The Best Actor in the Vase of Meiyu

Chapter 1256 Equivalent Exchange
In the next twenty years, the world will enter an era of rapid development, and Internet-based streaming media will completely change people's living habits.

Music is only a part of it. Movies, TV, even work, social life, are all involved in the virtual world built by the Internet.

If Anson said now that the popularity of virtual currency can make more money than stocks, probably 99% of people would not believe it and would think he was daydreaming.

However, reality did happen, changing people's lives radically in a devastating way and penetrating into every aspect.

In this wave, Apple is undoubtedly at the center of the storm, not only in digital audio sources, but also in all aspects of life.

So, if Anson is ready to follow the trend of the times and connect to digital audio sources, he believes iTunes is the right choice and there is no need to worry.

However, in the eyes of Lucas and Edgar, things were not the case.

On the one hand, Apple has no advantages in the digital music source business. Putting aside a series of other strong professional competitors, the now powerful Sony Records is generally regarded as a player with the ability to change the market, while Apple is just an amateur player in the computer industry.

On the other hand, even in Apple's professional field, Apple computers are showing a thriving momentum and demonstrating great potential, but they are not on the same level as giants like Microsoft. There is no comparison between the two. It can only be regarded as a rising star, and its potential is just potential.

In other words, Apple does not have an advantage in any aspect.

Edgar believed that Apple needed Anson now, urgently; but Anson did not need Apple, and Anson was the one who had the right to choose.

If Apple hopes to convince this collaboration, they need more sincerity.

Not only Edgar, Lucas also had the same attitude, but Lucas was slightly different. He knew Anson's attitude towards this emerging technology company.

Lucas glanced at Anson.

He had a hunch that Anson, who had always maintained a positive attitude toward Apple's expansion and innovation, would be happy with this partnership.

Anson seemed extremely relaxed. He did not nod in agreement hastily. After Edgar spoke, he gave the initiative to Edgar and pretended to listen attentively, which made Lucas smile.

Matt was not surprised by this.

Obviously, he came prepared.

“So, are we talking about ideals or reality now?”

Matt smiled, but didn't wait for an answer and continued speaking.

"Speaking of ideals, we expect Anson and the band August 31st to become the spokespersons for fashion and trends and to be at the forefront of the times. We are willing to launch a series of non-endorsement promotional activities with Anson."

"On the surface, we did not sign Anson as Apple's spokesperson because we do not use spokespersons; but in fact, we are willing to highlight Anson's image in a prominent position, so that Apple's high-tech innovative image and Anson's young and fashionable image can collide and produce a chemical reaction."

"This is a win-win brand cooperation. We believe that Apple can add luster to Anson's personal image."

Between the words, Matt revealed a touch of confidence——

In Edgar's eyes, it seemed a little strange, because Apple is not considered a top brand in the industry now; however, the confidence displayed by Matt's every move seemed solid and bright, and his pride and pride could be clearly felt.

That is a wholehearted trust and confidence.

"Let's be realistic. If Anson is willing to give us the exclusive license for 'Another Light' and all future music works of the band, we are willing to sign a check to show our sincerity. Of course, the specific amount can be discussed slowly."

In fact, just like signing a contract with a record company, Apple also prepared a signing bonus, hoping to demonstrate its sincerity with such a condition.

Matt's cleverness is that he didn't give a number directly -

You can also say it's cunning.

Judging from this detail, Matt's main purpose in coming here today was to play the emotional card of dreams. Interests? They can be discussed, but Apple is not prepared to bleed in this regard. After all, iTunes is just starting out, and once Anson is a special case, they will be in a passive position when negotiating with other singers and other record companies in the future. Matt doesn't want to expose his trump card too early.

Of course, Edgar could force Matt to talk now, aggressively demanding that Matt show sincerity.

But Edgar thought this was a bad idea, getting involved in trivial negotiations, haggling over signing fees of hundreds of thousands or even hundreds of thousands, and giving up the initiative.

So, what is the correct way to open it?
Edgar shook his head slightly and smiled.

"Mr. Brown, you are not sincere enough."

"You only talk about exclusive licensing, but not about the revenue sharing of digital music sources. I don't understand iTunes, but I know that no matter it is a physical album or a digital music source, there should be a revenue sharing for every album or song sold."

Oops, I got caught.

Matt was not flustered. He smiled and raised his hands to show surrender.

"Sorry, my memory is so bad that I completely forgot about this crucial thing."

"Generally speaking, we don't negotiate with singers individually about revenue sharing. We negotiate with record companies. All record companies use the same standard, and then the record companies negotiate with their own singers separately."

Who is higher or lower depends entirely on personal negotiation skills.

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Apple's approach is correct. They are just a music distribution platform, equivalent to a record store, so they connect with record companies, not singers.

However, Edgar didn't buy it. "Then you should talk to Warner Records instead of sitting here and contacting Anson directly, right?"

"You are sitting here now, and you are treating Anson and the August 31st Band as independent individuals. They are not just any 'musician', but 'the musician' who is unique and plays an important role. I think Mr. Brown should be well prepared."

Tricky and sharp.

Edgar is really great.

Matt had also anticipated such a scene, and he chuckled.

"Of course. Of course!"

"I'm sorry, but I obviously didn't show enough sincerity. Please allow me to adjust."

Matt admitted his mistake frankly but without getting embarrassed, and resolved the crisis tactfully.

Changing the subject, "We are willing to sign a special profit-sharing agreement with Anson, guaranteeing that it will be higher than other standard contracts. No, in fact, it will be 5% higher. We believe in the talent and appeal of the August st band, and our cooperation will definitely create an effect where the sum of the two is greater than the sum of the two."

5%.

It's just a number. Edgar and Lucas were both a little surprised.

Indeed, this is sincerity.

Because they know that negotiations between these large companies often involve a tug-of-war over a percentage point, and even the slightest bit of gain requires tremendous effort.

After all, a 1% profit can often mean hundreds of thousands or even millions.

However, Anson, who had been sitting obediently by the side, chuckled.

"No wonder my mother always said, never trust a stranger easily, maybe he is the big bad wolf."

(End of this chapter)