The Best Actor in the Vase of Meiyu

Chapter 1154 Overturning the Balance
Accident, 100% accident——

Who could have thought that the number of media reviews of "The Butterfly Effect" would actually surpass that of "Master and Commander"?
From any angle, 20th Century Fox's determined publicity and distribution have firmly gained the upper hand, suppressing New Line Cinema in all aspects.

Putting aside the media reviews and box office figures, at least in terms of publicity, "Master and Commander" is undoubtedly a monster-level movie this week.

However, it still happened in an incredible way.

Recall that when Anson dropped the bombshell at the premiere that "The Butterfly Effect" had five endings and they were released randomly, all of Hollywood laughed.

They believe that New Line Cinema is tying itself up in knots and destroying the film's box office prospects. The market will not buy it and will slap it in the face.

What now?
In the beginning, the general public was indeed disgusted. People generally resisted such a sense of confusion, mystification, and inexplicability. Especially for people with obsessive-compulsive disorder, when they knew there were five endings, they could only see one. The feeling of suspense was really repulsive.

Opposition and complaints are the mainstream.

However, the publicity strategy of "The Butterfly Effect" is clear. The general public has never been the target audience. Instead, it targets senior movie fans who like science fiction and suspense movies. The movie completely ignores the opposition voices of the general public and instead targets specific groups for precise delivery and targeted publicity.

So, within these audience groups, things are completely different.

The "five endings" have instead become a gimmick, an adventure, and a unique form of publicity that breaks the fourth wall. The ending of the movie is reflected from the big screen into reality, and the influence and reflection continue, just like "The Purple Rose of Cairo", making the audience a part of the movie.

Fanatical movie fans took action, forming a trend that also mobilized curious and energetic young audiences.

Then, something magical happened.

The "butterfly effect" is becoming a hot topic during this year's holiday season.

dispute?

Controversy itself is a manifestation of heat. The difference lies in whether it develops in a negative direction or a positive direction.

Obviously, the "butterfly effect" belongs to the latter.

There was a lot of discussion about the film, which started from the premiere and continued slowly all the way to Sunday, gradually heating up, and the film market suddenly became interesting.

Is this a good thing?
of course.

After all, it is a good thing to be noticed and to be in the public eye.

Is this entirely a good thing?
not necessarily.

In the outpouring of professional media reviews, it was hard to tell whether they were praise or criticism.

For example, some people loudly claim that appearance is justice, but Anson, Rachel, and Heath are the only ones with good looks in the whole movie, yet they were given a score of 70.

So, should this be fun?

For example, he gave it a score of 20 with a blank expression, but praised Anson's personal charm for saving the entire movie, and said that he would watch all five endings.

So, does this need to be complained about?

Similar situations abound, and it is difficult to tell who is friend or foe, and it is impossible to judge whether the effect on the movie is more positive than negative or more negative than positive.

The situation is a little confusing.

It is precisely because of this that, although the popularity of the "butterfly effect" continues to rise, the reaction of the box office market remains unpredictable.

At least, before Saturday, "Master and Commander" has been the biggest highlight of the film market this week. 20th Century Fox launched an overwhelming publicity campaign several months ago, and the momentum has accumulated little by little to the present. It is not easy for the "butterfly effect" to overtake in a short period of time.

But there's no doubt that things are getting interesting.

After the uproar, the comprehensive comments from 48 professional media on "Butterfly Effect" finally settled on 68 points. Beautiful!

Cheers, everyone.

The overall media review has risen slightly again. Although the increase is limited, the review score is still approaching 70 points step by step. It also shows a trend that media reviews are gradually leaning towards positive reviews, clearly showing the curve of word-of-mouth recovery. There is no doubt that this is worth celebrating.

then.

The "butterfly effect" has gone viral.

Firstly, the film's reputation has rebounded amid controversy. Although there is limited room for improvement in media reviews, a rebound is a rebound, reversing the disadvantage.

Suddenly, curiosity arose: What happened? What happened? How did the movie turn the situation around?

Secondly, the "Five Endings" continued to spread its influence among young audiences. Countless young people could be seen running between cinemas throughout the weekend.

It's like a competition to see who can collect all five endings first, without relying on spoilers or friends, and relying entirely on your own city exploration.

A trend is rising quietly, and more and more people are paying attention, curious about what new things have emerged in the youth culture trend.

Thirdly, the surrounding areas of the premiere of "The Butterfly Effect" caused heated discussions, which Anson himself never expected.

The movie peripherals at the premiere were originally just a small interactive link to increase the connection between the audience and the movie. All peripherals and activities are related to "time", which is equivalent to an introduction before entering the cinema. The real focus is still on the movie.

In Anson's opinion, the movie peripheral market in North America was in a very embryonic stage in 2003. Only senior movie lovers were willing to collect posters, DVDs, soundtrack vinyl records and other peripherals, while other products had not yet developed.

Therefore, those peripherals are just a gimmick.

However, they became a pleasant surprise and were very popular among veteran movie fans.

Especially after learning that all the art designs for the peripheral products came from Anson, the bustling discussions among fans could no longer be controlled.

In just a few days, details of the premiere spread widely.

The ingenious format, the unique surroundings, the fascinating experience of breaking the fourth wall, everything made that night a legend——

Every audience member who attended the premiere became the envy of everyone.

When the "Butterfly Effect" peripheral transaction application appeared on the black market, things gradually went off track. Someone tried to sell a bookmark.

One hundred dollars.

Instantly, there was a sensation.

Although one hundred dollars is not a lot, the surrounding areas of the premiere were even cheaper, either free or only one dollar, but now the price has increased a hundred times.

The market went crazy.

Then, the topic craze became unstoppable and spread across the board.

"The Butterfly Effect" movie peripherals have become popular items among veteran movie fans, and the peripherals designed by Anson himself won applause and cheers.

All these factors intertwined, and the "Butterfly Effect" was able to break the framework and become popular. Even people who had no interest in movies heard the name of this movie one after another, and things suddenly became interesting.

Anson. The Butterfly Effect. Chaos Theory. Five endings. Breaking the fourth wall. Twists and turns.

The fragmented keywords were pieced together and successfully ignited the curiosity of the crowd, and the holiday movie market suddenly became unpredictable.

(End of this chapter)