Wolf of Xiangjiang

Chapter 33 [Best-Selling Magazine]

5 month 22 day.

On Monday morning, after Lin Zhengjie briefly explained a few words at Taifu Development and Asia Securities, he came to Modern Publishing House in North Point.

"Boss, this is the final version. Fifty thousand copies have been printed. They will all be printed before noon today."

Ye Shaoliang handed over a "FHM" magazine, which showed Zhao Yazhi wearing a white shirt with two buttons on the chest missing, performing a wet temptation. The long, fair legs (a matter of angle) look particularly attractive.

"As men, do you find her tempting?"

"It's so tempting. Boss, your concealing shooting technique is simply a classic! Zhao Yazhi didn't reveal anything, but men will be moved by it!"

Lin Zhengjie smiled and nodded. The features were beautiful legs, a men's shirt, and a wet body. Together they created an absolutely alluring photo.

To be honest, Zhao Yazhi was deceived by Lin Zhengjie, and she will definitely regret taking such photos.

Of course, it may not, because it will definitely have a big impact on her acting career.

"So, the next issue of FHM will still be her photo!"

"Well, the other style is also very good. In addition, Zhao Yazhi's recent role as Zhou Zhiruo has received a very good response in Hong Kong. This time it is a win-win situation for everyone."

Later, Lin Zhengjie called everyone to a meeting!
"I plan to give away the 50,000 copies of FHM tomorrow for free. After all, if a new magazine wants to open up the market, the most important thing is to cultivate the market."

As soon as Lin Zhengjie finished speaking, all the management were surprised.

Ye Shaoliang immediately said: "Boss, I'm afraid this is inappropriate and will easily arouse the jealousy of colleagues. This is very detrimental to us as a new publishing house."

Wang Jiayi, manager of the distribution department, also advised: "Boss, if we give it away for free, our distribution department will not be able to complete the task because we don't have enough manpower!"

Everyone agreed with the words of the two colleagues and thought that Lin Zhengjie was still a bit of a layman and was not familiar with the ways here.

So far, Lin Zhengjie has invested 120 million Hong Kong dollars in Modern Publishing House, which is a huge investment. You know, the price of "Tian Tian Daily" last year was less than 200 million Hong Kong dollars. Of course, the sales volume at that time was only about to copies.

Lin Zhengjie said confidently: "In response to your questions just now, let me explain. When I say free gifts, of course I mean giving them to major newsstands and bookstores for free, and then letting them sell them to the market at the original price. Let me ask, are you a newspaper? Stall owner, will you work hard to carry out this kind of business without capital? Not only will they work hard to promote it, but they will also put our magazine in the most conspicuous place."

Everyone's eyes lit up and they nodded.

Lin Zhengjie added: "As for the issue of peer jealousy, they don't know that we give it to the publisher for free. Secondly, the market price is fair competition, so there is no reason to be jealous. Of course, we only give away one issue, after all, the cost A bit expensive."

I really can't afford to give it away. The market price of a copy of "FHM" is 5 yuan, and the cost price is already as high as 3 yuan. Of course, the advertising fees for such popular magazines will be the highlight in the future.

Ye Shaoliang immediately said: "Actually, after we deliver 50,000 copies, the market may soon run out of stock, and then we can start selling money without waiting for the second issue. You know, although "Men's Gang" is expensive, but Our first issue has a very popular 'Gang Girl', I believe many people in Hong Kong will buy a copy for their collection."

There were examples at the time, such as "A Love Letter from an Actress to a Singer" and "Bruce Lee Album (The First Time After Death)", which all caused a temporary "Luoyang Paper Expensive", with full sales.

Nowadays, Lin Zhengjie feels that the photos of Zhao Yazhi's half-covered wet body should not be underestimated. More importantly, FHM magazine is a magazine with pictures, texts and rich content. It is a top-notch magazine that has never been seen in Hong Kong.

Lin Zhengjie finally said: "Okay! We in the distribution department must do a good job in public relations and promotion, explain our advantages to each publisher, and strive to become an instant hit."

Wang Jiayi immediately said confidently: "No problem!"

Lin Zhengjie is satisfied with everyone's work attitude. He has been paying close attention to the magazine recently and personally participated in the guidance of the magazine's content, eventually creating a magazine that is ahead of all magazines on the market.

"FHM" is a soft erotic magazine, full of sexy photos of beauties. But it is undeniable that "FHM" is a high-end magazine and a tasteful magazine. The content includes entertainment industry news, various local information (eating, drinking and entertainment), car fun, and dancing. In short, the content is very comprehensive. "FHM" published by Modern Publishing House is not a pornographic magazine, but a soft pornographic magazine. It is a basic requirement not to reveal three things, and the text does not have any sentimental elements. So it is not based on the British version of the previous life, but the Taiwan version and the mainland version. Of course, the theme is still the style of the British version.

After the meeting, everyone immediately took action to prepare for the work early tomorrow morning.

Lin Zhengjie held the first issue of "FHM" in his hand and said to Ye Shaoliang: "President Ye, remember to save a few copies of the first issue as a souvenir in the future."

Ye Shaoliang understood that the boss was confident, and he replied: "Well, we will treasure a part of each issue and put it in the company's safe."

Early the next morning.

The staff of the distribution department of Modern Publishing House are busy.

Of course, there are so many newsstands, bookstores and other retail outlets in Hong Kong, and it is impossible for the distribution department of Modern Publishing House to deliver them all. So there is another 'middleman' - the publisher. The publisher hands it over to the publisher for distribution, and then the publisher hands it over to various book and newspaper outlets for sales.

All newspapers, magazines, and books in Hong Kong basically follow this process. Of course, publishers don’t make much money from a single product. After all, they make money based on volume.

"FHM" was handed over to the publisher for 'distribution', and people from the distribution department went to various newsstands to visit and investigate to confirm that the publisher had not breached the contract or was lazy.

Chen Shiping is an employee in the distribution department of Modern Publishing House. He is very active in his work at this time. Because of the new atmosphere of the new company, his boss and superiors personally encourage them - for good work, salary increases and bonuses are not a problem.

Early this morning, Chen Shiping came to the Xinxing Newsstand in Central for a return visit.

He first searched for it at the Xinxing Books and Newsstand, and sure enough, he found the FHM magazine in a conspicuous place, with Zhao Yazhi's wet body shining brightly.

"Boss, this is the new magazine "Men's Gang". It has comprehensive content and clear picture quality. It also has a wonderful cover featuring Zhao Yazhi, who plays Zhou Zhiruo, who is very popular recently. Do you want to buy a copy?"

"how much?"

"5 yuan"

Chen Shiping immediately picked up "Men's Gang", pretended to flip through it, and then said: "Boss, I am actually an employee of the publishing department of this publishing house. Come and investigate. How about this magazine? Is this magazine popular?"

The boss suddenly understood and said happily: "How can it not be popular? It is so popular. I have sold 10 copies this morning!"

Chen Shiping nodded and said, "We supported you for free in the first issue. The publisher didn't charge you any fees, right?"

"No!" The newsstand owner asked with great interest: "When will your magazine be delivered?"

Chen Shiping smiled and said: "This will only be known by the higher-ups, but we are giving away 100,000 copies this time, so I guarantee you will make enough money!"

The boss said without hesitation: "Then my publisher gave me a little less, only 80 copies in total!"

Chen Shiping smiled and did not bring up the topic. He stayed at the stall for a while, and several people bought the cover of "FHM" for HK$5. None of them were attracted by the cover, but that was enough.

After all, when you buy it home, you can’t just look at the cover. The content of "FHM" magazine is very high-quality and comprehensive, and it will definitely attract a lot of customer groups this time.

At present, most magazines in Hong Kong only sell a few thousand copies, and those that sell tens of thousands of copies are considered best-sellers; and those with sales of 30,000 to 40,000 copies are considered top magazines or weekly magazines.

Of course, if there is explosive content, the number of copies in the current issue can also exceed 100,000. For example, after the death of Bruce Lee in "Ming Pao Weekly", Lei Weipo published Bruce Lee's album immediately.

(End of this chapter)