You call this entrepreneurship?

Chapter 423 Something bad happened
Lin Haixiao glanced at Shi Yuzhu, seemed to be hesitant to speak, but finally nodded.

"Okay, Mr. Shi, I will organize all the planners to try it out together."

Shi Yuzhu was very satisfied with his attitude and suddenly asked, "Do you have any research on 3D engines?"

"Yes." Lin Haixiao quickly added, "But I haven't done much research. I just know some common sense techniques."

"Can you tell me what the shortcomings of this 3D engine are?" Shi Yuzhu asked.

"If you want to talk about shortcomings," Lin Haixiao thought for a moment and said slowly, "Most of the 3D engines on the market are still in the early stages of development. The graphics are still lacking in refinement, there are many bugs, and the difficulty of client development is also different. After all, there is more experience in 2D development, and many technologies are very mature."

Shi Yuzhu quietly listened to Lin Haixiao's explanation of the advantages and disadvantages of the 3D engine, and then asked: "Do you think the 3D engine used by the Warring States period is very advanced?"

"Yes." Lin Haixiao nodded, "It's better than any 3D engine I've ever seen."

"Does it have any requirements for computer configuration?" Shi Yuzhu continued to ask.

"That's for sure. The picture performance and various new technologies cannot be supported by a computer with low configuration." Lin Haixiao said subconsciously, and then he reacted and looked at Shi Yuzhu in a daze.

"Since the graphics of Warring States Online are so good, it must require a higher computer configuration, which invisibly raises the threshold for users." Shi Yuzhu smiled with relief, "This Warring States is so loud, but it's actually just that."

"No matter how good the 3D engine is, look at World of Warcraft, which is also highly hyped, but in reality, its revenue is just so-so, not as profitable as The Legend of Mir ."

"The goal of Warring States Online should be the same as that of World of Warcraft, which is to expand into first- and second-tier cities. We should avoid their sharp edge and grab the sinking market first, and then expand into big cities."

Shi Yuzhu stretched out his hand, spread out his five fingers and clenched them together tightly.

Lin Haixiao didn't say anything. From the beginning to the end, his target was "Legend of Mir 3", "World of Warcraft", and "Perfect World". D games like "Earth-shaking" were not on his list of competitors because their market positioning and gameplay design were different.

But "Warring States OL" is different. This game has a subtle and weird flavor. Judging from the information exposed by the media, this online game has many similar gameplay methods in PVP design as "Zhengtu".

Lin Haixiao could feel that this 3D online game might very well become their strong rival.

However, according to Shi Yuzhu's analysis just now, the 3D engine of "Warring States OL" is indeed a bit ahead of its time, and even has a bit of showmanship in it.

Such picture quality definitely requires very high computer configuration, which naturally eliminates computers with medium and low configurations.

The requirements for computer configuration of "Zhengtu" are relatively low. It can run with just a Pentium 400 or Celeron 400 plus a 4M graphics card.

Shi Yuzhu said that there is nothing wrong with the strategy of seizing the sinking market. Instead, it fully brings out the strengths of "Zhengtu".

Soon Shi Yuzhu called the operations department over and began to discuss the ground marketing strategy.

In fact, Shi Yuzhu had been targeting the sinking market very early. After all, the competition for online games in big cities is too fierce. Too many online games have emerged in the past two years, and huge amounts of money have been spent on advertising and promotion in order to grab market share.

The competition in second- and third-tier regions is much calmer, and many online game companies have even given up on local promotion in second-tier and lower tier regions.

After all, areas below second- and third-tier cities are too large and the costs are very high, so it seems uneconomical to carry out promotion there, and it is a waste of resources. It would be more cost-effective to concentrate resources in first- and second-tier cities.

Shi Yuzhu noticed this situation and sent people to conduct research and prepare to mobilize some resources to go down to the grassroots.

If the competition is not fierce, the promotion cost will not be very high.

……

late at night.

In the campus network online game operation department, all employees are busy and tense. Tomorrow is the first day of the online test, and the atmosphere is unusually solemn.

Qin Shaoyan personally sat in the operation center and played "Warring States OL" on a computer by himself.

This is the final test version before going online, which is provided to people in the company's local area network for trial use, and it is also an attempt to find undiscovered bugs.

But this is purely psychological comfort, because the final online version was closed a week ago.

After the version is blocked, no new content is allowed to be submitted. Only content to fix bugs can be submitted.

The testing team tested this final version for a week and only handed it over to the operation side after correcting all the bugs found.

So it is almost impossible to find bugs missed by the test team, which requires luck.

Letting everyone play the final test version is just a way to relieve stress.

The maximum-level character controlled by Qin Shaoyan was wearing a set of magical equipment. After slashing for twenty minutes, the world boss finally fell to the ground with a wail, and a pile of equipment exploded.

"It's really tiring to chop this thing alone."

Art director Hong Fei took a quick look and said, "This world's BOSS is not meant to be fought by one person. It's designed to be fought by dozens of people."

"What if there's a god-level rich guy who wants to challenge me?" Qin Shaoyan pondered. "Although it's a sense of accomplishment to chop him down after 20 minutes, it's also too tiring."

"Should we make some more convenient designs to make it easier for these super-rich guys to play?"

Hong Fei couldn't hold it in any longer. "No, Mr. Qin is doing everything you want. What's the point of playing the game?"

"You don't understand." Qin Shaoyan sighed, "Our game is essentially a digital game. We sell properties and services. We want to provide those big spenders with spiritual needs that they cannot experience in reality."

"Brother, you enter the game to enjoy a spiritual massage, not to work."

Qin Shaoyan was already considering whether or not to make something that could automatically automate the battle, and after thinking about it, he added it to his notepad.

Improvements to the design can be added bit by bit; there is no need to do it all at once.

You still can't take too big a step, otherwise you will definitely hurt yourself.

"Zhou Yuan." Qin Shaoyan looked up and called out, "How many internal test accounts are activated now?"

Zhou Yuan quickly looked at the backend data, "More than 15,000."

"Give out another 5,000 invitation codes." Qin Shaoyan stretched out his palm with five fingers spread out, "Give out another 5,000 tomorrow at noon."

"Okay, I'll contact the campus network welfare center right away." Zhou Yuan immediately picked up his phone and called another department of the campus network.

Zhang Pingyi frowned. "If you put so many invitation codes, can the server handle it?"

"It's okay. Teacher Fan has prepared five groups of servers. Each server can accommodate 5,000 people." Qin Shaoyan smiled and gestured to Fan Xiaoqian.

Fan Xiaoqian looked confused.

"Why don't you give out the invitation codes all at once? Why do you have to give them out in batches?" Zhang Pingyi was a little confused.

"This is called hunger marketing. The less you can get, the more you want it, and the more discussion online becomes." Qin Shaoyan replied, "This is part of marketing."

"What's the point of finding someone to buy it after you've distributed it?" Zhang Pingyi was still confused. "Is this also hunger marketing?"

"I guess so." Qin Shaoyan said with a smile, "It's also a way to give some benefits to the members of the campus network. The price of the invitation code will be raised to attract more attention."

"You are the one who came up with this trick." Zhang Pingyi cupped his hands, "I admit defeat."

"It's just a trifle, not worth mentioning." Qin Shaoyan looked smug.

Fan Xiaoqian suddenly looked up at this time, "There is still half an hour before the internal test server is closed. Does anyone want to submit a bug?" "I'm asking you for the last time. Does anyone want to submit a bug? After the time is up, you are not allowed to submit any changes, not even bug fixes!"

After shouting three times in a row, seeing no one responded, Fan Xiaoqian gestured to the programmer, then took out a form, asked the planner and art director to sign it, and finally handed it to the test team.

After the testing team completed the inspection process, the team leader solemnly signed his name on it.

This means that the test team has completed the final test and can be handed over to operations.

Qin Shaoyan stood up at this time and said happily: "Everyone cheer up, the company will treat us to McDonald's for a midnight snack, just as an early celebration."

Everyone cheered at once, and immediately the heads of each group took out paper and pen and began to count the needs of the employees one by one.

"What a pity, it's not summer now, otherwise it would be even more enjoyable to eat skewers." Qin Shaoyan sighed, "I've had enough of hamburgers and French fries."

Zhang Pingyi rolled his eyes. "What's the point of a bicycle? It's good enough to have something to eat."

After everyone had a hearty meal, the main backbone leaders took their sleeping bags and went to rest early, waiting to get up at six o'clock the next morning to take over the on-duty personnel.

Qin Shaoyan couldn't sleep and sat in front of the computer until dawn.

At 9:30 in the morning, everyone had completed the final preparations before the server launch and were quietly waiting for the launch time to arrive.

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At 9:59, the "Warring States OL" server was opened.

In an instant, thousands of players poured in, and the speed was so fast that everyone was stunned.

The server was stuck for a moment and Fan Xiaoqian almost jumped out of her chair, but fortunately it returned to normal quickly.

The other employees were focused on the game, only the programmers and operations staff were keeping a close eye on the background.

……

At the same time, in addition to the R&D team and players, colleagues in the gaming industry are also investing in the game.

A group of people gathered around a computer, discussing the game enthusiastically.

The producer of "Zhengtu" Lin Haixiao frowned as he looked at the game in front of him. The people standing behind him were also staring at the computer screen in silence.

What to say about this game.

Like, very much like...

The gameplay in some places is really similar to the design of "Zhengtu", but no one can say that "Warring States OL" is plagiarizing.

Not to mention that everyone is copying the gameplay design, and there is no such thing as copyright.

Even if there is copyright, it cannot be determined that "Warring States OL" copied "Zhengtu", because the original version of "Zhengtu" is not the same as the current one, and it has become like this through little improvements.

The version of "Zhengtu" that was tested last time and the version that is being tested this time are completely two different games.

Both production teams are developing in a closed manner and do not know the other party's situation.

The version of "Warring States OL" released for the first test now has similarities with "Zhengtu", which can only be said to be a coincidence.

And the most embarrassing thing is that since "Zhengtu" postponed the testing time, when it goes online, players may think that they are plagiarizing "Warring States OL".

But just say it, Lin Haixiao doesn’t care about it.

The first version of "Zhengtu" came out in mid-2005, and Shi Yuzhu had already begun preparations for exposing it to the media.

But an unexpected event disrupted the plan. "World of Warcraft" began operating in China in March, and Shi Yuzhu began to ask the development team to absorb some of the advantages of this game.

More importantly, the charging model of "Zhengtu" has changed to a time-based free props charging model.

Yes, "Zhengtu" was originally designed as a time-based charging model, and the direction of the modification was determined after complex negotiations and heated discussions.

(There are different opinions about whose idea the free model came up. Some say it was Shi Yuzhu who strongly requested it, and some say it was Lin Haixiao who first proposed it. Shi Yuzhu hesitated for a long time before deciding to support it. However, Shi Yuzhu was indeed deeply involved in the development and design of the game, while Lin Haixiao was gradually marginalized and was no longer responsible for the specific affairs of ZT Network in July 06.)
Before the name of the online game project was officially determined, the campus network announced that the new online game would adopt a model of free time and paid props.

Lin Haixiao was very confused. Could it be that the design of free online games all have the same purpose?

He was thinking while controlling the character to walk back and forth. When he entered the main city of the game, someone behind him suddenly said, "This game doesn't lag."

Lin Haixiao was stunned and asked subconsciously: "What did you say?"

"Well, I said this game is not laggy. Look at all the people crowded in the main city. It's not as laggy as I imagined." A programmer said curiously, "Mr. Lin, please find a few more places to go. I'll take a look at other places."

“Is this engine optimized so well?”

A planner nearby interrupted and said, "Maybe our computers have high configuration."

"How high can it be? Look at how many people are on the same screen, how many sides a character has, how many sides a building has, and it's not lagging at all." The programmer said unhappily, "Our company's computers don't even run this smoothly when playing World of Warcraft."

Lin Haixiao suddenly had an idea and his face changed drastically. He immediately said, "Go find me a low-profile computer. Go! And find me a medium-profile one too!"

Soon, everyone hurriedly brought over two computers, plugged in various cables and turned them on. Lin Haixiao immediately started to play "Warring States OL" using these two computers with different configurations.

The more Lin Haixiao played, the more excited he became. Not only could "Warring States OL" run smoothly on computers with high or medium configurations, it could also run on computers with low configurations. All he had to do was adjust the game settings to the lowest level.

"It's bad!" Lin Haixiao stood up suddenly and ran hurriedly towards Shi Yuzhu's office.

This is really going to be bad!

Lin Haixiao rushed directly into the office and stood in front of the boss with a pale face, "Boss Shi, something happened."

"Why are you panicking!" Shi Yuzhu scolded dissatisfiedly.

"It's Warring States!" Lin Haixiao said anxiously, "The Warring States online game can also be played on low-configuration computers."

"What?!" Shi Yuzhu was stunned. It took him a while to react. He looked at Lin Haixiao with suspicion, "Didn't you say that the 3D engine consumes a lot of graphics cards?"

"In theory, that's right, but the Warring States game is different." Lin Haixiao didn't know how to explain it. He was confused himself. "Its 3D engine runs smoothly on a high school computer. I found a low-configuration computer and found that it can run after modifying the game settings."

Shi Yuzhu was stunned for a while, then calmly said, "There's no need to worry. We need to keep calm. We still have the advantage..."

Before he could finish his words, the office door was pushed open again.

Ji Xuewei, who was in charge of the ground promotion team, walked in with a serious face, "Boss Shi, there is something I need to report to you, it's about the ground promotion of Zhengtu."

Shi Yuzhu was stunned and felt that today was a bit weird. How come all these things happened at the same time?

He frowned, trying to suppress his displeasure and said, "You say."

"Our marketing team found many advertising posters for "Warring States OL" in Internet cafes in counties below third-tier cities." Ji Xuewei said cautiously.

Be bad!

Shi Yuzhu felt a sense of foreboding looming in his heart.

(End of this chapter)