The Best Actor in the Vase of Meiyu

Chapter 1141 Operation
Anson, it’s Anson as expected. For the first time in his career as a producer, he actually chose such a special work, showing his unique taste in watching movies.

Moreover, the unconventional style was maintained throughout the entire premiere, which completely broke the Hollywood habits, like a breath of fresh air.

Everything is just right.

Nicholas couldn't control his joy and excitement. Even he was a little surprised that after working in Hollywood for so many years, he could still maintain freshness and curiosity.

There are so many surprises in Anson.

With this feeling, Nicholas stood up, walked through the crowd, and approached Anson amid the chattering noise.

Obviously, Anson was the absolute focus at this moment, with a crowd of people gathered around him; and Anson seemed to be at ease, chatting and laughing and controlling the whole scene -

It wasn't an interview or a social event, it was just a conversation between friends.

Reporters, audiences, actors and even the staff at the premiere stood together, talking to each other. Although the topic always inadvertently returned to Anson, the joyful atmosphere was not at all similar to the premiere in their imagination.

Nicholas likes this kind of atmosphere, which is even more relaxing and pleasant than a film festival. It is just a group of friends who meet up on a weekday night to watch a movie, chat for a while after the movie, put aside all the tiredness and tension of the workday, and enjoy a wonderful night.

Nicholas stood quietly by, waiting patiently until his chance came, seizing the opportunity and asking questions naturally.

"Anson, aren't you worried that this ending won't meet market demand?"

Not only Anson, but other eyes from the surrounding area also gathered around him.

Anson's eyes flashed with a smile, "Nick, the reporter's questioning mode is too strong."

This complaint made Nicholas laugh, "Sorry, old people are still not used to young people's parties. So, what do you think?"

Nicholas knew Anson's abilities and knew that he might escape if he wasn't paying attention, so he didn't get distracted and brought the topic back to the topic with a turn.

This time, Anson did not avoid the question. "I am worried. Of course I am worried."

Haha, there was laughter all around.

Apparently, no one believed Anson.

Anson, "I'm serious. I know that audiences don't like to see tragedy in the cinema. If you want to see tragedy, just experience real life. Why go to the cinema?"

"What's more, it's the Thanksgiving holiday now. Just because I'm happy to see a family war break out doesn't mean I'm willing to see a complete tragedy in the cinema."

“This has a huge impact on the box office.”

Hahahaha, so hilarious.

Nicholas was no exception. "Why did you arrange such an ending? I thought..."

Anson looked at Nicholas. "Do you think that this is my first time as a producer and I want to be unique and show off my unique aesthetics? I inexplicably believe that tragedy can show the texture of movies that are not commercial?"

Nicholas spread his hands, "You've said everything you want to say."

Anson also laughed, "No, I know that as a first-time producer, I still have to make money, otherwise there won't be a next time."

So why?

Anson didn't wait for questions and continued.

"This is the director's cut, available only at the premiere. The actual theatrically released version is not like this."

Nicholas:…

Everyone:...

Everyone was shocked! Surprisingly, there is such an operation?

Nicholas also stuttered a little, "Generally speaking, shouldn't the director's cut be released after the movie is released?"

Anson smiled broadly, "Or maybe we can make some extra money when the DVD is released."

"No, we're not going to do that. We're going to do something a little different to go with the movie."

"The movie is called 'The Butterfly Effect', which means that our every move may lead to completely different results, and the endings we face are all the cumulative result of our every choice."

“The same is true for movies.”

"In fact, we have edited five different versions of the ending, and these versions, including the director's cut that premiered today, will be released in different theaters in a shuffled order."

"In other words, which version you get to see depends entirely on fate."

hum.

The air was surging, and everyone around was shocked and shocked.

In its previous life, "The Butterfly Effect" performed well at the box office, with $57 million in North America and $96 million worldwide. For a work with a production cost of only $13 million, it was a good performance, so New Line Cinema produced a sequel, not only the second one, but also the third one.

However, speaking objectively, judging from the revenue figures alone, after deducting miscellaneous dividends and publicity costs, "The Butterfly Effect" only made a small profit of about 10 million US dollars; what really made New Line Cinema happy was the subsequent DVD sales and rentals, which were the big profit.

In other words, the influence of a movie in theaters is ultimately limited. Later, relying on word-of-mouth praise, it successfully captured the hearts of movie fans in the DVD market and became a classic.

So, this time, Anson has been thinking, how should an excellent movie get started in the promotion stage?

Of course, Anson knew that his idea was very bold and risky.

99.99% of movies only have one version of the ending when they are released, whether it is the director's cut or the DVD version, that is a later story, because the distribution company does not want the audience to go to the cinema to see different versions of the work, which will confuse the audience and then cause controversy.

Subsequent versions are special versions for die-hard movie fans.

For example, Zack Snyder has repeatedly released director's cuts, trying to justify the poor quality of his own released versions.

During the release period, consistency, standardization and uniformity are very important.

However, Anson believes that the characteristics of the movie "The Butterfly Effect" allow them to take a risk, break the fourth wall, and extend the butterfly effect in the movie to real life.

Everyone may see a different ending.

This is a gimmick that can attract truly fanatical audiences.

There is a huge risk of failure here, and Anson accepts it calmly; but Anson believes that judging from the trajectory of its previous life, "The Butterfly Effect" has always been a work aimed at science fiction fans during its theatrical release and DVD release. Only fans who are truly obsessed with science fiction theory and structure will deeply analyze the entire movie.

In other words, from the very beginning, the target audience of the movie should be this group of movie fans.

So, why not completely abandon the fantasy of making the film popular among all age groups, and take the risk of targeting the target audience and delivering it precisely?
If he failed, Anson would accept it calmly; but what if he succeeded?

So, there was this scene in front of me.

Looking at the shocked expressions around him, Anson knew that at least the topic had been created.

Nicholas stared at Anson in astonishment. "You mean, the cinema doesn't know either?"

Anson shrugged slightly. "At least that's the case for the first run. For the second run, the theaters will already know the contents of the prints, and they can choose freely. But for the first run, we will keep everything secret and ship them randomly. Even we ourselves won't know which copies will go to which theaters."

(End of this chapter)