Tokyo: Being coveted by my wife, I just want to play games

Chapter 437 A big conscience

Dongchuan Che has always liked mature and beautiful women, but it is also very interesting to interact with a loli-like woman like Xiaoshan Futaba, who has a petite figure and whose legs can't even touch the ground when she is held in his arms.

But now it is a live broadcast after all, and after teasing this big-breasted legal loli who was very noisy in front of her close people, Dongchuan Che just smiled and didn't continue the action, but just watched Xiaoshan Futaba live broadcast of "Hearthstone" quietly.

To be honest, at the beginning, Futaba Koyama was also a little uncomfortable.

After all, few people can live broadcast peacefully when being compared with Xiao Taozi by the [Fire Spear]. However, when she found that Dongchuan Che did not make the next move, her emotions gradually stabilized. In fact, she was not nervous anymore. On the contrary, she liked this kind of intimate behavior. And
It must be said that her live streaming style is also very unique. Not only does she not show her real face, but she also speaks very little, and she mainly shows off her skills.

Of course, she couldn't remain silent today to promote Hearthstone. Soon, as the game screen of Hearthstone appeared on the screen, many netizens on the barrage urged her to draw skins.

Yes, pumping the skin.

"Hearthstone" was made into a monthly card system by Dongchuan Che, but the monthly card is really not profitable.

During the period when "World of Warcraft" was on the decline in the past, judging from the financial statements, the revenue of "World of Warcraft" no longer brought much income to Blizzard and NetEase, and could only be regarded as a supplement to "Hearthstone" and "Diablo Mobile". But in fact, "World of Warcraft" was still the most popular MMORPG online game in the world at that time, and the number of online users was no less than that of "Hearthstone" and "Diablo". But there was no way, "World of Warcraft" was a pure monthly card game.

A monthly membership for World of Warcraft costs 75 yuan, and there is almost no place to spend money in the game, and there are very few mounts and costumes in the mall. In other words, a player who does not find a studio to level up will spend only about yuan a year on World of Warcraft.

This charging model is a double-edged sword.

Although World of Warcraft cannot bring huge revenue to Blizzard under the point card system, it is also because of this point card system that does not require krypton gold that the reputation of World of Warcraft is so good. Countless players are chasing Blizzard for this reason. However, game manufacturers still need to distinguish between themselves and the players. In fact, the interests are not the same, and most of the players' "support for XX company" is just shouting.

To put it simply, when the game is fun and cheap, players will indeed follow the game company, but once something goes wrong with the game company, players will abandon it.

Such examples are actually common in the gaming industry.

Let’s not talk about Blizzard, which has accumulated reputation for decades, but it collapsed in an instant.

The same goes for companies like Ubisoft.

Assassin's Creed was also a huge hit, and Ubisoft was loved by countless players around the world. But what?

After Ubisoft's two failed games, players immediately abandoned it.

This isn’t a knock on players.

Players are consumers, they have the right to express their opinions and choose the games they want to play. But as a game manufacturer, you still need to think more calmly and rationally, and put the company's profits first, instead of being swept up in the carnival emotions of players, following the players' carnival, and considering things from the players' perspective. In the end, the players are happy, but the company does not make any money.

This is actually the same as going to work.

The company leaders are always talking about great things and calling their employees brothers and sisters. It sounds very enthusiastic. But as an employee, you still have to put your own interests first and make sure you can make enough money. This is the key. Don't be silly and give too much for the company. Otherwise, even if the bosses are shouting now, they will still lay you off without hesitation when the economic benefits are really bad.

Same thing.

Although players are now very fond of Holy Light Club and say that their games are fun and good, if Dongchuan Che completely stands from the perspective of players' wallets and makes "Hearthstone" into a very low-profit monthly card game, then if "Hearthstone" fails one day in the future, or even Holy Light Club fails, players will not take it too seriously. Most people will quickly forget about Holy Light Club and chase after the next powerful game manufacturer that emerges.

Of course, this is not a knock on players.

This is the most obvious truth for adults - don't take your emotional connections with others too seriously.

This is not to say that feelings are all fake, but that most things, including feelings, have a time limit.

Good friends who can drink and chat with you until late at night and talk about life all the way may really regard you as a close friend at this moment, but no matter how good the friendship is at that time, it may become a stranger after a few years due to one problem or another.

Similarly, the group of players who currently support Holy Light Society may no longer like the games of Holy Light Society in a few years due to various problems, but Dongchuan Che has a whole family to support.

The money that should be earned still needs to be earned.

However, the same reason applies. For games like Hearthstone, numerical balance is the key to everything. Dongchuan Che will never sell numerical values ​​in this game. He mainly adds cute characters of heroes and special effects to the standing pictures of cards in Hearthstone.

There is no need to say much about the Q-version character, which is comparable to the Q-version villain in "Golden Spatula Battle".

As for the card's special effects.
The cards in the original Hearthstone are ordinary cards and gold cards. The difference between these two cards in terms of special effects is that the gold card has a gold border.
The production team of "Hearthstone" made a distinction between golden cards and ordinary cards. In essence, they must have wanted to arouse players' desire to collect and encourage them to draw more card packs.

As a company that needs to make a profit, Blizzard can do nothing wrong.
All I can say is Blizzard is Blizzard.

Whether it is "Hearthstone" or "World of Warcraft", when Blizzard is making profits, it always shows a weird shy feeling of "wanting to make money, but afraid of being gossiped about".

That's what World of Warcraft is like.

World of Warcraft also has an in-game store, but the quality of the mounts in their store is not very high, although the prices of the mounts are not expensive. Many of the store's mounts are not even as good-looking as the mounts dropped by the in-game bosses. One of the reasons for this phenomenon is that
It may be that Blizzard wants the rare mount costumes that drop in the game to continue to maintain their value, so that players feel that it is meaningful for them to brush for those mount costumes, so they don't want there to be too big a gap between the items in the mall and the drops in the game.

But the problem is that game companies have to pay their employees. They can't maintain the high-intensity development of the new World of Warcraft expansion with just the money from the game cards, especially when the popularity of PC games has been declining.

This can be seen by looking at the scale of the recent expansion packs of "World of Warcraft", and then looking at the scale and production level of previous expansion packs of "World of Warcraft".

Under the pressure of the economic situation, the production team of "World of Warcraft" must add more means of profit, otherwise they will not be able to retain those excellent employees, and without those excellent employees, they will not be able to produce excellent expansion packs, and without excellent expansion packs, players will continue to leave. But the production team of "World of Warcraft" is a bit literary.

They need to make more money from the in-game store, but they are afraid of being criticized, so the items in the World of Warcraft store are not particularly attractive. For players, except for a few really good costumes, other mounts and the like, they have no desire to buy them.

What's even more cruel is
Although the production team of "World of Warcraft" was a little shy at the beginning, no matter how literary or shy a person is, they will let go of their illusory face when it comes to survival.

Dong Chuan Che remembered that before he traveled through time, as Blizzard began to decline, the store products of World of Warcraft were released more and more frequently. But unfortunately, at that time, World of Warcraft had passed its peak and its monetization ability was not as good as before.

And more importantly.
Judging from Dong Chuanche's own gaming experience, many players actually don't have much resistance to the kind of mall content that doesn't affect the game balance. In fact, for online games like "Jian Wang 3", one of the reasons many players play these games is because there are beautiful costumes that can satisfy their various fantasies.

Lessons from the past, the teacher behind the car.

Dongchuan Che didn't want to make the same mistake.

Therefore, at the beginning of the launch of Hearthstone, he had already established card special effects and hero special effects as the main means of profit for the project team. And with his president speaking, the employees in the development team naturally did their best.

Under his guidance, although Hearthstone is a monthly card game, if you want to get those golden cards with special effects, you still need to draw card packs.

Of course, in order to maintain the reputation of the game, Dongchuan Che’s behavior in this regard is not too ugly.

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Now, the card packs of Hearthstone will only produce gold cards. And the excellent quality cards, that is, blue cards and purple and orange cards above blue cards, will not be produced repeatedly.

To put it simply, this is like playing a pay-to-win mobile game where you draw characters.

The most criticized aspects of this type of mobile game in terms of krypton gold are, on the one hand, the high price of drawing characters, and on the other hand, the ease of appearing duplicate characters.

I spent half a month or a month saving resources, only to end up with a character that I already have. This feeling of frustration
To be honest, for game manufacturers, this sense of frustration among players is exactly what they want.

Because most pay-to-win mobile games have a guarantee mechanism. If the small guarantee is broken, then the big guarantee will definitely come out. Generally speaking, the internal resource output of each version of this type of mobile game is only enough for players to draw a small guarantee at most.

This is actually a kind of inducement. If the game manufacturers do not give any resources to the players, then many players will be discouraged when looking at the card pools with a guaranteed 180 or 200 draws, just like overly high housing prices will not give rise to a higher housing market, but will only prevent young people from buying houses because the prices are too exaggerated.

However, when the resources produced in the game allow players to draw a small guaranteed amount, or a small guaranteed amount of 90 draws, which allows players to draw or rounds, then under the temptation of "maybe another draws", the number of players willing to pay for the game will increase greatly. Once the small guaranteed amount is distorted at this time, many players who have already started to pay for the game will develop a gambler mentality, and they will think "I have spent so much money, if I don't continue to draw, the money I spent before will be wasted."

This is one of the reasons why the character pools in mobile games are now limited card pools.

In order to avoid causing players to resist too much, game manufacturers will not directly give players a design that will directly trigger players to curse. However, game manufacturers will set the card pool as a "limited card pool" that may only come once a year, and purchase various soft articles to let some Internet celebrities promote and praise words such as "XXX character is so strong" and "miss it and wait for a year".

With this series of designs, even if most players feel that the game is a waste of money, their inner criticism will not be directed directly at the game manufacturers. Their attention will be focused on questions such as "How many more draws are left before the card is released?" and "If I miss this card pool, I will have to wait a long time."

Game manufacturers all play with psychology, but Dongchuan Che doesn't do that.

This is not because he has a conscience, but he hopes to make Hearthstone into a classic IP like Yu-Gi-Oh or Pokémon, which can be operated for a long time and make money all the time, rather than a krypton gold mobile game that has extremely high revenue at its peak, but will quickly fall after one or two years of popularity.

He wants to find a balance between them.

Therefore, although the gold cards in Hearthstone require krypton gold to be drawn, the way they are drawn is much more polite. Although the card packs are not cheap, players will not draw duplicate blue or higher quality gold cards from the card packs.

To be honest, this setting is actually very conscientious. But the Holy Light Society had a good reputation before, so after making this decision, Dongchuan Che was not so sure that players would definitely accept it.

The reason is very simple.

If a bad person who has done bad things all his life suddenly does a good thing, others will say that he still has a conscience and has returned to the right path.
If a good person who has been an honest person all his life does a bad thing, others will say that he is a bad person who has hidden himself well and now his true colors are revealed.

The reputation of the Holy Light Society is very good, but it is also easy to be held back by it. Fortunately, the Holy Light Society's publicity momentum is very strong now, and these people who stir up trouble will be suppressed as soon as they emerge, and they should not say it.
What Xiaomi CEO Lei Jun said is really true - competitors are idiots.

Hearthstone does have pay-to-win content, but this time, when Dongchuan Che made Hearthstone, it was not entirely aimed at PC users, but also at mobile users!

For mobile users who are used to various forced-to-play mobile games, the amount of money spent on playing Hearthstone is considered to be a very conscientious and kind game, the kind that will be remembered for generations to come.

This is true.

As Futaba Koyama opened the live broadcast room, Toru Dongchuan was still thinking about which [Public Opinion Emergency Plan] to activate tonight if there were too many complaints from players.

But he never expected that, although there were occasionally some haters in Futaba Koyama's live broadcast room, most players were just exclaiming, "Is this the attitude of a single-player game manufacturer? Love it!", "Baka, we mobile game users are finally getting some good news!", "All the bosses of mobile game manufacturers should be taken to the Holy Light Society to learn from them!", "What is conscience? Let's see what conscience is!!!"

Various comments were flying everywhere, and watching all this, Dongchuan Che and Xiaoshan Futaba who was sitting in his arms looked at each other, and they both saw the helpless smile in each other's eyes, as well as more relaxation.

Yes, relax.

There is no other reason.

The quality of Hearthstone, whether it was Fuyukawa Tetsu or Koyama Futaba, was completely undoubted. The only thing they were worried about was whether the krypton gold intensity would be controlled by others, but now it seems that the development of things is far beyond their expectations!
(End of this chapter)