The Best Actor in the Vase of Meiyu
Chapter 1120: Chaos
Chapter 1120 Chaos
The schedule is a mess.
According to someone from New Line Cinema's distribution department, all major film companies have disrupted their strategies not only for the holiday season, but also for the fall season in September and October.
They are testing, testing the market response to the fall and holiday seasons, testing the market response to different types of movies.
For example, "The Haunted Mansion" was released on Thanksgiving, "Kill Bill" avoided the Halloween period, and all other films were inexplicably avoided during the Halloween weekend.
Weird schedules are everywhere, and the ultimate goal is that major film companies need to disrupt the structure and the fixed routines, trying to redefine the rules and reorganize their thoughts, to see who can break through the siege first and gain an advantage in the chaos of competition.
New Line Cinema is not a top player in the Hollywood pyramid, but as a subsidiary of Warner Bros., they obviously play an important role.
According to New Line Cinema, all eyes are now on the big players with a $100 million investment, but the real danger in this year's holiday season is actually the small players:
"Ghostbusters" starring new Oscar-winning actress Halle Berry, "Bad Santa" starring Billy Bob Thornton targeting the crime comedy market, and "Dancing Sweetheart" starring Jessica Alba, who made the transition from TV to film.
Richard Donner, the director of the "Lethal Weapon" series, brought Paul Walker, who rose to fame with the "Fast and Furious" series, to create "Back to the Middle Ages."
And so many more, including “Elf” and “The Butterfly Effect.”
These small and medium-budget movies all disrupted the regular schedule, and were randomly inserted into the schedule between Halloween and Thanksgiving, completely disrupting market rules.
It is for this reason that New Line Cinema, after careful consideration, chose a strategy to break out of the chaos.
"Elf" faces off against "The Matrix 3", and "The Butterfly Effect" collides head-on with "Master and Commander". In fact, they are all the same, taking advantage of the dislocation of genre films and relying on the wave of big productions and big publicity to win big with small efforts and attract attention.
This is more cost-effective than the tragedy of them spending a lot of money to engage in a chaotic battle with a group of small and medium-cost productions but still not being able to ensure victory.
After all, New Line Cinema's distribution, publicity and marketing costs cannot be compared with those of the top companies.
20th Century Fox spent a ton of money to promote "Master and Commander", with a publicity budget of up to 20 million US dollars. This was because the film received rave reviews at internal previews, and with the release of "Pirates of the Caribbean" this summer, naval battle movies have returned to the public eye. They can be said to be full of confidence.
Other film projects are doing similarly.
Therefore, no matter where the "butterfly effect" is inserted, it will be surrounded by enemies on all sides. It is better to just kill the enemy directly under their noses.
Head-on confrontation?
No, no, no, borrow arrows from a straw boat.
New Line Cinema’s response was sincere and reliable, actively engaging in detailed interactions; but Edgar didn’t know how to respond.
In Edgar's opinion, avoiding this year's holiday season might not be an option. Maybe the winter season? Or next year's spring season?
But if you think about it carefully, changing the release date will not necessarily improve the situation; what's more, New Line Cinema's choice of the holiday period shows their ambition and confidence in Anson.
No matter what, Edgar is not professional in scheduling and publicity, so let's trust the judgment of professionals.
At least, from the current perspective, this year's holiday season does present a completely new picture. After major film companies disrupted their strategies, the audience also seems to have become more active.
There are indeed many surprises. "Kill Bill" opened with $22 million in its opening weekend and has accumulated $67 million so far. Although the box office performance is slightly lower than expected, Quentin is a genius who takes unconventional approaches, so he does not expect the movie box office to usher in a blowout.
"The Texas Chainsaw Massacre" grossed $29 million in its opening weekend and has accumulated $77 million so far. Compared to the ultra-low production cost of $9.5 million, the production and distribution company New Line Cinema has made a fortune, and Jessica Biel became famous with this work.
New Line Cinema has taken the lead, and now it seems that the professionals are really capable.
"Scary Movies 3" grossed $ million in its opening weekend, and its cumulative box office has just exceeded $ million so far, continuing the outstanding performance of the series.
Wave after wave, it continued to rise and reached a small peak in the second week of November.
"The Matrix 3" chose to be released in advance on Wednesday, successfully diverting traffic from the just-concluded Halloween weekend and calling audiences back to the cinema.
The opening weekend grossed $48 million in three days and $83 million in the first five days!
The results were slightly below expectations.
In the third week of May this year, "The Matrix 2" landed in the summer movie season and was also released ahead of schedule on Wednesday. It grossed $ million in the first three days of its opening weekend and $ million in the first five days, making it one of the best performing films at the box office this summer.
However, six months later, the final film in the series failed to further ignite the box office based on the previous film.
There was a hint of uneasiness in the air.
But think about it from another angle. This year's holiday season was a chaotic one, with all major film companies doing trial and error. Everything from publicity to layout was filled with many variables. It doesn't seem surprising that the box office continued to rise in the first three weeks and then fluctuated and fell when "The Matrix 3" was released.
Moreover, “Elf” performed far beyond expectations, raking in $32 million in its opening weekend and causing the entire market to collectively gasp.
what happened!
Following "The Texas Chainsaw Massacre", New Line Cinema's layout was successful again!
Although "Elf" received mediocre reviews and only scored 3 points in the media's overall review, family audiences flocked to the cinema in the holiday atmosphere, which also allowed the film to snatch a lot of audiences from the torrent of "The Matrix ".
Who knows, maybe New Line Cinema can really be the biggest winner of this year's holiday season?
It is against this backdrop that Anson returns to Los Angeles, where the premiere of “The Butterfly Effect” is set to take place.
On the one hand, the Los Angeles media were excited and curious about how the story would develop next and whether New Line Cinema and Anson could bring another surprise.
On the other hand, outsiders such as the general public and Anson's fans seemed a little uneasy, truly feeling the pressure from the overwhelming publicity of "The Matrix 3" and "Master and Commander". In the dense wave of publicity, there was hardly any news about "The Butterfly Effect".
What's worse, "Master and Commander" and "The Butterfly Effect" chose to premiere on the same day, Wednesday, November 12, in Los Angeles.
This...a head-on collision.
So, whose fault is this?
Outsiders generally blame 20th Century Fox for bullying others by taking advantage of its power; insiders, however, remain on the sidelines, as they are unable to confirm whether New Line Cinema deliberately put itself in the crosshairs.
But no matter what, amidst all the speculation, this scene finally happened.
Same day, same city, same time, two premieres, how should I choose?
(End of this chapter)
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