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Chapter 433: Unwilling to Change Concepts
Originally, netizens thought Xu Wen was talking nonsense, but now when they heard what Xu Wen said, they immediately realized that it seemed to be the case.

With the popularity of Slender West, more and more brands are starting to take the route of recalling the past.

For example, the soaps, towels, enamel cups and other things we used in the past are all labeled as domestic products, and they are starting to play the sentimental card.

Facts have proved that this trick is indeed very useful, and many netizens are willing to buy it.

At the beginning, the quality of these old brands was indeed good, and another reason was that they were everyone’s childhood memories.

The things that we couldn’t afford when we were young, now everyone has the purchasing power to do so, which makes up for the regrets of our childhood.

But feelings are just feelings after all, they are past tense, not future tense.

To put it bluntly, if you are single, and you wear flowery shorts and a white vest, and hold an enamel cup in your hand, others will not think anything special about you, but will think you are cool.

But if you are older, have a family, or are married, then dressing like this will undoubtedly make you look childish and frivolous.

The times are changing, and the reason why things of the past are gone is because they are too backward, so they are eliminated.

This is the trend of social development and also the choice made by market consumers.

Zheng Yue found it difficult to accept Xu Wen's words.

Because Zheng Yue herself likes to use domestic products.

She couldn't help but ask, "Brother Xu, according to you, our domestic products are inferior to others?"

"I didn't say that. What I meant is that any mature brand or enterprise must have a sustainable development model and its own way of operation."

"It's like selling clothes. You can have classic styles and nostalgic styles, but don't you have new styles?"

"If I asked you to go out wearing clothes that were popular in the 1980s and 1990s, would you think it would look good?"

"The same principle can be applied to beverages, soaps, skin care products and the like. Look at how many new products have been launched in recent years?"

"Vitamin water, mineral water, purified water, electrolyte water, collagen, hyaluronic acid, melatonin, lecithin."

"Don't worry about whether these terms are useful or not. They have introduced so many concepts in recent years. They just sell concepts. So what concepts have the old domestic brands introduced? Have they innovated anything?"

Xu Wen's words made netizens suddenly realize.

"I used to think Xu Gou looked down on domestic products, but now I know that he is also anxious."

"To be honest, those old domestic brands are really old. The styles from more than 30 years ago are still the same after more than 30 years, and have basically not changed. Although the quality of these styles is beyond doubt and is indeed good, are there any products now that are of poor quality?"

"Indeed, if the quality is the same, I would rather choose the new style. I don't know about other things, but you can tell at a glance whether the clothes are new. The designs of clothes and shoes nowadays are more reasonable and beautiful than before, but they just lack sentiment."

"So what Xu Gou said makes sense. If a company wants to survive for a long time, it must rely on innovation. Without innovation, then this company will have no future. We are still willing to support domestic products now because we have lived through that era and have feelings for these old brands. But if we are old, will our children buy these things? It will be different, but we will still go bankrupt."

Xu Wen has actually been observing the Chinese people and found that the Chinese people have a characteristic that other countries do not have, which is to seek stability. No matter what they do, as long as it is successful, or has achieved a little success, the Chinese people will most likely continue to operate according to this model and it is difficult to make changes.

Because change means risk, which means you may lose everything.

Rather than dying suddenly because of change, most Chinese people would rather stick to the old ways and slowly disappear from the public eye.

It’s a pity that this kind of thinking will not go far.

It’s like the most famous national beverage brand now, which has set off a wave of craze on the entire Internet due to the death of its old founder, bringing them a wave of wealth.

But what about now?
Three months have passed. Has the new successor made any impressive reform measures?
No.

Those middle-aged men who have been giving their all have been calling for the release of beer. Has this beer been released?

still none.

As the saying goes, he who wins the hearts of the people wins the world. This wave of people's hearts is a deep affection for the old founder and also a kind of feedback to the old founder.

As a result, even though people’s hearts have been made up, the new successor still lacks the courage to try new products. This actually shows what the future of this company will be like.

Zheng Yue was stunned by every word Xu Wen said.

She had also noticed that Xu Wen would sometimes buy some drinks to drink.

But it seems that Xu Wen is never disturbed by other people when drinking beverages. He buys whatever he needs and wants to drink.

Zheng Yue had previously thought that Xu Wen did not support domestic products, but she did not expect that Xu Wen had already considered this issue. He also knew that changing his consumption habits to talk about so-called support was actually meaningless.

People's taste is like their personality. If someone likes spicy food, then that person likes spicy food.

If you like sour food, then you like sour food.

It is almost impossible to change a person's taste and preferences in a short period of time.

"Brother Xu, what changes do you think domestic products should make if they want to break through?"

Xu Wen rolled his eyes at Zheng Yue and said, "I don't think it's any use. I'm not the boss of these companies. Besides, this is not something I should consider."

"As a consumer, you never need to worry about product problems. Because the consumer market follows the logic of survival of the fittest. If your product is better than others, others will naturally be willing to pay for it."

"On the contrary, if your product is simply worse than others and you don't know how to operate it, then you are doomed to be eliminated, no matter how many people support you behind you, the result will be the same."

Zheng Yue may not have believed this point of view before, but a few days ago she looked at the sales data of those old domestic products, and she had to admit that what Xu Wen said was indeed true.

(End of this chapter)