The Best Actor in the Vase of Meiyu

Chapter 74 Priorities
As a top company in the industry, Anson naturally understands Innovative Artists. He has heard such a saying.

"There are two types of people in Hollywood, the CAAs (innovative artists), and the rest."

But Anson didn't know the origin behind this sentence.

Initially, the five founders of Innovative Artists were all from William Morris, and Michael Ovitz was the leader to set up his own business. In order to distinguish from the old tradition of William Morris’s selection of capital and seniority, the five founders discussed Create a new model of non-hierarchical teamwork.

Simply put, although each actor has his or her own responsible agent, all agents of innovative artists are open to serve all clients and all resources are open to all clients.

For example, suppose "Star Wars" is looking for male protagonists, and the producers find innovative artists to cooperate. The innovative artists are willing to open all possibilities and push a group of actors; if not, then push a group of actors, and this project will be directed to All agents in the company are open to all actors, and all the efforts of the company from top to bottom are gathered to serve this project.

Until "Star Wars" finds the right person within its own company, and if that doesn't happen, they are willing to tap other new people for the project.

In other words, when an innovative artist takes over a project, it will never let the project slip away and give opportunities to artists from other agencies.

Moreover, stemming from such a corporate culture and based on such a firm sense of cooperation, innovative artists have gone further to create a new cooperation model in Hollywood——

Bundle sales.

Specifically, directors, screenwriters, and actors are all clients of innovative artists. They themselves take the lead in playing the role of production companies and sell the selected creative personnel together with the scripts to producers or production companies, starting from the source. Take the initiative in project production.

As a result, innovative brokerage companies are becoming more and more powerful, while production companies are becoming more and more passive.

This is how the "Bad Boy Gang" was born. Almost all the members of the first generation of the Bad Boy Gang were innovative artists.

Also.

The same goes for "Friends," although the series doesn't come from Creative Artists but from International Creative Management, another member of the Big Five talent agency.

Nancy-Josephson (Nancy-Josephson), the daughter of Marvin-Josephson, the founder of International Innovation Management Company, was inspired by the innovative artist model. She took the lead in bundling the "Friends" the entire project.

Then, sell it to NBC.

The lead writer, six actors and more of "Friends" are all clients of International Innovation Management.

Thanks to this, innovative artists have completely changed the rules of the game in Hollywood. They are taking more and more initiative and have key say——

They began to fight for more remuneration for their actors and directors, which triggered strong resistance from the top Hollywood production companies. However, after a tug-of-war, innovative artists had the last laugh, which then triggered a frenzy of rising remuneration and gave birth to the "Twenty Million Club" ".

The rise in film remuneration has directly caused the production costs of Hollywood production companies to jump three times in a row, completely changing the ecology of the entire film industry.

In 1990, 1991, and 1992, for three consecutive years, "Premiere" magazine selected innovative artist Michael Ovitz as the most powerful person in Hollywood.

Later, in 1995, Michael Ovitz switched to Disney and became Disney's CEO; while Ron-Meyer, another founder and partner of Creative Artists, switched to Universal Pictures and also served as CEO. official.

There is no doubt that innovative artists are a force that cannot be ignored in Hollywood today.

As Edgar said, it is completely unnecessary to deny their strength. It will only make you look stupid and narrow-minded.

Although Edgar did not elaborate on the ins and outs of innovative artists, the information so far is enough to prove the status of this company.

From all aspects, Anson should choose an innovative artist because he can rely on a big tree to enjoy the shade.

However, there is another "but" -

At least Edgar has a "but".

Anson looked at Edgar, "So, what questions should I ask Eric?"

Edgar put his hands on his knees and leaned forward slightly. Not only did he not avoid Anson's eyes, but he also took the initiative to meet them.

"You can ask him who will plan your career." "Believe me, everyone will give a different answer."

"Oh, by the way, Eric will never show up to a meeting alone, because every innovative artist client has an entire company of agents working for you, so naturally you'll see a lot of people and hear a lot of voices."

“There are a lot of opportunities for new actors and innovative artists, and because of the bundles, you can see endless performance opportunities.”

"But here's the problem. Each actor may be part of a bundle. Sometimes it's for one movie, and they're packaged together to star in it; sometimes it's for several different movies, like you starring in this movie. In exchange for another actor's opportunity to double the salary of the next movie."

"Binding is both an opportunity and a burden."

"Some projects and some characters are obviously full of pitfalls. You don't need to be Einstein to see them, but how should you choose?"

"Should you say yes? Can you say no?"

"If you agree, it means that you may play some weird roles. If someone plans a career path for you, then there will be no problem, but it is more likely that no one will plan it."

"If you refuse, of course, this is also allowed. The broker has no way to force the client to sign. Once is no problem, and twice may be no problem, but three times? Four times? After that, you may not be included in the bundle. location."

It turned out to be the case.

In fact, it is simply the right to speak.

When an actor has a voice, innovative artists are like a treasure trove, making it easy to find the roles they crave.

But obviously, newcomers don’t have such privileges.

Edgar's words did not end.

While speaking and observing, Edgar kept his attention highly concentrated. He noticed that Anson's expression was unmoved and unmoved.

What is the reason for this?

In a blink of an eye, Edgar had an idea and completed the supplement.

"Oh, you may see a suitable project and want to fight for it yourself."

"Of course, no problem."

"But among innovative artists, when you see that the project is ready to be fought for, the project has also been shared with the entire company. Before competing with other actors, you may also need to face competition within the company."

"Let us guess, Brad Pitt, George Clooney and you, three people are interested in the same role at the same time, how will the innovative artist arrange it?"

"Being an innovative artist, you will never lack opportunities. You can see them constantly, but just like a bad peach blossom, you are not sure whether you need them."

"The real success of innovative artists lies in bundling interests and bundling ten or fifteen people. Sooner or later, a top star will appear among them; while the other fourteen people are all supporting roles."

"The point is here, who will decide who will be the superstar?"

"You? Eric?"

"I do not think so."

The words finally reached a paragraph.

Then, Anson spoke, "What about you? What questions should I ask you?"

　The fifth update.

　　
　
(End of this chapter)