You call this entrepreneurship?

Chapter 373: Ground Promotion Strategy

Chapter 373: Ground Promotion Strategy
"Xiao Chen, serve tea to Mr. Zhou."

Qin Shaoyan gave an order, and Xiao Chen immediately took out tea leaves and made a cup of tea for Zhou Yuan, placing it on the table in front of him.

Zhou Yuan was a little terrified and quickly stood up and bowed, "Thank you, Mr. Qin."

"Sit down, sit down, don't be restrained." Qin Shaoyan said with a smile, "You have been running outside for so long, you must be tired, why don't you take a rest before coming back."

"I was in a hurry to report to President Qin, so I didn't have the energy to rest." Zhou Yuan said quickly, "I came back on a sleeper berth, and I slept on the way."

"You can take a plane next time. It doesn't cost much. The company will reimburse you." Qin Shaoyan said generously, "You are the manager of the operations department after all. It's not right for you to take a sleeper berth."

"Thank you, Mr. Qin." Zhou Yuan smiled. "I have traveled to 23 major cities recently, and visited all the cities in the coastal areas."

"Thank you for your hard work." Qin Shaoyan nodded.

"It's not hard, it's not hard." Zhou Yuan said quickly, "It's nothing more than walking a few more steps, which is not a big deal. The main thing is that it takes time to negotiate with those Internet cafe owners."

"They are very interested in selling game cards, after all, everyone can make money, but as for our game... many people said they would wait and see."

Qin Shaoyan looked at Zhou Yuan with an embarrassed expression, but didn't take it seriously.

"It's nothing. After all, our game hasn't been launched yet, and we haven't even promoted it to the public yet. The market has no expectations for the game, so it's normal for those Internet cafe owners to wait and see."

Zhou Yuan was a little indignant. "It's nothing more than downloading another game on the computer. It makes those Internet cafe owners so embarrassed, as if our game is not popular."

"Damn, all those Internet cafes have pirated copies of Plants vs. Zombies installed on their computers. What kind of people are these?"

Qin Shaoyan showed an interested look, "You mean there are Plants vs. Zombies on the computers in Internet cafes?"

"Yeah, it's quite popular." Zhou Yuan nodded, "I think at least one-third of the people in the Internet cafe are playing it."

"But they were playing pirated games." Zhou Yuan quickly added, "I also told those bosses that this is the game designed and developed by our CEO Qin, and the Internet cafe owner also said it's fun."

Qin Shaoyan asked, "Does every Internet cafe have it?"

"Basically, they are all available. I rarely see a website without this game." Zhou Yuan thought about it carefully and gave an affirmative answer. "But they are all packaged and downloaded by the network administrators. They download whichever games are popular."

Qin Shaoyan slapped his thigh, "This is a good thing!"

"..." Zhou Yuan was completely stunned.

Looking at the ecstatic Mr. Qin, he felt a little panicked. Could it be that Mr. Qin was mad because of the rampant piracy?

"This is really a great thing!" Qin Shaoyan emphasized again, with a happy look on his face, "This situation is very good."

Zhou Yuan was stunned, "Boss Qin, this..."

"It's okay. I just remembered something happy." Qin Shaoyan waved his hand, "Go on."

Zhou Yuan sorted out his disrupted thoughts and said, "I also went to some bookstores and newsstands to inquire about other game point cards. They are just the last level of the point card agency. There are several levels above them, and their profits are not high."

Qin Shaoyan pondered for two seconds and said slowly: "The profit is not high, but there are many levels. After peeling off one layer after another, the operation side has lost a large part of the income."

Zhou Yuan nodded and said with great admiration: "Boss Qin is wise. He has long seen the drawbacks of this sales channel. The online sales model we established directly bypasses these channels, opens up the online and offline service links, and directly faces the sales terminals..."

"Okay, okay." Qin Shaoyan interrupted Zhou Yuan, "I understand all this. What do you think of the reaction of the Internet cafe owners? Are they willing to do this?"

"From what I've seen, they were very supportive, and a few even asked which company's official website was." Zhou Yuan said excitedly, "Shanda did this two years ago, and they are all very familiar with this process."

"As long as there is no resistance, it's fine." Qin Shaoyan nodded, "We have done a good deed. We have given concessions to both the Internet cafe owner and the game users. We have gained more profits, the Internet cafe owner has made money, and the game users have spent less money. This is a win-win situation for all three parties!"

"Boss Qin, that's a great idea!" Zhou Yuan immediately complimented, "Boss Qin can effectively use the new model to open up sales channels for operations. He is truly a business genius."

"Just repeating what others have said." Qin Shaoyan waved his hand.

This set of things is just learning from Shanda.

At that time, Shanda did not have time to establish its own sales channels, so it cooperated with Ubisoft in Shanghai, gave up one-third of its profits, and used the other party's point card sales channels.

As a result, "Legend" became a national hit and Shanda made a fortune. At the same time, there were constant frictions with Ubisoft in Shanghai.

In order to get rid of the other party, Shanda set up an official website recharge system and cooperated with Internet cafe owners to let the Internet cafe owners recharge on behalf of users.

In this way, Internet cafe owners can earn not only Internet fees but also share of the card revenue. This model quickly spread and developed cooperation with 200,000 Internet cafes, with daily turnover even exceeding 100 million yuan.

Qin Shaoyan didn't have time to establish a point card sales channel, nor did he want to split money with those first-tier point card channel dealers, so he directly borrowed Shanda's system.

This way, you can intuitively grasp the daily turnover data and use the data to provide feedback on the game situation.

"How many people are there in your sales team now?" Qin Shaoyan asked.

"There are more than 220." Zhou Yuan replied.

"It's not enough, we need to at least double it." Qin Shaoyan waved his hand, "We need to quickly expand the team and have them travel all over the country."

"You only have half a year, so you need to be quick and don't skimp on manpower and travel expenses. You write the report and I'll approve the note."

"I understand!" Zhou Yuan nodded firmly.

"There is one more thing, and it's very important." Qin Shaoyan said solemnly and seriously.

"Please go ahead, Mr. Qin. I will do my best." Zhou Yuan straightened his back immediately.

"Your marketing team should not only focus on those big cities, you should also expand your marketing target market!" Qin Shaoyan said in a deep voice, "Bring the map!"

Zhou Yuan immediately stood up, took down the map of China hanging in Qin Shaoyan's office, spread it flat on the table, and carefully wiped the dust off it with his sleeve.

Qin Shaoyan pointed at several big cities and said, "Although there are many Internet cafes in first-tier cities, there are also many ways to promote and advertise. It is also convenient to advertise offline. Posters and flyers can be placed in subways, bus stops, newsstands, etc."

"What you really need to do is go to second- and third-tier cities and county towns below them. That's where you need to put a lot of effort into your target market."

Zhou Yuan was stunned when he heard this. It was not that Mr. Qin's goal was too difficult or tiring.

In the past, promotion and publicity were concentrated in first- and second-tier cities, and the lower-tier cities were rarely visited. Anyway, as long as the provincial capitals and big cities were opened up, the lower ones would naturally follow suit.

After all, online entertainment products are still very scarce these days, especially games, where Internet cafes are full of pirated stand-alone games.

There are very few types of online games, just a few.

Of course, after 06, China's online game market will usher in a blowout, and a large number of online games will emerge one after another like leeks.

"Don't think these markets are insignificant." Qin Shaoyan said seriously, "In China, even if you want to do ground marketing, you have to study the domestic market and make sure it is in line with China's national conditions."

"Do you understand the strategy of surrounding the cities from the countryside?"

Zhou Yuan looked at Qin Shaoyan in astonishment, then he shuddered and nodded immediately, "I understand, I understand!" "Do you really understand or just pretend to understand?" Qin Shaoyan asked back.

"I really understand." Zhou Yuan straightened up and said loudly, "Please rest assured, Mr. Qin, I will definitely implement this strategy well."

"Very good." Qin Shaoyan was very satisfied with Zhou Yuan's attitude and said slowly, "We need to gather all the game users here. Even if they don't have to spend money and can play our games for free, it will be a major strategic victory for us!"

Unfortunately, things are different now than in previous years. The grand occasion at the beginning of the century when one "Legend" swept the world is impossible to happen again.

But it doesn’t matter. If one game doesn’t work, then just have a few more online games of different types.

Try to get all game users on the market to play Qin Shaoyan’s games, so that other game operators can be forced to death without doing anything.

Or they create a bunch of reskinned junk games and go to the Copyright Office to queue up to apply for version numbers, thus blocking the channel for applying for version numbers.

Force other game development companies to work for Qin Shaoyan’s operating company, and then they will basically monopolize the Chinese game market.

That way you can do whatever you want, even if it's a piece of shit, players will have to bear with it.

Hahahaha...

Of course, this is impossible.

By then, the iron fist will come down on you without the market having to backfire on you.

I can't even be happy anymore.

However, it is still very useful to compete for game users to the maximum extent possible, so as to hit competitors.

At this stage, unless the games made by your competitors are of much higher quality than your products, it is difficult to snatch users away.

Qin Shaoyan couldn't help but sigh.

Now is the beginning of the golden age of online games.

Qin Shaoyan looked at Zhou Yuan and suddenly asked, "Did any friction or anything like that happen during your marketing?"

Zhou Yuan was startled, and replied cautiously: "When doing offline marketing, you will inevitably meet all kinds of people, but our situation is not bad. At most, we have some quarrels, and fighting has never happened."

"Yeah." Qin Shaoyan smiled, "This kind of thing is inevitable. When the game goes online, you will definitely encounter competitors from the same period. Then it will be even more difficult for you to promote it on the ground."

Zhou Yuan was stunned, pondered the meaning of Qin Shaoyan's words, and said tentatively: "We will definitely do our job well while avoiding conflicts."

"Don't talk nonsense." Qin Shaoyan waved his hand. "Such a thing as having both doesn't exist. At least you can't do it with your abilities. Why should I embarrass you?"

"When you meet a competitor, you must be proactive and be reasonable and restrained. You must be reasonable and use your mouth instead of your hands. Even if you want to use your hands, you must exercise restraint."

"We should abide by the law and facts, and avoid using overly radical means in business wars."

"This must be made clear to the brothers below. Don't be afraid of getting injured. The company will reimburse the medical expenses for lost wages calculated based on the normal salary."

"Ah?!" Zhou Yuan was a little confused and didn't understand what Qin Shaoyan meant for a moment.

Are you going to let our people just take the beating without fighting back?

"Boss Qin, are you telling us not to get beaten and not to fight back?" Zhou Yuan felt very embarrassed. How could he tell this to his subordinates?

Those who do field sales tend to have a rather rough style. When they meet competitors during work, generally nothing serious will happen, but friction is definitely inevitable.

Asking sales staff not to fight back would be very damaging to morale.

"I didn't say I wouldn't fight back. Fighting back requires skill." Qin Shaoyan paused for two seconds and said slowly, "If you get beaten, call the police immediately."

"Call the police?" Zhou Yuan was even more confused. This trick was useless these days.

"I will send a reporter over." Qin Shaoyan added, "When you are promoting your products, there will be reporters following you for secret visits."

"Understand?!" Zhou Yuan patted his chest and said confidently.

At this time, Zhang Pingyi walked in, listened to what Qin Shaoyan and Zhou Yuan said, and immediately sighed.

The upper beam is not right and the lower beam is crooked.

With Mr. Qin as the boss of this company, it would be strange if it could be serious.

Zhou Yuan and Qin Shaoyan made a promise, talked a lot, and then got up and left.

Qin Shaoyan saw Zhang Pingyi sighing and asked, "What's wrong? What happened?"

"I just came in and heard you teaching Zhou Yuan how to fight." Zhang Pingyi was a little distressed, "We are an Internet company, a serious company."

"That's right." Qin Shaoyan didn't think there was anything wrong. "Don't Internet companies fight when they promote their products on the ground?"

“……” Zhang Pingyi sighed.

"Besides, I didn't teach Zhou Yuan how to hit people. I taught him how to protect himself and how to deal with it after being beaten." Qin Shaoyan said seriously.

Qin Shaoyan added, "In business wars, harmony brings wealth. What if the other party doesn't want to be harmonious?"

"Even if we have friction with the other side, we must pay attention to the way and method. We can't accidentally hurt the other side and send our brothers into the sewing machine."

Zhang Pingyi frowned, "This shouldn't happen, it's just business competition, a few hundred bucks a month shouldn't be worth risking your life for, right?"

"Childish!" Qin Shaoyan said seriously. "What if the other party sets a trap for you and blackmails us? Once a conflict breaks out, the scene will be chaotic and we won't be able to explain ourselves if something goes wrong."

"Ah?!" Zhang Pingyi was shocked. "It shouldn't be that serious. It's just business competition. My opponent shouldn't be so mean."

"But I can." Qin Shaoyan said confidently.

……

Although Qin Shaoyan did not say it explicitly, Zhou Yuan completely understood the spirit of President Qin's instructions.

It's just a show for the reporters, it's just blackmail.

Although Zhou Yuan doesn't know how to do this, those under him who are doing field sales must know how to do it.

As soon as the other party made a move, we immediately lay down with our heads in our hands.

Some companies pay for medical expenses, lost wages and nutrition expenses, and the other party will not be satisfied unless they pay tens of thousands of dollars!
Thinking of this, Zhou Yuan immediately went to find a few of his capable subordinates to discuss the matter excitedly.

(End of this chapter)

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