The Best Actor in the Vase of Meiyu

Chapter 295 Key Weapon
For Disney, the 2001 summer season was a disaster.

Originally, the summer season of 2000 was bad enough——

Highly anticipated works such as “Gone in 60 Seconds”, “Shanghai Noon”, “Turnover”, “Business As usual”, etc. all performed below expectations. In the end, Disney’s only summer release with a box office of over million in North America was the animated film “Dinosaurs”. "This is obviously not the summer answer Disney hopes to see.

But I didn't expect that this year, I would be able to continue to push the bottom line and stretch my hips even more!

"Pearl Harbor" is the blockbuster of the year. Not only Disney has given it the highest level of treatment, but the overwhelming publicity has lasted for more than six months; the entire North American region and the entire Hollywood have also paid close attention to it.

Director Michael Bay, who launched his career with "Bad Boys" and "Battlefield", is at the helm, and legendary gold medal producer Jerry Bruckheimer, who later created the "Pirates of the Caribbean" series, is the producer. Filmmaker.

Ben Affleck, Josh Hartnett, and Kate Beckinsale defeated a number of strong opponents to form the golden triangle of the cast.

The creative team showed great confidence in the film. Faced with the high production costs, Michael Bay and Jerry Bruckheimer voluntarily gave up their box office dividends, and the three leading actors also voluntarily reduced their salaries to ensure that every penny of the production cost was covered. It can be used on the cutting edge, but the film production cost is still as high as 140 million US dollars.

This makes "Pearl Harbor" the most expensive war movie ever made.

Even setting aside genre, "Pearl Harbor" was the most expensive movie to make after "Titanic," making it a hot topic for everyone.

Everyone expected "Pearl Harbor" to set off this summer's box office frenzy, but unexpectedly, the nuclear bomb turned out to be a dud.

The reputation completely collapsed, not only the critics but also the audience didn't like it.

The box office results were US$198 million in North America and US$440 million worldwide. At first glance, it doesn’t seem that bad; but considering the production cost of US$140 million, and Disney’s refusal In terms of publicity costs, this number seems particularly shabby.

After deducting overseas distribution, deducting theater chain dividends, plus or minus, Disney not only made no money, but may also face a loss of more than 20 million US dollars.

If "Pearl Harbor" at least created some splashes, there were countless discussions surrounding the movie and its actors, and it emerged strongly amidst the criticism, the rental and sales of video discs in the future can also recover some losses for Disney; then another movie There is not even a splash in the work, which really makes Disney internally hurt:
"Atlantis: The Lost Empire."

what?
Never heard of it?
It doesn't matter, because not many viewers have actually seen the movie.

It is worth mentioning that the production of animated films ushered in rapid changes in the 2s. Studios led by Pixar and DreamWorks were changing industry rules and officially entered the 3D era from the 2D era. Disney, which had always insisted on D production, gradually Can't keep up with the industry.

"Atlantis: The Lost Empire" is Disney's last 2D production in the traditional sense, bringing an end to an era.

The production cost of the film is as high as 2 million US dollars, and a grand and grand premiere was held at Disneyland's headquarters in Orlando, hoping to bring a perfect ending to the D animated film.

however.

The final box office results were US$80 million in North America and US$180 million worldwide, which was a huge disappointment.

Although Disney has not released details, industry insiders estimate that the film should bring Disney more than $80 million in losses.

"Pearl Harbor" doesn't seem that bad after comparison.

The woes of "Atlantis: The Lost Empire" have resulted in Disney CEO Michael Eisner coming under a lot of fire.

The board of directors believes that everything stems from Michael Eisner's poor judgment.

This not only led to Jeffrey Katzenberg, the man behind classic animations such as "The Little Mermaid", "Aladdin" and "Beauty and the Beast", to break away from Disney and join forces with Steven Spielberg David Geffen founded DreamWorks.

At the same time, Disney has entered the wrong direction in the progress of the times. It refused to listen to the opinions of Jeffrey Katzenberg and failed to keep up with the times and transferred to 3D production. The strongest field that it was once proud of is slowly becoming The company continues to move forward and continues to grow.

Michael Eisner is in trouble. However, these are all things for later.

As of July, Disney has failed to reverse last year's summer slump, and instead has slipped further into an endless black hole.

It was at this opportunity that Eve Wilson and Edgar Cook seized the opportunity and finally let Disney see "The Princess Diaries".

Originally, "The Princess Diaries" wasn't even considered a middleweight.

First, the investment cost is only 26 million.

Secondly, the subject matter type. The box office ceiling of romantic comedies is relatively obvious. So far, there is still no work worth 200 million US dollars.

Among Disney's series of works this summer, they are lightweights at best.

However, things are different now.

After suffering a series of heavy blows, Disney urgently needed to save some face and stop its decline. After rummaging through the trash cans, "Princess Diaries" blessed by Gary Marshall and Julie Andrews easily stood out.

All Eve and Edgar need to do is remind them:
If you only rely on traditional methods, focusing on Anne and Julie, it will be difficult to open up the situation with such publicity; it is better to consider some different entry points.

For example, Anson.

Last summer, a "GQ" magazine was able to become the focus of discussion in the industry. Although times have changed and the hot spot has long since cooled down, they can rekindle the memory and replicate the same success.

Although Edgar has not yet had the opportunity to watch the finished product of "The Princess Diaries", he knows that Anson's performance opportunities are limited, but this does not mean that they have no room for maneuver.

Movies, combined with magazines.

Edgar hopes that people can see Anson's face as much as possible, become familiar with Anson's face as soon as possible, and highlight the impression through fashion.

Therefore, this is why Edgar specially brought Anson to pick out the costumes for the premiere.

Originally, the premiere was not that grand and did not require formal attendance, and the number of press releases was far less than that of the award ceremony. In addition, the protagonist of "Princess Diaries" is Anne Hathaway. From any From one perspective, there is no need for Anson’s outfit to be too grand——

Thinking about it from another angle, this is the best time to show Anson's personal taste.

But now, things are different.

Edgar still hopes that Anson can show his personal taste on the red carpet, but this fashion sense must bring impact and make people remember it.

Later, Eve will follow.

Last year, they did it once at the Emmy Awards.

This time I became familiar with it easily.

After arriving at the destination, he opened the door. When Anson saw the person in front of him, he was stunned without reacting.

The other person said, "You see me, should I start with an apology before formally greeting you?"

(End of this chapter)