Chapter 156 The killing plan
  Just when he was wondering, he saw a new video on the right side of the screen.

"Analysis of the jokes used in the Titanfall promotional video"

It was as if he knew that he was wondering about this after watching the video.

There are quite a few people who make this kind of videos, such as this one named Zhao Peng, and this one named Xiaobai.

Just click on one.

After just a few seconds of watching, his eyes widened, he slapped the table and stood up, uttering obscene words continuously.

In the video, every line is accompanied by a hint of a scene.

The picture of Lin Mo receiving the best award of the year, the news of Disney giving the order to Naughty Cat, the news of "Devil Hunter" opening high and then going low, but the follow-up is weak.
  With such a combination, I immediately understood it.

I was even worried that I wouldn't understand it, because there were long notes underneath the lines.

Looking at the honors Naughty Cat received, Baoken's expression changed back and forth.

These should almost all be from Electronic Arts!
  If you weren't a naughty cat, why would you be forced to bring a game that will be released at the end of the year so far in advance?

It's too much to bully others, it's too much to bully others!
  Just as he was thinking about how to fight back, he saw the price of Titanfall at the end of the video.

198 yuan?
  so cheap?

Bao Ken touched his chin, and a plan came to his mind.

You must know that the development cost of 3A games is very high.

Pricing is a technical job.

Throw away the pure fans of the game.

Generally speaking, game pricing is directly proportional to development costs, otherwise it will be difficult to recover costs.

Small profits but quick turnover is a false proposition in the gaming industry.

In this way, doesn’t it mean that Titanfall is a game with a low development cost?

Development costs are related to game content.

So there isn’t much content?
  Think again of the many previous games that died suddenly due to excessive publicity.

A vicious plan came to mind.

A desperate plan.

Using this trick, you might be able to destroy Naughty Cat's hard-earned reputation in one fell swoop.

I know that you, Lin Mo, always promote your games honestly, and do whatever you want to promote, and never engage in false propaganda or excessive promotion.

But I can help you!

Let various media do some over-interpretation and analyze some game content that is almost impossible to complete for low-cost games.

Raise players' expectations, and then severely disappoint them.

Let players know that the naughty cat is as black as other crows.

Not much better!

If you lose the trust of players, what kind of tricks can your naughty cat do?

At the same time, you should also bring "Skyfire Warframe 2" when you are celebrating Titanfall.

Use excessive publicity to highlight the honest duty and solid content of "Skyfire War Armor 2", and don't engage in those empty-headed ideas.

The promotion of "Skyfire War Armor 2" is done in a subtle way.

Recreating the past miracle of Naughty Cat games relying on solid content to turn defeat into victory despite repeated publicity offensives.

This method of excessive and false publicity arouses the rebellious psychology of players. As much as the pre-orders are praised, they will be scolded after the release.

Let Titanfall become a second zombie city.

For Electronic Arts, one of the world's leading game publishers, this is something that doesn't cost much.

It can be said that it kills two birds with one stone.

Just do it, Baoken immediately began to deploy the work.

A week later.

Inside Naughty Cat, lunch break time. "This is the first time that Mr. Lin has not led the entire development of a game. To be honest, I am still a little uneasy." Du Rui sighed and took a sip of coffee.

Wang Zichen shrugged nonchalantly and said, "I can't help it, Mr. Lin has more important things to do. This is also a test for us, isn't it?"

"That's what I say, but when I think about it without Mr. Lin leading the entire development process, I'm afraid that the game will disappoint players."

"So, we have to do our best. Mr. Lin is also very busy." Wang Zichen sighed, "I don't have time to hold video conferences recently. All problems are solved through email."

While they were chatting, Zuo Xuming came over with a strange look on his face.

As soon as they met, he asked: "Do you know what Mr. Lin is doing in the Lighthouse Country?"

"I do not know what happened?"

"Recently, people on the Internet are interpreting "Titanfall" like crazy. It feels a little bit more and more outrageous the more they talk about it."

With that said, he handed over the phone.

Du Rui and Wang Zichen looked over curiously.

[There are burnings and tears, making players cry in front of mechas. What story does the masterpiece "Titanfall" tell? 】

[The scene destruction and realistic physics system of "Titanfall" beat "Skyfire 2"]

[Game time is over 50, Lin Mo’s sincere work! 】

[Dozens of weapons and Titans, customized mechas, "Titanfall" is very ambitious]

【Multiplayer mode big battlefield! 32v32, Titanfall, Pilot’s crazy performance! 】

[How to achieve beyond-movie-level picture performance in "Titanfall"? 】

Du Rui frowned deeply and said, "Is there a mole? Has the content of the game been disclosed? Isn't this what we are developing?"

Zuo Xuming also shook his head in confusion and said: "There are more outrageous speculations, although they are all part of our development content. Is Mr. Lin busy in the Lighthouse Country with the announcement of the new game?"

"Mr. Lin is not the kind of person who likes to rely on praise to promote games." Wang Zichen scratched his head, "Although it makes me a little sad to be so dismissive of "Skyfire Warframe 2", it may be that Electronic Arts has pushed Mr. Lin to Is this why you’re angry?”

Du Rui picked up the cup and drank the liquid in it. He sighed and said, "It seems that I have to work overtime recently. Mr. Lin must have a reason for his announcement. We just need to be obedient and realize it."

Lin Mo on the other side naturally noticed this abnormal situation.

My first reaction was to wonder if there was a mole in the company?

Development content leaked?
  But if you look closely, you can see that Titanfall was mentioned in an almost flattering manner, and then they all wore Skyfire Armor 2.

This time, I understood immediately.

Good guy, this method of damaging the enemy by 800 and damaging yourself by 1000 has been used?

Lin Mo was speechless for a moment. This method was indeed effective to a certain extent, but it would also damage the sales of Skyfire Armor 2 itself.

The odds of success lie in the fact that Titanfall's reputation collapsed after whetting players' appetites. In the end, Skyfire Warframe 2 won by its solid game quality.

However, these seemingly excessive conjectures are actually part of the game development plan!
  Doesn’t this mean helping with publicity?

Baoken, you old guy turns out to be a good person.

Helped Naughty Cat save a lot of publicity costs.

Lin Mo could even guess what Bao Ken was thinking. Seeing that Titanfall was priced at a low price, he thought it was a low-cost game?
  This is outrageous.

The price is low because Lin Mo has no intention of treating Titanfall as a stand-alone game that players will give up after completing the game.

Instead, the multiplayer mode is brought to the same status as the single-player game!
  Earn subsequent profits by selling skin passes, IP adaptations, toy animations and other derivatives.

The lower pricing is to lower the entry barrier.

I didn’t expect that a pricing issue would cause Electronic Arts to spend so much money?
  Really thoughtful.

I opened my mailbox and took a look.

Sure enough, Zuo Xuming sent an email asking about this.

After thinking about it, I replied.

"Ignore it."

(End of this chapter)

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