You call this entrepreneurship?

Chapter 379 No one knows how to tell a story better than me

"Speaking of telling stories, I do have a story to tell." Qin Shaoyan pondered for two seconds and said slowly.

Xiong Xiaoge was a little surprised to hear this. I just said that the stock market wants to hear stories, and you immediately said that you have a story to tell. Did you plan this a long time ago?
"Are you just waiting to make promises for me?" Xiong Xiaoge looked at Qin Shaoyan with suspicion.

Qin Shaoyan retorted unhappily, "What do you mean I'm just painting a rosy picture for you? Don't you want to hear a story?"

"If you want to hear it, I'll tell you. If you say I'm just talking nonsense before I even start, then I'd better not tell you at all."

"Wait." Xiong Xiaoge thought for a moment, "You should tell me the story."

"What?" Qin Shaoyan retorted in dissatisfaction, "You interrupted my train of thought just now. I need to sort it out again. Wait a moment, I can write it faster."

"Yeah, take your time to think about it, there's no rush." ​​Xiong Xiaoge said perfunctorily.

"You need to have a good story to tell. Content is the core, and marketing is the hook..." Qin Shaoyan was daydreaming and talking nonsense. "To tell a good Chinese story, you don't have to tell a Chinese story. The key is the internal logic of the culture. The external appearance can be Eastern or Western, martial arts or science fiction..."

"Yes, we have it. IP!" Qin Shaoyan suddenly perked up. "We can build an IP industry chain, starting from controlling the upstream content, extending to build mid- and downstream industries, and completing the entire chain."

"IP?" Xiong Xiaoge was confused. "What IP? IP address?"

"No, no, no." Qin Shaoyan waved his hand. "I'm not talking about the IP address. I'm talking about the abbreviation of Intellectual Property, which means intellectual property."

“This is a big story. With a brand as the core, it can be extended to develop literary works, comics, television works, movies, and even music, drama, games, or physical products.”

"With the creation of classic IP as the core of the pan-entertainment ecosystem, the IP industry chain is extended in a circular manner, and value is released in multiple dimensions." Qin Shaoyan became more and more excited as he spoke, "IP can cultivate a large number of fans as the audience."

"IP fans are highly loyal, have a long life cycle, can be linked across industries, and have a strong willingness to pay. They can be said to be perfect leeks."

“Build the entire IP industry chain, covering online literature, film and television, animation, games, music, physical derivatives and other categories, starting from any link of the IP core and expanding to other forms.”

"Every expansion and cross-border collaboration can reap the benefits of fans. With continuous harvesting over and over again, a classic IP can last for ten or even dozens of years."

"For example, Disney, Harry Potter, and Star Wars."

Qin Shaoyan explained it briefly and Xiong Xiaoge understood it immediately.

Copyright-related peripheral development is nothing new. It is just what the United States has left over. For example, Disney is the No. 1 in this field.

An IP can last for a hundred years, and no one can do better than it. Its IP operation capabilities are miles ahead of others.

The best-selling comics in the United States will also be extended to develop animations, toys, and a variety of peripheral products.

Popular movie IPs will also be extended to comics, animations, and toy peripherals, such as "Star Wars", "Terminator", "Alien", etc.

On the one hand, it makes money, and on the other hand, it enriches the world view and continues to maintain the vitality and popularity of the IP.

Compared with the IP concept hyped on the Internet ten years later, it is nothing more than old wine in a new bottle, with just a new skin.

Xiong Xiaoge is not an ordinary person without knowledge, nor is she a fool. She has been fascinated by the United States since the 1980s and has seen all kinds of things.

Qin Shaoyan's "IP industry" is a misleading name, but in fact, the things inside are not complicated and there is nothing new.

However, the capital market should not care too much, because the business model has evolved over thousands of years with only a few routines and nothing new has emerged.

What has evolved are just the tools; the internal logic has not changed.

The Internet is developing rapidly, and various concepts are emerging one after another, which seem very innovative and high-tech.

But apart from the Internet as a tool, many things are just covered with the Internet's skin.

For example, online e-commerce, for example, Internet finance.

The essence of Internet platforms is to collect protection fees and make a profit from multiple sources, and they have not achieved much in terms of technological innovation.

But capital doesn't care, they only care about profit.

What the capital market wants to hear is stories, and it doesn’t matter what the core of the story is.

The new gimmick of "IP industrial chain" proposed by Qin Shaoyan is quite novel.

Xiong Xiaoge frowned and thought for a moment, "IP industry chain, this concept is not bad, but..."

"It's not possible to do this in China. The reason why it can be done in the United States is because the U.S. economy is developed, the income level is high, and there is money to spend on cultural and entertainment."

"As for the domestic situation, you know it better than me. Movie box office only makes a few bucks a year."

"Let's talk about IP. It still depends on copyright to maintain it." Xiong Xiaoge smiled. "The situation in China...right."

Culture is ultimately a by-product of the economy. Only when the granaries are full can people know etiquette, and only when they have enough food and money can they practice it.

Qin Shaoyan nodded and said seriously: "What you said does exist objectively."

"But, let's put aside the facts. Tell me, is there any problem with my idea of ​​IP concept?"

"..." Xiong Xiaoge felt a little confused, "As for the idea, there is indeed no problem, but..."

"No buts." Qin Shaoyan interrupted Xiong Xiaoge, "The market can be cultivated, and users can also be cultivated."

"The domestic market has huge potential and a lot of room for improvement. The domestic economy is also developing very fast."

“I believe that in five or ten years, there will be tremendous changes.”

"Take the Internet as an example. It became very popular in the United States in the 1990s. What was the income level of the Chinese people at that time? What was the price of computers?"

“Can you imagine Chinese Internet companies making money at that time?”

"What about now? The number of Internet users in China has reached 100 million, and it is growing rapidly every year. I dare to assert that within five years, the number of Internet users in China will reach one-third of the population."

Xiong Xiaoge was silent. He subconsciously wanted to say that this was impossible, but when he thought about it carefully, China's Internet was indeed growing at a high speed, like riding a rocket.

The United States has a very small population, and the number of Internet users is just over 200 million, which is already the peak.

At the rate of Internet development in China, it will certainly surpass that of the United States within five years and become the world's largest Internet market. China has a population of 13 billion, and the market still has huge potential and room for improvement.

Although China's economy is not as good as that of the United States, it is still ranked among the top in the world. The most important thing is that it has a population of 13 billion.

With this population base, any industry can have a huge market. Xiong Xiaoge thought about it and felt that Qin Shaoyan's idea was indeed correct. Telling stories to the capital market is all about looking into the future.

As for now?

that's not important!

It is indeed necessary to set aside the facts.

"IP development is not an easy thing to do." Xiong Xiaoge has already started discussing the specific details. "Do you have any ideas?"

"IP depends on marketing, but the core is still the quality of the content." Qin Shaoyan smiled slightly, "The IP development in China is actually quite good, with many successful cases."

"For example, adaptations of classics such as Journey to the West, Romance of the Three Kingdoms and Water Margin have been made into animations, comics and toys. Romance of the Three Kingdoms even has games, which are very popular in Japan."

"Does this count?" Xiong Xiaoge was stunned.

"Why not?" Qin Shaoyan asked confidently, "Just tell me if this is an IP industry chain?"

“Yes, it is.” Xiong Xiaoge had to admit that the Four Great Classics were indeed classic IPs, with literary works, operas, music, movies, TV series, animations, comics, and toys.

But this IP is shared and anyone can use it.

"There is also Jin Yong's martial arts series, which has been remade several times in the Mainland, Taiwan and Hong Kong, and there are even games and comics." Qin Shaoyan continued, "These are all successful cases, and the model is already very mature."

“We just need to find a good story, buy it and operate the IP industry.”

"By extending peripheral development and multi-dimensional linkage to achieve the development of IP resources in the entire industry chain, we can build a pan-entertainment industry, make it a development trend of the industry, and build a new intellectual property ecosystem."

"Look at Star Wars. It started as a few pages of outline written by George Lucas, and now it has expanded to such a huge extent."

"I'm the best at telling stories." Qin Shaoyan said this and suddenly emphasized again, "No one knows how to tell stories better than me!"

Xiong Xiaoge smiled speechlessly and said teasingly: "Telling stories and making promises are not the same thing. What you are doing is...cross-border, right?"

Qin Shaoyan was immediately annoyed and said, "You don't believe it, right? Give me a few minutes and I'll make up a story for you on the spot. How about a science fiction story?"

"Let me see, how about I grow potatoes on Mars?"

Qin Shaoyan quickly picked up the pen and wrote as he spoke. Soon, a detailed outline of several hundred words came out. He pushed it to Xiong Xiaoge, "Do you believe that this story of mine can win an award?"

"Yeah." Xiong Xiaoge glanced at it a few times, "Your story is quite interesting, but as for winning an award... it's a little off."

Qin Shaoyan slammed the table and said, "I'll go back and optimize it, submit it to a science fiction magazine right away, and then make a short online drama. I'll show you how I build an IP industry chain!"

"Huh?!" Xiong Xiaoge saw that Qin Shaoyan's expression didn't seem like he was joking, and asked in surprise, "Are you serious?"

"Of course I'm serious!" Qin Shaoyan said confidently, "Why else do you think I would set up a film and television company and infiltrate film and television production!"

"I also have an animation studio. As long as I give them a call, they will start the project immediately."

"It only costs a few bucks to make animation nowadays. I can only make a few hundred thousand for a 3D animation."

Xiong Xiaoge looked at Qin Shaoyan and said, "You have considered this a long time ago, right?"

"Not really." Qin Shaoyan suddenly asked, "Do you know what Mr. Chen from Shanda did? He acquired an online novel website. Can you guess why he acquired that website?"

Xiong Xiaoge was stunned. He recalled that he seemed to have heard this news before, but he didn't care about it at that time.

However, Shanda’s move is indeed a bit confusing. A company that produces online games is crossing over to develop online novels, which is a big step.

"Boss Chen must have the same idea as me. He wants to build China's Disney." Qin Shaoyan said seriously, "Online novels are the upstream source of the entire IP industry chain. Original IP is cultivated through novels."

"Alas, I just came late and missed it, otherwise I would have gotten it no matter how hard I tried."

Xiong Xiaoge was a little confused, "Online novels... is there any future for this?"

"Of course there is a way, a lot of it." Qin Shaoyan said firmly, "How do high-quality products come about? Of course, they are produced through quantity. There are indeed talented people, but they are very rare. High-quality content still needs quantity to come out."

"As long as we can create a hit, the next step is TV series and movie adaptation. We don't ask for how much money we can make, but mainly to expand the influence of the IP and the fan base, and then we will develop the extensions and peripherals of the IP, and then we will continue to reap the benefits."

"The upstream is literary works, the midstream is movies, TV series, and online short dramas, which continue to enhance the value of IP, and the downstream derivative product market mainly includes games, animation derivatives, real-life entertainment theme parks, toys, etc."

"The novel Harry Potter follows this path. Mr. Xiong, think about it yourself, is this the idea?"

Xiong Xiaoge waved his hand, "Okay, I understand."

"Your IP industry chain does have something to offer, but what does it have to do with Qvod?"

"Of course it is related. Qvod is the most important link in the industry chain and plays an important role in IP development and appreciation." Qin Shaoyan became more and more excited as he spoke. "Next, we will produce our own short dramas on the Internet and enhance the influence of IP through Qvod."

"At the same time, we will also promote the protection of online video copyrights and create a clean online video industry."

“We will put an end to the disorderly competition and rampant piracy in the online video industry, actively guide everyone onto the right track, and cultivate users’ awareness of genuine products.”

"Only when the awareness of genuine products is popularized can we encourage members to pay."

Xiong Xiaoge was stunned for a moment, then asked, "Are you going to start fighting piracy?"

"That's not the case." Qin Shaoyan hesitated for two seconds, "I decided to promote a copyright sharing plan within the industry. I decided to open the copyright of film and television dramas to my peers free of charge."

"Poof!" All the tea in Xiong Xiaoge's mouth sprayed out, and he looked at Qin Shaoyan in shock, "Are you crazy?!"

What kind of spirit is this after buying so many copyrights and then sharing them with peers for free?

This is a mental illness!

"Free sharing has a time limit." Qin Shaoyan said calmly, "Three months or half a year is fine. The main thing is to let them all use genuine resources."

"We'll talk about it after the sharing time is over."

Having said that, Xiong Xiaoge immediately understood Qin Shaoyan's operation.

The free ones are the most expensive.

(End of this chapter)