The Best Actor in the Vase of Meiyu

Chapter 90 Unique
"GQ", what positioning?
In recent years, "GQ" has firmly established itself in the highly competitive magazine market by relying on the visual blockbusters of male actors.

But when it comes to the exact content and creativity of fashion, trends, brand positioning, etc., the impression in my mind is extremely vague, and I even have no memory.

then.

When people mention this magazine, its popularity exists objectively; but when it comes to discussing its influence, it is lackluster and blank.

This is also a topic of "GQ". They hope to have a say and influence in the field of men's fashion. Even if they cannot catch up with "Fashion" and "Her", they should still compete with "Charming" and "Harper's Bazaar" Wait and stand on the same level to establish your position.

However, this is easier said than done?

Fashion is a palm-sized circle where the same people come and go. It is even smaller than Hollywood. It is not easy to break the existing order.

For example, now.

"Who?"

Anna-Wintour, the editor-in-chief of "Vogue" magazine, is a legend in the field of fashion. Since she officially served as the editor-in-chief of "Vogue" in 1988, she has brought the magazine into a new realm and is known as the "Fashion Bible" , truly created an era.

Later, the movie "The Devil Wears Prada" was created based on her. Now Anna is undoubtedly standing at the highest point of the fashion circle pyramid.

Therefore, she has the right to be arrogant, and at the same time, this is also her consistent style.

Anna doubted her ears and glanced at the assistant——

This is already the fifth assistant within a month. Anna doesn't remember her name at all. One look is enough to make the girl tremble, although she has no idea what went wrong.

"'GQ'," the assistant repeated.

On Friday morning, no one expected that the biggest talking point in the entire New York fashion circle would be "GQ". To be precise, it was not just New York. This hot trend spread from the West Coast all the way across the continent to the East Coast.

The fashion circle has been particularly keen and noticed the changes immediately.

Anna's face was expressionless, a little "GQ" didn't require her to be angry at all.

"Where's the magazine?"

With just one sentence, the assistant immediately placed the magazine on Anna's desk, and then the assistant exited the office, leaving Anna's space to work.

Anna immediately started flipping through the pages.

boring. boring. Still boring.

Everything is the same as the impression of "GQ". It seems that the content of each issue is adjusted and changed, but the essence is the same. It never dares to break the frame. The editorial department has no ability to sense the changes in trends. It can only rely on it over and over again. The actor's charm attracts readers. From this perspective, he is no different from a "playboy", except that he wears more clothes.

This shouldn't be a fashionable way to open it.

In Anna's view, "GQ" is just a magazine, but not a fashion magazine.

then.

The movement stopped.

Anna saw the Anson series of photos, glanced at them, then turned them over, then turned them over again, and looked at them again. She was a little surprised but also a little scrutinized, and her expressionless face showed no emotion at all.

But there was one thing that made her stay here for a long time.

Who would have thought that the June issue of "GQ" would even alarm Anna Wintour?
In fact, some clues can be seen in the sales figures.

In the North American continent in 2000, magazine sales figures were still very impressive. The first-tier "Fashion" and "Her" sales could reach more than or even per issue. Fifteen years later, in the Internet era, it was almost An unimaginable number; even "GQ" has a stable market, with sales of around per issue.

And this time, "GQ" started a beautiful battle.

The first batch of shipments has already reached 250,000. After all, Hugh Jackman's cover and Brad Pitt's suit feature are the guarantee of credibility; but the number did not exceed 300,000 because of the fierce competition in the summer season. Big magazines go to great lengths to win the hearts and minds of their readers.

Major bookstores, newsstands, shippers, etc. also need to wait and see the market and then wait for the second batch of replenishment. This is the moment of bayonet. However, the sales speed far exceeded expectations. People thought that the two handsome men Hugh Jackman and Brad Pitt had successfully stimulated the market. The second batch of shipments once again placed 80,000 orders in one go.

Very gratifying.

It was at this time that "GQ" attracted the attention of the entire fashion circle.

Later, at a party, Anna Wintour unexpectedly met the editor-in-chief of "GQ". Anna said, "Anson's style is very tasteful."

A stone stirred up a thousand waves.

In fact, before Anna, the fashion circle had already recognized the "GQ" attempt, but now it has gone a step further, and even Anna is looking askance.

The combination of suits and skate shoes is a small breakthrough and innovation.

Wearing a suit while skateboarding and playing basketball, this collides with the eclectic style.

From this matching style, you can feel the cultural trend at the turn of the millennium, the admiration for individuality, freedom, mix and match, and exception. Just like rock and roll entering the punk era, everyone's colors are breaking away from traditional Restraint and get more display platforms.

But what really gives life to the look is the model...and the photographer who captures the model.

All of them are intertwined and indispensable. In the end, they collide and create sparks, and then the scene in front of you is achieved.

In fact, what really makes Anna curious is, is this an accident or a manifestation of strength?
If it is the former, there are countless cases in the fashion circle, and there are more than one or two unintentional cases; but if it is the latter, maybe "GQ" can indeed make some waves in the field of men's fashion.

In addition, whether it is the former or the latter, how "GQ" discovered Anson and tapped Anson's potential is also a detail worth paying attention to.

In the field of fashion, not only designers, but also magazine editors need their own muses. A model who can give life to a look is extremely precious, and it is the same for designers, stylists, and editors-in-chief.

Just like Kate-Moss, she appears once in ten years and uses her unique temperament to give the fashion of the 1990s a brand new color, slender, decadent, thin, depressed but deadly gray, somewhere between black The gray between white and white completely changes the direction of the trend.

Fashion has made Kate Moss, but similarly, Kate Moss has also made the fashion of an era.

So, what did Bruce Douglas capture in Anson? Because Anna also captured the same temperament from the photos.

What Anna pays attention to is not a set of looks and a set of photos, but the industry phenomenon and development context.

But does it matter?
unimportant.

To everyone else, all that mattered was that Anna noticed "GQ" for the first time, and that was enough.

Waves, ripples, spread layer by layer, and then out of control.

After two shipments, the sales of "GQ" have hit the ceiling. However, they never expected that major dealers would apply for a third shipment. Wave after wave of craze spread in a retro way. Come.

fifty thousand!

The third shipment, even though the sales volume has reached its own limit, there is actually a third shipment, and "GQ" incredibly shipped another 50,000 units.

This also means that the magazine's sales are rushing towards the 400,000 threshold. Although it failed to reach 400,000 in the end, it is incredible.

Shock!

sensation!

Hot discussion!

So, because of Hugh Jackman and Brad Pitt?
No.

"Anson Wood".

　First update.

　　
　
(End of this chapter)