The Best Actor in the Vase of Meiyu

Chapter 1198 Unbelievable

HBO is, after all, HBO.

Amid the massive storm sweeping North America, the film remained calm and continued to be screened for the second week in a row, only with the number of theaters increasing to a small extent.

The number of theaters increased from 27 to 70. Based on the feedback from movies in major cities in the first week, the number of preview theaters in Los Angeles and New York increased to five, while the number of preview theaters in the other 23 cities increased to two or three. We will remain patient and expand the screening in a small range.

In this way, the needs of veteran and fanatical movie fans can be met as much as possible, avoiding the counterproductive effects of hunger marketing; at the same time, the spectators who just want to watch the excitement will be kept out, so that these passers-by who just want to join in the fun will not be anxious or impulsive, but will listen to word of mouth and read the news instead of following the trend.

Sure enough, the effect was excellent.

"The Elephant" continued its strong performance, with a single-theater box office of 47,000 US dollars. Such performance still ranks among the top 30 in the single-theater data of live-action films. Considering the number of theaters where the film has been screened for two weeks, this result is enough to make half of Hollywood look sideways and exclaim in surprise.

In its second week, "Elephant" earned $2004 million in three days over the weekend, and incredibly made it into the top ten of the North American weekend box office rankings in the first week of .

Seventy venues actually delivered such an answer, and this wave is still spreading slowly but firmly, which is 100% terrifying.

Moreover, after two weeks of release, "Elephant" has accumulated box office revenue of 7.7 million U.S. dollars, and HBO announced that the film will officially enter the profit stage.

Wow!
There was an uproar.

Just two months ago, Hollywood was still joking that the box office of "The Butterfly Effect" might be crushed by "Master and Commander"; the box office performance of "Elephant" was nothing to watch, but the fact that the movie could top the Palme d'Or was the best reward, and there was no need to ask for more.

For an actor, the honor of having a film they participated in win the highest award at the three major European film festivals is no less important than winning an acting award.

In any case, Anson has a Palme d'Or-winning work, which is enough to distinguish him from other vases.

However, now?

The "Butterfly Effect" is still creating great results, and "The Elephant" has incredibly achieved profitability beyond the Palme d'Or. So, is there anything that Anson can't do?

Rumor has it that half of Hollywood's script projects are flocking to Anson, and half of Hollywood's producers are considering how to connect with Anson.

Edgar, hot on the trail.

I think I've seen this episode.

This scene was staged last year after "Cat and Mouse Game" achieved box office glory; however, due to the dispute over pay at the time, the film companies and producers more or less maintained some attitudes. Behind the frenetic wave, one can see the tug-of-war and confrontation in the game.

But this year, things have changed and the situation is completely different.

The young agent said that Anson is currently focusing all his energy on "Singing with You", and other projects have been put aside for the time being, and he needs to wait patiently.

"Walking with the song"?
For a while, Mangold was so popular in Hollywood that he was the focus of everyone's envy wherever he went.

However, HBO's calculations go far beyond this. They are able to call the shots in the television industry and have been the biggest winner of the Emmy Awards for many years, so they are naturally good at what they do; now they have also proved that they can play well in the film market.

The subsequent preview strategy remains steady and solid.

In the third week of its release, HBO finally took some steps forward. On the one hand, it continued to add venues in existing cities where the film was released; on the other hand, it premiered the film in another 60 cities across the United States, but it did not rush it and only screened it in one theater, continuing its cautious advance screening strategy.

As a result, the film was released in two hundred theaters across the United States.

In the fourth week of its release, HBO continued its previous strategy and added more theaters in the second batch of cities where the film was released, but it only added one venue. In the end, the film was released in 300 theaters across the United States.

And so on, and so forth.

Overall, HBO's expansion strategy strictly abides by the rules:
In one week, new cities will be added, with one venue in each city; in two weeks, a small number of venues will be added to each city; in three weeks, while other cities are added, a small number of venues will continue to be added in the previous cities.

One step at a time.

In the fifth week, there were 500 theaters across the United States.

In the sixth week, there were 640 theaters across the United States.

In fact, until the sixth week, there were only less than twenty theaters in New York showing "Elephant". The city has more than one hundred cinemas of all sizes, but in the end less than one-fifth of the venues could see "Elephant". This shows the steady pace of expansion.

Generally speaking, in the North American market, a film is considered "released" when the number of theaters reaches 700; moreover, this is the standard for a small-scale limited release; only when the number of theaters exceeds 1,500 can it be called a "full release."

The "elephant" has remained in the preview stage, or in other words, limited response.

Slowly, wait for word of mouth to ferment, rely on word-of-mouth strategy, and remain patient and wait for the truly interested target audience to enter the cinema.

This strategy was an act of sheer patience in 2003, and it paid off for HBO.

"Elephant" inadvertently set another record, as the weekend box office continued to increase during the preview period.

What does it mean?
In other words, the weekend box office of "Elephant" has been rising all the time, with the third week higher than the second week, and the fourth week higher than the third week. As the number of screening venues continues to increase, this is an incredible box office curve.

Because this means that movie attendance always needs to remain at a high level, and new cities and venues where the film is released can remain enthusiastic.

But the "elephant" did it.

In its sixth week of release, "Elephant" took in $5.8 million over the three days of the weekend, thanks to a single-theater box office of more than $9,000, which is an incredible performance.

Moreover, in the seventh week, HBO finally took the first step and screened "Elephant" in more than 1,070 theaters across the United States, and the movie finally entered the public release stage.

At this time, "Elephant" still maintained its growth curve, earning more than 7 million US dollars at the box office over the weekend, and remained in the top ten of the box office rankings for the sixth consecutive week.

Not only strong, but also stable——

Controversy and reputation have always been key words, but HBO relied on accurate market positioning and guided by curiosity to create a box office miracle.

Literally, a miracle.

Gus Van Sant's last film "Gary" starred Matt Damon and Casey Affleck, but it only grossed $250,000 in North America. This time, "Elephant" features all non-professional actors, a group of ordinary students, except Anson, and its box office prospects are not optimistic.

Before the movie was released, professionals estimated that the box office would be around 5 million US dollars, and it would be difficult to break 10 million US dollars.

As a result, the film easily exceeded 10 million US dollars in just the third week of its release; and its pace of continued explosion did not stop until the seventh week, with the box office data becoming more and more outstanding and exciting, almost every week being able to dislocate the jaws of Hollywood professionals.

These slaps in the face were really too loud.

(End of this chapter)