Qin Ruoman has such a feeling that he has to say that Ye Chenfeng's appeal is not small, but unfortunately he doesn't know that Li Liang noticed the abnormality on Ye Chenfeng's forehead as soon as he walked to his workbench. I have to say that Li Liang's evil eye is indeed vicious.

"Chenfeng, let me see, what's on your forehead?" Li Liang moved up to Ye Chenfeng to have a look.

"Wow! It's the seal of spring!" Li Liang suddenly yelled, causing other colleagues to look over in unison.

"Chen Feng, tell me honestly, why did this thing appear." Li Liang asked in a serious voice.

Others also agreed at the same time and said: "Yeah, is it left by the beauty who went in just now?"

"Two beauties, one man is in the office, it's tricky." Another nosy man also came to join in the fun,

"I don't think it should be Mr. Qin, but probably that coquettish beauty."

"It won't be a 3P, I'm always jealous of you." A yin-dang voice sounded from an unknown corner, causing other female voices to spout wildly!

…………

Everyone was talking about it, it was rare to be lively, now that there is such a big side news, I don't want to take the opportunity to hype it, anyway, it hurts to be idle, and it seems that there is a lot of mystery in it, and it is full of imagination.

Ye Chenfeng didn't bother to pay attention to them, took out a napkin and wiped it.

"It seems that not only did you not fire the squid, but you got lucky and said, who is it? You tell me, but I won't tell them." Li Liang said treacherously, wanting to get the first-hand insider information.

"Can I draw it myself?" Ye Chenfeng didn't know whether to laugh or cry.

"Draw it? Lie to ghosts. You usually look like a bachelor. I didn't expect to hide it so deeply. I despise your behavior of engaging in underground love affairs."

…………

the next day.

Yake coffee shop, where you can experience different styles, such as solemn and elegant, or rustic and ancient charm, or westernized elegance, comfortable environment, relaxed atmosphere, people can express their feelings here, and enjoy the joy of gathering among friends And the aroma of coffee...

A romantic song "Concerto of Love" by the famous German musician Bach is flowing briskly like a trickle, creating a warm feeling!

Xiong Yu felt that this place was very suitable for Qin Ruoman's temperament, so he deliberately found such a place where it was easy for people to express their feelings. Firstly, they could shorten the distance between each other, and secondly, they could show their elegant feelings.

I have to say that Xiong Yu's trick is really clever. Sometimes when dating, the environment and atmosphere are also very important. Often when one party is hesitant, he has a great advantage in this warm environment, especially those who like lang The flirtatious woman, coupled with the sugar-coated cannonballs, can easily make people's minds overheated and get lost in this warm atmosphere...

But what Xiong Yu didn't expect was that the place he carefully arranged was destroyed by another person. He thought that Qin Ruoman was the only one who came, but he didn't expect that the wage earner who said that he had kidney failure also came in the elevator. This made Xiong Yu very upset, very upset!

This coffee shop was contracted by him. Before that, he asked the owner of the coffee shop to decorate it meticulously, but now that he came, his hard work was wasted in an instant, which seriously affected his plan. Ruoman was also slightly displeased with doing this, but this displeasure did not surface, and he still looked like a gentleman, but unfortunately his face and eye circles looked a little swollen, and those mung bean eyes, which were not big at all, It looks even smaller now.

"Hehe, Miss Qin, you are late." Xiong Yu moved the chair for Qin Ruoman gracefully. I have to say that this Xiong Yu is worthy of being an expert hunter of wild flowers, and he does not call Qin Ruoman President Qin. , and calling him Ms. Qin clearly did not want to make the atmosphere too serious, but calling him Ms. Qin seemed to be dating someone, and the atmosphere seemed much more relaxed when we chatted later.

Then, Xiong Yu pointed at Ye Chenfeng again, hesitated and asked, "Who is this?"

In fact, he had a deep impression of Ye Chenfeng, but he deliberately pretended to be a nobleman who forgets about things, and elevated himself without any trace.In secret, I don't care about such a small person!

"This is from the planning department of our company. It's called Ye Chenfeng. You've seen it before." After Qin Ruoman sat down in front of Xiong Yu, Ye Chenfeng didn't bother to talk nonsense with this kind of person, so he also sat beside him.

The waiter also brought the gourmet coffee from the highlands of Brazil in a timely manner, exuding a strong aroma of coffee.

"Thank you." Xiong Yu smiled gracefully at the waiter, his gestures looked so polite and highly educated, most people were really misled by his superficial appearance.

Then he smiled at Qin Ruoman and said, "Miss Qin, coffee please!" "

goo goo goo...

Xiong Yu was a little astonished listening to Niu Yin's voice. When he saw the source of the voice, a trace of contempt flashed in his eyes. Xiong Yu was very disdainful that such a vulgar person appeared on such an elegant occasion.

Looking at Ye Chenfeng who was drinking, Qin Ruoman was stunned for a short time, and then he gave a flutter and smiled like a flower. He seemed to have a special style, which made people's heart flutter.

"What? What's wrong?" Ye Chenfeng looked at Qin Ruoman strangely. It was his first time drinking coffee, and he didn't know how to taste it at all, and he didn't have that kind of leisure.

Qin Ruoman smiled and said, "It's nothing." As he spoke, he took a tissue from the paper box on the table and handed it to Ye Chenfeng, motioning him to wipe the coffee overflowing from his mouth.

It looks like a very warm picture.

To be honest, sometimes when Qin Ruoman faced Ye Chenfeng, she felt relaxed because he was straightforward and unpretentious. In addition, he had seen the embarrassing scene in the office before, so she felt that she should remain consistent in front of him. Her elegance is no longer possible, and there are so many in-depth topics discussed earlier and some inadvertent ambiguity, many factors gathered together, she has completely torn apart the solid defense in front of Ye Chenfeng...

Sometimes human nature is like when a conservative woman encounters a rapist, she either fights to the death, or completely puts aside her shame and enjoys the process of being raped!

Grandstanding!

Seeing Qin Ruoman's attitude towards Ye Chenfeng, Xiong Yu felt a sour taste in his heart, more envy!

"Ahem, Miss Qin, you said just now that he was planning, and now I doubt his ability very much." Xiong Yupi said with a rogue smile.

"I don't understand what Mr. Xiong means." In Qin Ruoman's impression, although Ye Chenfeng used to work loose and undisciplined, he still admired his planning ability, otherwise he would have been fired a long time ago.

"Drinking coffee and planning advertisements have one thing in common, that is art! It also requires a delicate and elegant heart. Judging from his coffee-drinking movements, this possibility can basically be ruled out. Let me ask, how can such a person plan high-quality advertisements?" quality advertising?"

Xiong Yu picked up the coffee cup, stirred it elegantly with a silver spoon, and then continued: "Our company has invested a lot of advertising expenses this time, with tens of millions of funds, and will carry out publicity in various advertising fields such as radio and television media, Internet media, etc. It is conceivable that your outdoor advertisements are within this range, and you don't have to doubt the strength of this publicity.

Therefore, the connotation and appeal of a good idea must reach the highest limit. Now I can't see that your employee has such connotation, and I also doubt his planning ability. "

After Xiong Yu finished speaking, he looked at Qin Ruoman with a half-smile. The main purpose of what he said was not only to attack Ye Chenfeng's previous disrespect to him, but also to lure Qin Ruoman's appetite with tens of millions of bait. As for her disapproval of her employees, Nong broke up unhappy.

clap clap clap...

Qin Ruoman wanted to talk, but Ye Chenfeng suddenly clapped his hands with a smile, looked at Xiong Yu and said, "What Mr. Xiong said is wonderful, and I also consider myself a person without artistic roots, and even more so, a person without connotation." Man, hehe, because I'm not some hypocrite who doesn't know how to pretend to understand, but I have a question that I don't understand, and I hope Mr. Xiong can point it out."

"You say." Hearing Ye Chenfeng's secret sarcasm, Xiong Yu's face trembled, and he reached out to pick up his coffee and took a sip, trying to cover up the unnatural expression on his face.

"May I ask what the purpose of the advertisement is, and which consumer groups are it aimed at?"

"Of course it is aimed at the vast number of consumers, to open up the market, and to increase the popularity and sales of the product."

"In layman's terms, let consumers know about your products and buy your products, right?" Ye Chenfeng asked.

Xiong Yu nodded.

"Okay, then let me ask you, do you think the advertisement of Wanglaoji and Melatonin is a successful advertisement together?"

"Of course it is. Wanglaoji's annual sales volume exceeds 150 billion, and Melatonin is a legend in the advertising industry!" As the CEO of Xiongsen Group, Xiong Yu is well-known throughout the country, how could he not understand these big names? Business advertising strategy.

"Then do you think their advertisements are creative and connotative? Especially the advertisement words!" Ye Chenfeng stared at Xiong Yu and said.

"This..." Xiong Yu didn't expect him to get around to this question, and he didn't know how to answer it for a while.

Xiong Yu also knew in his heart that the advertisements of Wanglaoji and Melatonin had no connotation, and the advertisements were even more vulgar. It is said that the advertisements of Melatonin were rated as one of the top ten vulgar advertisements at that time, but he succeeded and became A legend in the advertising industry, and its planner is the boss of Melatonin, a person who has never set foot in the field of planning.

Ye Chenfeng said with a sneer: "Wanglaoji and Melatonin's products are also aimed at a large number of consumer groups. His advertisements are very targeted. It pointed out the role of Wanglaoji, and it also aroused the sympathy of consumers. The melatonin advertisement is even better. Although the lines are vulgar, it directly targets people's vanity. mentality, and now many companies are imitating...

All in all, the reason why they are so successful is that their advertisements are aimed at the psychology of the vast number of consumers, and the plain advertisements are easy to accept... If the advertising time of only a few seconds does not highlight the theme as soon as possible, it will make people glance It looks plain and clear, but if you spend too much on the so-called connotation, then this is a failed advertisement. After all, people with connotation like Mr. Xiong are still in the minority. "

Ye Chenfeng sneered and said: "Also, I don't understand, there is a lot of money between planning advertisements and art! Is there a half iron relationship with a delicate and elegant mentality?"

When Xiong Yu heard this, his face became more and more embarrassing, and there were faint traces of sweat on his forehead.

And Qin Ruoman seemed to be attracted by Ye Chenfeng's topic, and nodded unconsciously, seeming to agree with him.

Seeing Qin Ruoman's expression made Xiong Yu feel even more uncomfortable when he saw this expression, and his heart was tormented. He wished he could slap Ye Chenfeng from speaking.

pity……

Ye Chenfeng went on to say: "What is a successful plan? A successful plan should resonate with consumers and make them have endless aftertastes. Usually, what can resonate with the public are those well-known sayings. Therefore, advertising plan It must also be popular, popular, and catchy. Even if you want to sell nong style sao, you must choose those well-known sayings. All in all, the more common language the more common people accept and remember it!

Just like the very popular Internet Divine Comedy "Love Trading", in just a few months, the first single became popular all over the country, and it became popular all over the country. This song can be heard everywhere in the streets and alleys, even several times. 50-year-old children and 8000-year-old aunts are singing, one can imagine how big the suitable group is, and the number of CRBT downloads has exceeded [-] million times so far, even those superstars can only look up to shame, which can be said to be unprecedented up.

Why is there such a hot phenomenon?

The main reason is that the lyrics are simple, straightforward, and the rhythm is catchy. Although it is indecent and noisy, it is easy to resonate. Even if you think it is vulgar, the lyrics express more or less what you have experienced.

And can those so-called songs with rich connotations and high feelings reach such heights?

Can any of you give me an example?

who can?

Ye Chenfeng tapped the table lightly with his fingers, the corners of his mouth slightly raised, his bright eyes looked around, and finally looked at Xiong Yu, his face was full of subtle arrogance, like an officer who came down to inspect the soldiers.

There is a charming charm in every gesture!

At this moment, Qin Ruoman was intoxicated, her beautiful eyes sparkled, and she was deeply intoxicated by Ye Chenfeng's confident, calm, majestic and steady demeanor...

This is the Achilles' heel of a woman!

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