The Best Actor in the Vase of Meiyu

Chapter 56 Creating an Image

Suits, shirts, jerseys, shorts, T-shirts, jeans, jackets, windbreakers, sweaters, cardigans, etc., etc., with different styles, different combinations, and different brands, everything is available.

There is a dazzling array of colors in front of you, as if all the colors in the world are gathered here, starting from black and white to colorful, it is overwhelming.

Standing in the center of a circular dome, looking around, all kinds of clothes are filling the sight. Although all the clothes are neatly arranged according to type and color, patients with obsessive-compulsive disorder can feel the joy radiating from every cell in their body. Enjoyable, but still can’t see it.

Anson turned around and looked at Darren, "So it's really shopping?"

Darren laughed out loud, "Of course, otherwise what did you think it was?"

Anson burst into laughter, "In the past two weeks, I just tested a series of looks for the role fitting. I didn't expect that I would come here again today."

Darren waved his hand gently, "No, no, no, those are for roles and work, and today, although it is also work, it is for you."

After a pause, Darren then explained.

"Whether it's Tom Cruise or Brad Pitt, they have all become a brand and an image. It's the same as a commercial brand. They need to deepen their impression in the minds of the audience over and over again, and finally become a brand. Brand, pay for their charm.”

"Of course, you are not at such a position yet, but you cannot be unprepared. Since you are starting from scratch, you must grasp the basics."

"Monday is an opportunity."

"That will be your first official appearance in front of the news media and the general public. It will not be the image of Paul appearing on the TV screen, but the first time the image of Anson Wood will appear in real life, as if he had just appeared in a coffee shop. Here, first impressions will determine a lot.”

"You need an image."

As an industry veteran and the producer who created "Sex and the City," Darren has a deep understanding of the rules of the industry.

"Originally, your agent or publicist should be responsible for this kind of work, but I've been too busy recently and still haven't found a suitable candidate. But don't worry, I'm looking for it and there will be news soon."

"How about it, do you have one you like?"

After chattering and talking to himself, Darren did not continue to preach at length, and began to browse by himself, trying to come up with some ideas.

Anson was a little surprised, but not unfamiliar. He understood it after thinking for a while, and even drew inferences from one example and further extended Darren's point of view.

"Since we are building a brand, I thought this meant that we needed a setting, just like Barbie, where we choose to dress up based on the setting."

Or to put it in a more understandable way, it is actually character design.

Darren chuckled directly, "Yes, he is really smart."

"But now we are in the 21st century, and 'authenticity' is a new trend, which is to cleverly create an image that people think is 100% real but is actually carefully designed and manipulated behind it."

"Besides, I think you look good as you are. You just need some new clothes."

Anson raised his chin slightly to show that he understood, but there was a smile in his eyes.

If you think about it seriously, the year 2000 was pretty good, still pristine and simple. At least the truth at that time was relatively pure, 85% to 90% was the original truth, with just a little processing added; twenty years later, the so-called truth and falsehood The boundaries between them are completely blurred and difficult to distinguish.

Right now, there is an example——

This is not Rodeo Drive, the famous shopping mecca in Los Angeles, but a high-end boutique store hidden in a private residence.

Ten or fifteen years later, first, the emergence of smartphones made it possible to take photos anytime and anywhere, and the exposure rate of artists’ private outfits skyrocketed; then, with the rise of social networking platforms, casual sharing became a habit, even when taking out the trash. May be photographed casually. This means that the artist's private life is fully open to the public. In addition to the stage image and screen image, the importance of personal image is also magnified. No one wants their casual and sloppy image to be spread wildly on the Internet, just Just thinking about it gives me a splitting headache.

As a result, a new profession was born:
stylist.

These stylists are slightly different from traditional professions. They are responsible for the private styling of artists. Whether they are going to the corner convenience store to buy potato chips, or going to enjoy a party night with friends, all non-work clothing styling is done by professionals. Take full responsibility.

Their work not only needs to fill the entire wardrobe according to the season, but also needs to complete all the matching, what tops to match, what pants to match what shoes, and even what decorative accessories, etc., are all clearly listed to ensure that every link is handled by professionals. under control.

Top stars like Taylor Swift often update their wardrobes three to four times a season.

In other words, the so-called authentic personal grooming in private life has also become a professional job, and the definition of "authenticity" needs to be questioned again.

But now, that's not the case.

Unless they are going to formal occasions such as premieres, award ceremonies, or film festivals, artists are entirely responsible for their private clothing and styling.

In one sentence, you can wear whatever you want and let yourself go.

Therefore, if you open newspapers and magazines now and see the photos taken secretly by paparazzi, you can often see some incredible clothing and styling combinations, which is absolutely black history; only a very small number of artists with their own fashion taste can be spared, but occasionally it may happen Car rollover tragedy——

After all, in the year 2000, no one dressed up to take out the trash or pick out an outfit just to buy coffee.

At this time, Darren brought Anson to the buyer's store, and Anson made the selection entirely by himself.

Instead of saying they are here to create an image, let’s just say they are here to shop.

Darren is telling the truth.

Anson has his own understanding of fashion.

In his previous life, he was also young, following trends, being unique, fashionable items, etc. After countless failures, he slowly formed his own style.

The so-called fashion, the most important thing is that it suits you. If you don't want to have a tragedy of sharp contrast between "seller show" and "buyer show", don't follow the trend blindly or follow the trend, don't be independent or laissez-faire, and really calm down. Knowing yourself is the key.

Anson thought he already had an idea of ​​Monday's "appearance."

There is no need to be too formal or grand, lest you look stupid.

It shouldn’t be too simple or too casual to avoid looking cheap.

A little calmness, a little confidence, and a little spontaneity.

"Ah, sorry."

Anson was choosing clothes, when he looked up and saw a figure standing quietly in the corner behind the gantry. He was pale and thin, slightly shy, as if he would appear in a corner of the hotel in "The Shining", quietly , mysteriously and quietly watching everything happening in front of you.

Anson was startled.

The man looked very calm, looking at the jeans Anson had just selected, "The style of these pants is a good challenge."

(End of this chapter)