if the initial release quality of 2077 is up to standard and not so many people refund the release, it is very likely that sales will exceed million in the first ten days!

Today, Dongchuan Che’s reputation in the gaming field is no worse than that of the Polish donkey before he suffered a Waterloo in his previous life.

Even if we talk about influence and popularity, because his business spans across multiple fields and he is very famous in the most influential fields of music and animation, his public popularity can completely crush the Polish Donkey!
Many people who don’t play games at all have more or less heard of his name Dongchuan Che.

This influence is totally incomparable to that of the Polish Donkey, and this influence can be directly converted into sales!
You should know that when the animation Edgewalker of "2077" came out, it drove sales of one million copies of the game within a month.

This one million copies may not seem like a lot, but at that time, the sales of 2077 had already exceeded million copies. The audience of this theme has been almost tapped out, and under such circumstances, the sales volume can still increase by one million copies in one month, which is enough to show the driving ability of animation and film and television works on games.

In addition, during the promotion and marketing process, Miyano Miyano and Sato Fujiko also took into account that there would be a large number of casual players, or even people who have little experience with stand-alone games, so they also emphasized the fact that [the game can be refunded unconditionally within two hours of play] during the promotion and marketing!

Dongchuan Che's super high reputation across fields, coupled with the clause that "if the game you bought is not to your liking, you can get a refund"!

Needless to say, under the dull gazes of all industry peers, the day after Dongchuan Che stepped up his publicity and promotion, the pre-sale sales of "Elden Ring" directly exceeded eight million!

Eight million units were sold in pre-sale!
Practitioners in the global gaming industry are in an uproar!
It's not just because the pre-sale sales are ridiculously high, but also because "Elden Ring" has already paid for itself.

The total cost of "Elden Ring" is about 60 million US dollars. The price in Europe and the United States is about 40 US dollars, the price in China and other regions is about 30 US dollars, and the lowest is 40 US dollars in Russia. Even if all are priced according to the domestic price of 298 US dollars, RMB, the sales of million sets are almost profitable.

The film cost 300 million US dollars to produce, but it has already paid for itself before it is even released.
Countless colleagues were envious, either saying "what a lucky dog" or "a masterpiece is about to be released". While the outside world was in a frenzy, Dongchuan Che was sitting quietly in his president's office drinking tea as usual.

"Based on the current situation, the sales of Elden Ring will probably exceed 10 million after its release today. Are you sure you don't want to attend the game press conference in person on such a milestone day?"

Sato Fujiko pushed a cup of oolong tea to Dongchuan Che's table.

Hearing her question, Dongchuan Che, who was wearing a white shirt and suit pants, just smiled and hugged her sexy body. "No. There won't be too many opportunities like this in the future. Besides, the company will be bigger and bigger in the future, and the backbone cadres like Kawaguchi must grow up quickly."

"Hehe, the little man is getting more and more like a big boss now. Well, he has the style now, but I don't know the other side~"

After finding a comfortable position on Toru's right leg, Sato Fujiko buried her head and sniffed Toru's neck, then smiled and teased him. Teasing the president would naturally lead to punishment.

The thigh area of ​​the pencil skirt bulges out in the shape of a palm.

Thumbs up, Sato Fujiko moaned softly, Dongchuan Che smiled and said: "Is it really that serious? It's just that I haven't touched you for two days, why do you look so thirsty?"

"Humph, then it's all your fault for expanding my appetite before."

Sato Fujiko blushed and rolled her eyes. Dongchuan Che raised an eyebrow, "Is it only your appetite that has been enlarged?"

"I'm going to die! This kind of talk is too obscene!"

Sato Fujiko said "hateful" and "obscene" but there was more smile and sweetness in her eyes.

Letting Dongchuan Che unbutton her tight shirt, she shook her head slightly and threw her long hair behind her. While hugging Dongchuan Che's neck, she took out two strings of Buddhist beads from the pocket of her hip skirt.

"what is this?"

Dongchuan Che was a little curious while playing with the [small Buddhist beads] and looking at the two Buddhist beads bracelets in front of him. Sato Fujiko smiled and said, "When you came to pay New Year's greetings the day before yesterday, you got my mother drunk. This is the Buddhist beads bracelet she asked for you and me at Hasedera Temple. I forgot to give it to you."

As Sato Fujiko spoke, she put the Buddhist beads bracelet on Dongchuan Che's left wrist, and Dongchuan Che didn't know whether to laugh or cry: "Really? Are you women trying to turn me into a jewelry stand?"

Dongchuan Che had a bitter smile on his face.

Now he carries the amulet that Sayoko asked for in his handbag, wears the Buddha necklace bought by Miyano Mitsuko around his neck, a red rope braided for him by Ohara Chika is hung on his left ankle, and he carries the lighter customized for him by Yuezhu Asuka in his pocket.

Even that crazy girl Izumi Himawari has recently been trying to get some kind of [master-servant tattoo], similar to a silver pattern, one tattooed below her belly button, and the other tattooed on the inside of Fuyukawa Che's left forearm.

It must be said that Dong Chuan Che had no objection to wearing jewelry, and he was not even averse to tattoos, as long as they were not large and too tacky. However, the feeling of having everything covered in tattoos still made him feel a little uncomfortable. But it was obvious that the women in the family were unexpectedly strong in terms of [how to dress Dong Chuan Che].

After she put the Buddhist beads bracelet behind her watch, Sato Fujiko bit his ear gently and muttered unhappily, "Really? How many men want to wear the same bracelet as me but never get the chance. You are such a pervert and you are still ungrateful. But since you behaved well the day before yesterday, I will let you off. Well, I will give you a little sweet treat."

Sato Fujiko pouted cutely and shyly, then sat in front of Dongchuan Che and pinched the hem of her skirt with both hands.

"What do you mean by giving me a sweet treat? I think you just want to reward yourself..."

Seeing Sato Fujiko not raising her chest but just lowering her body obediently, Dongchuan Che's eyes were filled with strong desire and some heartache.

During the Chinese New Year this year, Dongchuan Che did not just wait at home for others to come to his house. He also went to visit people like Miyano Mitsuha's parents and Sato Fujiko's parents in person.

But compared to the couple of Miyano Mitsuba who were addicted to gambling and had a black heart, and were beaten by him, Toru Fuyukawa, several times, and now dared not breathe when they saw him, Fujiko Sato's mother was a strong, kind and generous woman.

Dongchuan Che admired such women very much, so he got drunk that night and got his mother-in-law drunk.

However, not only my mother-in-law but also many of Sato Fujiko's relatives were present at the New Year's Eve dinner.

It must be said that Sato Fujiko's background is actually not bad. Her relatives on her mother's side all make a living in Minato, and each of them is worth tens of millions or even hundreds of millions of yen.

However, her mother married far away in Hokkaido, and her father later suffered a serious illness, which led to the family's decline. When she was a child, during the Obon Festival, her family could not sit at the main table and were even ridiculed by some relatives.

The biggest factor that has driven Sato Fujiko to work hard over the years is to prove herself in front of these relatives and win back face for her parents! This has also contributed to her being a little vain, and her seemingly sharp and arrogant personality, but in fact, she is a bit strong on the outside but weak on the inside.

Of course, as the head of SATE, her relatives would look up to her, but after all, these relatives were not in the gaming industry, so she, as the head of SATE, didn't have much influence in front of her relatives.

But this time is different.

He, Dongchuan Che, is a big boss with hundreds of millions of dollars and connections in both the black and white worlds in Tokyo!
With Toru Fuyukawa personally supporting Sato Fujiko, all the relatives would naturally be eager to lick her. Moreover, even if Toru Fuyukawa didn't go to celebrate the New Year this time, the fact that Sato Fujiko now holds 5% of the shares of Shengguang Society is enough to make all the relatives praise her to the sky!
Be proud!
This year's New Year's dinner was the most enjoyable one that Sato Fujiko had ever had, and it was obvious that now was the day of "The Fox Returns a Favor."

He felt a little sorry for Sato Fujiko's past, but before his mind was wandering for a while, a charming and urgent voice came into his ears from below.

"Honey, don't just sit there. Try something more violent."

"Stick it up!"

“Hmm—”
.
After a long time.

After changing into her lace panties in the cubicle, Sato Fujiko sat back on her lap and said with a smile, "You little greedy cat, I was just about to talk about business but you interrupted me."

"It's okay to talk now. Besides, the other person wouldn't listen to what we just said."

Leaning in Dongchuan Che's arms, Sato Fujiko, with a blush still on her face, hummed coquettishly.

With a somewhat innocent look, Dong Chuan Che fiddled with her lips with his fingers and said with a smile: "This is the first time I've heard a marketing director of a company say something like 'I can't work without venting'. You really are a super slut. Haha, stop tickling and get down to business."

"Humph! It was obviously you who started it! What? You want to run away after teasing me for a few words?!" "Hey, hey, hey, I was just, haha, stop tickling me! I'm mad!"

It is indeed very difficult for a single man and a single woman to sit down and talk seriously about work when they are in the same room and their relationship is so close.

They continued to make noise for a while until a message notification sound came from the laptop, and the two of them, who were sweating all over, finally stopped.

"Oh my god! I just changed my panties and they got torn again." In order to avoid them being picked up by other people, Sato Fujiko took off her lace panties and stuffed them into Fuyukawa Che's office drawer. Then she gave Fuyukawa Che a delicate look and sat down at the boss's desk with a cup of hot water.

"What did she say about Qianhua?"

Sato Fujiko tucked the sweat-soaked hair on her forehead behind her ears and asked curiously.

She is a little nearsighted and didn't look carefully.

Dongchuan Che replied, leaning back in his boss chair with his hands on the back of his head, "What else could it be? It can't be the expansion plan after the release of Elden Ring."

After the release of "Elden Ring", the next one is "FGO". Although "FGO" is almost completed, it is a mobile game that requires long-term operation.

Most of the team members of this game will stay on the "FGO" project in the future. After the release of "FGO", he, Dongchuan Che, will start working on "World of Warcraft" and "Pokemon".

Let’s not talk about the enhanced version of “Pokemon” for now, “World of Warcraft” alone is quite troublesome.

The original "World of Warcraft" development team had three to four hundred core members. He wanted to make an enhanced version of "World of Warcraft" with a larger and more detailed worldview. The first expansion pack would add clans with Asian elements; the graphics would be more refined, the group copies and some classic dungeons would be recast, and the design would be based on the specifications of the "Elden Ring" box map; the monster models and skeletons would also be richer, so that a griffin's skeleton would not become a dragon by just changing its skin.

This is a huge workload, and he also has to shorten the production time to about a year, which requires a lot of manpower.

He estimated that the project team would need to be at least 1,500 or even 2,000 people to ensure that the progress was not too rushed.

With so many people, even if all the production team of "Elden Ring" were transferred over, it would not be enough. What's more, "World of Warcraft" is also a game that needs continuous development and operation, and later he, Dongchuan Che, will also have to develop "Pokemon" simultaneously.

It's clear that after the release of Elden Ring, the Society of Light will have to expand further.

It must be said that it is not easy for the Holy Light Society to recruit people nowadays. Not to mention graduates from Japan, even graduates from many top universities in Europe and the United States want to join the Holy Light Society.

There is no shortage of talent, but the job allocation after expansion.
Not difficult, but troublesome.

Seeing Dongchuan Che's somewhat annoyed expression, Sato Fujiko lifted her black silk feet onto his thighs, rubbed her crystal clear toes on his thighs, then took a sip of the hot tea and said with a smile: "You're thinking about expansion before your work has even been released. You're really a man who's hard to satisfy."

"No, I was already quite full from your big F just now."

Dongchuan Che smoked a cigarette and raised his eyebrows with a smile. Sato Fujiko rolled her eyes and said, "You bastard, you just came twice and now you are talking nonsense again."

As she spoke, she slightly exerted force on her ankle that was resting on Dongchuan Che's thigh, pulled the small boss chair next to Dongchuan Che, then leaned forward to help Dongchuan Che press his thigh, and said with a smile: "Company development is also very important, but now that the New Year has just passed, you don't have to push yourself so hard all of a sudden. How about accompanying me to Kawaguchi's game conference later?"

"You really want me to go? I'm afraid those guys will be too nervous to see me."

Dongchuan Che smiled and shrugged. It should be said that there is no seniority system in the Holy Light Society, but because he doesn't like to chat with the company's employees about nonsense other than work, he focuses on a "clean employment relationship without talking about feelings, life ideals, or flattery", so he thinks that except for some team leaders who often communicate with him, other employees should still be quite scared when they see him.

Sato Fujiko smiled and said, "It's normal for a man like you who always has a bad face to be disliked. But don't you want to feel the carnival atmosphere of your [subjects]?"

"Girl, you really know how to arouse my vanity."

After a year of hard work, the company is now a large business. At this critical stage when the business is about to reach a higher level, it would be quite interesting to see the emotions of the old employees who have been with me all the way, and the joy of the new employees who have just joined.

Dongchuan Che smiled and pinched Sato Fujiko's little face, then took the remaining oolong tea from her hand and drank it in one gulp, then stood up, patted his trouser legs, and said with a smile: "Okay then. But before going downstairs, do you want to put on a pair of panties first?"

Dongchuan Che's eyes wandered over the hip skirt, but Sato Fujiko was not shy at all. Instead, she twisted her waist, patted her big hips, and smiled charmingly: "I don't need to wear it. If a big pervert sees that my work is too good..."

At this point, she leaned close to Dongchuan Che's ear and said with a sweet smile: "If brother is too excited, you can open Fujiko and go straight in."

"!"

Hip skirt, everyone who has used it says it’s good.
.
Today the family was supposed to just go to the president's office to check on the sales of the work, but since Sato Fujiko wanted to go downstairs to watch Kawaguchi's [Elden Ring sales live broadcast and new game information release conference], Fuyukawa Che naturally did not refuse.

He ran to the art department and called Sayoko, as well as Izumi Himawari, who had nothing to do these days and was chattering beside Sayoko, and Yuezhu Asuka, who was still reading "A Director's Self-cultivation".

He ran to the Finance Department and called out to Chika Ohara, who was drinking coffee and taking the time to read a fantasy novel. He finally found Miyano Mitsuba in the Marketing Department and arrested Futaba Koyama, who was eating and drinking for free at Miyano Mitsuba's place.

The huge group of people rushed to the large conference hall on the first floor.

Needless to say, when a group of top company executives showed up, the employees in the corridor were all shocked.

"Hey, is something serious going on?! The president and his wives are all out in force!"

"Idiot, have you become stupid from working overtime recently? Can we put the Elden Ring on the shelves today?"

"Eh?! Isn't it tomorrow? Oh oh oh, I slept at the company last night and got the time mixed up."

".Bah~ga~why are you so tired?"

"Oh, why is that? It's because Medusa's skill design is too difficult. The president wants this character to be released in the early card pool, but he can't let this character depreciate too much in the later stage. And he also needs to make the interaction between weapons and the environment.
I really have to give up. A character like Medusa who uses a whip is doing environmental interaction in a map like Tokyo full of tall buildings. The workload is really huge. Hey, the president is good in everything, but his perfectionism is too strong.

Fate is a big IP, it can be sold well as a paper man game like other mobile games on the market, but it has to be made into a 3A game. But it is precisely because of this! The president is worthy of our following! No! I am burning! I am going to work! "

"."

Looking at the technical geek who was just chattering listlessly, but then encouraged himself and ran back to his workstation to work hard, Mito Yohei, who had just joined the marketing department of Shengguang Society, was very upset.

"The atmosphere of this company is really exaggerated."

Mito Yohei's face showed some sighing, but more of admiration.

Relying on Kawaguchi's connections, he was interviewed by Miyano Mitsuwa in person, and after receiving the comment that "His professional knowledge is above average, but he has produced so many interviews and videos in a year, so he is quite motivated", Mito Yohei came to work at Shengguangshe for the second day. And obviously, although it was only the second day of work, he quickly felt the difference between Shengguangshe and other companies.

The first point is that there is no class atmosphere. As long as you can express your own reasons, and various surveys have been conducted, almost all employees here can express their opinions on the game, and the entire company has a strong atmosphere of innovation.

The second point is a sense of belief.

It's very strange that Toru Fuyukawa almost never emphasizes any beliefs in the company, and he never says things like "working hard for the future of the Japanese gaming industry." Even the monthly and quarterly company meetings only talk about work content and benefits, and the meetings usually end in half an hour or an hour.

But the employees of Holy Light Society have a strong sense of belief, a belief that [they must make a game that will make players exclaim "Wow, this game is awesome"].

On his first day at work, he felt that this was because the welfare benefits provided by the Holy Light Society were very generous.

This idea was not wrong, but the next day, he found that this was not only because the Holy Light Society offered generous benefits, but also because of the personality of the president Dongchuan Che.

As the saying goes, a bad soldier leads a bad general, and only a brave general can lead good soldiers.

Dongchuan Che has a perfectionist pursuit of games, and he pursues perfection in almost every aspect, and this kind of thinking has also affected other employees in the company.

To be honest, it is actually very difficult to make money from stand-alone games, or rather, there are too many things that are easier to make money from than stand-alone games and have lower risks.

In this era, talents who are still willing to enter the stand-alone industry, especially those who graduated from prestigious universities and are still willing to enter the stand-alone industry, are more or less romantic and have more emotional personalities.

It's just like being too sincere in love can easily lead to being looked down upon, so using some tricks can have a better effect. Most of the time, the world is very cruel to romanticists, or it is precisely because of this cruelty that romanticism can be called romanticism.

The most rational people were often the most emotional people. The source of this change is often not the beating of society, but because there are no examples of "people like me who can succeed."

Confusion is sometimes more painful than frustration, and the existence of Dongchuan Che, no matter what the truth is, does provide a light for many people who want to make money but want to create a good work more.

Confusion is sometimes more painful than frustration, but those who are lucky enough to find firm beliefs will have endless energy.

Thinking of this, Mito Yohei drank the water in his glass in one gulp, and looked up at the clock on the wall. Seeing that there were only less than fifteen minutes left before the release, he followed Fuyukawa Tetsu and his wives downstairs with great anticipation.

“It’s hard to say how high this company’s first AAA title will go.”

(End of this chapter)