The Best Actor in the Vase of Meiyu

Chapter 51 Taking advantage of the situation
In 2000, television was still the main source of entertainment for people in their daily lives. Not to mention streaming media, even the Internet was in its infancy. Naturally, the ratings of TV programs were at their peak.

There are two main sets of data to measure the success of a series.

First, the number of viewers.

Literally, it means how many people out of the 300 million people in North America have watched this show. At the moment, 10 million is the baseline for measuring excellence.

Second, ratings.

Specifically refers to the viewing proportion of mainstream consumer groups aged 18 to 49. This set of data is not a specific number, but a ratio.

Assuming that the current number of people aged 1 to 2 in North America is million, the viewership rating is a percentage, % and %, respectively, which means that million and million major consumer groups have watched the program.

Currently, 3.0 (that is, 3%) is the bottom line for popular TV series. For advertisers, the higher the data, the better, because it means the higher the attention of the consumer group, and they are naturally willing to Increase sponsorship.

So, when interpreting the ratings, how should we open it correctly?
A simple example is the most intuitive. Taking the broadcast season from 2012 to 2013 as an example, we list three familiar dramas for horizontal comparison.

"The Big Bang Theory," a 5.5 rating and million viewers.

"Jesse Is Here" has a rating of 2.2 and million viewers.

"Basic Interpretation" has a ratings of 2.2 and million viewers.

How do you compare the three drama series?

From 2012 to 2013, the number of people aged to was million. This is a basic reference value.

Therefore, the viewing figures can be interpreted in this way.

"The Big Bang Theory", the number of viewers between the ages of 5.5 and is " million times %", which is million; the total number of viewers is million, minus million, which means the number of viewers in other age groups is about million.

The difference between the two sets of numbers is not big.

In conclusion, this is a drama that is loved by all ages and can be called a universal comedy.

The same reason.

"Jesse Is Here" has 2.78 million viewers between the ages of 18 and 49, but only 1.53 million viewers in other age groups. This is a youth drama that typical young people like. drama.

"Basic Interpretation Method", the number of viewers between the ages of 18 and 49 was also 2.78 million, but the number of viewers in other age groups was 8.05 million. This is why the series is called "elderly drama" "The reason is that CBS, which broadcasts the series, is also nicknamed the "Old People's Channel."

that's all.

To measure and judge the success of a drama series, many factors need to be taken into consideration. However, for a public station where "advertising is life", the importance of ratings is self-evident. Therefore, although the number of viewers of "Basic Deduction Method" is more High, but the renewal of "Jesse's Driving" was always easier.

My eyes returned to "Friends".

As of 2000, the peak of "Friends" came from the Super Bowl in February 1996. The episode that was aired after this top event had viewers soaring to 28.2 million and a rating of .

That is an unattainable height.

In the past two years, the ratings of "Friends" have dropped significantly, and its appeal to new viewers has declined, but loyal viewers remain die-hard.

In this year's sixth season, the peak ratings were in the first episode, because everyone was curious about Ross and Rachel's follow-up, and it created outstanding results of 15.0 million viewers and ratings in one fell swoop. This once again proves that "Ross and Rachel" are still the most powerful ratings magic weapon of "Friends". No wonder the screenwriters toss them again and again.

However, after that, the performance slowly declined.

Of course, it cannot be said to be bad, far from it. The number of viewers has been stable between 10.0 million and million, while the ratings have been hovering around . There is no doubt that it is still in the first echelon of ratings powerhouses. But compared to "Friends" itself, this performance is unsatisfactory.

Judging from the ratings and the number of viewers, "Friends" is a typical national comedy that is suitable for all ages. If we just talk about numbers, "Everybody Loves Raymond", "Seinfeld", "Family Comedy" and other series They can compete with each other, and can even beat "Friends" in weekly ratings. However, in terms of advantages across all age groups and its influence on the national audience, "Friends" is at the forefront. This is the biggest magic weapon of the series.

It is precisely because of this that NBC has higher expectations for "Friends"; similarly, David Klein also has more ambitions for the future of the series——

The performance in the sixth season was not top-notch, and if they want to break the salary structure, they need to perform better.

Chandler and Monica in the finale, this is David Klein's first trump card, but it is not enough, and he clearly knows this.

During this period of time, David Klein has been thinking about solutions, and then, by coincidence, an unexpected opportunity appeared in front of him——

Anson.

On the one hand, it's Anson's own charm, on the other hand, Marta arranged Anson into Ross and Rachel's emotional line, and there was also Anson's performance on the shooting scene. Different factors collided together like this.

David Klein had an idea. Since Anson has been brought on, why not make the most of this accident?
If Anson can become a hit, and if the ratings and viewership can pick up, then David Crane can prove the ability of "Friends":

The series is still full of energy and can still make stars.

Not only relying on the charm of the six fixed cast members, but also an unknown new actor can also win attention and become a topic through the platform of "Friends". The influence of the series on the main consumer groups still exists.

NBC should see this. "Friends" not only has a stable ratings performance, but also has explosive power and a particularly far-reaching influence.

Similarly, advertisers should also see this. If Anson can become popular, their products can also easily win huge attention.

This is the biggest advantage of "Friends" compared with other comedies. Why are other dramas better in word-of-mouth and ratings, and have more Emmy Awards, but "Friends" is what everyone is talking about in the streets? "?
David Klein needs to remind NBC of this and prove it again.

There is no doubt that he clearly knows that numbers are the most powerful bargaining chip at any time, but the problem is that the number of viewers and ratings cannot be manipulated, but the media can create momentum. Therefore, he can completely use a two-pronged approach to seize this opportunity. Opportunity to take control of the situation as much as possible.

A plan took shape in David Klein's mind.

Of course, the plan may not succeed, but even so they have nothing to lose. Anyway, Anson is just a newcomer and there is no collateral damage; and they can always rely on the two-episode season finale of Episode 24 and Episode 25 to open up the situation. , becoming the main bargaining chip in negotiations.

This is just the icing on the cake.

But what if it succeeds?

The "Los Angeles Times" report is just a small step, coming from David Klein's handiwork, with a little effort.

But David Klein did not lose his cool too hastily and spread the story in a hurry, leaving only the "Los Angeles Times".

He still needs to see the numbers before he can proceed with his plan.

(End of this chapter)