The Best Actor in the Vase of Meiyu

Chapter 1163: Peers
"The 'Butterfly Effect' Thanksgiving Day has emerged as a dark horse and continues to dominate the box office market."

"Russell Crowe, Will Ferrell, and now Eddie Murphy - Anson Wood continues his strong performance in the North American weekend box office rankings."

"'The Butterfly Effect' continues to be strong, winning the North American weekend box office for three consecutive times!"

"The holiday season madness continues, and the Waterloo of genre blockbusters cannot be stopped."

"For three weeks in a row! 'A big production of $100 million vs. a small production of $10 million', the latter has the last laugh!"

"Anson Wood has done the impossible for three weeks in a row."

"'Haunted Mansion' was a flop, and Disney has serious problems with its publicity and distribution positioning."

"For the second year in a row, Anson Wood performs an incredible miracle during the holiday season."

burst! burst! burst!
All major news media are collectively frenzied——

No one is an exception.

Last year, it was big news that "Cat and Mouse" turned the entire holiday season upside down, but considering the addition of Steven Spielberg and Tom Hanks, the impact and shock were not that crazy.

This year, "Butterfly Effect" withstood the pressure and fought back against the doubts to deliver an incredible box office result, overwhelming the media and making them all lose their minds.

and!

Take a look at the Butterfly Effect's opponents over the past three weeks:

"Master and Commander" cost 150 million US dollars.

"The Cat in the Hat," cost $109 million.

"Haunted Mansion", cost $100 million.

Each one is a blockbuster, not only in terms of cost, but also in terms of publicity and distribution by the film company, aiming at the holiday market with great momentum.

As a result, the entire army was wiped out.

Not only did he lose cleanly, but he also lost without any temper at all.

A work that cost only 10 million U.S. dollars to produce swept the market.

Such a scene, such a grand occasion, it is undoubtedly the biggest dark horse of the year!
If it were any other work, it would have become famous overnight; but now the one leading all this is Anson Wood?

A full blowout.

All media were caught up in the storm in a vast and vigorous manner.

In fact, the continued upward momentum of the "Butterfly Effect" has slightly declined. Entering the third week of its release, the impact of the film's shortcomings in word-of-mouth has gradually become apparent.

Not only did the audience who watched the movie repeatedly and collected the ending begin to become disenchanted, but the soap opera narrative with too much dramatic tension was also exposed among the general public, so much so that those who bought tickets to see the movie out of curiosity said they felt cheated and that the movie was not as exciting as they had imagined.

Regardless of whether we are willing to face it or dare to admit it, the backlash of word-of-mouth is slowly spreading in the market, so that the force for continued growth in movie box office has been significantly weakened.

however!
It all depends on the support of peers!

Other works released at the same time are generally not good -

The publicity and distribution strategy was outdated and was defeated by the continuous attack of the "butterfly effect" wave after wave, and was suppressed to the point of being unable to breathe.

The quality of the movies is also disappointing. Although "The Butterfly Effect" seems to have received a lot of disappointing reviews that are below expectations, these works themselves are also unable to cope with the task.

There are no topics to talk about, no quality to speak of, and the combat effectiveness is basically zero. There is no one who can fight.

It is against this backdrop that the “butterfly effect” is still the dominant force during the long Thanksgiving weekend.

On Wednesday, "Haunted Mansion" was released nationwide. Disney launched a massive promotional campaign in North America, and Eddie Murphy appeared at various events to promote the movie.

The fundamental reason is that Eddie's career has hit a low point in recent years. The media and netizens have said that he has passed his peak, which is obviously something Eddie is unwilling to face. Once he is labeled as "outdated", his future in Hollywood will be packed up and sent to the funeral home.

He didn’t want to be like the protagonist of “Sunset Boulevard.”

The media review of "Haunted Mansion" was terrible, with only 34 points; but Disney saw the performance of the "butterfly effect", and they hoped that the publicity could cover up the impact of the bad reputation.

Anyway, all the movies currently in theaters are about the turtle laughing at the tortoise, except for "Master and Commander". No one should laugh at anyone else, they are the same.

However, Disney's desperate actions failed to save the situation. Eddie's appeal in the comedy market declined and eventually lost its vitality.

The opening day box office grossed only $4 million.

The situation is not good.

But Disney still holds out hope, because "Haunted Mansion" still topped the single-day box office champion with such performance. The "butterfly effect" was not as strong as expected, but because the five endings over-consumed the market and caused a backlash, the overall box office showed a clear downward trend.

really!

On Thursday, "Haunted Mansion" enjoyed a small box office recovery, with single-day box office rising slightly to $5 million.

good news!

This day was Thanksgiving, and people were either at home or on their way home. Logically, the number of moviegoers should have declined, but the single-day box office of "Haunted Mansion" increased instead of decreasing. Disney ignited the flame of hope and began to eagerly look forward to a three-day weekend massacre.

Good news came on Friday!
The North American market still continues the habit of "premiering" on Friday. After Thanksgiving, audiences flocked into the cinemas, and the single-day box office of "Haunted Mansion" directly peaked at 10 million US dollars. Disney people cheered from top to bottom, and Eddie was singing and dancing, unable to control his joy.

Although the single-day box office of 10 million is still not outstanding in terms of data, the production cost of "Haunted Mansion" is as high as 100 million US dollars; but they need such good news, even if it is just a press release:

"The Haunted Mansion" topped the box office charts for the Thanksgiving long weekend.

No one cares how the "Haunted House" made it to the top or whether it can recover its costs. This piece of news can play an important publicity effect. At least it can form an impression in the minds of the general public that the "Haunted House" performed well and attract a lot of audiences to the movie.

However, Eddie's joy did not last long, and the news that "The Butterfly Effect" surpassed "Haunted Mansion" to top the single-day box office on Friday froze in his chest.

A feeling of chest tightness.

Although "Haunted House" performed well, "Butterfly Effect" performed even better and overtook it.

Worse and more terrifying nightmares are yet to come.

"The Cat in the Hat", which had a terrible reputation, actually relied on the family audience traffic on Thanksgiving to have a weak momentum. The single-day box office data successfully surpassed "Haunted Mansion" on Saturday, exposing the tragic reality that "Haunted Mansion" was unable to attract box office, further pushing Eddie into the abyss.

Then, this scene appeared.

The entire North American media went crazy. On the one hand, they lamented that Eddie Murphy's glory was gone and "Haunted House" continued the poor performance of genre blockbusters; on the other hand, they marveled at the strong rise of Anson Wood and the "Butterfly Effect" seized the opportunity to achieve supreme glory.

The last week of November, the Thanksgiving long weekend, North American weekend box office rankings.

Heavy hit!

"The Butterfly Effect" unexpectedly and incredibly, with a staggering drop of 24%, it swept the box office data of million US dollars in three days over the weekend and retained the championship for the third consecutive week.

Moreover, the cumulative box office in three weeks is still approaching 150 million US dollars despite a slight slowdown, and its posture of dominating the holiday season is still strong!
The miracle is still going on.

(End of this chapter)