I became famous in the entertainment industry by burning incense

Chapter 189 The King of Volumes Returns, Shocking the Advertising Industry

"1500 million, 15% of the shares, Chenxi Entertainment is willing to make such a decision?"

Sui Lingfang got the news and immediately called Zhang Guang. Zhang Guang didn't say anything and instead called the president of Tianding Entertainment.

The president couldn't help but question.

Zhang Guang thought: "It's a bit high. I thought Chenxi Entertainment was only willing to take 5% of the shares. 500 million yuan investment is enough. After all, Chenxi Entertainment's previous foreign investment has never exceeded million yuan."

In Zhang Guang’s opinion, investing 10% would be the ideal situation.

But who could have thought that Chenxi would be so aggressive in investing in "Assassination" and reach 15% in one go!

The president frowned and asked, "Are they trying to cheat us?"

Zhang Guang shook his head: "I asked Jinli's agent, and she said that Chenxi's president asked the shareholders for instructions and then got a reply from the shareholders."

He paused, and then revealed a piece of gossip that Sui Lingfang intended to pass on to him.

"It is said that the shareholders of Chenxi Entertainment are very wealthy. When they heard that Chenxi wanted to invest in an online movie, even Jinli was very interested.

That shareholder wanted to spend 5000 million to acquire 50% of the shares, but later found out that Gu Cheng was unwilling to give that much, and we wanted to participate, so he gave up with regret. "

Sui Lingfang's original words were of course not like this.

Their shareholder, Mr. Xiao, is even wealthier than Tianding imagined.

If he can't get a 50% share, Mr. Xiao doesn't want to invest anymore, it feels meaningless.

Later, it was Chenxi’s president who persuaded them again and again, and applied here and there, before they reluctantly approved an investment quota of 1500 million.

Mr. Xiao said, "Well, just think of it as a way to have some fun and spend some money."

of course.

Zhang Guang would definitely not repeat the original words to his own president, otherwise it would be too arrogant.

Slightly embellish the whitewash.

"This..." The president of Tianding Entertainment hesitated.

He has thought about withdrawing his investment. Tianding currently only wants to invest 5%, which is million yuan.

But when I think about the drama that is mainly invested by my own artists and starring my own artists, I feel really bad that my company is outshined by Chenxi.

It's a bit embarrassing!

Zhang Guang suddenly thought of something and said cautiously, "President, do you think Chenxi Entertainment is trying to poach Gu Cheng, so they are so interested in his drama?"

The president cursed secretly in his heart.

He had heard of some third-tier small companies before. Although they had no connections in the entertainment industry, they were very rich.

Now he finally saw it!
Are you trying to use money to attack people and pave the way?

Gu Cheng is an artist trained by them!
Every member of March Day, whether individual or all members, has great commercial value.

The president of Tianding Entertainment said gloomily: "Then we will invest 20 million and hold % of the shares!"

Zhang Guang raised his eyebrows and immediately agreed.

He immediately told Gu Cheng the good news.
-
After Jinli returned to Nancheng, she immediately went on vacation.

She clocks in at the company every morning, studies math in the morning, physics in the afternoon, and chemistry in the evening after returning to her apartment.

For a moment, her level of success was even better than that of high school students.

[Libao is awesome, discussing "Those Years When I Was in Senior High School, Getting Up Early and Going to Bed Late"! ]
[666, I have started to learn high school physics!]
[The second half of the semester of Grade 1 Mathematics has finally begun! ]
Some netizens even feel that Jinli has gradually developed the demeanor of a top student.

[Have you noticed that before, Koi was only good at physics, but recently he is also good at math, and he is not behind in chemistry!]
[Yes, the accuracy rate has improved! ]
[Family, I have made a schedule for Jinli during this period, let's roll up together\(^o^)/~! ]
[Are you devils? You study 12 hours a day...]
[As long as I can sit still, I am a god!]
Jinli didn't know that her return as the King of War made many office workers, students, lazy people, and civil servants who had been watching the live broadcast tremble a little.

As an ordinary person, it’s okay if I can’t compare to ordinary people.

But how can she not even compare to the vase-like stars who have nothing but beauty!

The saddest thing is...

Jinli is not just a vase.

what.

Even sadder.

Another week passed, and the stills and promotional ads shot by Domi Makeup were the first to come out!

In all major stores, at the most conspicuous entrance, Jinli's photo is placed at the front of a row of goods.

At the same time, there is a new rainbow special edition Koi Thumb Puff, the brilliant colors immediately attracted many tourists to stop and watch.

And inside the shop.

The video playing next to the radio was also a promotional advertisement shot by Jinli. She transformed into a mermaid and had a wonderful adventure in the sea.

When night falls, she walks from the ocean to the shore again and embarks on a wonderful adventure with every product of Domi Makeup.

Some people saw the commercial filmed by Jinli while waiting in line and were fascinated by it!

For a full five minutes, both the special effects and Jinli's bright and youthful face warmed people's hearts.

Someone specially filmed a video and uploaded it to the Internet, saying excitedly: "It looks like a blockbuster movie!!"

[+1]
[This is the most expensive time for Domi!]
[This commercial makes Jinli look so beautiful, just like a mermaid, especially the underwater scenes. In terms of design art and composition, I think it can definitely be nominated for an award]
There are also special awards for advertising.

It is relatively unpopular among netizens, but industry insiders are paying close attention to it.

Although you may not win the “Best Creativity Award”, some advertisements have a good grasp of light and shadow composition and mirror reversal.

But as for the "Best Aesthetics Award", Domi Makeup's promotional video may really have a chance to win.

This made colleagues in the advertising industry feel uneasy.

This advertisement of Domi Cosmetics is really amazing!
Domi also spent the 15 million yuan of publicity funds wisely.

Domi did not do any online promotion.

Online promotion is a bottomless pit. Countless traffic is directed every day, and it can be spent in less than a week.

But offline promotion is better, at least the advertising space can be used for more than a month.

This time, the advertising focus is on offline stores, including supermarkets, bus stops, subway stations, and high-speed rail stations.

This caused Domi Cosmetics store business to soar!
In offline stores, the best-selling products are generally not low-end products, but mid-to-high-end products.

The gift boxes worth hundreds or even thousands of dollars were sold directly under Jinli's promotion! Explosion!

In a store.

From the moment the doors opened, many people lined up to buy the Koi Good Luck Makeup gift boxes, and some people occasionally even spoke a few words in foreign languages ​​into their phones.

The store clerk went to find out and discovered that many people were purchasing on behalf of others!

The purchasing agent from Country M said, "I am on vacation this month and I went home. These few days, I suddenly received an inquiry from a customer from Country M asking if I could buy the Koi Good Luck Makeup Gift Box in China. She is a fan of Jinli."

The purchasing agent from Country X also said, "Yes, I was also approached by a customer. She saw the advertisement shot by Jinli on Facebook and was curious about the products endorsed by Jinli, so she wanted me to buy them."

Other purchasing agents started to speak up.

"Domi's design is very beautiful. If you buy a gift box, you can also get a set of rainbow koi thumb powder puffs. I always advise customers to buy the gift box directly, because the price is not expensive anyway."

"My customers also asked me if they could get Jinli's autograph. Unfortunately, when I called Duomi to ask, they said they didn't have any products signed by Jinli, not even in print. What a pity!" "If I buy a large quantity, can I get some Jinli's autographed photos or posters? Printed ones would be nice too. Jinli looks so beautiful when she turns into a mermaid..."

The clerk passed on the purchasing request.

It eventually reached Mr. Nan’s desk.

This is the first time that Domi Cosmetics has officially hired a celebrity as its spokesperson and has no understanding of the operation of fan circles.

They are national affordable time-honored brands with affordable prices, and they cannot reap the benefits of celebrity fans.

But ever since the Jinli advertisement went online, the store's mid-to-high-end gift boxes have been selling out, and President Nan suddenly began to understand how the fan circle works.

perhaps……

Should Domi try releasing some Jinli posters first?
Because this detail was not included in the contract, President Nan made a special phone call to discuss it with Sui Lingfang.

As a popular star, Jinli also has the endorsement of top luxury brands, so her commercial value is already very high.

Even if it is just a small detail, Domi Makeup has to pay a fee.
-
"Want to publish my poster and give it away as a gift in a mid- to high-end gift box?"

Jinli was a little surprised, "Why does Domi always do whatever he wants?"

Sui Lingfang helplessly spread her hands: "Aren't we the same?"

Jinli laughed.

She mentioned: "But I think this is no different from launching my co-branded product. If it is a co-branded product, then the contract standards will be different."

Sui Lingfang was stunned for a moment, a light flashed in her mind, and a bright light flashed in her eyes.

Jinli is right.

Isn’t this equivalent to launching a co-branded product?
Hey!
When celebrities promote co-branded products, they can get a share of the sales!

For the last special edition rainbow thumb powder puff, Duomi has already signed a supplementary agreement with Jinli, and can still get dividends.

This time...

Sui Lingfang was ready to fight, with fighting spirit burning in her eyes.

Must! Take! Down! -
Jinli has attracted much more attention through advertising than just Duomi.

Within a few days.

The photos and advertising campaigns for the Qinglan luxury bag have also been released!
As a light luxury brand.

Qinglan is somewhat famous internationally and has stores in popular cities in many countries.

When Jinli was filming the Qinglan advertisement, netizens took a magical picture of her, and Qinglan cleverly put this "magical scene" in the advertisement.

In addition, Qinglan’s marketing and promotion costs are much more generous than Domi’s.

The moment the advertisement went online, a pop-up window was directly purchased for promotion on major social platforms!
In just 15 seconds of the advertisement, Jinli is so beautiful that people can't take their eyes away.

She is like the unrestrained wind on the grassland, the free and lively birds in the forest of the steel city, and the lazy and charming cat on the country road.

Jinli squinted her eyes slightly and looked up at the afterglow of the setting sun. Romantic gold fragments sprinkled on her face, accompanied by the amorous music of the last century, allowing everyone to feel her relaxation.

——Anytime, anywhere, in any place, be yourself freely.

She can wear the clothes of an urban white-collar worker, carry a briefcase, and dance happily under the bonfire on the grassland; she can also wear national costumes, carry a bag with unique style, and shuttle around in the subway...

Life shouldn't restrict yourself.

But the freedom to be yourself.

[What a beautiful person, what a beautiful scene, how come this ad’s expression of aesthetics is better than Domi?!]
[Domi is the illusory beauty of the withered flowers, while Qinglan is the real and generous beauty of the human world. Their styles are different and cannot be compared.]
[Both of these ads can enter the competition…]
[The stills are out too. Although the movements are stiff and rigid, I just feel that she looks so casual, free and unrestrained while carrying the backpack!]
[Kamisa, I can actually see such a magical picture. I suddenly have no regrets in my death...]
Although Jinli is only the spokesperson for the Chinese region.

However, Qinglan will also put up Jinli's photos and advertisements in international stores, and spokespersons from every country will get promotional opportunities in international stores.

At this point, how much the turnover can increase will depend on the celebrity’s popularity.

But one thing needs to be made clear.

High-end customers are hard to come by no matter which brand you choose. They rarely buy products specifically for a celebrity, but tend to consider things from their own perspective.

But if a star is too controversial.

Customers may also become dissatisfied with the brand and not buy from it because they feel that the celebrity does not match the brand’s tone.

But if the brand changes to the next spokesperson and senior customers feel it is OK, they will continue to buy.

It is difficult for someone to have a special liking for a brand for a long time, and it is also difficult for someone to be negative about a brand all his life.

Qinglan's international store.

After replacing the photo of Jinli, there was an unexpected wave of purchases.

There are also promotional videos inside the store.

The clerk found that many customers decided to buy the same model as Jinli after seeing the advertisement.

The customer said: "I think she is very free, I like her state very much."

"What kind of human elf is this?"

"Workers are so envious of her status!"

It seems that by putting on the same bag as Jinli, you can reach Jinli's state. This is not only because the bag is beautiful, but also because the customer feels spiritually comforted.

Low-end products are about price.

Mid-range products talk about ingredients.

High-end products tell stories.

A good story will suddenly touch people's hearts and make them cry at a certain moment.

Not long after, Qinglan's shop assistant discovered it again.

Customers in the store saw the advertisement and wanted to buy the same bag that Jinli was carrying.

Many of the customers outside the store, who were not members of the store before, came over and clearly asked to buy the same bag as Jinli.

Although these customers are not very young, they are not insignificant in social terms.

With their wages, they can definitely afford some light luxury.

"I used to be a fan of Pink Girls. I still have their CDs and listen to them from time to time..."

"Jinli is the weakest among the pink girls. Seeing how well she is doing now, it feels like the girl has grown up."

"Can you please help me pass on my thank-you letter to Jinli? Although I wrote it to the entire group, I am really grateful that their songs accompanied me through my difficult youth..."

Qinglan Head Office.

After receiving feedback from various stores, including international stores, everyone couldn't help but feel excited.

The advertisement has only been online for five days, and the sales volume is already on par with last month!
Especially the bag that Jinli carried in the advertisement, it was sold out and became a hit!

Qinglan's director said happily: "It was a good bet to choose Jinli as the spokesperson this time. The international influence of Pink Girl is so strong that the sales of international stores have been boosted!"

Someone whispered, "There's still one brand of advertising that hasn't come out yet."

The director couldn't help but pause and said with emotion: "Yes, and Fang Fei..."

The influence of this brand is much stronger than that of Qinglan!
　Tickets, hungry, heart, food~
　　(End of this chapter)