The Best Actor in the Vase of Meiyu

Chapter 1211: Secret Competition
Last year, Hollywood's most sought-after and most anticipated actor unfortunately missed the Oscars ceremony, causing an uproar in all news media. Later, the focus was quietly diverted by news of an off-site boycott of the awards ceremony, allowing the Academy to successfully escape the disaster.

However, this year there is no such luck.

Things are slightly different from what we imagined, and accidents always deviate from the plan——

Two years ago, the Academy of Motion Picture Arts and Sciences announced important reforms:
The Academy Awards ceremony, which has always been held in April, will be moved forward to late February or early March to shorten the awards season cycle.

This change not only changes the awards season cycle, but also requires adjustments to the Academy’s public relations strategy. All other film festivals and award ceremonies will also need to be adjusted, with the first to be affected being the Sundance Film Festival and the Berlin Film Festival in January.

By then, Hollywood stars and top producers who are fully focused on the academy's public relations may all stay in Los Angeles, and the attendance ratio of important figures at the two major film festivals, Sundance and Berlin, will decline significantly.

It also changes the entire North American film schedule. In the past, the summer season would not kick off until late May, mainly to avoid the box office boom of award-winning films after the Oscars. Now it may be advanced to the end of April or early May, lengthening the entire summer season.

Some people may wonder, if the summer season is extended, it will just mean more movies are released, so what direct impact will it have?

The summer season has been extended, which means that the film companies' schedule scheduling strategies need to be adjusted. Because the summer season is advanced, but the market capacity has not changed significantly, the box office figures in May may rise, while the box office figures in August may fall.

At the same time, the summer season has two or three extra weeks, and major film companies need to scramble for time slots. On the one hand, they have to increase the number of projects with investments of more than $100 million, and on the other hand, they have to increase the budget for summer season publicity and distribution, which means adjustments of several hundred million dollars.

In addition, the extension of the summer season also means a shortening of the spring season. How should film companies arrange their screening strategies for the spring season and pay attention to attracting traffic for the summer season in advance? The publicity strategies also need to be adjusted accordingly.

Pulled around and moved the whole body.

This year marks the first time that the Oscars will be held early, with the ceremony taking place at the brand new Kodak Theatre on Hollywood Boulevard on February 29th for the second consecutive year.

It is conceivable that the entire film market will undergo earth-shaking changes this year; at the same time, this is the first year that the awards ceremony is shortened by five weeks, and no one can be 100% sure whether the Academy’s public relations will lead to a completely different outcome.

The focus of attention is all on this year's Oscars ceremony——

This was the academy's plan, and they were fully prepared to deal with the ensuing frenzy.

However, they did not expect that as soon as they turned around, "Anson"'s question would be thrown at them, directly hitting the Academy of Motion Picture Arts and Sciences in the face.

College: ???
Wait, who? Why? What's going on? What's going on? This wasn't in the plan, what is this?
Amidst the busy scene, the time for thinking and adjustment was compressed, and the college itself was in a panic and did not know how to respond for a while.

Wait, didn’t the college consider this?

No way……

The most ridiculous thing about reality is that the college really didn’t consider this matter.

In the eyes of the Academy, the Oscars ceremony is bigger than any one person. No matter who is missing, the ceremony will go on. Just look at last year.

There was no need to worry about Anson. The academy could just send Anson an invitation letter, change some of the wording, pretend that nothing had happened last year, and exchange a few false greetings. When Anson successfully attended the award ceremony, those bad memories would be wiped out.

How could Anson possibly turn down an Oscar for the second year in a row?

Does Anson still think he is Woody Allen? Haha.

In the eyes of the academy, this is not a big deal at all. The matter is not complicated at all. Does it need to be reconsidered?
No, the Academy does not think so.

However, the holiday season has begun.

The "butterfly effect" emerged out of nowhere, and the "elephant" soon emerged from the crevice of the rock with the halo of the Palme d'Or and made its debut.

The situation suddenly became complicated and developed extremely rapidly.

Before the Academy could react, the Oscar nomination list was released, the news media exploded, and Anson's problem was laid out before their eyes in bloody detail.

For the second year in a row, Anson was absent from the nominations again. So, is Anson willing to attend the Oscars this year?

This……

The academy was confused and disoriented. A situation that seemed not to be a problem at all to them actually became a problem, adding to the chaotic situation.

Academy: Uh, that... let me think about it.

What attitude should they have towards Anson?
Calm and confident, calm and relaxed, no need to give Anson any special treatment, just Anson Wood? But how to explain Johnny Depp?
Johnny won an Oscar nomination for Best Actor for his performance in "Pirates of the Caribbean", while Anson's three consecutive films "Spider-Man", "Catch Me If You Can" and "The Butterfly Effect" did not make any splash. So, is it obvious that the Academy looks down on Anson?

Academy: ...Yes, it is. But we can't just say it, right? No one wants the Leonardo DiCaprio storm to happen again.

Should they make a serious invitation, give Anson a special treat, and kowtow to the box-office superstar?

Humph, daydreaming!

In a flash, all kinds of thoughts surged rapidly, different opinions and different positions continued to collide, and I was dizzy.

"Academy" is just a general term. In addition to more than 6,000 judges consisting of actors, directors, producers and other industry professionals, the Academy also has a team headed by the chairman to manage daily activities.

In this management team, there are conservatives, reformists, centrists, and so on. If you take apart the name of the academy and look closely at the members, it is not difficult to understand the different opinions within the academy, especially when it comes to "vases" and "idols", the debate is particularly fierce.

For now, the mainstream view of the Academy is still relatively conservative, refusing to welcome "vases" with open arms; but at the same time, they have to start compromising with the market and the audience. After all, the entire economic industry chain generated by the Oscars still needs to complete the final closed loop through ratings and mass base.

So, what to do?
The internal disagreements and debates of the academy could not find a foothold quickly in the whirlpool of public opinion, and the storm had already spread mightily.

then.

The American Academy of Recording Arts and Sciences, the organizer of the Grammy Awards, intervened and confirmed in the most solemn, formal and sincere manner that Anson would attend the awards ceremony.

Not only attended, but also nominated!

In an instant, before the Academy of Motion Picture Arts and Sciences had time to make a sound, all of Hollywood's focus was directed toward the Grammy Awards.

Oscar: Something's wrong, isn't it?
(End of this chapter)