The Best Actor in the Vase of Meiyu

Chapter 998 Propaganda Effect
Out in full force.

All eyes are on you.

"Spider-Man 2" has just started filming and it has easily set records and written history, proving in a thrilling way that its traffic is still strongly leading.

But it’s outrageous no matter how you think about it. It’s just a matter of turning on the computer. Is it that serious?

However, true professionals know that the brand value of "Peter Parker + Anson Wood" has now far exceeded imagination, and the amazing energy they have unleashed easily surpasses Leonardo Dicaprio. In terms of traffic and popularity, it is not an exaggeration to say that they are currently the number one in Hollywood.

And, that’s not all.

The media joined forces to mobilize, with their own motives, the promotion of Sony Columbia, and the hype of social networks. This was caused by many factors.

Does anyone remember the costume theft before Spider-Man started filming?

At that time, Sony Columbia offered a reward of 25,000 US dollars, which aroused speculation in the media. Many people believed that this was a self-directed and self-acted performance by Sony Columbia, and the fundamental purpose was to hype the news and attract attention to the crew, because the New York police had been investigating for a long time without any clues.

It is precisely because of this that the paparazzi used all kinds of tricks to take pictures of Anson in uniform, which has indeed become a hot topic in the entertainment industry.

later?

Later, there were no clues and the case was left unresolved without any result. Over time, people came to believe that this was a show directed and acted by Sony Columbia.

However, after a full eighteen months of investigation, the New York police announced that the case had been solved. Based on the intelligence, they finally found the suspect.

It turned out that it was done by the former security guard of the costume studio, who had been collecting the four costumes and was ready to sell them in the hope of getting a good price; but Sony Columbia had always offered a bounty on them, and after "Spider-Man" became a hit, the four costumes became too famous and became a hot potato that was difficult to handle, so that he was never able to sell them and was finally betrayed by a close friend.

Sony Columbia paid the tip-off $25,000.

Boom, boom boom boom.

The news exploded.

Is it true? Is it true that the studio was robbed?

For a while, there was a lot of discussion.

One group of people believes that this was a self-directed and self-acted drama by Sony Columbia, and that the so-called former security guard was simply a scapegoat. Otherwise, how could it be so coincidental that the news of the theft broke out before the filming of "Spider-Man" and the news of the case being solved came out before the filming of "Spider-Man 2" started?

One group of people believes that the theft was real because the circumstances were very convincing, but the New York police should have solved the case some time ago, and Sony Columbia deliberately suppressed the news until just before the filming of "Spider-Man 2" started, thus sparking a topic of discussion.

In other words, no matter what form it takes, nothing can escape the control of Sony Columbia.

Of course, some people believe that it is all just a coincidence.

The uniform was stolen because "Spider-Man" was about to start filming, and the security guard thought the uniform might be valuable; the clue provider chose to appear at this time because "Spider-Man 2" was about to start filming, and the news returned to the public eye, and he ensured that Sony Columbia was willing to cash the reward check.

Things can develop in the direction of conspiracy, but they can also develop in the direction of simplicity.

But does all this matter?

the answer is negative.

The media reporters are not Sherlock Holmes. It doesn't matter whether this is a real crime or a manipulation. No reporter is willing to spend time to conduct an in-depth investigation. Even if they prove that it was manipulated by Sony Columbia, it can't change the reality. The key that really matters and is the only thing that matters is news, which detonates the focus.

As the case was solved, the four uniforms were finally displayed. People then realized that the uniforms seen in the movie had gone through a series of developments in the early stages. These four uniforms showed the process of continuous modification and adjustment by the designers and the team. There is no doubt that they are of collection value.

Later, the styling team that designed Spider-Man's uniform said that there would be changes and upgrades in "Spider-Man 2".

They designed thirty-five costumes for Peter Parker, each of which required thirty professionals to spend several weeks to complete and put in countless efforts. Compared with the first film in the series, the new costumes have been slightly changed in more than a hundred places, hoping to bring a different visual experience while continuing the style.

Suddenly, netizens went wild.

Avid Spider-Man fans have begun to "spot the differences", trying to find the differences between the four stolen costumes and the versions released in the first film of the series, and then infer potential changes in the costume style of the second film in the series.

At last!
Some netizens even drew the new Spider-Man uniform they imagined in their minds -

There are golden hands and there are black hands.

This actually evolved into a small activity, with more and more netizens joining in, and it gradually evolved into an activity where imaginations could be let loose and wings of imagination could be spread freely.

In 2003, before the era of social networks, when netizens relied solely on forums and instant messaging tools to maintain daily communication, such a thing was really hard to imagine, and could be called incredible. This indirectly shows that the influence of Spider-Man movies today is infiltrating into our lives.

then.

The hot topics were thus fully ignited, whether it was the controversy within the industry about whether Sony Columbia was manipulating the industry, or the general public's discussion about the new uniforms, the topic was fully unfolded.

Even if this is a promotional method of Sony Columbia, considering Anson's appeal, the attention of the movie, and the popularity of the topic, the media cannot easily miss it.

Anson's new look in "Spider-Man 2" has become a hot target, with thousands of cameras focused on Anson at the same time. Now it depends on which media outlet can get the exclusive deal.

Then, the first day created a frenzy.

The bustling crowd surrounded the filming site of the crew in three layers inside and outside. No work has ever attracted so much attention.

Involuntarily, the whole of Hollywood looked at him sideways——

It turns out that movie promotion can be done this way. From the first day of filming, the publicity war has already begun, building up expectations and attention step by step.

There is no doubt that this was an important revelation, so much so that many crews later made news and issued press releases on the day of the start of filming, which eventually evolved into a daily behavior, which was also something the "Spider-Man 2" crew did not expect.

And, that's still not all.

The three hundred media reporters were just the tip of the iceberg on the opening day. In addition to the media, there were huge crowds of people standing at the closed intersections to watch. All four closed intersections were no exception, with bustling crowds of people and dense figures with no end in sight.

Some media reported that there were 1,500 people gathered at the scene; some media reported that there were more than 5,000 people.

The gap between the numbers is so exaggerated that it is difficult to make an accurate judgment. Obviously, these media are just estimating based on physical sensation.

The only thing that is certain is that the scene was surging, just like a grand music festival. Compared with the music itself, the atmosphere was the most memorable. Everyone was eager to take a glimpse of some scenes from the filming of this sequel. Even some scraps could become a topic of conversation among friends after dinner.

Nobody wants to miss out.

(End of this chapter)