You call this entrepreneurship?

Chapter 483

The Spring Festival holiday made Weibo completely popular. Countless netizens who were idle at home seemed to have opened the door to a new world and flocked to Weibo to read jokes.

Hundreds of marketing accounts and joke makers put in all their efforts to post on Weibo.

Any pun, cold joke, shit and fart joke, vulgar joke, or hell joke, as long as the number of readings and reposts reaches a certain standard, you can get a bonus of 100 yuan.

These first generation Weibo influencers would rack their brains as soon as they opened their eyes every day, trying every possible way to improve their statistics.

There is no water army business now, otherwise they would have to maintain a batch of accounts and brush their own data.

Weibo users don’t care how much effort these people put into making jokes. They go online during the Spring Festival just to have fun. If a joke is interesting, they will like it or forward it. If it’s boring, they will just scroll past it.

Naturally, there was a shortage of jokes, and there was even plagiarism, so it was inevitable that there would be a quarrel and accusations against each other.

Later they discovered that quarreling also generates traffic.

Besides reading jokes, users just love to watch the fun and quarrels. What's wrong with eating some melons during Chinese New Year?
So the Weibo bloggers who lacked comedic talent discovered a new world and started a war of words, either sincerely or falsely, and soon several accounts started quarreling.

The fight between the two sides became more and more intense, more and more data was produced, and everyone was happy.

Some people even discuss lines and scripts with each other in private, and write them in advance before posting them on Weibo.

The two people who seemed to be quarreling with each other were actually laughing and chatting happily on QQ.

Make money, not shabby.

After the holiday, Weibo officials were very happy to announce the data during the Spring Festival.

From New Year's Eve to midnight on the eighth day of the first lunar month, a total of 55 million microblogs were posted on Weibo, with the peak number of online users reaching 23 million, and the number of registered users officially exceeding 50 million.

This is equivalent to every user posting a Weibo post. The most users posted a total of 670 Weibo posts in seven days, posting Weibo posts intensively every day to complain.

Of these 56 million microblogs, % came from mobile phone text messages, and the rest all came from web pages.

Registering for Weibo has become a new fashion on the Internet after stealing vegetables, creating a situation where netizens across the country are checking Weibo.

The sudden popularity of Weibo shocked other Internet peers once again. They did not expect that this Internet newcomer would have such amazing statistics just one month after its birth.

Although the campus network spent a lot of money on marketing and advertising, it spent 100 million during the Spring Festival alone.

But it's money well spent. Internet companies nowadays can't make any splash even if they spend money. If they can have this number of online users, they would be willing to spend 200 million.

Of course, Weibo is not something that can be built up just by money.

This social 2.0 that Qin Shaoyan has come up with is really something. A Weibo post with only words can easily make users addicted to it, and they enjoy forwarding and liking it.

Previously, it was widely rumored in the industry that Qin Shaoyan was the number one product manager in China's Internet industry. Many people were very disdainful and thought it was just bragging.

Now it seems that Qin Shaoyan is indeed a powerful person.

"Happy Farm" and Weibo have led two Internet crazes. Both the marketing and the product design are classics that are difficult to surpass.

These two products are very simple in themselves, but they grasp the pain points of users. They are simple and direct, and reduce the user's entry cost. This is not too difficult, but using simple design to make users addicted is a test of design level.

Qin Shaoyan achieved both. He launched two products which became popular one after another and swept the entire Chinese Internet.

It is true that the Internet is full of hidden dragons and crouching tigers. Talents emerge in every generation, and the new generation pushes the old generation forward. A 26-year-old young man has overshadowed his Internet predecessors.

Being young is a common label for Internet entrepreneurs, but Qin Shaoyan seems too young compared with CEOs of Internet companies of similar size.

……

The sudden popularity of Weibo has made all the Internet giants more vigilant and pay more attention to Qin Shaoyan.

Although Qin Shaoyan was also a prominent figure in the Internet before, his campus network was also very popular and its stock price exceeded that of NetEase to become the domestic Internet company with the largest market value.

But the campus network itself does not pose much of a threat, because the social networking site is rooted in university campuses, has active data and good performance.

But after leaving college, the campus network does not have much influence.

The data of communities such as Tianya and Mop are not much different from those of the campus network, especially Baidu Tieba, where the number of users far exceeds that of the campus network.

The reason why Campus Network has a high market value is entirely due to the rise of its online gaming business.

Online games are the cash cow of the Internet, but apart from providing funds, online games themselves have little impact on the core business of Internet sites.

NetEase is a very good example. Although it is one of the three major portals, it is its online gaming business that has made Ding Sanshi the richest man and the person with the largest market value.

However, NetEase’s gaming business has not had any promoting effect on the NetEase portal, so it remains the same.

Therefore, the share price of Campus Network has been rising continuously. For other Internet companies, there is no other emotion except envy and jealousy. They are not in the same track and everyone is playing their own game.

However, after the emergence of Weibo, the situation was completely different.

Because Weibo is different from campus networks, its users are all Internet users.

The explosive growth in the number of Weibo users has attracted the attention of other leading Internet companies, some of which are ambitious companies preparing to enter the social field.

Baidu, NetEase, and Sohu all held emergency high-level meetings to discuss the situation analysis of Weibo and the impact it would have on their own businesses.

Sina was obviously one step ahead of others at this time. On the first day after the Spring Festival holiday, Cao Guowei called together the heads and technical backbones of the blog section.

"From today on, the company's Weibo project is officially launched," Cao Guowei announced in a serious tone, "This is a highly confidential project of the company, and everyone must keep it confidential."

"The company attaches great importance to this project and has sufficient funding budget. I will personally lead the Weibo project. Please report any problems directly to me and tell me directly if you encounter any difficulties."

"In short, you have to come up with a usable product within three months."

Everyone present was cheered up. It was a new project with sufficient financial budget, so the treatment would certainly be good. Although it would be hard work, the bonus would be generous when the work was completed.

It's just this project...

"We are going to create a Weibo account?" Liu Zheng, the head of the technical department, asked hesitantly, "Is it the Weibo account created by Qin Shaoyan?"

"Yes." Cao Guowei gave an affirmative answer.

Everyone understood it, and the leader provided specific reference cases, so everyone felt confident.

What is the most frightening thing? The leader has no idea what he wants to do, and he comes up with one idea after another in product design, and then he throws it out of the way and starts over again halfway through.

Since we want to copy Weibo, we have a specific direction, and several programmers have already started thinking about technical solutions.

Liu Zheng was still a little hesitant, "It's not a good idea for us to just copy the Weibo."

"We will definitely not copy directly. The basic functions are the same, but we must have our own characteristics and breakthroughs." Cao Guowei said seriously, "This is our company's key product this year, and we must do it well."

Some people have raised the question, "Will this not infringe copyright?"

“How can this be considered infringement?” someone retorted, “Product ideas do not have intellectual property rights.”

"But we copied Qin Shaoyan, who knows if he will mess with us." The questioner continued, "Look, Penguin was sued for the QQ Farm."

"That's because QQ Farm was stupid enough to directly copy someone else's art resources. Who else should we sue if not it? If they directly copied the gameplay, Campus Network would have no choice but to watch even if it was not happy." "Okay, okay." Cao Guowei interrupted their argument, "This is not something you should care about. You just need to make Weibo."

Wang Wei, the person in charge of the blog business, looked a little gloomy and asked tentatively: "What about the blog business? Will the company continue to provide resources?"

"At present, blogging is still the company's key business. You should stabilize those bloggers first." Cao Guowei urged, "These people will be the first batch of users of our Weibo. We need to rely on them to attract users."

At present, it is still... that means it won't be in the future. Wang Wei became even more worried. "So after attracting traffic, what should I do with the blog?"

"What should we do? We'll all switch to Weibo. What else can we do?" Cao Guowei frowned. "What are you afraid of? You've already done a great job by stabilizing the blog position. You'll still be in charge of Weibo."

Wang Wei was relieved instantly and smiled, "I will do it well."

After Cao Guowei assigned the tasks, he emphasized the confidentiality discipline again, and then arranged for his assistant to arrange a quiet office for the "Weibo" project team to concentrate on secret development.

Cao Guowei then went to the chairman's office and reported to Wang Yan, "Everything has been arranged, morale is good, and the first generation of product development can be completed within three months."

"Well, just keep an eye on it." Wang Yan nodded, and then said with emotion, "Weibo is really amazing. Young people today are really amazing. New concepts and new products are coming out one after another."

"How long has this blog been popular? It's almost overshadowed by Weibo."

Cao Guowei was also a little nervous. He had only joined Sina for seven or eight years, and the Internet landscape was changing with each passing day, with new giants in new fields emerging every year.

As the first company to go public in the United States, Sina should have been at the forefront of the Internet, but it was left behind a year or two after its listing.

If it weren't for its strong foundation and the support of the stock market, Sina would have fallen into the second or third rate category.

The two sat opposite each other in silence. The tide of the Internet was changing too fast and if one could not grasp it, they would soon be left behind.

However, Wang Yan quickly cheered up and said, "Weibo still has great potential. We can't miss out on this opportunity."

"Yes." Cao Guowei said solemnly, "Qin Shaoyan's Weibo earned nearly 10 million yuan just from text messages during the Chinese New Year. If it is managed properly, it can be profitable in the second year. It has great potential."

"We have more advantages in SP business. We rely on Sina portal to produce content and Weibo as a social platform to build our ecosystem."

Hearing the word ecosystem, Wang Yan's heart moved, and he suddenly asked: "After our Weibo goes online, what do you think Qin Shaoyan will do?"

Cao Guowei was stunned. He had never really thought deeply about this question. Before, he was only thinking about how to imitate Weibo.

He thought for a moment and said, "We are in direct competition with him. He will definitely work hard on marketing. After all, he is really good at marketing."

"In addition to marketing, how to compete for traffic is also the key." Cao Guowei continued, "He previously relied on the campus network and Happy Farm to introduce a large number of users, allowing Weibo to quickly accumulate popularity. The subsequent steps are to continuously attract traffic and promote it."

"Baidu is the key," Wang Yan pointed out. "We need to convince Baidu to cooperate exclusively with us and firmly control this traffic entrance."

"The rest depends on the traffic from Sina portal and the advertising from other websites."

"Yes, we have to take down Baidu first." Cao Guowei agreed with Wang Yan's plan. "Whenever you search for Weibo, you will only see our Weibo."

Wang Yan thought for a moment, "We also need to be on guard against Qin Shaoyan using other means. We must be on guard against the previous example of QQ Farm."

Cao Guowei hesitated for a moment, "That shouldn't be the case. We didn't infringe on any rights. Even if Qin Shaoyan wanted to sue us, he wouldn't be able to hold us responsible."

"He's a very imaginative person, and who knows what ideas he'll come up with." Wang Yan has recently studied Qin Shaoyan's information. "When he was working on the campus network, he defeated his competitors with just two moves. His competitors couldn't even guess what he was going to do."

"As the Art of War says, only by knowing both ourselves and the enemy can we win every battle. Now we know ourselves but not the enemy."

"Boss Wang, are you talking about finding someone who knows Qin Shaoyan?" Cao Guowei frowned. "That's not easy. It's not easy to poach people from the campus network. This person is very good at doing things and is especially good at winning over employees. In the past two years, apart from those who took the initiative to fire him, there are very few people who can be poached."

"We have to dig even if we can't." Wang Yan said calmly, "There will always be brave men when there is a big reward. I heard that Shi Yuzhu poached several backbones of Qin Shaoyan who were engaged in online games, and the two sides had a very unhappy quarrel."

"Then I'll give it a try." Cao Guowei thought for a while, "I'll go find a headhunting company, they must have a solution."

"It's better to find someone who is always around Qin Shaoyan and has the deepest understanding of his style of doing things." Wang Yan added.

"it is good!"

……

After the holiday, the Human Resources and Administration Department of Sentinel Technology was filled with a depressing atmosphere, and many people were keenly aware of the undercurrents in the company.

Soon, everyone discovered that Mr. Qin's secretary Chen Yao seemed to be in a very bad mood and had a tense face the whole time.

Executive Director Belinda, wearing high heels and holding a folder in her arms, walked past Chen Yao's workstation inadvertently and found that her computer was not turned on and she was staring at the black screen.

Belinda immediately determined that something was going to happen.

She couldn't help feeling a little nervous and expectant. It seemed that President Qin was very unhappy about the New Year's Eve dinner.

She became excited when she thought of this, and couldn't wait to know how President Qin would deal with this secretary.

It’s not that she has any grudge against Chen Yao, nor that Chen Yao is so disgusting, it’s just that this person occupies a position and blocks the way for many people.

Belinda walked back to her office, deliberately leaving the blinds open, and kept staring at Chen Yao.

Then she saw Chen Yao walk into Mr. Qin's office, and after a few minutes, she walked out in a daze.

What was even more surprising was that Chen Yao's eyes seemed to be red, as if she had been crying.

Belinda cheered in her heart, and immediately left the office, moving closer to observe carefully, pretending to be concerned, "What's wrong, Xiao Chen?"

The corners of Chen Yao's mouth twitched a few times. She didn't say anything, tears streaming down her face uncontrollably, and she packed her things silently.

"What are you doing?" Belinda cried out in surprise. Everyone in the administration department looked over and stretched their necks to watch.

Soon, people gathered around Chen Yao and asked her questions with concern. Chen Yao gritted her teeth and said nothing. She quickly packed up her things and stood up.

The door of Mr. Qin's office suddenly opened, and Qin Shaoyan shouted solemnly, "What are you looking at? Are you not going to work?"

The crowd dispersed immediately. Just as Belinda was about to leave, Qin Shaoyan called her, "Director Bei, come in."

Belinda immediately tidied up her appearance, walked into Mr. Qin's office in high heels, and put on a standard smile, "Mr. Qin, what do you want to talk to me about?"

"You will complete the resignation procedures for Xiao Chen later."

"Ah?!" Belinda was overjoyed, but a look of surprise appeared on her face. "Why, Mr. Qin, what did Xiao Chen do wrong? She has always performed well, why did she leave?"

"Do I need to explain to you the reason why I fire someone?" Qin Shaoyan asked back with a cold face.

"Uh, okay, Mr. Qin." Belinda was shocked and didn't dare to say anything else.

"Also, find me a new secretary right away. I have a lot of things to deal with!" Qin Shaoyan said impatiently.

"Okay, Mr. Qin, what kind do you need? Do you have any specific requirements?" Belinda asked.

"Just be smart."

Belinda thought about it and asked cautiously, "How about I be your secretary for a while before you find a new one?"

"You?" Qin Shaoyan looked at her and nodded, "Okay."

(End of this chapter)