The Best Actor in the Vase of Meiyu

Chapter 1273 Tripartite Cooperation
Apple, a computer company.

Although the advent of iPod has allowed them to join the fierce competition in the music player market, this is not surprising. Many computer companies have begun to produce digital music players. After all, they are still digital companies, and there is an essential difference between them and the entertainment industry and artistic creation.

In fact, Apple doesn't mind such stereotypes.

Because this can give them some advantages, prevent competitors from noticing their strategic intentions, and seize the initiative by relying on time advantage.

Everything needs to be done quietly and completely before the opponent notices.

Precisely because of this, Apple hopes to achieve a quick victory, whether from the perspective of the aftertaste of the Grammy Awards or from the perspective of Apple's overall layout. Time is the key.

What Apple didn't know was that the same thing happened to Warner Music.

The band disbanded on August 31st, but the album "Midnight in Midsummer" sold more than five million copies, and then won four Grammy Awards. The performance at the awards ceremony became the most watched moment of the night?
One wave after another, the frenzy never stops.

What if top-secret information leaks out at this point in time?
The consequences could be disastrous.

Warner Music is trying to turn the tide and regain control of the situation.

On the one hand, Miles and his team are preparing to form their own new band, and Warner Records has indeed shown interest, but they need to listen to the band's music first——

Almost all the lyrics and music of August 31st come from Anson. Warner Records currently has no way to judge the style and talent of this new band. They need a reference standard and then decide on the market positioning.

On the other hand, Anson returned to his original job as an actor, but Warner Records really did not want to miss Anson. More importantly, they did not want Anson's record contract to be snatched away by other record companies. They were trying their best to persuade Anson to continue to create music and release albums under his own name.

Warner Records must seize the opportunity before word of the band's breakup gets out and wave the check to keep Anson. Only a fool would miss the opportunity.

It is in this context that “Another Light” was published.

Warner Music was eager to seize the opportunity to create waves, but more urgently needed such an opportunity to delay the news of the band's breakup from leaking out.

In this way, although both parties had their own ideas, Warner Records and Apple hit it off and the entire negotiation went extremely smoothly.

Generally speaking, cooperation between large companies often requires consideration of many aspects, and the tug and division of interests is much more complicated than imagined.

However, this time, Warner Music and Apple quickly reached a consensus.

The two companies are indeed willing to fully cooperate in the distribution of digital audio sources, and they look forward to completing a powerful combination, but the details still need to be carefully considered, and the game of pulling each other will probably take more time.

It just so happens that the band's single on August 31st is an opportunity for both parties to try to cooperate and test the waters.

Apple used this opportunity to demonstrate the broad potential of digital music downloads and their unique advantages through the combination of iPod and iTunes.

Warner Music used this opportunity to examine Apple's distribution capabilities, look at the potential of the digital music market, and collect data for subsequent development.

So, the two sides hit it off immediately——

Soldiers are valuable and quick.

Apple is buying time, and in fact Warner Records is also buying time.

The two big companies showed their breadth of mind and courage by not haggling over trivial details, because they were seeking the real huge benefits behind them and there was no need to lose the big picture for the small.

In less than forty-eight hours, all cooperation negotiations were completed.

First, let’s talk about Apple.

The digital source of the single "Another Light" was exclusively released on iTunes; however, Warner Music did not participate in the digital source profit of this single. On August 30, the band signed a cooperation agreement with Apple for a single as an independent artist. Currently, the digital source industry is not standardized. When the platform and independent artists sign a separate contract without the involvement of record companies, the profit share ratio of independent artists fluctuates greatly, ranging from 70% to %. There is no unified default ratio in the industry.

It is precisely because of this that many musicians have expressed that they need to unite with record companies, and have the record companies work together to fight for their interests, form industry norms, and create conditions for subsequent independent artists.

But this time, Apple is full of sincerity——

On August 80, the band can take % of the revenue dividends from digital music sources.

In other words, if a single sold for $1, the band would take 80 cents on August 31st.

It can be called shocking.

Of course, Apple is so generous, on the one hand, it is limited to the cooperation on the single "Another Ray of Light", and on the other hand, it is to lay the groundwork for subsequent cooperation.

The second is Warner Records.

Warner Music is responsible for the distribution of the physical single of "Another Light".

However, Warner Records does not plan to release a single physical copy.

It's not a good deal.

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Warner Records invited the band August 31st to dig out a few more songs from their archives and include them in the deluxe edition of the album "Midsummer Midnight" along with "Another Ray of Light".

Yes, the deluxe edition.

Warner Records is preparing to release a reissue of the band's album on August 31st!

Anyway, the band has disbanded, and August 31st has become history. Releasing a deluxe edition separately is also a commemorative act and is worth collecting.

Not only can we rely on "Another Light" to boost sales again, but we can also enjoy a few more songs of the band and witness this extraordinary journey.

Of course, the previous contract between Warner Music and August 31st is still valid, and the various profit sharing ratios remain the same. Warner Music does not intend to change them. It is already a generous move to give all the sales dividends of the "Another Light" digital audio source to the band members, and they are also laying the groundwork for the follow-up -

For the deluxe edition of the album, there will be an additional $100,000 bonus for every million copies sold, shared equally by the four members of the band, with no upper limit.

Rich and powerful!

It’s clear at first glance that Warner Records has a long-term vision and is planning for the future.

In just less than two days, a major collaboration was finalized.

But it’s a pity for the August 31st band.

Apple and Warner Records were so anxious that they reached a cooperation agreement in a 100-meter sprint, and then all the pressure was piled on the band.

They needed to finish the recording work as soon as possible so that the two companies could start the follow-up work. The arrow was on the string and had to be shot. The spring was completely wound up, like a storm, running at high speed without any breathing space.

Anson:? ? ?
Wait, create more songs? Didn't we agree to record only one song? How did things turn out like this? No one asked for my opinion. Do you think creating music is like eating and drinking water, and you can just do it as you please?
Hey, you bunch of unscrupulous businessmen, I’m going to sue you for exploiting workers!

At one side, Miles and the others were looking up at the sky with sad faces. It was obvious that they had not been able to recover from the intense hustle and bustle.

Forty-five degree angle, look up at the sky.

(End of this chapter)