Tokyo: Being coveted by my wife, I just want to play games

Chapter 348 Collaboration with PepsiCo
This year is a slow year for games.

Although Toru Fuyukawa's "Elden Ring" was a huge hit and sold 30 million copies, the sales of the top ten games in the first half of the year, starting from the second place, had dropped to less than 3 million copies, with a huge gap.

Although the gaming industry is not very hot this year, other entertainment fields are quite hot. The most popular one is naturally the World Cup in Korea and Japan in the summer. However, compared with the public who are more concerned about which team can win, the big bosses of various industries are thinking about how to get a piece of the world's largest sports pie.
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Ten o'clock in the morning.

New York, USA.

As the largest city in the United States, New York is not only a historic city, but also a commercial, financial, economic, trade, cultural and media center in the United States and even the world. Among them, the more famous ones are Wall Street, the Statue of Liberty, Broadway, the Empire State Building where King Kong shoots down a plane, etc.

The headquarters of countless large companies are located in this city, including the headquarters of PepsiCo.

"Hello Miss, I'm Maori Mengya from the Holy Light Society. I've made an appointment with Mr. Jack, your marketing director."

"Wait a moment, let me check. Okay, Mr. Jack is waiting for you on the 13th floor, just go up."

"Thank you."

Giving a gentle smile to the blonde girl at the front desk, Ms. Maori adjusted her suit vest and quickly squeezed into the crowded elevator.

Westerners have a stronger body odor, so most people will spray some perfume.

Ms. Maori sniffed unconsciously when she entered the elevator full of white and black people. However, she did not care about the perfume smell, nor did she care about the curious looks from many foreign employees behind her. She only felt extremely excited when she saw the elevator number rising and jumping!
Honestly, before Toru Fuyukawa acquired Sistar, she already had artists working with big companies like Pepsi, so logically she shouldn't have been so excited, but the situation is different now.

What we are going to talk about now is the advertising endorsements during the World Cup, and the advertising endorsements for the entire Western market during the World Cup.

What is this concept.

Big companies like Pepsi will usually shoot commercials and look for endorsements, but these endorsements are usually more daily. Pepsi does not require celebrities to be that famous, and it only requires local celebrities from the local country, but the endorsements during the World Cup are different.

During the World Cup, Pepsi usually invites the world's top football stars to shoot commercials.
In the past, Pepsi's football camp included top players such as Messi, Kaka, Ronaldinho, Beckham and Henry, who had great appeal around the world.

Before, Ms. Maori could not even think of such a level of cooperation.
Although the cooperation has not been finalized, this is just the first meeting, and it is not yet certain whether the cooperation will be carried out. But she is very excited to have such an opportunity!
With excitement in her heart, she watched as the number of people in the elevator decreased and the indicator light jumped to number 13. She took a deep breath, stepped out of the elevator, and walked towards the marketing director's office.
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Meanwhile, in the office of PepsiCo's marketing director.

"Jack, are you sure you want to add a Japanese female singer to this ad?"

A middle-aged black man with a black beard sat on the sofa and smoked a cigarette. He said with some doubt in his tone, "I know that girl named Izumi was very popular in the market at the beginning of the year. But she is not a big enough star. If you really want to hire her, the agents of those stars will probably give you trouble. They don't want their stars to be sucked away by a Japanese female singer who has nothing to do with their interests."

Izumi Himawari is very famous now, but she has only been famous for a short time. It has only been half a year since she became popular. And after the Tokyo Game Show Winter Exhibition ended last year, she became quiet again in preparation for "Singer". She did not hold any concerts to maintain or increase her popularity. The top football players are actually no less famous than those top Hollywood stars.

If the top football players were to film the commercial, it would be a strong alliance, and they would be able to accept it. But if Izumi Himawari was included, even if the players didn't care, their agents would definitely use this to put pressure on Pepsi or even directly on Fuyukawa Che to seek more profits.

From a business perspective, this approach is not a bad one. After all, you are complete strangers to each other, so there is naturally no reason to use others' popularity to gain attention.

Jack, the black man sitting behind the boss's desk, also understood this truth.

He took a sip of coffee and thought, "If this World Cup was held somewhere else, the Japanese girl would not be famous enough. But this World Cup is held in Asia. If there is an Asian face in the advertisement, it will definitely be able to better stimulate their emotions."

At this point, Jack put down his coffee cup and said with a smile, "Of course, it all depends on the quality of the songs they bring this time."

"song?"

The bearded man lit a cigarette.

Jack nodded, "Yes. When they found me before, I was actually surprised. But their president, Mr. Dongchuan, said that we can continue to discuss in detail after we see the song."

"Mr. Dongchuan? He's going to write a new song again?"

The bearded man looked a little surprised.

He didn't think highly of Izumi Himawari's status, but that didn't mean he had a prejudice against the Holy Light Society. He just considered it purely from the perspective of profit and felt that Izumi Himawari's joining wouldn't bring them much benefit. But now that Dongchuan Che was determined to leave, the situation was different.

In terms of the size of capital, Toru Dongchuan is no match for PepsiCo.

PepsiCo's annual turnover last year exceeded US$143 billion, close to a quarter of the entire gaming industry's market value. With nearly subsidiaries, it is the world's fourth largest food and beverage company and ranks rd among the Fortune Global .

In front of such a super giant, Dongchuan Che, with annual sales of $1 billion, is indeed not a big shot, but sometimes money can't buy the best talent. PepsiCo is very, very rich, but the divine songs that can become popular all over the world are often only encountered by chance, and you can't get them just by spending money.

However, PepsiCo does not actually care how much money the song itself can make. What they need is to gain market share by leveraging the influence of hit songs.

Thinking of this, the bearded man smiled and said, "It seems that Mr. Dongchuan really wants to use this opportunity to send his little lover to the throne of the Queen of Heaven."

"That's just one aspect."

Jack nodded, shook his head, and smiled, "Their company is now trying to capture the big cake of the game channel. If I'm not mistaken, cooperating with us is just his first step. After that, he will definitely find a way to fully exert the influence of this girl. However, these things later have nothing to do with us. We only need to focus on the quality of the songs."

The two were chatting, and at this moment, there was a knock on the office door.

As Jack said "Come in", the door was pushed open, and Ms. Maori and an old woman who was about sixty or seventy years old appeared at the door.

Since Jack wanted to cooperate, he naturally did not act arrogantly. He stood up politely and walked towards Ms. Maori, extended his hand to greet her, and then greeted the European and American old lady next to Ms. Maori.

The old lady's name was Jennifer. She was a professor at Berkeley University who specialized in pop music. She was also a professional consultant for PepsiCo. Sometimes they would ask her to help with music for advertisements. This time, Jack personally invited her to help check out Dong Chuan Che's new song.

"I didn't expect they would invite Professor Jennifer here."

Sitting on the sofa, Ms. Maori glanced at Professor Jennifer who was drinking hot tea next to her, and she was delighted. Although she had never met him, she had heard of him as a professional consultant for PepsiCo in music. As the saying goes, a single leaf can tell the coming of autumn. The fact that the other party was willing to invite such a person to come here also indirectly reflects that the other party attaches great importance to this cooperation.

Thinking of this, a huge stone in Ms. Maori's heart fell to the ground.

To be honest, she came here today to discuss cooperation, feeling excited and nervous. After all, PepsiCo is too big, and the marketing director Jack is also a high-ranking official. If we only talk about the strength of the companies behind both parties, without talking about the very scarce [talent resources] in Dongchuan Che's hands, she is actually not qualified to come directly to meet the other party. And it is obvious that the attitude shown by Jack at this time also represents that they do have needs.

Since both parties have needs, the negotiations will naturally be much easier. Professor Jennifer is as excited as Ms. Maori.

As a senior consultant of PepsiCo, she generally doesn't need to intervene at this stage. She was even on vacation in Hawaii a few days ago. But after hearing that it was Dongchuan Che's new song, she immediately flew back to New York!
There is no other reason, I just want to listen to Dongchuan Che’s new song!

"I heard that Mr. Dongchuan Che wrote five new songs this time, and they are all in different languages. I really want to listen to them now!"

Professor Jennifer was very curious, and so were Jack and the others.

So, after a few pleasantries, Jack quickly got the conversation to the point.

"Mr. Dongchuan said he has recorded a DEMO. Can you play it for us now?"

"No problem. Do you have a record player here?"

"Yes, I asked someone to bring it to me this morning."

"Okay, okay, here are the music scores and lyrics, you can take a look first."

Ms. Maori handed out some sheet music to everyone, then took out a vinyl record from her handbag and walked towards the boss's desk. While she was fiddling with the record player, the three people on the sofa also started looking at the sheet music.

At first, the three of them were either sitting with their legs crossed or in a relaxed position. But after just a few seconds, Professor Jennifer, who looked like an old woman, straightened her back!
"This is."

Looking at the five music scores in her hand, Professor Jennifer's old blue eyes widened! There was no other reason, because these five songs were: Jay Chou's "Dragon Fist", Queen's "We Will Rock You", the Spanish representative singer Ricky Martin's "Cup of Life", Shakira's "Waka Waka" and Miyuki Nakajima's "Riding on the Back of a Silver Dragon"!
Looking at the music score, even though she knew that Dongchuan Che was a very strong lyricist and composer, Professor Jennifer was still shocked!
Five songs, five styles, five languages, and most importantly, every song is very nice!
She doesn't even need to listen to the DEMOs. Just by clapping along to the music and humming a few lines, she can feel the energy in these songs!
Unlike her, Jack and the bearded man were not talented in music, and they could not understand the music. But soon, as the vinyl record with Izumi Himawari's singing began to turn slowly, as the bells and drums sounded, and as the rhythmic prelude of "Dragon Fist" came out, the two black men shook their necks unconsciously!
"What kind of instrument is this?! A drum set?! Such a great gift! The beat is so strong!"

"Oh~ My puppy is so sweet, peanuts and cages~~~ I know this rhythm! It's the mysterious ancient Chinese musical instrument, the Pipa!"

It must be said that black people are indeed very talented in music. And the rhythm of the song "Dragon Fist" is also full, which makes Jack and the bearded man feel very happy, but this is just the beginning.

Although the rhythm of "Dragon Fist" is good, the Chinese lyrics are not so easy to understand. They just felt that it was fun to listen to, but when Izumi Himawari's "Cup of Life" with a lot of Japanese accent but extremely high pitch came out, they were completely excited!
but!

This is still just the beginning!
"Dragon Fist" follows "Cup of Life", "Cup of Life" follows "Waka Waka", "Waka Waka" follows "Riding on the Back of the Silver Dragon", and "Riding on the Back of the Silver Dragon" follows "We Will Rock You"!
The Five Gods Descend to the World!

After hearing the latter part, Jack was able to control himself a little bit because of his status. But the bearded man was completely excited at this time, and he kept clapping his dark hands on his thighs while saying "We Will We Will Rock You"!

As for Professor Jennifer next to her, she had already gulped down several big gulps of coffee. In the end, she didn't even notice that the coffee in the cup was gone, and she picked it up and took a big sip out of thin air!

There is no doubt that all three people present were impressed by these five songs. Although Izumi Himawari sang Spanish songs with a Japanese accent, she is very talented in languages. She sang Japanese, Chinese and English songs very well, fully demonstrating her strong singing skills!
The song is nice and the singer is talented.

Originally, the three of them were just going to listen to the DEMO once and then talk about business, but in the end they played the five songs over and over again. While listening to the songs, they talked about their feelings, and they listened to it several times before they stopped!
After a long time, as Izumi Himawari's singing finally faded in the office, Jack finally breathed a sigh of relief.

He drank the coffee in one gulp, then stood up and held out his hand to Ms. Maori, "Please tell Mr. Dongchuan when you go back that you must leave all five songs to our PepsiCo Group. We can afford any price. Also, Mr. Dongchuan, don't worry about other things. I will take care of everything!"

"Ha Yi! Then I'll trouble you, Mr. Jack."

"Haha, no trouble, no trouble. We hope to have more cooperation with Mr. Dongchuan in the future."

She had never expected that a big shot like Jack would be so polite to her, and Ms. Maori was a little terrified. But she also knew very well that this was all because she had Dongchuan Che backing her up! For a moment, she was excited and proud.
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Ms. Maori's trip to the United States went smoothly, and at this time in Japan, negotiations with another company were also going smoothly.

"I guess that little Dongchuan is still looking forward to talking to you about the theme song."

In a high-end Japanese tatami restaurant, Kondo Ryomenaga's managing director Sojiro picked up his wine glass, stood up and toasted Chief Takemoto Tamon who was sitting opposite him.

Hearing his words, Chief Takemoto Tamon smoked a cigarette and smiled, "Yes, he called me yesterday and said he wanted to invite me to dinner this weekend. But he certainly didn't expect that you, Mr. Sojiro, would actually take action one step ahead of time."

His tone was smiling, but Commander Takemoto Tamon's eyes were not smiling.

He has just reached a cooperation with Sojiro.

There are three theme songs for the Korea-Japan World Cup this time, one in Korean, one in Japanese, and one in English. He just gave the right to create the Japanese song to Sojiro. However.
Although Sojiro was ridiculing Dongchuan Che at this time, he also echoed a few words, but he didn't really think so, he was just dealing with it on the surface.

Although he did take advantage of Toru Fuyukawa's threat and made a huge profit from Sojiro this time, he himself had no opinion towards Toru Fuyukawa, nor did it mean that he would just sit down in Kondo Ryoumengiya's camp and continue to target Toru Fuyukawa in the future.

This was just a one-time deal for him.

The reason that prompted him to abandon Toru Fuyukawa and choose to support Kondo Suzumenomiya was very simple - political achievements.

The Agency for Cultural Affairs is the department in charge of Japan's cultural industries, and its political performance is naturally linked to the performance of the cultural industries.

To be more specific, how many jobs can the cultural industry create, how much tax revenue can it generate, and how much international influence can it gain are what Takemoto Tamon is most concerned about.

Although Toru Fuyukawa is now in a strong momentum and he hopes that Toru Fuyukawa can develop better, the current scale of Shengguangshe cannot be compared with Kondo Ryoumegumi.

The agreement he had just reached with Sojiro included clauses like "If Kondo Suzumenaga's song is selected as the World Cup theme song, Kondo Suzumenaga will expand production capacity next year and provide XXX number of jobs" and "The production factory of peripheral products will be established in XXX city, thereby driving local economic development."

Of course, Dongchuan Che can also sign similar expansion regulations, but on the one hand, the current scale of the Holy Light Society is not large enough, and on the other hand, expanding production capacity requires capital.

Kondo Ryume Palace's spot as the theme song for the World Cup may not necessarily make money, but even if it doesn't, Kondo Ryume Palace's own capital is enough for them to build a new factory. But Fuyukawa Tetsu is different.

The news that Dongchuan Che was going to invest 600 million US dollars to make games had already spread throughout the industry. On the one hand, this made Dongchuan Che's momentum surge again, but on the other hand, it also meant that Dongchuan Che currently had little cash flow in his account.

What if the quota is promised to Dongchuan Che, but the songs he writes don't become popular and he fails to monetize the influence of the songs? What will Dongchuan Che use to build a factory, or what will he use to recruit more employees?

Now Dongchuan Che's ability to resist risks is very weak. Once Dongchuan Che cannot bear the risk, he will occupy the quota but cannot expand reproduction and create more political achievements. Then, wouldn't his efforts be in vain?

On the other hand, Toru Fuyukawa's large entertainment empire is just in its infancy, while Ryoume Kondo's is already complete.

When the World Cup is held in Japan, Kondo Ryoumenggu can help with many surrounding supporting facilities and supporting work. Even the World Cup venue in Osaka was funded and built by Kondo Ryoumenggu.

Taking all the factors into consideration, it would be natural for Takemoto Tamon to choose Kondo Ryoumemiya as his partner at this stage.

"I hope Fuyukawa can withstand this wave of pressure. Without him to hold us back, my cooperation with Kondo will become much more passive."

Most businessmen have no conscience, and most politicians have no shame.

Although he had just taken advantage of Toru Fuyukawa, Commander Takemoto Tamon started to complain in his heart. However, unlike his annoyance, Sojiro was very excited at this moment.

Kondo Ryoumune and the Holy Light Society have similar development directions. The two sides are mortal enemies. In addition, he was humiliated in public by Dongchuan Che that time, so he has long been holding a grudge.

This time he was able to snatch food from Dongchuan Che's mouth, and he was very happy to see Dongchuan Che suffer a setback in his development in the music field. He dragged Takemoto Tamon to drink several glasses.

However, as time passed bit by bit and after three rounds of drinks, Sojiro had just asked a group of beauties to sit down.

A woman who looked like a secretary walked into the cubicle quickly, leaned over to whisper something in his ear, and the next moment—"Baka!!!"

The wine glass smashed hard on the female secretary's head, and Sojiro yelled!
Sudden changes.

Not to mention the hostesses next to them were startled, even Takemoto Tamon who was being fed wine by the beautiful woman opposite was startled.

Not knowing what was going on, Takemoto Tamon looked at Sojiro whose face turned red with anger and was completely bewildered. At this moment, a male secretary leaned close to his ear.

"Sir, news just came from the United States. The Holy Light Society has reached a cooperation with PepsiCo. That Izumi Himawari will represent PepsiCo to present five promotional songs for this World Cup."

"Nani?!"

"Also, the first episode of the variety show "Sisters Riding the Wind and Waves" that you asked me to follow last time has already been watched. Popularity."

"kindness?"

“It’s very exaggerated. Here are the statistics.”

Looking at the female secretary whose head was bleeding but who was still being grabbed by the shoulder and scolded by Sojiro, the male secretary's face also looked a little nervous. He didn't dare to say much, but just handed the tablet to Takemoto Tamon.

As the bar chart and analysis diagram appeared on the screen, Takemoto Tamon's eyes, which were still a little drunk, widened instantly.

“Such a high heat?!”

"Qilixiang?!"

"What song is this?!"

(End of this chapter)