Fanhua: Abao, stop here and pay me back.

Chapter 51 Target Customers
"Just because everyone is doing it, we can't repeat their path."

Gou Siji said.

Seeing that not only Li Chengxian was attentively asking for advice, but also Bai Zhi, who was watching the show next to him, and even Wang Kun, who was stunned just now, gathered around him.

Everyone was listening to Gou Siji explain the reasons for doing this.

"First of all, the country now supports reform and opening up, and the chief architect has personally confirmed it. Moreover, Chengxian, if you often follow newspapers, you should be very clear that someone in the country has drafted the First Amendment, and the content is Yes: The private economy is a supplement, and the private economy should be guided, supervised, and managed. It should be passed next year."

The way to eliminate everyone's panic is to say that the state also supports such behavior.

Domestically, the economic model has always been policy-oriented.

Without the permission of national policies, no individual or ordinary collective would dare to touch these fields.

Even the private sector does not dare to appear openly in major newspapers.

So specifically mentioning state support is the biggest reassurance for everyone.

"Then the second question is, what is the use of fully promoting our store like this?"

Gou Siji talked about the reason Li Chengxian asked just now.

"First of all, we need to understand why we should not only place advertisements in relevant professional magazines or newspapers? The first thing is that in the knowledge structure of people with professional backgrounds, they already know very well what microcomputers are good and what microcomputers are bad. , they don’t need us to recommend them at all. They make a list by themselves, and then use this list to compare prices in various stores. We then tell them that we have opened a new store, but we only give them more time to compare prices. It’s just a choice.”

Gou Siji named one of the behaviors that this behavior is most likely to lead to.

This behavior was very common in later generations.

Just like a person in need, first find out what configuration, performance, and price of a computer you need on a small website or a certain website.

After you figure out the accessories you need, go compare prices online, or shop at a flagship store for a discounted price.

This group of people will not change their minds because of a certain store's good service, good decoration, or other factors.

People who often pay attention to relevant professional magazines or newspapers are undoubtedly the ones who can master this information.

But fortunately, there are not many such people in this era.

Because there are not many low-cost channels to popularize computer knowledge such as small broken websites.

After all, you can’t read every newspaper or magazine.

Finding accurate information hidden in newspapers or magazines requires a very high time cost.

Therefore, people who can afford a microcomputer in this era do not always pay attention to relevant newspapers or magazines.

"Most of the heads of families that can afford microcomputers have achieved certain achievements in various fields. They cannot focus all their energy on the components and brands of microcomputers. They can distinguish between 286 and new ones. 386 chip is already very wrong. The newspapers they read must not be newspapers from non-related industries, only newspapers from the public, they may pay attention to it."

Gou Siji fully explained his reasons.

I don’t know if they can understand it.

After all, without history as a reference, it is still very difficult to understand something in a vacuum.

What Gou Siji is talking about is actually an advertising strategy.

Advertising is not done casually.

You must understand your target audience.

Like now.

The country calls on everyone to learn from the West.

What to study?
Western industrial policy, Western economic policy?

Are there any more?
As one of the most advanced technologies in the West, is it necessary to understand the computer office that is gradually becoming popular in the West?

When it comes to studying, you can’t do without any learning tools.

Are you just waiting for the computers allocated by the state? How can we make progress like this?

Therefore, one of Gou Siji's goals is the group of people in China who became rich first.

The second one is the parents.

It can be said that hoping that your child will become a successful child is something that all domestic families look forward to.

Typists have gradually become popular in the upper class.

The salary is very high.

It is equivalent to the salary level of code farmers in later generations when the Internet just emerged.

No family expects their child to become a typist who is envied by everyone in the office.

After all, in later generations, the Little Overlord relied on this set of observations to make a lot of money by packaging the game console into a learning machine.

This group of people is the second target that Gou Siji aims at.

Of course, there are only a few people who buy a computer for the development of their children. Gou Siji's biggest target customers are still the first category.

And people who want to progress and have a certain social status.

As for those who have been paying attention to the development of microcomputers all year round or who think they are majors, Gou Siji has not thought about attracting this group of people through advertising.

To attract this group of people, you have to rely on your own unique hard power.

"As for those with professional backgrounds, it depends on your efforts, Bai Zhi."

Gou Siji made a little joke.

"Hmph~~~"

Bai Zhi didn't think it was funny at all. This guy wouldn't find a way to be lazy again and leave all the work to himself.

"Don't even think about being lazy."

Bai Zhi said with confusion.

"I see, since we are targeting this group of people, this is indeed a good way to get their attention."

Although Li Chengxian has never learned the marketing knowledge of customer positioning and precise delivery. However, Li Chengxian understood the straightforward truth Gou Siji said and no longer struggled with the issue of waste or being targeted.

“Then what does our slogan say?”

Bai Zhi didn't bother about why he should advertise in popular newspapers instead of advertising in professional magazines or newspapers. For Bai Zhi, it is meaningless, because even when Bai Zhi reads newspapers, he only picks out the content that interests him, and does not take a second look at advertisements or anything like that.

But as a person who plays music, Bai Zhi is very curious about how to write a slogan.

After all, now the facade has no facade, and the product has no product.

How to promote it?

Could it be said that the GL Home store at No. 240~242 Qiujiang Road is about to open, and there will be a big opening bonus. If you buy something in the store on the same day, you will enjoy a % discount...
An advertising slogan like this?

But there is no need to start promoting such an advertising slogan two or three months in advance.

Bai Zhi saw that other shops only hired a dozen old ladies a few days before they opened, and distributed small advertisements along the street the day before they opened. Or hire a car, put on a big speaker, and broadcast along the street that a certain store is about to open.

This is the most cutting-edge propaganda method of this era.

That's why Bai Zhi was very interested in how Gou Siji promoted his business.

　The second update is finally completed, it’s so difficult, two updates a day.

　　
　
(End of this chapter)