You call this entrepreneurship?

Chapter 414 Big Data Marketing
"Make the novel popular?" Davis was too lazy to think about it now, and asked directly, "John, what is your plan?"

"In order for a work to become well-known, proper marketing is necessary," Qin Shaoyan said carefully, "With marketing and excellent content, the work will be more widely recognized."

In the end, it's just about finding someone to blow the whistle.

Davis understood what Qin Shaoyan meant in a second. "This is relatively simple. There are professional public relations companies in the United States who can plan and operate it."

"No." Qin Shaoyan waved his hand. "We don't need to ask them for this matter, or rather, they don't need to lead the entire operation plan."

Qin Shaoyan said righteously: "What kind of company are we?"

"We are an Internet company. We should make full use of the power of the Internet and let the network play a leading role in this marketing campaign!"

"Internet?!" Davis frowned. Internet marketing is relatively rare. Before this, he had only been exposed to traditional media, such as television, magazines and newspapers.

“Why the Internet?”

"Because the Internet is our home turf." Qin Shaoyan added with a smile, "It's mainly cheap."

"What is the Internet? The Internet is data, data that we can manipulate."

Davis' eyes lit up, but then he hesitated, "If it's just the Internet, wouldn't it be too thin? Some people trust traditional media more."

"There will be traditional methods, but that will come later." Qin Shaoyan said seriously, "We must first instill a concept in everyone. No matter what method or model we use, we must make sure everyone remembers it firmly and make it common sense."

“Statistics don’t lie!”

Xiong Xiaoge was listening intently beside him, and was cheered up when he heard this, "This is quite novel."

"If you want to use something to deceive people, you have to make it have strong credibility first." Qin Shaoyan said enthusiastically, "For example, the Ponzi scheme, why do so many people fall for it? It's because the schemer kept his promise in the early stage and gave the participants high returns, making them feel that the schemer is credible."

"It will continue to play its role and attract more people to join the game until its credit goes bankrupt."

"To put it simply, if you want to fish, you have to make a nest first. If you don't make a nest, fish won't come. You have to make the fish believe that the bait is specially made by the fisherman to feed them."

Davis was keenly aware that this thing was much more valuable than any novel-adapted movie, so he pressed on, "Tell me more about it."

"To talk about this, we have to mention the concept of big data." Qin Shaoyan stood up, picked up a pen and wrote the English letters "big data" on the whiteboard.

The big data technology that we often talk about today actually originated from three papers published by Google around 2004.

They are the distributed file system GFS, the big data distributed computing framework MapReduce, and the NoSQL database system BigTable.

Back in 2004, the entire Internet was still in its infancy. The paper released by Google really shocked the industry, and everyone suddenly realized that this was a possible way to play.

Because during that period, most companies were still focused on single machines, thinking about how to improve the performance of single machines and looking for more expensive and better servers.

Google's idea is to deploy a large-scale server cluster, store massive amounts of data in this cluster in a distributed manner, and then use all the machines in the cluster to perform data calculations. In this way, Google does not need to buy a lot of expensive servers. It only needs to organize these ordinary machines together, which is very powerful.

In 2006, Doug Cutting separated these big data related functions from Nutch and then launched an independent project to develop and maintain big data technology.

This is the famous Hadoop, which mainly includes the Hadoop distributed file system HDFS and the big data computing engine MapReduce.

After Hadoop was released, Yahoo started using it quickly. About a year later, in 2007, Baidu and Alibaba also began using Hadoop for big data storage and computing.

In August 2008, Viktor Mayer-Schönberger and Kenneth Cukier fully explained the concept of "big data" in their book "Big Data".

In fact, the term "big data" itself appeared even earlier. In 1980, futurist Alvin Toffler first used the term "big data" in his book The Third Wave.

In 2002, after 911/, the US government began to get involved in the field of big data mining in the name of counter-terrorism.

"There is a huge amount of data on the Internet, and all of this data is generated by the interaction between people and machines." Qin Shaoyan tapped the English letters hard, "As long as it passes by, it will inevitably leave traces, which is data."

"How much data does each person generate every day? How much data does each person generate every week? How much data does each person generate every year? How ... week? How much data does each person generate every week? How much data does each person generate every week? How much data does each person

"What are these data? They are wealth and treasures!"

"Apart from concepts, what is the most valuable thing about Internet companies? Of course, it's the data!"

Qin Shaoyan then looked at Xiong Xiaoge, "Of course, I want to interject here that you Internet venture capitalists have greatly underestimated the value of data."

Xiong Xiaoge was about to open his mouth to refute, but Qin Shaoyan immediately said, "But this can't be blamed on you. It's because current Internet practitioners have too few ways to use data, the utilization rate is too low, and they haven't fully explored the value of data."

"If we can bring out the true value of the data, the valuations of our Qvod and Campus Network will at least double to quintuple."

"That's impossible!" Xiong Xiaoge refuted firmly, "It's more than twice as much."

Qin Shaoyan did not argue and said with a smile: "Big data can do a lot of things and can exceed everyone's imagination."

"There is a concept in psychology called profiling, which uses a person's behavior to infer his or her mental state, thereby analyzing his or her personality, living environment, occupation, and upbringing, etc."

"On the Internet, a person's behavior is data, and big data mining technology is profiling. It can collect and organize data and then analyze it to know everything about the person and even predict his behavior."

"There is an online movie rental service provider in the United States called Netflix. They have set up a user recommendation mechanism to analyze users' preferences based on the types of discs they rent on the website, and then make targeted recommendations."

"When I was developing the online gaming platform Steam for Valve, I also asked them to make a similar function. Recommending games to players from different countries and with different preferences."

"We can recommend products based on a user's preferences to stimulate him to buy. Based on his preferences, we can recommend his favorite videos, based on his reading preferences, we can recommend literary works, and we can even target his political stance."

Qin Shaoyan paused here, then slowly said, "What if this big data technology is extended from targeting an individual to targeting a group or a country?"

When Xiong Xiaoge heard this, he was shocked and sat up straight subconsciously.

What is Qin Shaoyan going to do?
I'm here for a meeting!

I just want to make money, I don't want to do anything else.

But Davis next to him was even more excited and began to applaud, "Wow, this is a great concept."

Xiong Xiaoge shuddered and breathed a sigh of relief.

Oh, today's target is Davis, I almost forgot.

Xiong Xiaoge, who suddenly remembered his responsibilities, immediately chimed in, "Then can we use big data technology to recommend our products to our competitors' users? This would be more cost-effective than large-scale advertising."

"Absolutely correct!" Qin Shaoyan looked at Xiong Xiaoge with praise, "Boss Xiong quickly grasped the essence of this."

Davis asked excitedly: "Can we apply big data technology to social media?"

"I've already started on Facebook," Qin Shaoyan replied. "When I created the website, I thought about how to more efficiently recommend content that users might like."

Davis complained, "Why didn't you tell me earlier? This would have increased Facebook's valuation even more."

"This technology has just been put into use and there are still many imperfections," Qin Shaoyan explained.

"Does YouTube have this technology?" Davis asked expectantly. "It's possible," Qin Shaoyan replied, "If you want to do it, it's not too late to do it now."

"Then do it right away!" Davis began to rub his hands excitedly.

"There's no rush for this. There's no point in rushing. The technology needs to be developed and improved bit by bit." Qin Shaoyan said with a smile, "But I can hype up the concept of big data first. This will be more beneficial to YouTube's valuation."

"Yes!" Davis nodded vigorously.

"Then I wonder if Mr. Bill Gates is willing to assist in this marketing?" Qin Shaoyan asked tentatively.

Davis thought for a moment and said, "If it's good for the company, I don't think he would refuse this small request."

"Then the next plan will be easy." Qin Shaoyan said with a relaxed smile, "Let's start with the concept of big data and instill in everyone the concept that data will not deceive people. This is the first step."

"Take advantage of this time to find a few capable translators to translate the novel into English."

"Next, I will put the novel on Facebook for everyone to read for free. Facebook will also help with recommendations and pre-heating to make the book famous."

"After that, we will use some small tricks to put the novel on the hot search list to attract people's attention for a long time, and then use some marketing methods to make the novel famous."

Qin Shaoyan looked at Davis, "This is the second stage. I need your help."

"No problem." Davis nodded happily, "We are willing to cooperate."

"The second stage is to rely on traditional media." Qin Shaoyan began to think, "Newspapers, magazines, television, anything related to the novel, let them report more."

"I also have friends in the news industry. These are small problems and can be solved with money." Davis agreed without hesitation.

"I want to emphasize that there must be a lot of news about the novel, and it must appear frequently in the public eye." Qin Shaoyan said seriously, "If there is not enough news, then create news."

"For example, hire a few more reporters to interview famous writers, especially science fiction writers, critics, and Hollywood celebrities one by one, and ask them what they think of the novels whenever they get the chance."

"Hollywood people and critics are easy to deal with, but famous writers may not be willing to cooperate." Davis frowned.

"It doesn't matter whether they are willing to cooperate with the flattery or not. It doesn't matter if they don't speak. The important thing is to let the reporters ask questions and then report them." Qin Shaoyan said with a smile.

"Once the hype builds, the adapted animation will be revealed. We only need to make a small modification to the animation's playback data to make everyone believe that this IP is extremely popular!"

Qin Shaoyan made an explosion gesture, "Then let the fans set up an official website to call for the novel to be adapted into a live-action movie."

"The theme of the official website is that we all owe a movie ticket to "I Grow Potatoes on Mars"!"

"We will then set up a poll on Facebook. If the novel is adapted into a movie, will you go to see it?"

"As long as the official website has enough data and the fans' voices are loud enough, Hollywood will definitely take notice."

Luo Yan interrupted at this time, "Maybe Hollywood will get involved when you are in the second stage, and they will take the initiative to negotiate and buy the rights to adapt the novel."

"No, that's not enough." Qin Shaoyan waved his hand. "They intervened in advance just to speculate. They may not film it even if they bought the adaptation rights."

"What we have to do is to show the novel has enough value, enough to make them excited and determined to make the film."

"I'll have to trouble Sister Luo to cooperate at this stage."

Luo Yan nodded, "I will fully cooperate at this stage."

Qin Shaoyan turned his head and looked at Xiong Xiaoge again, "Boss Xiong, when the IP in the United States becomes popular, we can also cooperate in China to let Hollywood see that this novel is very popular in both China and the United States."

"If possible, create some noise on the Internet in Japan, South Korea, the UK, and Germany."

Luo Yan followed up by saying, “If the film becomes popular in more countries, Hollywood will definitely make it. The overseas market can help spread the risk.”

If the effect Qin Shaoyan described is really achieved, then this IP will be really hot.

With such high demand and such good data, Hollywood evaluators will definitely take notice, and there will definitely be companies willing to make a live-action movie.

Xiong Xiaoge next to him was thinking more. Apart from using traditional media to create momentum, this hype plan was basically completed on the Internet.

In other words, this part of the hype is nothing more than data manipulation.

Data can be falsified.

This means that as long as the Internet is developed enough and the user base is large enough, it is entirely possible to create a hot IP out of thin air on the Internet.

If you want to promote an IP, just pull up the data, and the valuation of this IP will skyrocket like a rocket.

This is a huge profit.

Xiong Xiaoge finally understood what Qin Shaoyan meant at this time. He could mass-produce IP.

There are countless similar examples in the stock market, but other people's things can appear out of thin air and disappear out of thin air, while IP, after all, has physical content that can operate.

Qin Shaoyan and Davis discussed the details for a long time. Davis listened with great interest and immediately agreed to persuade Bill Gates to cooperate with the hype.

Qin Shaoyan will also modify some of the content of the novel, add content related to big data, and add a line in the book: "Data will not lie."

"Also, please do not mention the nationality of the novel's author when hyping the novel and pretend that the novel was written by a native American writer," Qin Shaoyan added.

"Why?" Davis was surprised.

"Reduce the cultural barriers that readers face in novels as much as possible."

"OK!"

Qin Shaoyan rubbed his hands excitedly, "If this hype is successful, the valuation of YouTube and Qvod will be greatly increased, at least 200 to 300 million US dollars."

“More than that.” Xiong Xiaoge replied, “If the live-action movie is released and the box office is good, the valuation will be higher.”

Davis is also a professional investor, and he agrees with this view. "This is indeed a very good opportunity. I am more confident in convincing Mr. Bill Gates."

After the conversation, Davis stood up and prepared to go back, but when he went out, he found that all his subordinates were gone.

Not only did his subordinates disappear, but the people brought by Xiong Xiaoge also disappeared, which surprised everyone.

Qin Shaoyan said with a smile: "They should have gone to eat. After all, it's time for dinner. I can't let the guests go back hungry."

"How about this, let's find a place to have a meal and chat while we eat."

Things had come to this point, Xiong Xiaoge couldn't refuse and nodded in agreement.

(End of this chapter)