Don't let him do animation

Chapter 99 If you don’t buy it now, you won’t be able to afford it later.

Chen Ji and Han Hongda were stunned when they heard General Manager Wu Ling's speech.

Regarding the issue of sponsorship, there have been discussions within the studio for a long time. It is definitely worth buying Optimus Prime's image rights and even trademarks for 50 million!
Because he is by no means a name that loses popularity after time. Whether it is Optimus Prime or Bumblebee, its influence will ferment over time.

Moreover, Optimus Prime is a leader, and his image must be tall to match the leader's temperament. Don't you think it's funny if Optimus Prime is changed to Wuling Hongguang?

Wu Ling is really greedy for everything.

At this time, many car company representatives were caught off guard by Wuling's general manager.

Crazy!
The tall and mighty Optimus Prime was changed to Wuling Hongguang. Why don’t you change Optimus Prime to Wuling Mini?

"Mr. Chen, isn't 50 million too much to buy a portrait right and advertising operation?"

The liberation representatives hesitated.

Fifty million is too much.

They can still afford 10 to 20 million.

"It's not much at all. Optimus Prime's trademark is totally worth the price. Maybe you don't want to sponsor it now because it's too expensive, but even if you want to sponsor it later, you won't be able to afford it."

The liberation representative shook his head, thinking that the other party was exaggerating and wanted to retreat in order to advance.

Chen Ji turned a blind eye.

Dongfeng behaved very grandly: "Optimus Prime is the image of a big truck. Our Dongfeng Group also has big trucks. We at Dongfeng are willing to sponsor!"

"???" said the liberation representative next to him.

Have you forgotten what you just said? You don’t have much interest in Optimus Prime. Now you open your mouth to directly sponsor him?
When the other party said what he said, the liberation representative felt a little regretful. It seemed that Optimus Prime had basically no relationship with his family.

The Dongfeng representative is determined to sponsor Optimus Prime, and he vowed: "Optimus Prime's character is brave, kind, and upright. Our group's purpose is also these, so I feel that Optimus Prime is a car tailor-made for our Dongfeng Motor Group." people!"

The scene was filled with silent astonishment and shock.

The Dongfeng representative had a panoramic view of the expressions of everyone present and had no intention of explaining at all.

Don’t you believe it?

If you don’t believe me, you can ask the guy next door, also named Dongfeng, to see if that thing is brave, upright, and kind.

Chen Ji immediately asked: "Sir, are you serious?"

The Dongfeng representative said without hesitation: "Of course, we at Dongfeng have seen the potential of Optimus Prime, so we just bought a trademark. The 50 million is worth it!"

Chen Ji immediately drew up a contract with the Dongfeng representative. When everyone at the scene saw the contract being signed, they realized that Linlang Studio was definitely not joking.

Manager Wu Ling clenched his fists. The next Autobot would definitely be Wu Ling's.

Chen Ji added: "Bumblebee has a funny character and I expect a sponsorship of 40 million."

The representative of Wuling added: "We, Wuling, sponsor it."

Chevrolet gritted its teeth. The image of the Hornet is obviously very similar to its own Camaro. What are you doing to interfere with it?

Fork out!
Chen Ji explained patiently: "I can understand Wu Ling's mood, but the image of the Autobots can change, but it cannot change too much."

The Chevrolet representative originally discussed with the headquarters last night and was very satisfied with the Hornet, but the price was a bit expensive.

The protagonist only has 50 million, but the supporting role only has 40 million?
Chen Ji repeatedly assured: "Bumblebee is definitely worth the money. I wonder if Chevrolet Enterprise is interested?"

Among the car companies present, in terms of the reputation of the Hornet in the future, Chevrolet will definitely gain the most. If the other party doesn't want it, Chen Ji won't worry. I will change my image a little and turn around and sell Wuling.

The Chevrolet representative looked around and had a panoramic view of the scene. Representatives from various car companies were watching eagerly, and the Wuling representative looked like a king.
He felt that if he said nothing next, the Autobot Bumblebee would be completely cut off from Chevrolet.

"We at Chevrolet sponsor the Hornet!"

Various car companies could not refuse the image of Autobots, and soon Jazz, Ironhide, Jazz, etc. among the Autobots were also found.

During this period, all parties continued to mediate. Chen Ji always held an attitude of never bargaining, and Wu Ling was watching covetously behind the car companies.

In the end, each car company gained the image rights and trademarks of one or two Autobots. Although the Great Liberation did not grab Optimus Prime, they later bought the Inspector, a boxcar Autobot.

Among them, Wu Ling has gained the most Autobots, and they are open to all comers. Wu Ling will sponsor the Autobots that other car companies intend to sponsor, and Wu Ling will sponsor the Autobots that other car companies do not sponsor. To sponsor, you need to change your image a little bit.

Even though they have Wheeljack, an Autobot who is highly compatible with Wu Ling Hongguang, they still miss their leader Optimus Prime.

It's so handsome!

Full of technological aesthetics and power aesthetics.

If Optimus Prime is given sponsorship to Wuling, I'm afraid it won't take long for Wuling to create the myth of selling an average of one car every minute!

Then, the entire negotiation and cooperation process took a whole day to be completed perfectly.

39 Autobots were sold out, and all car companies except Wu Ling were satisfied.

In the past, if tens of millions were spent on advertising, it would not make any waves at all, but it is different to directly embed advertising into animations.

Didn’t you see that Wu Ling directly took the sacred vehicle of Qiu Ming Mountain with the help of an animation?

Although this car sponsorship is a bit more expensive, it is still very cost-effective to be the face of a certain model and bring huge influence.

"The same model as the Autobot will leave a very deep impression on young people!"

"Sigh, I wonder what will happen to the animation sponsored by Ma Zida?" Speaking of Ma Zida, many car company representatives at the scene couldn't help but gloat.

Ma Zida Automobile Co., Ltd. is ambitious and has sponsored a large foreign animation company, but I don't know how the results will be compared with Transformers.

After that, everyone present discussed the specific matters of cooperation. Every time the animation is broadcast, sponsorship will be done in batches. This is also to prevent Linlang Studio from imitating some unscrupulous companies and running away with money.

"Pleasant to work with."

"Pleasant to work with."

Car companies are eagerly waiting for the impact the animation will bring after it is broadcast.

When the time comes, when the car dealers are placed at the entrance of each 4S store, they will definitely gain unimaginable traffic. Only when there is more traffic can it be converted into sales.

However, when they think of Linlang Studio's methods of making money, they feel very unhappy.

Why, Linlang Studio has made so much money from us without producing anything!

Afterwards, the Heping Business Club was empty.

Chen Ji looked through the contracts about the Autobots.
Of the 39 Autobots, only are Autobot representatives, such as Optimus Prime, Bumblebee, and Ironhide, so the sponsorship fees will naturally be higher.

Sponsorship fees for unpopular Autobots such as Scud and Fei Kuoshan are relatively cheap and can be won in the millions.

But, add it all together.
"We didn't do anything, and we received 300 million in sponsorship fees."

Chen Ji browsed the contents carefully and put away each contract.

Linlang Studio and the car companies are mutually beneficial. If tens of millions to several million are sponsored for an Autobot's IP, neither party can say that it is losing money.

Car companies are concerned about the image of Transformers, and Linlang Studio is concerned about the sponsorship of car companies.

As far as the Autobots' IP is concerned, if you say it is valuable, it is valuable; if you say it is not valuable, it is worthless. If you just ask for hundreds of millions or hundreds of millions of sponsorships, the car companies will run away long ago.

"With 300 million yuan, we can still have a lot of money left after we make animations. If we sell Transformers toys, we will almost have enough money to build the Linlang Building."

Chen Ji held a stack of contracts three centimeters thick and put them in his briefcase, gradually falling into a dream of the future.

After the Linlang Building was built, we discussed with the government to develop the nearby area into a street full of two-dimensional style headed by Linlang, and then build a Linlang theme park.

"Boss" At this time, Han Hongda also sent the representatives of the car companies away one after another and came back with an excited face.

Chen Ji suddenly came back to his senses and said, "Everyone sent away?"

Han Hongda's face was still flushed with excitement, and he kept nodding: "Let's go."

The Transformers Autobots alone have more than 300 million sponsorships. This kind of thing has completely subverted his worldview. It feels like a dream and very unreal.

Just like playing house between children, cooperation can be negotiated so easily!

Are Autobots really that valuable?

Han Hongda thought about it carefully, and it seemed that it was really valuable and matched professionally with a certain model of the car company.

He drank some water and suppressed the turmoil in his heart. His chest was still rising and falling while sitting on the chair.

Chen Ji could understand the other party's mood. The three small goals were such a big number that many companies could not reach in a century, and Linlang Studio was just a small studio that was less than two years old.

However, for now, only he knows how influential the Transformers are.

Big IP!

Even people who have never watched Transformers basically know who Optimus Prime is and who Bumblebee is.

Therefore, it is definitely not a loss for a car company to spend tens of millions to sponsor a certain car driver!
He stood up slowly: "Today is a day worth celebrating."

Han Hongda immediately stood up and asked doubtfully: "Ah? Are you going to the top floor to celebrate?"

Chen Ji was confused: "I mean going to a high-end restaurant to eat beef that costs 500 yuan per gram! What can we celebrate by going to the top floor?"

Han Hongda smiled ambiguously: "Actually, the top floor is quite exciting."

Chen Ji glanced at the two beautiful waiters standing at the door. They were tall and slim in cheongsam. Their long legs were looming, and their chests seemed to have been pulled down deliberately, and they were all white.
He got it!
Old Han is not pure and wants to go to the top floor to play with flowers!
Chen Ji hesitated for a while, then his reason overcame his impulse and said: "If there is a place like this in the future, don't say anything about it, go and eat now!"

On the same day, Chen Ji returned to Linlang's studio and carefully put away the contract.

I turned on my phone and entered the official Weibo. After hesitating for a while, a new statement was issued.

[Warmly celebrate the strategic cooperation between Linlang Studio and Wuling, Geely, BYD, Great Wall, Chery, Dongfeng, Jiefang.]

As soon as the news came out, every fan who followed Linlang Studio instantly received a push message on Weibo.

Among the fans who follow Linlang Studio, netizens from the animation circle account for the largest proportion.

They saw that Linlang Studio had issued a new statement, and they were very curious. Not long after the statement shared by Linlang, the content of this new statement was.
"It's not like there's a new animation coming out, right?"

"Is it possible that the movie version of Basketball Master will be broadcast?"

"It could also be news about the second season of Initial D."

Many netizens in the animation circle kept speculating, and then clicked on Weibo without hesitation, and then saw the latest statement that could shock people's jaws.

"???" After reading the latest statement, their faces were full of questions.

(End of this chapter)