The Crown Prince of Huayu!

Chapter 68 Bao Variety Show (please follow up)
"Here, where did these two girls come from? They feel as good as Zhang Jiani and Yu Shasha!"

Sun Jialin's eyes were full of envy.

Liu Chang's expression was even more complicated.

Because he knows these two girls!

Ma Shu and Yao Di from the 01-level vocational class.

"Is this what you mean by being unpopular?"

He couldn't help but muttered with some sourness.

After sizing him up, Ma Shu suddenly pointed at him and said, "Hey, aren't you that one? It turns out that you and Han Jiadong are classmates! Didn't you say you wanted to have a friendship before? How about we make an appointment now?"

Han Jiadong turned to look at Liu Chang.

Liu Chang waved his hands quickly: "I didn't say... No! That was all last semester. I already have a girlfriend now, who is still dating!"

As he said this, he looked at Ma Shu angrily: "You didn't agree when I invited you, and now you want to join forces? It's too late!"

As soon as he finished speaking, he was pulled by Qi Tianyang: "Ahem! It's up to Brother Dong to decide whether it's too late."

Then he said in a lower voice in Liu Chang's ear: "You have a girlfriend, we don't have one yet!"

However, Han Jiadong obviously has no intention of forming a friendship.

"Sorry, I don't have time."

"It's okay if you don't have time. How about leaving your contact information?"

"We are your seniors, don't be so cold!"

"Hey! Don't leave!"

……

In the following period, people came to see Han Jiadong almost every day, including Huang Shengyi, who became famous with "Kung Fu" and was chasing Liu Yifei in fame.

Some of them want to make friends with Han Jiadong, and some want to be friends with them.

But almost all of them hit a wall.

After Han Jiadong's reputation for being too "cold" and "indifferent" spread, the number of people who harassed him finally decreased.

After all, without knowing his background and identity, in the final analysis, he is just a director with a movie released in China.

The box office was only over 10 million.

It is not enough to let a group of students who have no social background but still have lofty ambitions lower their proud heads.

2004 flew by in the blink of an eye.

In 2005, "Xiuchundao" also began to prepare for publicity work.

"What do you think? Tell us."

In the conference room, Han Jiadong glanced at the bosses or representatives of each company.

Wang Changtian from Guangguang spoke first: "We are still new in this area, and Huayi has the most experience in this area. Do you want Zhonglei to talk first?"

Wang Zhonglei smiled: "Okay, let me talk about it first.

Propaganda is nothing more than making big news and making big moves, so that the national media will report on it and let more people know about it.

For example, "Heroes" held copyright auctions and chartered flights, our "Around the World" held charity galas and chartered trains, and "House of Flying Daggers" held a national simultaneous live broadcast premiere celebration...

To maintain the popularity in the future, you can launch novels and comics of the same name, issue stamps, and fight continuous battles with pirates. In addition, you can also choose some influential brands for bundled advertising.

If the box office is good, you can also set goals that need to be exceeded step by step, and continue to follow up and report, so that movie fans will feel more involved and raise their expectations...

Okay, I can only think of so much for the time being, and you can tell me what you think. "

Wang Zhonglei was very eloquent and talked a lot.

When he finished speaking, the others looked at each other and applauded him.

"Bah bang bang!" "Mr. Wang has said it in such detail, how can there be any room for us to speak!"

Someone immediately flattered him, but no one else refuted.

Wang Zhonglei smiled reservedly.

In terms of movies, other private companies are really just younger brothers to Huayi.

After another discussion, the stamps, novels, comics, bundled advertisements, etc. that will maintain the popularity have all been decided. Only the most important preliminary publicity, that is, how to make a big splash, has not yet been decided.

"How about we also charter a flight?"

Some people suggested that, after all, the box office has proved that chartering a plane is indeed more useful than chartering a train!
But someone immediately objected: "The reason why chartering a plane for "Heroes" was such a sensation is because it was the first time for people to do it. Picking up people's wits is not a sensation, but a source of ridicule."

"Then we charter the ship?"

"What's the big deal about the ship?"

"It's a pity that we don't have an aircraft carrier. Otherwise, the storage of the entire aircraft carrier would be more shocking than chartering an airplane."

"How about we book all three subways in the capital for publicity?"

……

They argued for a long time, but in the end there was no consensus.

However, Han Jiadong had already had an idea. He stretched out his hand to signal everyone to stop. After everyone focused their attention on him, he slowly said: "We will arrange a variety show!"

???

When others looked at you and you looked at me, they all saw confusion on each other's faces.

Going on variety shows to promote movies can be said to be the most common and effective means of promotion in the future, but it is different now.

At this time, film promotion, as Wang Zhonglei said, mainly relied on promotional methods such as patch advertising, anti-piracy activities, joint advertising with big brands, chartering trains, chartering flights, and issuing collectible stamps.

For example, "House of Flying Daggers" spent 20 to 30 million to hold a world premiere celebration at the Workers' Stadium, synchronize the main venue signal with satellite venues in other cities, and then broadcast it live to more than 100 TV stations, which is already considered very creative. It's a propaganda tool.

As for the effect...

It’s hard to say how many people will see the live broadcast that is suddenly broadcast on TV.

Even if they see it, is the celebration really interesting enough to retain those viewers?
In comparison, programs such as variety shows that already have a stable audience are different.

Not to mention the issue of cost-effectiveness.

After all, it doesn’t cost money to appear on variety shows at this time. Big stars like Andy Lau and Fan Bingbing can even get a hefty sum of money in advertising fees.

This is why later movies will use variety shows as an indispensable promotional tool.

And the promotional method of "House of Flying Daggers" will never be used in subsequent movies.

However, for the current group of industry giants, it is still relatively unfamiliar to participate in variety shows to promote, let alone "invite" variety shows.

Soon, someone asked: "What do you think of Bao Variety Show?"

"Which variety show is included?"

"What's wrong?"

Since Han Jiadong proposed this idea, he has naturally made plans.

"Bao Happy Camp, if you act quickly, we will start recording this week. Starting next week and two weeks before the release, it will last for one and a half months. About six issues will be broadcast related to "Xiu Chun Knife"."

There will be a movie in the future that can be regarded as using the Bao variety show trick, which has been mentioned over and over again on Ace.

In the end, thanks to the right time, right place, and right people, a small-budget movie managed to earn more than 5 billion in box office.

It directly shocked the entire circle.

　Thanks to Nightmare of the Fallen for the monthly pass!

　　
　
(End of this chapter)