Chapter 206

In the studio.

Various flashes, fill lights, soft boxes, filters, radomes, soft umbrellas and reflectors filled the spacious venue.

The photographer carried the camera and constantly searched for angles and camera positions, while instructing his assistant to adjust various lighting equipment.

The makeup artist next to her was doing makeup on the model, and the costume designer was carefully selecting suitable clothes.

Qin Shaoyan sat on the chair, playing with the DV, while telling Rachel who was putting on makeup: "The girl just danced poorly. Her movements were too stiff and she didn't grasp the essence."

Rachel scoffed, "I think she can't let go, and even dance professionals aren't that good."

"What's the point of letting it go?" Qin Shaoyan sneered, "The dance you dance is too vulgar and has no sense of beauty at all."

"Whatever is beautiful or not, just can make a man drool." Rachel rolled her eyes, "Aren't you just asking us to shoot something like this for the sake of being vulgar?"

"Don't talk nonsense." Qin Shaoyan retorted with a stern face, "I asked you to shoot a sideshow video. The dance is to let you show your hot youth and sexiness, not a vulgar and kitsch striptease."

“Herding cattle, roping, farm work, and horseshoeing, especially horseshoeing, were all photographed.”

Rachel asked curiously: "What is Station P?"

"The videos we shot are just for demonstration and guidance. I don't plan to fill in the content of the website ourselves." Qin Shaoyan said with a smile, "In the early days, users would upload the recorded videos to the website themselves, but these videos are very large. Some of them are boring, and users just use our website as a place to store videos for free.”

"Sign up a few more people who love outdoor adventures, give them cameras, and let them take photos of the adventure process, natural scenery, etc."

Rachel was even more confused, "Why should we throw away luxury goods?"

Fred frowned, "If we just shoot the video ourselves, we won't be able to do much even if we run out of money."

The profession of content porters has been around for a long time, and the convenience of copying and pasting on the Internet has only made this group stronger.

Rachel was a little confused, "This... the cost of shooting is too high. I can't afford these things now."

In the original timeline, in the early days of YouTube's creation, in order to fill the gap in high-quality content, it was decided to pirate TV content.

Rachel was a little curious, "What is a celebrity character?"

Rachel disagreed, "It's just that one wears less and the other doesn't. Other than that, there's no difference."

"Forget it, you don't have to dance around. I'd better create someone else for you." Qin Shaoyan began to think.

However, Qin Shaoyan was very dissatisfied with the quality of Rachel's borderline video and felt it was not artistic at all.

"That's not important." Qin Shaoyan waved his hand, "In short, you have to grasp the scale for me, not to put it too wide, and to attract attention. What we want is art!"

"These are relatively simple. In the future, video tags will be added to allow users to find similar content based on the tags."

There are also many types of content-oriented videos. In addition to various side-by-side videos, they include jokes, weirdness, daily life, natural scenery, skill demonstrations, etc.

While Fred was writing in his notes, he was a little confused about what all this weird stuff was about.

“If you want to retain customers for a long time, you must have high-quality content so that users like to watch videos.”

"Of course you have to spend money to find a porter." Qin Shaoyan showed a meaningful smile.

Qin Shaoyan explained: "I just pretend that I am a child of a rich family, and take pictures of the daily lives of rich people, all kinds of luxury goods, luxurious manors, and all kinds of luxury cars. It mainly satisfies ordinary people's peek into the lives of rich people." want."

"We are a serious website, not a P station." Qin Shaoyan said righteously, "We must not engage in such erotic videos."

"On the one hand, we need to explore high-quality content in videos uploaded by users, and on the other hand, we need to guide users to produce and upload more high-quality content."

"Let's use these to make up for it first." Qin Shaoyan let out a sigh of relief, "These are relatively simple. They don't need scripts or complicated editing. Simple and straightforward videos are enough."

"What can we do?" Fred asked curiously.

"Luxury goods are simpler. I'll have someone mail you some later, but remember to throw them away after taking the pictures so no one can see them."

Rachel sneered at Boss Qin's words in her heart. How dare you call this kind of video art?
However, out of respect for her boss, Rachel could only keep her words to herself.

"Of course we need to launch a high-quality content incentive plan, but it's not the most urgent right now." Qin Shaoyan said lightly, "We can take another more cost-effective approach."

"Because it's a high imitation, you can't tell it by taking photos or videos. What if someone recognizes it when you walk around with it? So you usually have to get the real thing." Qin Shaoyan said casually, "With your current income, it's not a problem to buy a few brand-name bags. Bar?"

Rachel nodded. Although she didn't know whether the celebrity persona would work, she was right to listen to her boss.

"Also, just go find some cowboys and follow them."

Fred frowned, "This process will take a long time. After all, user behavior is uncontrollable, and they have no incentive to actively upload unless we also implement a high-quality content incentive plan."

"So our website has done daily and weekly playback rankings, and also has a high-quality content recommendation function."

"It's okay, you can rent it." Qin Shaoyan smiled slightly, "It's just for display, it's not really for you to live like this every day. It doesn't cost much to rent a luxury car for a day. The house number and license plate number are all mosaic."

"It's a high-end restaurant. It's easy. Just bring a few internet celebrities and go there once a week, and everyone can go there."

As a result, a group of "content porters" quickly emerged on YouTube. These porters record the content on TV, briefly edit it, and then upload it to the website.

Just by wandering around and taking photos every day, you can attract countless fans, and you can make a lot of money by posting advertisements. It is much better than the hard work of selling yourself to make money before.

If it weren't for the support and cultivation of her boss, how could she have lived such a wonderful life now.

"You should try the celebrity persona." Qin Shaoyan said.

After Qin Shaoyan gave Rachel instructions, he turned to look at Fred, "Fred, please remember to find a few blacksmiths, the kind of people who hand-make various metal objects, and find a photographer to take pictures of them. "

Hearing that the boss was going to make another big move, Rachel, who had been good at it for a long time, took the initiative to volunteer and took her internet celebrity girls to go to the battle in person to shoot a sideshow video.

……

The wonderful content on TV is redistributed on the Internet. As a new medium, the Internet breaks through the limitations of time and geography, making many pirated contents uploaded and exerting a more powerful influence than traditional media.

In a country like the United States with comprehensive copyright protection laws, this behavior is extremely risky.

If the video content uploaded by the user uses copyrighted material (mainly music or video clips), the copyright owner can sue the platform for infringement.

Therefore, "content porters" will bring a lot of litigation problems to video websites.

However, this "edge approach" allowed YouTube to not only enrich the content of the platform in a short period of time, but also quickly obtain traffic, making it stand out among many competitors. At first, Google had a disdainful attitude towards YouTube's copying and copying, but a year later, YouTube's market share exceeded 50%.

Now Google could no longer sit still, so it acquired YouTube for US$16.5 billion.

When Qin Shaoyan proposed the "content porter" plan, Fred was very confused.

This plan is indeed exciting, but the risks are also high.

After thinking about it, Fred couldn't make up his mind.

So he held a shareholders' meeting and invited Taylor and Davis over.

After hearing Qin Shaoyan's plan, Taylor suddenly felt a headache and said very speechlessly: "Why are you telling me this?"

Qin Shaoyan replied confidently, "Because this plan will involve major legal risks, you as shareholders have the right to know the company's situation."

Taylor said angrily: "I'd rather not know."

Qin Shaoyan smiled and said, "You can't pretend to be confused. Since you have invested money in the website, you are on board. No one can think about it if something goes wrong."

"The funds given to these porters cannot go into the company's account, so they have to be transferred out under other names." Qin Shaoyan said seriously, "Issues involving the company's accounts must be explained clearly to the shareholders. I don't want to be suspected of doing anything by you. Fake accounts.”

Taylor sighed, deciding whether the legal issue was more important than the accounting issue.

He and Microsoft Vice President Davis looked at each other, and then asked: "How much will this solution cost?"

"One dollar per video." Qin Shaoyan replied, "These people are not in the United States."

Taylor nodded, "Let's do it!"

With the venture capital's nod, Fred immediately started preparations and contacted the outsourcing team.

Of course, the material must be provided by YouTube. The recorded TV programs will be burned into discs, and then put into airmail packages and mailed to the outsourcing team.

The advantage of this is that the video content is screened in advance, and each outsourcing team obtains different materials, which avoids them from searching for materials themselves and colliding with other teams, resulting in repeated uploads.

Although the mover's trick works, it takes a long time to see the effect.

After YouTube was launched, in the early stage, users mainly uploaded videos themselves.

After the video website was launched, it did not advertise on major websites such as Yahoo, but only diverted some traffic to Facebook.

First introduce users on a small scale, and then observe whether these users encounter any problems during use.

These users are equivalent to free testers, looking for bugs on the website.

After two days of observation, it was determined that there were no major problems with the website, and Facebook immediately began an overwhelming promotion.

The first step is for Facebook influencers to take the lead to attract traffic to YouTube, either through direct advertising or soft article placement.

The first generation of professional internet celebrities, led by Rachel, played a role. Various side videos and life-style videos they released were uploaded to the website and then shared on Facebook.

These videos became an instant hit and quickly became a trend.

In the past, only text and pictures could be viewed on the website, but now with video services, users' viewing experience has been greatly improved.

Fans of these Internet celebrities forwarded and shared the link, allowing more people to jump to the YouTube page through the link, quickly adding a large number of users to the website.

Qin Shaoyan felt that it was almost time to start the second wave of drainage plan, so he picked up the phone and called Raymond Adams.

……

Mr. Adams came with his son Raymond. He seemed very excited and shook hands with Qin Shaoyan warmly as soon as they met.

"Congratulations to you Mr. Qin, your website looks like a great success."

"It's just been established now." Qin Shaoyan smiled slightly, "However, the user growth rate has exceeded our expectations. More than 100,000 users are pouring in every day. My colleagues are worried about the server crashing every day. This is also a bit of happiness. troubles."

Adams doesn't care about YouTube's server. He only knows that the more popular the website is, the better it will be, which will be more beneficial to the "Ice Bucket Challenge" event.

Qin Shaoyan asked directly: "Leimeng, are you ready?"

Raymond replied without hesitation: "I'm ready!"

As he spoke, Raymond took off his coat, revealing his strong muscles, and said eagerly: "We can start now."

Mr. Adams raised the iron bucket in his hand and shook it, "We are ready."

Qin Shaoyan was speechless, "Mr. Adams, the process hasn't reached this point yet, let Raymond put on his coat first."

"Oh, do you want Raymond to give a speech first?" Mr. Adams asked tentatively, taking out a stack of speech scripts from his pocket, "I thought I would say the lines after pouring the ice water."

"This is not important." Qin Shaoyan waved his hand, "I just want to ask, was the scene where Raymond went to the hospital filmed?"

Mr. Adams was a little embarrassed, "Not yet. We want to wait until we finish recording the ice bucket challenge before going to the hospital to reshoot."

Qin Shaoyan didn't care when they would reshoot, he just warned: "The hospital part must be emotionally exaggerated to highlight the patient's pain and tragic situation, so that people will feel pity and cry at the first sight."

Mr. Adams nodded, "That's not a problem at all. We hired a professional photographer to follow us."

"This has nothing to do with whether you are a professional photographer or not." Qin Shaoyan said sincerely, "We must use our heart to impress the audience, use sincere performance, and what we want is a feeling that directly touches the soul."

Mr. Adams confidently agreed, "Okay Mr. Qin, I will let Raymond try to figure out this feeling after he goes back."

Qin Shaoyan looked at Raymond, "Have you chosen the theme this time?"

Raymond immediately said: "We have chosen several diseases, Alzheimer's disease, Parkinson's syndrome, leukemia..."

Qin Shaoyan thought for a while, "Let's use ALS."

Raymond said with a grimace: "It's hard to find patients with this disease."

"It is precisely because this disease is rare that it arouses everyone's curiosity." Qin Shaoyan said seriously, "Everyone has heard of the diseases you mentioned, there is nothing new."

(End of this chapter)

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