The Best Actor in the Vase of Meiyu

Chapter 1150 Can’t Stop
When Anson proposed the "no spoilers" proposal, Eve was confused -

Spoilers? So what?

Eve understands that the excitement of some movies may be greatly reduced after spoilers are revealed. The most direct one is the "sixth sense". If someone reveals the ending in advance, the structure and narrative of the entire movie will suffer a devastating blow, and the charm of the movie will no longer exist. She really doesn't like spoilers.

But is it that serious?
In the final analysis, it’s just a spoiler, it’s just a movie. Even if there are spoilers, you still need to watch it yourself before deciding whether you like it. Isn’t this common sense?
Eve could understand the concept, the biases and stupidity of the Internet; but she couldn't foresee the final blueprint of the whole plan.

Despite this, Eve still believed in Anson and actively cooperated with Anson's strategy.

Then, an unbelievable scene appeared, and Eve almost choked on her own saliva.

"Spoilers be damned."

"It's not like you're the only one who can watch the movie. We'll get into the theater ourselves, okay?"

"Please don't spoil the story. I have homework on Friday and Saturday, and I can only go to the cinema on Sunday. Please!"

"Idiot, the original intention of 'The Butterfly Effect' was to leave everything to fate. What ending we can see and whether we like the movie are all determined by fate. Where are you playing God?"

"Don't spoil, don't spoil, don't spoil."

"Can you please stop all those spoilers? Why are you showing off your superiority?"

“The ending needs to be explored by yourself, just like your own life.”

"You've only seen one or two versions of the ending. There's no need to be complacent and look down on others."

"Finding the ending is all part of the fun, why ruin it all?"

One-sided!
Although there are all kinds of voices flying around, and some netizens go against the trend and immediately spoil the ending, all kinds of strange reactions can be seen; but there is no doubt that the voices resisting spoilers have an absolute advantage.

To be precise, it's not just resistance, it can be called disgust.

The waves are rolling and rising steadily.

Moreover, this has sparked widespread heated discussion among movie fans.

"Don't mind spoilers VS refuse to spoilers", the two viewpoints started a fierce debate.

What’s really funny is that those who were responsible for the spoilers were thrown aside, while the fan circle was in a fierce fight, with fires raging everywhere in forums of all sizes.

It’s so lively.

Eve, this is an eye-opener.

She admitted that this was a world she didn't understand at all, and she took this opportunity to learn some things and pick up some public relations strategies.

The effect is immediate.

It is precisely because of the spoiler storm that netizens have begun to take action——

The best way to avoid spoilers is to see the ending of the movie yourself.

Moreover, "The Butterfly Effect" has five endings, which fully arouses netizens' competitive spirit and curiosity.

Originally, the general public actually rejected it. They cursed and protested with their whole bodies. They thought the five endings were a joke and that the audience was being made a fool of. The intention to make money was obvious.

This scene was also expected by New Line Cinema.

From the very beginning, the strategy of the five endings was not to please everyone, but to target true science fiction and suspense fans. As long as their curiosity was aroused, it would be a victory.

But now, after two waves of Carl Levitt's blog and refusing spoilers, the wind direction has quietly changed and the situation is completely different.

The five endings can be seen as a kind of reality invasion that breaks the fourth wall by the butterfly effect. The key point is not to see all five endings, but to see the ending you see and the impression formed by this ending——

One version and one ending is enough. This is an interaction between the audience and the movie that produces a butterfly effect.

The heat wave spread silently across North America and even the world. Young people. Fanatic moviegoers. Trend seekers. Bored but curious people. Science fiction/suspense movie fans.

They all became the target group. Although they could not cover all age groups, they were already a considerable force and they all took action.

Of course, there is a small group of people who have a mission——

The mission of collecting the five endings is like collecting Easter eggs, traveling between theaters in your city, quickly exploring the different possibilities of the movie.

Obviously, this is much more interesting than trick-or-treating on Halloween and hunting for Easter eggs. It brings a sense of adventure and exploration, as if you can see the sea of ​​stars spreading out before your eyes.

And, next, it might become a hot topic at your Thanksgiving family gathering.

There is an unnecessary but exciting competition among the young people to see who can be the first adventurer to collect all the endings.

When Roger Ebert arrived at the AMC cinema, it was almost midnight on Friday, and it would be Saturday in just over 40 minutes.

Busy.

As a film critic, the end of the year is the busiest time because awards season movies are booming and theatrical movies have to take a back seat. If I'm not working, I often may not be in the mood to watch any of them.

But Roger refused to miss "The Butterfly Effect" and was very curious about Anson's aesthetic taste as a producer.

He thought that since it was late on a Friday night, the number of viewers wouldn't be too large.

Obviously, he was wrong.

Looking at the bustling crowd in front of him, Roger was a little suspicious.

What did he miss?
Since when did Friday nights during the holiday season become so lively?
"what?"

Roger was a little skeptical. The next "Butterfly Effect" was sold out?

After a whole day of screening, is the attendance rate of "The Butterfly Effect" still so good?

"What about 'Master and Commander'?" Roger asked subconsciously.

The answer is even more surprising——

There is no show scheduled tonight. If necessary, there is one tomorrow morning at 10:30.

Roger is a professional and he knows what this means:
The attendance rate of "Master and Commander" on the first day was not satisfactory and was far below expectations; and the "butterfly effect" clearly prevailed, so in the late night, when the audience traffic was already low, the cinemas gave up on showing "Master and Commander".

As a result, unexpectedly, the performance of "The Butterfly Effect" was sold out.

The difference is clear at a glance.

Moreover, this is AMC, a large cinema chain. Everything is based on the box office. If a movie is a hit, they will immediately increase the screening schedule. If a movie is not a hit, they will immediately adjust the screenings and schedules. The entire strategy is very professional.

They will never do anything stupid.

Roger had fully expected this, and for a moment, his mind was filled with a myriad of thoughts.

But Roger did not jump to conclusions and asked again.

"Are there any plans for the midnight show tonight?"

After getting a positive answer, Roger bought a midnight showing of "The Butterfly Effect" without hesitation.

Soon, Roger was thankful that his hands were fast enough, because the attendance rate of the midnight show exceeded 50%.

This situation is rare on non-premiere days and non-midnight special shows.

After some questioning, Roger finally found the answer:
Rumor has it, the version broadcast by AMC is the fifth ending!

(End of this chapter)